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Next

Generation
Location
Media&
Loyalty

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Next
Generation
Location
Media&
Loyalty

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Next
Generation
Location
Media&
Loyalty

The Next generation is…


- technology transforming
media
- content accessible anywhere
- people in control

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Next
Generation
People

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40% of the time Americans spend online is devoted to Next
Generation

just 3 activities – social networking, emailing, People

and playing games

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85% of 35-54s in the UK have access to the Next
Generation
People
internet

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Next

There are 420m people online in China...


Generation
People

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...& 277m internet users in China access the
Next
Generation
People
internet through mobile

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19% of all phones shipped in Q2 2010 were Next
Generation
Mobile
smartphones

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Nearly 300,000 Symbian devices were shipped Next
Generation
Mobile
each day in Q2 2010

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Google’s Android mobile operating system has Next
Generation

overtaken Apple’s iPhone operating system in Mobile

market share

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Google has over 98% of the mobile search
Next
Generation
Mobile
market

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Amazon sold $1bn worth of goods through Next
Generation
Mobile
mobile in the 12 months to June 2010

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Next
Generation
Content

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The Moment of Truth site aggregates Next
Generation
Content
conversations for the Buick Regal

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eCommerce site Overstock bought the url
Next
Generation
Content
http://o.co for $350,000

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A Brilliant YouTube takeover ad for The
Next
Generation
Content
Expendables

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A very entertaining Chatroulette stunt to
Next
Generation
Content
promote the film The Last Exorcism

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Next

An Interactive YouTube game for Tipp-Ex


Generation
Content

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The Wilderness Downtown experience for Next
Generation
Content
Arcade Fire and Google Chrome

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Limbo is a new ‘indie’ game for the Xbox 360


Generation
Content

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The Flipboard iPad app makes your Facebook
Next
Generation
Content
and twitter feed look like a magazine

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Flickr data shows places locals take photos Next
Generation
Content
of, compared to places snapped by tourists

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Next

Mila’s Daydreams
Generation
Content

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Next
Generation
Content

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Next

Facebook has over 500 million members


Generation
Social Media

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Facebook accounts for one in every six UK
Next
Generation
Social Media
internet page views

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370,000 new twitter accounts are created each Next
Generation
Social Media
day

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16-24s in the UK do one fifth of their social Next
Generation
Social Media
networking through mobile

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58% of social network users play at least one Next
Generation
Social Media
embedded game

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Tweet about Uniqlo and get a discount


Generation
Social Media

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Next
Generation
Technology

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Next

Foursquare’s biggest promo to date – 25% off Generation


Location &
Loyalty
at Gap

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Next
Visa & McDonalds reward checkins on Generation
Location &

Brightkite Loyalty

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Next
Generation

Facebook launches Places Location &


Loyalty

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Next
Nike uses Facebook Places for their Destroyer Generation
Location &

Burrito give-away Loyalty

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Next
Generation

Levi’s free print shop in San Francisco Location &


Loyalty

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Next
Generation
Content

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Groupon’s promotion with Gap generated $11m Next
Generation
in revenue Effectiveness

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Benz sold 205 Smart cars in 3 ½ hours on Next
Generation
Effectiveness

Taobao

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In-Game advertising for Gatorade increased
Next
Generation
Effectiveness

sales among gaming households by 24%

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Halo: Reach generated $200m in sales in the
Next
Generation
Effectiveness
first 24 hours

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The Plants Vs. Zombies iPhone game generated Next
Generation
Effectiveness

$1m in revenue in 9 days

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Snoop Dogg has sold more than $200,000 worth
Next
Generation
Effectiveness
of virtual goods across multiple social networks

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Next
Generation
Location
Media&
Loyalty

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