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editorial advisors
Brooke
Diane Berson, M.D. Craig Koniver, M.D. Matthew R. Schulman, M.D. Jackson, M.D.
New York, NY Primary Plus New York, NY Chicago, IL
Charleston, SC
Brian Biesman, M.D. Stacey L. Silvers, M.D.
Nashville, TN Christine Lapointe New York, NY
Aesthetics 360°
Valéria B. Campos, M.D. Monson, MA
São Paulo, Brasil Paula Simpson, R.N.C.P. Brooke Jackson, M.D., was born and
Z. Paul Lorenc, M.D. Isocell North America
raised in Washington. DC. She is a
Antonio Cueva, M.D. Lorenc Aesthetic Plastic Surgery Toronto, Ontario
Saudé New York, NY graduate of Wellesley College and
Tijuana, Mexico Georgetown University Medical School.
Allan E. Sosin, M.D. Upon completion of her internship at
Frederick N. Lukash, M.D. Institute for Progressive University of Chicago and dermatology
Doris Day, M.D. New York, NY Medicine residency training at Henry Ford
New York, NY Irvine, CA Hospital, Dr. Jackson became the first
Corey S. Maas, M.D. African-American dermatologist to be
Christine C. Dierickx, M.D. The Maas Clinic Jeffrey Spiegel, M.D. awarded laser fellowship training at
Boom, Belgium San Francisco, CA Boston Univ Medical Center Harvard where her interests and research
Boston, MA helped to pioneer the uses of lasers in
Stuart Maddin, M.D. ethnic skin. Dr. Jackson completed a
Dore J. Gilbert, M.D. University of British Columbia
Newport Dermatology & Vancouver, B.C.
Emily Stocker second fellowship in skin cancer surgery
Laser Associates Em’s Organics (Mohs) at Baylor College of Medicine in
Newport Beach, CA Fenton, MI Houston, Texas, then joined the staff of
Vincent P. Marin, M.D. the prestigious MD Anderson Cancer
Dermatology & Laser Center Center where she founded the Mohs
David J. Goldberg, M.D., J.D. Maui, HI Anthony V. Vendetti Surgery Unit and served as its director
Mt. Sinai School of Medicine MAXIM Group LLC until relocating to the Chicago area. She
New York, NY New York, NY
George M. Martin, M.D. is currently a Clinical Assistant Professor
Dermatology & Laser Center at Northwestern University.
Timothy M. Greco, M.D.
Eastern Cosmetic Surgery Inst.
Maui, HI Jeffrey Weinberg, M.D. As a board certified
St. Luke’s Roosevelt Dermatologist and Dermatologic
Bala Cynwyd, PA
Steven Ross Mobley, M.D. Dermatology Associates Surgeon, Dr. Jackson is a member of the
Ranella J. Hirsch, M.D. Salt Lake City, UT New York, NY American Academy of Dermatology, the
Skincare Doctors American College of Mohs Micrographic
Cambridge, MA Nick Morrison, M.D. Robert A. Weiss, M.D. Surgery and Cutaneous Oncology and
Morrison Vein Institute Dermatology Associates
the American Society of Dermatologic
Tempe and Scottsdale, AZ Surgery. She has published numerous
Brooke Jackson, M.D. Hunt Valley, MD
Skin Wellness Center
articles, book chapters and a CDROM
Chicago, IL relevant to her specialty. Dr. Jackson Is
Leslie Pollard, BSMT, CMLSO Carlos L. Wolf, M.D., considered an expert in the field of laser
Southwest Innovative Solutions F.A.C.S. surgery and lectures nationally on the use
Brian Kantor, D.D.S. Richardson, TX Miami Plastic Surgery
Lowenberg & Lituchy of lasers and cosmetic procedures in
Miami, FL ethnic skin. In addition to laser surgery,
New York, NY
Neil Sadick, M.D. Dr. Jackson's clinical interests and
Sadick Aesthetic Surgery Cecil Yeung, M.D. expertise include the prevention and
Arielle N.B. Kauvar, M.D. & Dermatology Yeung Institute treatment of skin cancer. Dr Jackson
New York, NY New York, NY Houston, TX served as the national treasurer of the
Dermatology section of the National
Lorrie L. Klein, M.D. Joel Schlessinger, M.D. Steven E. Zimmet, M.D. Medical Association.
Dermatology Associates Skin Specialists, P.C. Zimmet Vein & Dermatology An avid runner and budding
Laguna Niguel, CA Omaha, NE Austin, TX triathlete, Dr. Jackson has completed 5
marathons and 7 triathalons. Visit her
We are pleased to have the above-mentioned physicians as our editorial advisors. Our thanks go out to website: www.skinwellnesscenter.org.
these individuals for their time and support in providing our readership with valuable information for
their practices.
Letter from do our best to adhere to those New Year’s resolutions. But, there is a
completely different reason in the past few years that perhaps the New Year
might mean more now than ever to make new things happen personally
the
Editor and professionally.
American business has taken a serious beating the past few years.
No one has been immune. Our industry has seen much better economic
times in the past decade; and now we are faced with new business
challenges that have made practices, medical spas, clinics, and other
healthcare providers and professionals look to new ways of conducting
The
business and making a go of what lies ahead.
From the perspective of the physician, there are more and more
practices popping up around you; and competition is fierce for those hard-
Future of
earned dollars that the patients will choose to spend. For industry
executives, their challenge is to support our industry and the physicians who
provide the services to the consumer by unique and successful ways to give
that physician an edge over his competition down the block. Reviewing
American your business plan and trimming the fat, educating your staff, and offering
new technology that makes sense for your patient base and wallet is all part
of the plan to turn this corner and on to a better path.
Business
More than ever before, we are seeing a need within practices to
sculpt a leaner, more efficient business. Part of that business is your
employees. Jan Watson gives our readers insight on how to develop
employee performance in this issue’s jobFIT column. Sustainability is only
achieved when cultivating the leaders within our businesses who have the
ability to make things happen.
Most recently, Aesthetic Trends has implemented a new
“Economic growth without social department called Organics & Green. We hope that these informative
progress lets the great majority of topics will help you to shape a better future for not only your practice but
for the betterment of your patients and, of course, the mother Earth. Craig
people remain in poverty, while a Koniver, M.D., shares his new vision for his practice as a Contributing
privileged few reap the benefits of Editor & Advisor for Aesthetic Trends in his new column called Organic
Medicine. Dr. Koniver recently converted his practice 4 years ago to an
rising abundance.” elective based business. He has successfully implemented several ways for
patients to become healthy and looking great by using some key modules
for a healthier lifestyle.
–John F. Kennedy We welcome back Nancy Griffin to our Practice Management
Thirty-Fifth President of the U.S.A. section where she will help our readership with engaging at a whole new
1917-1963 level with your staff and patients by understanding key components of
marketing for the medical spa and clinical practice. More than ever, this is
an excellent way to start out 2011 by keeping in contact with your current
patient base, but also learning how to consistently strive to make your
patients feel welcome and interested in what you have to offer.
Roll up those sleeves. Get creative. Be inspired. Businesses have to
work smarter and most certainly harder to keep and earn new business in
the years to come. Make a plan, implement, and track your success. We
are in the throes of an eminent change in the way we succeed in American
business. The rewards are bountiful if you choose to confront the issues
that may lie in front of you and within your practice. Aesthetic Trends will
be there to provide information that is timely and valuable to make it
happen. Happy New Year!
BEFORE AFTER
© 2011. All rights reserved. Syneron and the Syneron logo are registered trademarks of Syneron Medical, Ltd. CO2RE is a trademark of Syneron Medical, Ltd. Candela and the Candela logo are registered
trademarks of Candela Corporation. 00943
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t anti-aging
Functionality
atnlaser
FUNCTIONAL COSMESIS:
RESHAPING PEOPLE’S LIVES
By Frank J. Ferrin, M.D.
