DAFTAR PUSTAKA

Buku:

Anggraeni, Lia dan Nathalia, Kirana, (2014), Desain Komunikasi Visual, Nuansa
Cendekia, Bandung.

Arikunto S, (2006), Prosedur Penelitian Suatu Pendekatan Praktik, Edisi Revisi

VI, Penerbit PT. Rineka Cipta, Jakarta.

Carter, David, (1986), How to Improve Your Corporate Identity, Art Direction
Book Company, USA.

Effendi, Otong Uchjana, (2003), Ilmu, Teori, dan Filsafat Komunikasi, T. Citra
Aditya Bakti, Bandung.

Encyclopedia Americana International Edition, (1984), Grolier Inc., USA.

Frascara, Jorge, (2004), Communication Design, Principles, Methods, and

Practice, Allworth Press, New York.

Gomez-Palacio, Bryony dan Vit, Armin, (2009), Graphic Design, Referenced: A

Visual Guide to The Language, Applications, And History of Graphic
Design, Rockport Publishers, USA.

Healey, Matthew, (2010), What is Branding, Rockport Publishing, Switzterland.

Hembree, Ryan, (2011), The Complete Graphic Designer, Rockport Publishing,

Massachusetts.

Kertajaya, Herman dan Yuswohady, (2005), Attracting Tourist, Traders, Investors,

Strategi Memasarkan Daerah di Era Otonomi, Gramedia, Jakarta.

Koentjaraningrat, (2000), Kebudayaan, Mentalitas dan Pembangunan, Gramedia,

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Kusrianto, Adi, (2007), Pengantar Desain Komunikasi Visual, Penerbit ANDI,

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McLean, Fiona, (2003), Marketing the Museum, Taylor & Francis e-Library.

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Mulyana, Deddy, (2005), Ilmu Komunikasi: Suatu Pengantar, Remaja
Rosdakarya: Bandung.

Morrisan, (2010), Periklanan: Komunikasi Pemasaran Terpadu, Prenada Media

Group, Jakarta.

Soewardikoen, Didit Widiatmoko, (2013), Metodologi Penelitian Visual,

Dinamika Komunika, Bandung.

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Jogjakarta.

Wheeler, Ania, (2009), Designing Brand Identity, Wiley, Kanada.

Jurnal dan Karya Ilmiah:

de Abreu, Fererra, (2012), Developing a Museum Brand to Enhance Awareness

and Financial Stability, Tafterjournal, Italia

Gerber-Nel, Charlene, (2004), Determination of The Brand Equity of The

Provincial, Regional, and National Rugby Teams of South Africa, UNISA
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Kim, SeJong, (2008), Understanding of Museum Branding and Its Consequences

on Museum Finance, University of Akron, Ohio.

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