Look back, there was a time when it all seemed to come together - people, sport, style - all converging

and
mixing in a way that hadn’t really existed before. Nike, the leading engineer of highly advanced eyewear, launches
a collection rich in heritage. Designs derive from the 1970’s, when Nike was first introduced to men, women and
athletes who demanded a brand that could combine superior technology with innovative styling. Focusing on
authenticity, the collection is inspired by the 1970’s sports icons who displayed trends on winter terrains, the auto
racing legends who defined eye shapes, and influential international film stars of the time.

Vintage 77

Vintage 75

Vintage 76

Vintage 73

Vintage 74

Vintage 72 For more information, contact Marchon at

800.645.1300 or visit www.marchon.com

Visit our website www.thealliancebg.com

 2011 Suns from ClearVision:
Now through February 28th, ClearVision customers
can save up to 20% off suns from the 2011 sunwear
collection. Featuring 30 new styles, the ClearVision
Each collection offers a variety of shapes, colors and styles for customers. From a beautiful Vera Wang to a colorful suns collection includes top names and hot styles from
Lilly Pulitzer, Kenmark offers fresh new styles for eye care professionals. names like BCBGMAXAZRIA, Ellen Tracy, Cole Haan, IZOD,
IZOD PerformX and Jessica McClintock.
2011 sun collection ClearVision’s suns collection even features specially
sized frames to suit the needs of your hard-to-
fit customers. Suns from our Petite Suns collection

BCBG ADALINA
are made specifically for women with smaller facial
dimensions, while our XLFIT™ suns collection addresses
the needs of larger men.

To see the entire 2011 ClearVision Sunwear Collection,

visit www.cvoptical.com/suns.

BCBGMAXAZRIA
BCBGMAXAZRIA Eyewear features bold designs that
combine European sophistication with true American
spirit. With over 50 fashion-forward looks that range
from retro chic to modern luxe, this eclectic eyewear
collection captures the essence of BCBGMAXAZRIA style.

Named for the French phrase “bon chic, bon genre,” a

Parisian slang term meaning “good style, good attitude,”
BCBGMAXAZRIA was founded by designer Max Azria in
1989. The brand has a loyal following among Hollywood’s
top celebrities and a strong worldwide presence.
BCBG DRAMA CH682
BCBG’s women’s frames feature faceted and textured metals, bronze and acetate combinations and smart, sophisticated semi-rimless
designs. The men’s line boasts an impressive collection of angular, geometric shapes complemented by bold temples and a choice of
full acetate, metal-acetate and semi-rimless styles. Specially-sized BCBGMAXAZRIA frames are included in our Passion for Petites and
From left to right: Lilly Pulitzer (Mell), Jhane Barnes (J919), Dana Buchman (Almafi), kensie (funky fresh), XLFIT™ selections.
Vera Wang (Heloise) and Jhane Barnes (J921). To see the latest looks from BCBGMAXAZRIA, go to www.cvoptical.com/ourbrands and click on BCBG.

Vera Wang 2011 Sun A&A Optical announces the release of two new Quiksilver styles
and two new Roxy styles. Contemporary with an edge, style
QO3272 is a combination monel and acetate frame with modified
rectangular front. Play hard or go home. QO3360 proves that
comfort and style can merge. The modern and sporty combination
frame features two-toned triple injected rubber temples and no slip
silicone nose pads. Everyone has a secret. Retro-styled and bold
in color, RO3351 appears to be a simple monochromatic acetate
frame but a hidden polychromatic watercolor design on the inside
temples reveal a different narrative. Fun and fashionable, style
RO3391 offers a key to the iconic Roxy girl personality. The semi-
rimless monel and acetate combination frame features two square
key holes on the temple end piece separated by a colored, iconic
Roxy logo heart plate on the vertical axis.

Kenmark Group | 800-627-2898 A&A Optical | 800-492-4465

Call The Alliance at 888.466.8263 Visit our website www.thealliancebg.com

 New Sport-
Eye Apps for iPad™ & iPhone
Eye Apps for iPad & iPhone™
™ ™
Inspired RX
Sunglass
Style from
Harley-
Family
Family of
Davidson® of
Patient
Patient Education
Education
Eyewear
Programs
Programs

V
iva International Group presents a new men’s sunglass style from
Harley-Davidson® Eyewear. The innovatively designed HDX 822 delivers
sun protection with the benefit of prescription ready lenses. This unique •• Eye
Eye Apps
Apps for
for iPad
iPad
•• Practice
Practice Edition
balance is achieved by offering a 6 base sunglass design concept combined with

Edition
a 5 base RX insert. The result is a revved up pair of prescription sunglasses
with quality performance enhancements, including polycarbonate lenses, rubber
temple tips and a rubber brow nasal flange interchangeable with an extra
rubber nosepiece. The Harley-Davidson Print logo accents each temple as the •• Online
Online Edition
Edition
final touch.
www.vivagroup.com The new style is available in black, gunmetal and taupe, all with grey lenses and
offered at a dispensary price of $47.95. Each sunglass comes complete with
800.345.8482 a protective microfiber pouch. For more information, please call 800-345-VIVA
or visit vivagroup.com.