Wanting to be slim, trim, certainly the surefire and effective basic task of fitting beautifully into
and healthy is not a new trend. way for an individual to obtain clothes.
Everyone has a perfect body ideal his/her ideal physique. More importantly,
that they aspire to, yet often Functional Cosmesis is about
encounter challenges in achieving FUNCTIONAL consistency, overall health, and
it. Having a well proportioned COSMESIS longevity. For example, having a
body and a complimentary chest- A new trend, known as sculpted face and a sagging or
waist-hip ratio is a fantastic goal; Functional Cosmesis, is currently oversized belly lacks fluidity; it
however, it is not always an easy being pioneered by the world’s keeps a body from looking natural.
one. Many will opt for surgery in leading cosmetic surgeons. The The opposite is also true; an aging
an attempt to reach their aesthetic
goals, while others will turn to
extreme dieting or excessive To achieve the look one desires, a balance of weight
workouts. management, energy and fitness training, and a
However, an extreme
pursuit in only one of the above
detailed contouring of the body and face is most
areas will often leave the certainly the surefire and effective way for an
individual with something more to individual to obtain his/her ideal physique.
be desired, not to mention an
overdoing of anything may lead to
poor health. To achieve the look idea is simple: when body parts face with a fit and proportioned body
one desires, a balance of weight work better, they look better. just does not make sense. Too often,
management, energy and fitness Functional Cosmesis can pertain individuals will focus all of their
training, and a detailed contouring to facial rejuvenation, abdominal energy on only one aspect of their
of the body and face is most tightening, breast contour, or the body, causing a disproportion
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dermatology
Winter
dermatology
Skin
7
atnt
ESSENTIAL SKIN
CARE TIPS FOR A
HEALTHY GLOW
By Donya Fahmy,
Dropwise Essentials
With winter upon us, now is a STAY HYDRATED caffeine or sugar, and high-
good time to review your patients’ Drinking fluids is one of sodium soups, as these can hinder
skin care routine to make sure the keys to flushing out toxins that the benefits of the hydrating fluids
they are armed and ready for the can lead to unsightly skin eruptions. they consume. And suggest they do
onslaught of winter. Though the It is also one of the best ways to not wait until they feel thirsty to
weather outside will sometimes be retain moisture and maintain the drink something, because by that
point they are already dehydrated!
USE A HUMIDIFIER
INDOORS
Mitigate the drying effect
on the skin of too much indoor
heating. Add a drop or two of
Rosemary, Peppermint, or
dermatology
keep sinuses clear and water from the skin before it deep moisture it needs to stay
stimulate circulation. can do the job. Body oils, on supple and hydrated.
the other hand, contain no
AVOID CONVENTIONAL water so they are the purest
SOAPS AND BODY form of moisturizer. For best
results, apply to skin while still
WASHES wet (i.e. immediately after a
These products contain shower) to enhance absorption.
detergents and synthetic
ingredients that strip the natural
oils from the skin, leaving it dry
and prone to cracking which
can lead to infection. Our
Gentle Cleansing Body Wash
is a great alternative, made with
highly moisturizing and About the Author
protective organic coconut, Donya Fahmy is a green business
olive, and jojoba oils. It has rich owner and the creator of
cleansing lather that rinses I recommend applying Dropwise Essentials' spa-quality
clean without drying the skin. our Certified Organic aromatherapy body products that
Moisturizing Body Oil to the help you safely relieve stress,
skin and face while in the increase vitality, improve
shower because the pores are confidence, or simply manage
wide open, facilitating your emotional state any time or
absorption. Massaging it onto place without popping a pill. For
the skin will also increase more free tips and valuable
circulation. By the time they information visit:
finish their shower the oil will www.dropwise.com and subscribe
be completely absorbed into to the Dropwise Health & Beauty
the dermis and subcutaneous News Ezine or blog feed.
Combine it with a little bit of
our lotion or your patients’
favorite moisturizer to create a
gentle creamy cleanser,
massage onto their face in a
circular motion, then rinse with
a washcloth soaked in tepid
water.
2010
A YEAR
IN REVIEW
By Christine Lapointe, Contributing Editor &
Advisor, & Laura Jackson, Aesthetics 360°
Heading into Q 1 we thought a summary which among our experts was that establishing a
recaptured interview highlights from our “In relationship with the patient through seamless
Practice” column in 2010 was in order. We found communications remains the critical component in
the process became an excellent exercise in creating an environment which encourages long-
reminding us to never lose focus on core business term relationships. The concept sounds simple;
development foundations. As you read through but the reality is that the mechanisms and routines
this edition of “In Practice,” we hope you will use it
to help target the processes that may need attention
and refinement in order for you to continue to “If you ask the right questions,
build and sustain a profitable and world class
practice. patients will tell you what they really
want.” - Alex Gross, M.D.
COMMUNICATION
It is always interesting when we see our
experts agreeing on strategies. We found an needed to create these strategies are often lacking,
overwhelming emphasis in the industry for the even in the best of practices. "If you ask the right
necessity of defined and streamlined questions, patients will tell you what they really
communication systems. The common thread want,” says Dr. Alex Gross of Georgia.
in practice
“A significant positive impact
implement long-term systematic solutions to to ROI can be expected
problem areas such as capacity and because all prospects will be
conversion rates. communicated to in a
• Do not limit training to staff only. Having proper fashion, and
the right people includes having the right conversion rates will
physicians. Commit to quarterly strategic improve. From an
meetings with the doctors. Discussions administrative point of view,
should include volumes, growth, new the patient communication process can be managed
products, goals, and talking points on services. better and the staff can be given the proper tools to
work more efficiently. Changing the processes to
“Communication is key. increase better lead conversion will be easier, and
Meetings are how we help there will be actual ‘metrics’ to measure success.”
the physicians to think about - Onur Birsen, CPA, MBA, Chief Technology
what we need to do from a Officer of Glacial Multimedia
business standpoint to
secure their future.”
- James Dawes, Chief “Communication is key. Meetings are
Administrative Officer,
Center for Sight how we help the physicians to think
about what we need to do from a
MEASURE SUCCESS business standpoint to secure their
Setting up methods to measure all aspects of
the client-to-patient process will assist you in
future.”
creating long-term relationships. You will be able to - James Dawes, Center for Sight
better identify trends in both your marketing
campaigns and your patients' purchasing patterns.
The cost to retain a patient over the years is GET BACK TO BASICS
considerably less than the costs of continually The best systems are simple, and we often
attracting new ones. Cultivation and growth of your overlook the value of “getting back to the basics.” It
existing patient purchases should be one of your is the little things which keep people returning to
key priorities. Start with finding the proper contact your practice, and it is easier than you think to find
management software program. out what your patients want.
• Create a questionnaire along with an
The program should:
“intake” form which asks about areas of
interest through a series of questions and list
• Solve a problem of services. Review the form before the
• Generate revenue interview with the client
• Be user friendly for the staff • Send surveys – survey monkey is a great
service, affordable and easy to use
We often refer to MDprospect’s product http://www.surveymonkey.com/
slogan when discussing the functionality a tracking • Ask for feedback at every visit
program you should have. “Capture,
• Remember to say “Thank You.” Send hand
Communicate, Convert.”
written thank-you cards
• Create a series of letters for follow up,
confirmation of appointment, and financial
concerns
Practice Assessments
Project Management
AESTHETICS 360°
Providing a comprehensive range of services vital to the support of Technology
Leaders and Physician owned practices on their journey to success. We provide the
systems and hands-on guidance necessary for practices to effectively measure results
and target key areas for revenue growth from initial contact with a potential patient
through long-term patient retention. Aesthetics 360° is the solution for technology
leaders and practices that are committed to making business better.
877-849-8216 www.aesthetics360.com
jobFIT
Coaching to
Develop Employee
surgery
Performance
jobFIT
plastic
THE POWER OF COACHING:
TRAINING & DEVELOPMENT
atnt
By Jan Watson, J.P. Watson Group, Advisor & Contributing Editor
Managing to ensure superb performance from all and employees work differently. The better the
employees is crucial, especially during times of manager understands the employee, the more
economic turbulence. Fortunately, this kind of effective the coaching and the results will be.
management is more enjoyable than most tasks and
results in increased organizational value. TRANSFORMING MANAGERS
Coach early and often. Early, to catch INTO COACHES
potential problems before they happen. Often, Building and changing the corporate culture
because continuous interest and feedback begins with the leader’s adoption of a system,
virtually guarantees better performance. definition of the system, and modeling of the
Coaching provides counsel in real time and system. Top leaders coach managers to be the kind
identifies clear goals in the context of the of leaders the organization wants.
employee’s job.
Effective managers catch problems early Two of the competencies of a coach include:
and often so that they can provide continual ● An ability to identify people who fit the job
feedback and guarantee better performance. ● An ability to create strategies for employee
They do not rely on yearly reviews to direct development that inspire people to perform
their leadership. Efficient managers provide and achieve
clear goals in the context of the employee’s job. These competencies set the foundation for
The transformation from coach to development, but even the most able manager
manager takes effort and a few easy steps. It is requires help in these areas. No manager is
important for managers to remember that one equipped with essential knowledge about every
size does not fit all. Each employee is different, employee.
jobFIT
AND TEAM DYNAMICS maximum potential is the responsibility of the
Understanding relationships improves team leaders of the organization. Once a manager
dynamics. Relationships directly impact productivity, discovers the value of coaching early and often, as
and they can create improvements for the opposed to conducting annual reviews, he will be
organization if potential conflict points in the able to increase efficiency and productivity in his
relationship are identified early. Defining points will employees.
enable leaders and team members to work together
to avoid or solve issues. Clearly defining points of The most effective approach requires:
conflict also helps managers determine the best way
to effectively communicate with each employee. ● Coaching tailored to the individual with a
Coaches and leaders should also carefully goal of increasing productivity.
consider their own attributes. An assessment ● Coaching based on insight about the
provides specific recommendations for managers employee’s competencies within the context
and employees to effectively communicate with each of his job, as well as his ability to work with
other. The assessment will: his team and manager.
Directions: Please review each statement and score your company accordingly placing the number on the area provided to the left.
5 - Exemplary, best possible 4 – Real strength 3 – Fully competent 2 – Development needed 1 –Weakness
_____ 1. Your company has identified the skills & competencies needed to execute its growth strategy.
_____ 2. Your company has a process for sourcing, aligning, developing, and rewarding its next generation of leaders in all its
businesses and regions?
_____ 3. Your company has specific development plans for your high potentials?
_____ 4. Your company has identified career paths for critical or key positions?
_____ 5. Your company has incorporated assessment instruments in:
● Your sourcing process
● Your aligning process
● Your development processes
_____ 6. Your company is able to deploy the right people when emerging opportunities arise, quickly and without significant
disruption to other parts of the organization?
_____ 7. Your company has diverse and plentiful pools of talented employees who are ready, willing, and able to be deployed to
new opportunities:
● At the technical level?
● At the managerial level?
● At the leadership level of your organization?
_____ 8. Your company has diverse and plentiful pool of leaders who are capable of moving into your organization’s senior most
executive suite?
_____ 9. Your company offers managers and executives development experiences specifically aimed at preparing them for the
unique challenges of leading large, complex, global organizations?
_____ 10. Your company’s leaders used words and deeds to unequivocally demonstrate they are committed to developing talent
globally in your company?
_____ 11. Your senior executive actively engaged in your company’s talent management initiatives?
_____ 12. Your company holds your managers and leaders accountable for identifying and developing talent in their businesses,
functions, and regions?
_____ 13. Your company has a stated leadership and talent development strategy?
_____ 14. Your company’s leadership expects a thorough business case analysis with stated ROI prior to approving funding for
human capital investments?
Fax in your Risk Assessment to: 786.206.7278 and receive your company
evaluation. This is a free service offered only to ATnT readers. Provided by:
Practice: ________________________________________________
Physician: ______________________________________________
Phone: _________________________________________________
Email: __________________________________________________
Cloning
High-Performance
Employees
Creating Superior
Team
Performance
Executive
Development
Succession
Management
Planning
Professional
Transition
Coaching
850.529.8362
www.betterJobfit.com
Cloning
High-Performance
Employees
Creating Superior
Team
Performance
Executive
Development
Succession
Management
Planning
Professional
Transition
Coaching
850.529.8362
laser & light technology
Principles of
Ultrasonic energy has been used for years in a wide The VASER Lipo System is a minimally
array of medical applications – from dentistry to invasive body contouring technology that employs
neurosurgery. The introduction of ultrasonic mechanical and acoustic forces to create a
instrumentation for body contouring began in the suspension of fat cells within a targeted area, while
late 1980s and early 1990s. Researchers began preserving other important tissue structures and
developing the VASER® (Vibration Amplification of maintaining fat cell viability. Fat cells are then
Sound Energy at Resonance) System in the late removed from the body using proprietary, atraumatic
1990s in response to the limitations of traditional aspiration cannulas, called VentX®, that maximize
liposuction and other energy-based technologies. procedure speed and efficiency while reducing
trauma to the surrounding tissue. A new version of
the VASER Lipo System specifically adapted for
More recently, VASER technology AFT was released in May of this year. This article
discusses the basic principles of ultrasonic energy
has been demonstrated to be ideal for and how that energy is applied to efficiently create fat
autologous fat transfer and Adipose cell suspensions with minimal tissue damage and
Derived Stem Cell applications maximal fat cell viability.
BASIC ULTRASOUND
The VASER System by Sound Surgical TERMINOLOGY AND APPLICATION
(www.vaser.com) was designed to advance liposuction Sound is a mechanical vibration or pressure wave
procedures by improving safety and efficiency, that travels through media. Sound travels in waves of
reducing complications and physician fatigue, and higher and lower pressure. The high pressure
allowing for faster patient recovery. More recently, (compression) and low pressure (rarefraction)
VASER technology has been demonstrated to be regions alternate as the wave travels. Compression
ideal for autologous fat transfer (AFT) and Adipose causes particles to be pushed closer together, while
Derived Stem Cell (ADSC) applications. rarefraction pulls the particles away from one
Seeing is Believing.
About
the
Author
BEFORE AFTER
© 2011. All rights reserved. Syneron and the Syneron logo are registered trademarks of Syneron Medical, Ltd. CO2RE is a trademark of Syneron Medical, Ltd. Candela and the Candela logo are registered
trademarks of Candela Corporation. 00943
organics & green
Organic
Medicine
& green
surgery
organics
NATURAL METHODS
OF HEALING AND
plastic
RESTORATION OF THE
BODY’S WELLNESS
atnt
Contributing Editor & Advisor
:
THERAPY EQUILIBRIUM
We help patients feel better with more Due to our constant influx of environmental
energy! We accomplish this by Comprehensive toxins, our bodies are now polluted with severe
Lab evaluation of nutritional status including: levels of heavy metals. These metals lead to both
Amino Acids, Food Allergies, Cellular metabolism acute and chronic disease and can only be removed
status and review of each patient’s personal diet, through better preventive efforts and Chelation
vitamin, and mineral intake. Our main goal is to therapy. Oral and IV Chelation can help remove
identify nutritional dysfunction and correct this these toxic metals from your body. By undergoing
before disease is allowed to develop. Chelation therapy, you will be lowering your body
burden of chronic inflammation, leading to better
wellness and health.
Our main goal is to identify nutritional
HERBAL
dysfunction and correct this before MEDICATION
disease is allowed to develop. Grown fresh from our Earth, these
medicines are completely natural.