Beyond
Beyond the
the
Eye’s
Eye’s Imagination
Imagination
High
High Quality,
Quality, AFFORDABLE,
AFFORDABLE,
3-D
3-D Animations
Animations and
and Animated
Animated Videos
Videos
with
with Narrations
Narrations
The Best View
is from the dark
Patient Education Concepts, Inc.
wileyx.com | 800.543.4197 Patient Education Concepts, Inc.
(800)
(800) 436-9126
436-9126
www.patientedconcepts.com/Sight_Selector.html
www.patientedconcepts.com/Sight_Selector.html
The best view
Call The Alliance at 888.466.8263 Visit our website www.thealliancebg.com
is from the dark.
 Alliance News
The Ernest Hemingway® Eyewear Collection, features
a dozen zyl frames in black and tortoise combinations
including vertically demarcated crystal colors, these
PTICAL FOCUS January 2011
vintage inspired forms are meticulously crafted to appeal
to the style-minded 20-and-up male and female segment.
this issue:
Many of the styles have temple and front hinge plaques Letter from the Operations Managerp.1
and/or rivet designs. A companion hard metal case with
faux distressed leather and signature plaque will round Facebook Set Up p.2
out the classic look of this American icon’s branding. Match Eyewear p.3
The ultimate accessory to accompany this season’s retro
Safilo p.4
stylings, Hemingway eyewear reflects a beckoning back Marchon p.5-6
to true Americana and the author’s adventurous and
romantic way of life. Hemingway was a true American
Kenmark p.7
original, with a signature style all his own. Men and Clearvision & A&A Optical p.8
women who identify with the multi-faceted aspects of this
Viva International Group & Wiley X p.9
iconic celebrity’s legendary lifestyle will most definitely
see themselves in this collection. PEC p.10
New York Eye & OGI Eyewear p.11
Model Musician Ward White is wearing H4613.
New York Eye | 800.221.6966
HEMINGWAY and ERNEST HEMINGWAY are trademarks
of Hemingway, Ltd.
and used under exclusive license through Fashion Licensing of America, Inc.,
New York, NY 10001

Visit
www.thealliancebg.com
AND
join us on
Seraphin Eyewear 2011 Womens Collection
Twitter &
Ogi Eyewear is composing an eyewear revolution by defining a new eyewear segment know
as Neo-Classical eyewear. Neo-Classical eyewear styles challenge our perceptions
of tradition and shape our vision of eyewear in the future. The Seraphin line by Ogi Eyewear
Facebook!
is an elite Neo-Classical collection that reflects the essence of classic eyewear with a sharp
modernistic edge. The line does not aim to simply bring back to life eyewear from the past.
Seraphin synthesizes the tradition anew. Seraphin is re-defining eyewear by adapting the finest
elements of luxury eyewear from the past into fresh, contemporary interpretations intended to

C
please the eyewear aspirant with a keen intellectual perception of fashion. Within each frame HARMANT Group introduces the latest ELLE
lies a unique story that exemplifies the characteristics of the model and validates its place in the optical eyewear for January 2011. ELLE eyewear
collection. Each captivating style reflects a celebrated trendsetter of a bygone era through the is inspired by the ELLE woman. She is sensuous,
placement of acute details, rich color and handmade materials. feminine, modern, graceful, chic and always irresistible.
The ELLE woman is confident, independent and knows
what she wants. Using her own individual and fashion-
conscious flair, she combines with easiness the latest
trends with a dash of her own, revealing a totally
unique and original style. The range of new ELLE
optical styles by the Charmant Group encapsulates
and captures two distinctive moods and looks of the
ELLE woman – sensual elegant and modern classic.