AMINO ACID
BUILDING BLOCKS
Amino acids are the precursors to many of
the chemicals in our bodies. When we feel bad, it is
our amino acids which are out of balance. By
testing your neurotransmitter and hormonal levels,
we will be able to recommend the right balance of
amino acid and hormonal supplements - 100%
natural and from the Earth.
BIOIDENTICAL HORMONES:
THE VITAL SOURCE OF BALANCE
The key to much of how we really feel is
governed by the balance of our hormones. These
hormones are chemical molecules that float around
our bodies and impact all of our cells. When our
hormones are balanced we feel energized, loving,
nurturing, soulful; and when our hormones are not
balanced well we feel flat, washed out, depressed,
apathetic.
There are many powerful hormones in our
bodies including the Adrenal Hormones: Cortisol,
DHEA, Pregnenolone; the sex hormones:
Estrogen, Progesterone and Testosterone; and the
other equally significant hormones such as
Melatonin, Insulin, and Thyroid hormone. Each of
these hormones performs many actions, but all
work together to create a flow of life and energy.
Hormone testing
Includes testing for several sex hormones
including all three Estrogens, Progesterone,
Testosterone, DHEA, as well as testing for Cortisol
and stress hormones. Any imbalance of these
hormones will lead to feelings of fatigue,
depression, anxiety, and stress.
NUTRITIONAL
Lifting heavy? Running a marathon?
INTRAVEOUS THERAPIES Long training days call for serious recovery
In addition to creating specific nutritional
measures. Recover faster and better with this
and supplement plans for our patients, we offer
replenishing IV cocktail.
many types of nutritional Intravenous Therapies
that really help! IV therapies are becoming the
next BOTOX®--quick and powerful! Adrenals Recovery IV
Feeling "wired, but tired?" Are you
exhausted, yet having difficulty falling asleep?
Meyers Cocktail IV These are symptoms of severe adrenal fatigue. This
This nutrient "cocktail" IV is an excellent way to
adrenals recovery IV will revitalize your adrenal
replenish the nutrients supporting respiratory
glands and help you feel energized and calm.
health and optimal energy levels. This IV can
provide relief to those suffering from asthma,
respiratory infections, migraines, chronic fatigue, Super Immuno IV
or fibromyalgia. Do you seem to catch everything that goes
around these days? New allergies that have never
existed until now? Recharge your immune
Calcium EDTA Chelation system and give your body
This IV is offered to those who wish to
a break with this Super
remove heavy metal buildup. EDTA is also a
Immuno IV.
powerful antioxidant known to help protect
blood vessel walls.
Detox Plus
Recharge IV This IV
This IV delivers glutathione, a powerful contains Phosphadityl
antioxidant that boosts the immune system and Choline, a powerful
helps with detoxification. Environmental compound which
stressors, medications, poor diet, pollen, helps support liver
radiation, and even emotional stress can cause detox and cell
us to run low on this powerful antioxidant. membrane health.
Please note that this IV is $45 per dose, and that This nutrient tends to
individuals may require more than one dose per decline with age, and cell
session. membrane health has
emerged as one of the
most powerful ways
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Do you want to increase your speed or About the Author
endurance at the gym? Whether you are running a Craig Koniver, M.D., is a graduate of Brown
race or keeping up with your grandkids, this IV will University and Jefferson Medical College and has
infuse your body with the necessary nutrients to been a family practitioner for a decade. He
support your performance -- at the gym or in your opened Primary Plus Organic Medicine, LLC in
life. Charleston, SC in 2006. When not working, Dr.
Koniver enjoys spending time at the beach with
Vitamin Burst IV his wife and two children. For more information,
Feeling run down, tired, or a little low on visit Dr. Koniver on the web: www.primary-
gas these days? Having some trouble sleeping? plus.com. See Dr. Koniver's feature every issue
Replenish your body with optimal levels of the in the AestheticTrend's Organics & Green
vitamin nutrients that you need to live a life of department directly relating to Organic Medicine
optimal wellness. topics.
www.a
aesthetictrends.com | january ● february 2011 5
Craig Koniver, M.D.
843-767-7650
Store.OrganicPerformanceLab.com
DrK@OrganicMedicineNow.com
organics & green
Medicinal Purposes
of Essential Oils
& green
surgery
organics
THE HEALING POWER
OF ESSENTIAL OILS
plastic
GAINS FOOTING WITH
MODERN MEDICINE
By Emily Stocker
atnt
Contributing Editor & Advisor
:
Essential oils date back to one of the oldest forms is only now beginning to investigate the healing
of medicine known to man, dating back as far as power of essential oils.
4,500 B.C. They were considered more valuable
than gold to the ancients. Egyptian hieroglyphics FREQUENCY AND OTHER FACTORS
and Chinese manuscripts, priests, and alchemists Frequency is the measurable rate of
show us that they were using essential oils electrical energy flow that is constant between any
thousands of years ago to heal the sick. two points. Everything has a frequency. The human
The words essential oils are often thrown body has an electrical frequency and that much
around in the world of organics and homeopathics,
but the derivation and benefits are seldom known.
An essential oil is a concentrated, hydrophobic An oil is considered as an “essential”
liquid containing volatile aroma compounds from
plants. Essential oils are also known as volatile oils, in the sense that it carries a distinctive
ethereal oils, aetherolea, or simply as the "oil of" the scent, or essence, of the plant.
plant from which they were extracted. An oil is
considered as an “essential" in the sense that it
carries a distinctive scent, or essence, of the plant. about a person's health can be determined by its
As individual elements, essential oils do not frequency. When the frequency drops, the immune
have any specific chemical or pharmaceutical system is compromised. If the frequency drops to
property in common with one another. They are 58 Hz, cold and flu symptoms appear; at 55 Hz,
defined as such because they have the ability to diseases like Candida take hold; at 52 Hz, Epstein
convey characteristic fragrances. Modern medicine Bar; and at 42 Hz, cancer. According to Dr. Royal
R. Rife, every disease has a frequency. He found nail to treat fungus underneath. The oils may be
that certain frequencies can prevent development of sniffed from cupped hands or diffused to elicit
disease and that others would destroy disease. higher vibrations or states of consciousness during
Substances with a higher frequency will destroy meditation. They may also be applied topically on
diseases of a lower frequency. Essential oils start at the chakra points, neck, face, wrists, ankles, back,
52 Hz and go as high as 320 Hz, which is the behind the ears, on the reflexology points on the
frequency of Turkish rose oil. Clinical research bottom of the feet, added to bath water, or worn as
shows that essential oils have the highest frequency a perfume or cologne to raise the level of your
of any natural substance known to man, creating an personal environment.
environment in which disease, bacteria, virus,
fungus, etc., cannot survive. WESTERN MEDICINE
Although there is currently something of a
dismissive attitude concerning essential oils in
The penetrating characteristics of pharmacology, various essential oils retain
essential oils greatly enhance their considerable popular use, partly in fringe medicine
and partly in popular remedies. Unfortunately this
ability to be effective. When placed on makes it difficult to obtain reliable references
the foot it will be distributed to every concerning their pharmacological merits.
cell in the body in 21 minutes. Publications recommending so-called alternative
remedies are prone to making vague and wildly
ambitious claims.
The penetrating characteristic of essential In some applications there is no doubt that
oils greatly enhances their ability to be effective. in treating certain conditions, particular essential
Essential oils will penetrate into the body when oils have considerable advantages over many over-
applied to the skin. An essential oil placed on the the-counter drugs and for clinically minor, but
foot will be distributed to every cell in the body in nonetheless troublesome conditions that do not
21 minutes. They will even penetrate a finger or toe respond decisively to prescription drugs. For
example, congestion and persistent coughs,
particularly dry coughs, often respond well,
economically, and safely to direct inhalation of
vapors. The vapors may be administered by
inhalers, steam kettles, fragrant ointments, lozenges
to be sucked, or strongly aromatic sugarless chewing
gum.
APPLICATIONS
Inhalation. The inhalation of essential oils
heightens the senses and can trigger numerous
desired responses in the body. Several techniques
used to inhale essential oils are: direct inhalation,
simply smelling the oil; diffusing the oils, using a
diffuser which disperses the oil in a micro-fine
vapor into the air. A diffuser will not heat the oils,
thus ensuring full benefits, as extreme heat can
damage important constituents in the oil. Carefully
pour hot water into a bowl, add a few drops of oil,
cover your head and bowl in a tent-like fashion, and
breathe deeply and slowly.
10 Chamomille
A calming oil used for premenstrual pain,
indegestion, a mild antiallergenic, rhinitis, acne,
excema, and other senative skin conditions.
6 Sandalwood
An antiseptic useful for dry, cracked, or chapped
9 Eucalyptus skin, acne, and calming relaxation during
An antiseptic useful for meditation, aphrodisiac.
coughs and colds,
bronchitis, viral infections,
muscular aches, rheumatic
5 Rose
An antiseptic useful for sore throat and
conditions.
sinus, congestion, puffiness, mildly
sedative, insomnia, premenstrual
tension/pain, menopause,
8 Geranium reduced libido.
A mild astringent useful
for cuts, sores, fungal
infections, and insect
repellant, soothing
skin problems,
eczema, bruises,
mildly diuretic,
anti-depressant.
4 Jasmine 2 Lavender
An antidepressant useful for depression, postnatal A mild analgesic useful for headaches, wounds,
depression, strengthening contractions during bruises, antiseptic, insect bites, oily skin, acne,
labor, aphrodisiac. swelling, calming insomnia, mild depression.
3 Rosemary
A mild stimulant useful for
physical and mental fatigue,
forgetfulness, respiratory
problems, asthma,
rheumatic aches
and pains.
1 Peppermint
Peppermint is one of the oldest and most highly
regarded herbs for soothing digestion. Jean
Valnet, M.D., studied peppermint's effect on the
liver and respiratory systems. Other scientists have
also researched peppermint's role in affecting
impaired taste and smell when inhaled. Dr.
William N. Dember of the University of
Cincinnati studied peppermint's ability to improve
concentration and mental accuracy. Alan Hirsch,
www.a
aesthetictrends.com | january ● february 2011 5
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Breast
Augmentation
surgery
surgery
PATIENT PROCEDURE
plastic
SELECTION AND
plastic
MANAGING EXPECTATIONS
By Gregory A. Wiener, M.D., F.A.C.S.,
Contributing Editor & Advisor
atnt
In recent years, both the ASAPS and the ASPS consultation and planning. I have, over time, found
have listed breast augmentation as the number one that refinements in my consultation techniques and
surgical cosmetic procedure performed in the examinations have enhanced the outcomes as much
United States surpassing even liposuction. This or more than any technical/surgical improvements.
trend is also reflected in my practice, with breast
augmentation being by far the most often PATIENT
performed body contouring procedure. From an CONSULTATION
outsider’s point of view, the concept seems simple. I always begin by asking the patient what she
Place an implant beneath the breast tissue to is looking for. Most of my younger patients state
that they wish to enlarge breasts that were never
really large to begin with, and most of my slightly
[Breast Augmentation] remains the older patients who have already had children wish
procedure that I comparatively spend to re-attain what has been lost through pregnancy
and weight fluctuations. The vast majority also state
the most time on in consultation and that they want to look proportional and really
planning. enhance their figure without being overly dramatic,
though sometimes this changes during the sizing
process.
enlarge the breast and improve its shape. It In addition to general health questions,
obviously involves much more than that, and in my there are other typical questions about breast
practice it remains the procedure that I cancer history in the patient or her family, recent
comparatively spend the most time on in mammograms, and whether she may have
component of our discussion physical activity, and patients who reduces the intake of narcotic
always includes what can happen are athletes; and especially body pain medicine. People have a
to the breasts after additional builders should be told that this generally better experience with
pregnancies, whether the patient will happen. The patient is shown the pain pump than without it.
has an implant or not. We can detailed diagrams of submuscular After the detailed
obviously never rule out the versus submammary placement. explanation of the procedure
possibility of revisionary surgery We also discuss the fact itself, we discuss the entire
being necessary after pregnancies. that the submuscular placement is process from holding area to
The initial questioning also more uncomfortable than operating room to recovery room
includes workout history, submammary placement, and to to home and then the weeks
athletics, and plans to lose weight, reduce post-operative discomfort following. Typically, patients are
as these issues can all affect the we use a pain pump. One cc of sent home after one to two hours
decisions we make regarding her one half percent Marcaine is of recovery. They are post-
implants. infused into each pocket over the operatively on an oral narcotic
first 48 hrs post-operatively. I such as Hydrocodone.
OPERATION & have found that this really does IV antibiotics are used
RECOVERY
I then discuss the
operation and recovery with the
patient in detail. We discuss
incisions, submuscular placement,
and the fact that she will be under
general anesthesia. At this point in
my career, I do all of my implants
submuscular because I think it
simply looks and feels better, not
to mention the fact that there is
real evidence that capsular
contracture rates are in fact lower
in the submuscular position, no
matter what type of implants are
used.
My placement is never
completely submuscular. It is
typically done through a
periareolar incision (although I do
inframammary and axillary
approaches as well) and then a
submuscular pocket is created with
release of the fascial attachments
inferiorly in order to have the
implant sit at a natural level with a
natural lower pole convexity. This
also minimizes unusual upper pole
fullness that occurs with more
complete submuscular coverage. It Before (top) and after (bottom) breast augmentation.
does, however, result in implant Photos courtesy of Dr. Gregory Wiener.
flattening at the upper pole and
plastic surgery
apparent quickly that doing the (always have additional sizes Breast augmentation
wrong operation never works. It is within the patients' range remains my favorite procedure.
far better to trade the additional available, especially if they were The operation is relatively short,
scarring for the improved breast having trouble deciding between complications are relatively low,
shape. several different volumes). No results are immediate, and most
I now sit down with the one wants time lost due to a last patients (over 90%) are satisfied
patient and we discuss implants and minute change, but sometimes with their results and would do
sizes. I do not use tear drop (round it happens. the procedure again if placed in a
implants are far easier to place and We use general similar situation. The additional
assume a tear drop shape in the anesthesia usually with an LMA. time spent with these patients
submuscular position). I do not use Perioperative antibiotics are listening to their goals, discussing
textured implants (they are too firm given, usually Ancef if the every aspect of the surgery and
and texturing is really unnecessary patient is not allergic to the implants and what they can
when the implant is placed penicillin. Otherwise expect in the future, and finally
submuscular). The vast majority are Clindamycin. A triple antibiotic planning their surgery is
smooth, round implants (either solution (Ancef, Gentamicin, absolutely necessary for good
saline or silicone) placed in a Bacitracin) is used to irrigate long-lasting results.
submuscular position, usually the pocket prior to implant
through a periareolar or placement. There is some
inframammary incision. evidence that this type of
The patient is always given irrigation may decrease capsular
multiple options as far as size within contracture. It is also safe for
what I consider a safe volume range the implant. A no-touch
for that patient. Sizing is then done technique is used to place the
using silicone gel sizers in a soft bra implant to minimize possible
with a tight t-shirt. This is obviously contamination or capsular
not very scientific nor is it contracture, and the patient is
absolutely accurate, but it does give always placed in a seated
the patient an idea of what she may position and viewed for shape
look like. and symmetry. Fine adjustments
My patient coordinators are to the pockets are made in this
also involved in this process, and it position. About the Author
really becomes fun as the patient At this point, my surgical Gregory Alan Wiener, M.D.,
tries on different sizes and looks at technicians and nurses can add F.A.C.S., is a Board Certified
herself in a full length mirror. I their opinions, and once in a Plastic and Reconstructive
have not used the latest digital while they see something I Surgeon who has been
imaging systems to simulate results; don’t. Along with placement of practicing at Resurrection
but they look certainly more the pain pump, 25 cc’s of Hospital for the past 9 years.
accurate than what was available a Marcaine is infiltrated into each He was named a Consumer
few years ago, and I plan to use pocket prior to closure. Most Reports "Top Surgeon" and
these in the future. patients wake up relatively completed his residency at the
comfortable with only mild University of Illinois at Chicago.