Check Yearly. See Clearly.

www.checkyearly.com
Follow us!
As we move into a new year and set our 2011
business goals; one goal that comes to mind is how
to grow your business via the internet. How can you
market your practice and build your customer base?
More and more small businesses find it essential
to market their products and services online.
Customers are increasingly turning to the WEB to
research companies, compare product features and
prices, and to purchase online. A company that does
not take advantage of the web and email to market
their business can lose valuable customers. It has
never been easier or more cost-effective to market
online.
A practice website is great way to describe your
practice and services in a succinct, compelling and
visual fashion. Keep it simple and attractive. Know
your community demographics and appeal to those
needs. One great advantage of having a website is
that it never closes. A website allows patient to view
at their leisure and you can advertise 24/7. List your
website with companies that help drive patients
who are using search engines to locate area Eyecare
Professionals. These business listing sites can be free
or some require a purchase for the service. Some
suggested sites to check out are:
www.eyedoctorguide.com, www.allaboutvision.com
and www.wellness.com.
What is Social Media? There are some who think
“social media marketing” is just the latest buzz, but
social media can provide you with a low-cost tool
that gives you a voice and a way to communicate
with current and potential patients. It personalizes
your “brand” and helps you spread the message
about your practice in a relaxed and conversational
way.
Call The Alliance at 888.466.8263
Many Eyecare Professionals are turning to Facebook
to build their social media network. Facebook
can provide an easy way to communicate to your
patients and also attract new patients. Some
suggested opportunities to advertise could be
second pair sales, sun wear purchasing, educate
patients on AR coating, save-the-date events for
your trunk shows or back to school specials. The
downside to social media is the initial set up and
FOLLOW US!
facebook.com/thealliancebg
attention you need to spend on it to make it effective
and keep it current.
The Alliance can help you with your internet
marketing by creating a Facebook page that can help
create excite within the practice and capture new
business. Call Jenna Inskeep today to discuss our
Facebook services at 888-466-8263 ext 9206.
Want a facebook page for your business but just don’t know where to start?
We want to help you!
Operations Manager
Call Jenna at The Alliance and she will create a facebook page for your
business for FREE! Now, more than ever, is the time to reach out to your
customers using social media such as facebook. Want more information?
Give us a call - 888.466.8263 ext. 9206.
Let THE ALLIANCE help you get connected!
Visit our website www.thealliancebg.com
 FRAMES OF YOUR LIFE
HERITAGE FRAMES FOR A CONTEMPORARY LOOK

BERLIN - pictures taken by Natalie Weiss

Following the launch of the print
campaign and the interactive
online project www.armani.com/
framesofyourlife, the Giorgio Armani
eyewear collection is now the subject
of a new travelling street initiative:
Frames of Your Life. During November
2010, in Milan, Paris, London and Berlin,
four young and cool photographers
and trendsetters captured images of
people on the streets who, just for
a moment, become lead players for,
and interpreters of, Giorgio Armani
eyewear-style in front of the camera.
Life is made up of consecutive
moments that constantly bring
something new. It is composed of
different sensations and emotions,
and our eyewear accompanies us on
The result is a digital photography
book presenting Giorgio Armani
eyewear as seen through the lenses
of these international bloggers and
photographers - a showcase of the
street looks they found the most
stylish and representative of the
Giorgio Armani aesthetic. And you can
vote for your favourite shot and share
it on Facebook!
The Frames of Your Life adventure
departs from Europe and will reach the
United States and Asia, on the streets
of New York, Los Angeles, Tokyo,
Hong Kong, Beijing, Shanghai and other
major cities, the first half of 2011 .
Furthermore, a selection of the best
shots from all over the world will be

MILAN - pictures taken by Micol Sabbadini

this fascinating journey like a trusted curated and will feature in a special
companion from who we simply event - the spectacular finale to this
cannot be parted. Each of us has a voyage of discovery.
different relationship with our eyewear,
depending on our personalities. The
Frames of Your Life project really
FRAMES
captures a "frame" of our own lives.
OF YOUR
LIFE
The best street shots from Milan, Paris,
London and Berlin have been selected
and uploaded onto www.armani.com/
framesofyourlife.

www.safilo.com | 800.631.1188

Match Eyewear | 877.833.5628 | www.matcheyewear.com PARIS - pictures taken by Eleonore Bridge LONDON - pictures taken by Jackie Dixon

Call The Alliance at 888.466.8263 Visit our website www.thealliancebg.com

 Coach 2011 Eyewear Collection
COACH Inc, known for iconic American accessories, introduces their 2011 Eyewear
Collection. Fabulous design elements such as glamorous Op Art C’s, engraved Coach
Script logos and the classic Coach logo plaque are featured. Showcased is the
beautiful Coach Op Art chain link pattern on tonal outside temples, as well as the
Coach Signature “C” pattern, using a special technique that allows color to glow
through. Fun optical styles include trendy shapes and unique new colorations.

S3010

S1020
S2028

S2026

2013
S1019

2018
S2022

2019

S2025

1009

S2030

Call
Call The
The Alliance
Alliance at
at 888.466.8263
888.466.8263