SURGERY DAY soreness and chest pressure at Dr. Wiener has been featured
On the day of surgery, the this point. I call the patient at in several media outlets both
usual pictures are taken and pre- home later that night. The nationally and locally. Visit Dr.
operative markings are done. patient also has 24-hour access Wiener online:
Implant type and volume is to me personally. www.TheArtofPlasticSurgery.com.
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Marketing
Your
management
Medical Spa
surgery
& Cl i n i c
practice
plastic
SUCCESS STRATEGIES
FOR 2011 AND BEYOND
atnt
By Nancy Griffin, Contributing Editor
In today’s highly competitive business landscape, Savvy Sally: Medical Spa veteran, knows the ropes,
medical spas and clinics must be smart marketers to demanding, likes to develop a relationship with her
acquire and keep loyal clients. Smart, affordable practitioner. Wants to be rewarded for her loyalty—
marketing strategies and tactics will allow you to expects to be catered to and wants results!
accomplish your marketing goals without breaking Commonsense Cathy: Repeat visitor but needs to
the bank. learn everything about a new treatment or product
before making a purchase. She is methodical and
Here are Contento’s picks for the hottest trends in logical in all decisions. Wants an explanation of
marketing: why a product works and what is in it.
email platforms with the tools “WORD OF MOUSE” keywords and regular consistent
necessary to create visually Medical spas and practices blogging,” Reilly recommends.
attractive emails. Some of the are turning to social media outlets Make a commitment to a
most popular include such as blogs, FaceBook, consistent social media strategy.
ConstantContact, iContact, YouTube and Twitter to increase Many companies begin and
MailChimp, and SmileReminder. brand awareness and quickly abandon their efforts, and
CRM (Customer Relationship communicate with clients and a “dusty” blog or fan page leaves a
Management) solutions like prospects. The costs are limited poor impression of your brand.
SalesForce.com offer automated to the time and energy spent by
email functionality. Demandforce, your staff to keep a company's INVEST IN VIDEO
an integrated communications blog or fan page up to date. A (moving) picture is
and marketing solution, takes it The content you distribute worth a thousand words. Video is
one step further by reaching out on your website and through your the new frontier of internet
to current and previous clients social media is the currency with marketing. Digitizing and
and sending guest confirmations which you do business. The better uploading videos is inexpensive
via email and smart phone. your content, the greater the and will bring your message alive.
People are programmed to retain
visual stimuli, and we remember
The content you distribute on your website and pictures much more easily than
we remember words. Research
through your social media is the currency with from educator Edgar Dale
which you do business. indicates that we remember 10%
of what we read, 20% of what we
hear, 30% of what we see, and a
• Only send permission-based likelihood of getting the outcome 50% of what we hear and see.
emails. There are legal you want. “Spend your marketing Colorado-based Facial
ramifications for sending dollars on a useful website chock Aesthetics feature videos on the
unsolicited emails as outlined full of keywords that clients are home page of their website.
by the CAN-SPAM Act. searching for and build your web Hosted on YouTube, the videos
• Develop a communications
calendar. Think through what
your goals are and how and
when you want to market
your services and special
promotions.
Can We
Turn Back
Time?
surgery
wellness
plastic
STEPS FORWARD IN TURNING
AGING BACKWARDS
atnt
By Jeffrey H. Spiegel, M.D.
Contributing Editor & Advisor
Speaking about aging, Mark Twain noted that, “It is does our appearance change, but so do our
sad to go to pieces like this, but we all have to do abilities. Youthful vigor is replaced by slower
it.” That is, aging is inevitable. As far as we know, movement with less strength and energy.
time moves in only one direction; and as the years The great question is “why?” Why should
pass, our bodies show the wear. our bodies, with their incredible ability to heal,
My practice focuses on cosmetic facial eventually stop maintaining themselves and begin to
surgery. With time, skin loses its elasticity, areas of deteriorate? Perhaps “why” is a philosophical
fullness become hollow, and gravity takes its toll on question that we can never answer, but “how” is
a less resilient face, resulting in signs of aging. I now closer to our reach.
important enough that in 2009 the enzyme, their telomeres do not shrinking brains, and infertility.
wellness
Nobel Prize in medicine was shorten which may be an The investigators then
awarded to three scientists for important reason why they reintroduced telomerase to the
their description of how continually grow and divide. Of cells of the prematurely aged
chromosomes are protected by course, telomerase is not the only mice, through the administration
telomeres and the enzyme reason why a cancer cell is of a series of medications that
telomerase. dangerous; and telomerase is reactivated the enzyme. What
What evidence is there likely not the only thing we need happened? The mice got
that longer telomeres are a sign of to prevent aging. younger. The signs of aging went
youth? Well, population studies However, it may be an away, vigor improved, and the
have shown that older people important part. Recently, animals regained the
tend to have shorter telomeres. scientists in Boston conducted an characteristics of youth.
Children with progeria, a terrible interesting experiment. Mice Importantly, none of the animals
were reported to develop cancer.
wellness
would correct all the deterioration antioxidant abilities. Compounds yet another stresses that it is
of aging. Hopefully, cells with a such as grape-seed extract and changes in hormone levels that
prediliction towards becoming pomegranate juice have been cause aging.
malignant would not then marketed as effective antioxidants One last interesting
transform into life-shortening that keep you young by clearing finding relates to the effect of
carcinomas. Unfortunately, the free-radicals. calorie restriction on aging. It has
answer is unknown, and the risks
of the experiment are high.
It has been shown that animals that are fed a
TELOMERASE THEORY
The telomerase theory of low calorie diet (lower than would be
aging is part of the planned comfortable) live longer than those that are
obsolescence concept of aging,
which states that cells have a
overfed. It is theorized that the overfed cells
preprogrammed life span. divide faster and thus reach their 50 division
Certainly the telomere “timer” limit more rapidly.
would support this theory.
According to this theory our
activities during our lifetime (e.g.
smoking, poor diet) can influence Other theories suggest that been shown that animals that
how quickly the telomere is proteins and DNA within our are fed a low calorie diet (lower
shortened and affect aging. cells become cross linked by than would be comfortable) live
However, several other glucose molecules, thus gumming longer than those that are
theories of aging have been up the works and causing aging. overfed. It is theorized that the
proposed. Another relates to a Another suggested that overfed cells divide faster and
cell’s ability to remove toxins. As mitochondria within cells lose thus reach their 50 division
we age, the cellular membrane some of their function over time limit more rapidly.
changes and becomes less able to
clear materials from the cell. A
chemical called Lipofuscin then
accumulates within the cell, and
this material is seen in higher than
normal quantities in the brain
cells of patients with Alzheimer’s
disease. Perhaps it is this that
contributes to aging?
Free radicals are another
popular culprit. Antiaging creams
that target free-radicals are widely
popularized as being effective.
Free radicals are negatively
charged molecules that are
harmful to cells. They damage
the cell membrane and impede its
ability to function correctly in
clearing toxins. Antioxidants bind
the free-radicals and render them
less dangerous. This explains why
WHAT’S NEXT?
So, what should one do next?
Unfortunately, nothing has
changed for us yet. Scientists
have a long way to go before a
true youth-giving elixir is
available; and the risks of such
a treatment will be high. At About the Author
the current time, the best we Jeffrey H. Spiegel, M.D., is Chief of the
can do is to eat right, stay fit, Division of Facial Plastic and Reconstructive
hope we have long telomeres, Surgery at the Boston Medical Center and
and fight the signs of aging. holds academic appointments in the
Skin care, surgical Departments of Otolaryngology and Head and
interventions, and periodic Neck Surgery and Plastic Surgery at the Boston
volume enhancement are still University School of Medicine. For more
the best available treatments information, visit Dr. Spiegel’s website and
for looking youthful. blog: www.drspiegel.com.
Cherokee Uniforms
Inspired Comfort
www.inspiredcomfort.com
“The recipients of the 2010 Cherokee
Inspired Comfort Award demonstrate the life-
changing impact people with creativity, a strong
vision and a commitment to never give up can have Energist Acquires Portrait Plasma
on their communities,” said Michael Singer, Chief
Executive Officer of Cherokee Uniforms. “We are Energist Group announced that it has
honored to salute their incredible work and completed the acquisition of all the assets and IP
relentless commitment to the healthcare relating to the Portrait® plasma technology
professions.” This year's winners are: formerly owned by Rhytec.
The acquisition of the Portrait
Registered Nurses (RNs) Grand Prize Winner Plasma Skin Rejuvenation (PSR3)
Samantha Abate - RN - South Jersey Healthcare technology adds to the Energist’s
System (SJH), Vineland, NJ Group of ablative, non-ablative,
and now plasma-based solutions
Top National Prize Winner in the aesthetic marketplace. The
Peggy Folgate - RN - FHN Community Health addition of the Portrait PSR3 to
Care Center, Freeport, IL Energist’s diverse mix of medical
device products strengthens their
National Prize Winner leadership role in the ever
Peggy Matthews - RN - Methodist Fayette Hospital, growing skin rejuvenation market.
Somerville, TN “As with our previous
acquisitions, we continue to
Non-Physician Healthcare Professionals strengthen and diversify our
Grand Prize Winner technology base, and we are very excited to add this
Jesse Kontra - Delaware Valley Society of totally unique technology to our offering,” said
Transplant Surgeons, Phoenixville, PA Jonathan Prutton, Chief Executive, Energist Group.
“This acquisition allows us to re-commence serving
The two Grand Prize Winners receive an the 300 doctors in the U.S. who pioneered this
all-expense-paid Caribbean cruise for two. The Top unique modality for the treatment of wrinkles, acne
National Prize Winner receives an annual scarring and general skin rejuvenation," added
In 2007, California stopped licensing “The Doctors” Feature Levia® for Self-
surgery centers owned at least partly by a licensed Treatment of Psoriasis
doctor. The move came after a doctor
successfully challenged the state’s regulatory Levia® delivers personal targeted
authority in court. According to the state phototherapy as a treatment option for millions of
Department of Public Health, only 45 surgical psoriasis patients.
centers are now state-licensed, compared with Lerner Medical Devices, Inc., (LMD)
about 480 before the law changed. An additional announces a new Personal Targeted Phototherapy
715 are certified to bill Medicare for treatments device for the self-treatment of psoriasis. Levia will
such as orthopedic care, eye surgeries and weight- be featured in the December 7, 2010 episode of
loss related procedures. Hundreds more operate “The Doctors.”
as cash-only businesses that specialize in elective The Levia segment includes Dr. Sonia
cosmetic procedures, many without accreditation, Batra, M.D., a Santa Monica based Dermatologist,
experts say. with one of her patients, demonstrating how Levia
“There are a lot of facilities that enables the self-treatment of chronic psoriasis at
completely ignore the law and are not accredited home. The segment is hosted by Dr. Travis Stork
or licensed or anything,” said Dr. Michael F. of “The Doctors” who also talks with Lauren
McGuire, Chief of Plastic Surgery at St. John’s Kadesh about her new found success using Levia to
Health Center in Santa Monica and Past clear her scalp psoriasis.
President of one of the four private accrediting
agencies, the American Assn. for Accreditation of
Ambulatory Surgery Facilities.
"Unlike state regulators, accrediting
groups do not fine surgery center owners or
doctors who violate rules on patient safety,
although they can pull a center’s accreditation. By
law, the state medical board can pursue fines John R. Lyon, CEO of LMD, said: “We are
against surgery centers without accreditation delighted that a show with the reach and reputation
$1,000 a day, but rarely do," McGuire said. The of “The Doctors” has chosen to feature the home
state lacks an accurate list of facilities with current treatment of psoriasis with Levia and Ultraviolet B
accreditation. (UVB) light. UVB is a proven and effective therapy
The accrediting groups can keep for the majority of the 7.5 million psoriasis patients
confidential their records of complaints against in the U.S. Now Levia enables those patients, with a
surgery centers and investigations. They have prescription from their physician, to treat
been criticized by lawmakers for allowing clinic themselves with UVB phototherapy at home,
owners who have lost accreditation with one conveniently, cost-effectively, and privately.”
agency to immediately reapply and become “The Doctors” is a nationally syndicated television
accredited by another. show which appears daily; see thedoctors.com for
Negrete McLeod proposed legislation this local listings and additional information.
year that would have required all doctor-owned
Find Levia on Facebook: http://www.facebook.com/mylevia
surgical centers to be state-licensed. The
Follow Levia on Twitter: http://www.twitter.com/mylevia
legislation passed the state Senate and won Follow our blog: http://asknurselinda.tumblr.com
support from the governor, but doctors’ groups
Watch Levia on YouTube
balked and lawmakers in the Assembly blocked a Levia Channel: youtube.com/user/levia2010?feature=mhw4
vote. Negrete McLeod said she plans to propose
similar legislation again next year, and is hopeful
Lerner Medical Devices
that Gov.-elect Jerry Brown will support it.
310.914.0091
www.mylevia.com
Source: LA Times
Lexli Loyalty Program Provides a New they may distribute to their clients for use when
Sales Channel for Skin Care Professionals ordering at www.lexli.com. This code ensures
consumer sales are attributed to the correct
With the economic downturn still playing professional account.
a factor in revenue potential, spas, physician
offices and aesthetic practices are working to Lexli
maximize sales through every available channel. 877.893.3417
Because of this, Lexli, a professional line of www.lexli.com
aloe-based skin care once available via skin care
professionals and direct to consumers via the
company’s website, has reorganized to create a Research Reveals VASER Lipo® Yields Fat
new sales stream for its clients. Beginning this as Viable as Conventional Liposuction
month, consumers who place a first-time order
at www.lexli.com will have to register under their According to a recent study conducted at
current skin care professional or, if they do not the University of Pittsburgh, human fat harvested by
have an existing relationship with a licensed VASER ultrasound-assisted liposuction (Sound
expert, must select a local Lexli distributor via Surgical Technologies LLC), is as viable as fat
zip code search. Once paired with a consumer, collected by conventional suction assisted
the professional organization receives a liposuction, with nearly 80% volume retention.
commission on each of the individual’s online The study, led by Dr. J. Peter Rubin, Associate
sales. Professor of Plastic Surgery at the University of
Pittsburgh, is the first research to establish strong
support for VASER Lipo as a collection method of
choice for fat transfer procedures.
The study investigated tissue samples of a
female subject who underwent lipoplasty of the
thighs and flanks. Detailed cellular viability analysis
was performed on tissues collected, each having
undergone VASER Lipo and suction-assisted
liposuction on the body area. The researchers
This offers Lexli professional accounts a found little or no difference at the cellular level
resource through which they can acquire new between the treatments, concluding that VASER
customers, better service their existing ones, and Lipo is just as effective in yielding viable fat cells as
improve overall profit margins. The program, suction-assisted liposuction devices.
called the Lexli Loyalty Program, essentially Results at six weeks showed approximately
removes the last remaining direct-to-consumer sales 80% of the filtered fat survived by volume,
channel for Lexli and cements the brand’s focus as regardless of the method of extraction. As a point
an exclusively professional line of skin care. of comparison, other studies have shown less than
“For years we’ve been reinforcing to 5% of the water-jet assisted liposuction fat survived.
consumers the importance of working under the
guidance of a licensed skin care professional to
ensure optimal skin health,” notes Dr. Ahmed
Abdullah, founder and formulator of the Lexli line
of skin care.
The Lexli Loyalty Program is available to all
Lexli professional accounts. Participating
organizations are given an exclusive identifying code
“The highly selective nature This amazing find is still far away from
of ultrasound energy promotes being replicated on a human being due to a DNA
increased fat viability, making it difference between mice and humans; however, it
ideal for fat transfer procedures,” does show that we are one very large and important
said Mark Schafer, Chief step closer to potentially isolating an answer to how
Technology Officer at Sound and why humans go through the aging process.
Surgical Technologies. “We believe Dr. Jeffrey Spiegel is
this important research will pave the Chief of Facial Plastic and
way for widespread adoption of Reconstructive Surgery, and
VASER ultrasound-assisted an associate professor at the
liposuction as the preferred method Boston University School of
for fat transfer.” Medicine with appointments
The study’s findings support in the Department of
recent physician feedback that the Otolaryngology and Head
VASER Lipo System is the leading and Neck Surgery and the
technology for fat harvesting and fat transfer Department of Plastic and Reconstructive Surgery.
procedures, with unrivaled body sculpting Please email us at info@drspiegel.com for more
capabilities. information.
AESTHETICTRENDS.COM
Reversed Aging Almost a Reality
A group of Harvard scientists might have
uncovered one of the most remarkable scientific
finds known to man, the ability to reverse aging.
Tested on a group of mice, the Dana-Farber
Cancer Institute was apparently experimenting
with an anti-aging experiment that was only
supposed to steady the process of aging and slow
it down. What they got was much different. The
aging process actually began to reverse sending
the lab mice aging in the opposite direction by
getting younger.
“The main factor that causes aging is the
accumulation of damage to DNA, much of the Aesthetic Trends provides timely
damage occurring at the tips of chromosomes reporting on all your news stories
and telomeres. And what scientists did was to for the industry.
test the effects of telomerase (an enzyme able to
restore the telomere function). When scientists For inclusion in the Press Corner section of the
turned on the telomerase enzyme, old mice journal or our Industry News section online, email
started getting younger. The worn-out organs the editor: cindy.vandruff@aesthetictrends.com
started regenerating, their shirked brain size
started increasing, their coat hair was restored,
and they even regained fertility.”
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fÉÅxÜä|ÄÄx
medical spas
surgery
A TREASURE OF LOS ANGELES,
plastic
THE SOMERVILLE MEDI-SKIN
CLINIC HAS REDEFINED
CONTEMPORARY SKIN CARE
atnt
By Robert Prince, Contributing Editor
Kate Somerville, a native of California, has devoted practices help create beautiful skin from the inside
more than twenty years of her professional life out.
working alongside dermatologists and cosmetic For special personal attention, making a trip
surgeons, supplementing their treatments and to Kate’s Clinic will be more than worth it. Since
devoting her time and care to enhancing skin opening its doors in 2004, the Clinic has grown
health. Kate is the creator and director of Kate
Somerville Skin Health Experts, a celebrated medi-
skin clinic in Los Angeles and remains committed Kate’s Skin Health Pyramid defines
to innovation and introducing products, services,
and concepts that work. Kate's simple and
and prioritizes the five fundamental
straightforward program is a result of her daily elements for attaining and
experiences and intimate partnership with her maintaining beautiful skin.
clientele, many of whom have careers that depend
on near perfect complexions. Kate Somerville
makes radiant skin a reality for all individuals. from three treatment rooms and three service
Kate’s Skin Health Pyramid™ defines and providers to sixteen treatment rooms and more
prioritizes the five fundamental elements for than a dozen service providers offering facials, light
attaining and maintaining beautiful skin: Protect, and laser therapies, injectables, and specialty
Hydrate, Feed, Stimulate, and Detox. Based on treatments targeting aging, acne, redness,
the belief that beauty is more than skin-deep, these discoloration, or scarring.
Kate. It begins with enzymatic exfoliation and light without the side-effects.
extractions. The skin is then drenched with Kate’s For instance, Quench Hydrating Face
DermalQuench serum and oxygen technology. The Serum, one of her most popular products, contains
client is then placed under the DermaLucent red a high amount of retinol which can often cause the
light to further penetrate the serum and stimulate side effect of dryness and flakiness, but to
collagen and elastin. The result is a firm, even skin counteract these undesired effects, she includes
tone and red carpet-ready complexion. lipids and hyaluronic acids which help with
The Titan Non-Surgical Face Lift is the hydration and cell turnover.
most requested laser therapy. Safe and painless, this ExfoliKate® Intensive Exfoliating
progressive laser turns back the clock. A “non- Treatment, her top selling product, is the next best
surgical facelift,” Titan safely uses infrared light to thing to seeing Kate in the clinic. Kate firmly
tighten and add volume to the skin. Titan gently believes that the best way to have healthy skin is to
exfoliate at least twice a week. ExfoliKate uses a
combination of both physical and chemical
exfoliators.
Deep Tissue Repair is a treatment
formulated to renew and restore, and it certainly
gets results which is why it has become one of the
top selling products in the line. By blending Peptide
K8 with collagen builders, the formula penetrates
deeply to encourage cellular repair and reverse
damage.
These three products can be used to create
that glow for which Kate Somerville is so famously
known. In fact, she has made it easy by creating the
Glow Kit, which includes her 3 best sellers.
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The dawn of
a shaped
beautiful body
The desire for an ideal body has forever been a universal theme in
all cultures. Finally, the OmnimaxTM unique combination of RF & IR
technologies, creates the ideal treatment protocol.
4 ADVANCED TECHNOLOGIES
Orlando Dermatology & Aesthetic American Society for Laser Medicine China Beauty Expo
Conference - ODAC & Surgery - ASLMS 16th Annual Expo
January 14-17 30th Annual Meeting May 18-20
The Peabody Orlando March 30 - April 3 Shanghai New Int’l Expo Center
Orlando, Florida USA Gaylord Texan Resort & Conv Center Shanghai, China
Contact: Luciana Halliday Grapevine, Texas USA Contact: Zhong Yi
info@orlandoderm.org Contact: Diane Dalsky +49 (711) 490890121
212.213.8784 dianne@aslms.org www.chinabeautyexpo.com
www.orlandoderm.org 715.845.9283
www.aslms.org
American Academy of Facial Plastic
& Reconstructive Surgery – AAFRS
june 2011
14th Annual Winter Symposium april 2011 International Esthetics, Cosmetics &
International Society for Spa Conference - IECSC
January 19-23
Dermatology Surgery – ISDS June 18-20
Vail Marriott Mountain Resort & Spa
April 7-9 Las Vegas Convention Center
Vail, Colorado USA
Bali International Convention Center Las Vegas, Nevada USA
Contact: Ollie Edwards
The Westin, Nusa Dua, Bali, Indonesia Contact: Dana Lupton
oedwards@aafprs.org
Contact: ISDS Headquarters Office info@iecsc.com
703.299.9291
info@isdsworld.com 212.895.8237
www.aafprs.org
www.isdsbali2011.com www.iecsc.com/lv
february 2011 American Academy for Anti-Aging Spa & Resort Expo
American Academy of Dermatology Medicine - A4M June 28-29
AAD - 69th Annual Meeting 19th Annual World Congress
February 4-8
Jacob Javits Convention Center
April 7-9
Ernest N. Morial Convention Center Marriott World Center Resort
New York, New York USA
New Orleans, Louisiana USA Orlando, Florida USA Contact: Mary Palmieri
Contact: Robin Downey Contact: Doreen J. Brown 609.759.7606
800.454.4DNA (4362) 561.997.0112 www.spaandresortexpo.com
www.aad.org www.worldhealth.net/orlando