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Shopper's Stop

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Shoppers Stop

Mumbai, Navi Mumbai, Delhi, Chennai,


Location Coimbatore, Jaipur, Bangalore, Hyderabad,
Pune, Kolkata, Bhopal, Lucknow
Opening date 1991
Developer K. Raheja
B.S. Nagesh (Customer Care Associate &
Vice Chairman)
Management
Govind Shrikhande (Customer Care
Associate, President & CEO)
No. of stores
34[1]
and services
Parking Valet
Website www.shoppersstop.com

Shoppers Stop - Old Logo


Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group
(Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai[2]
Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer
of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008.[3] Shoppers Stop
is listed on the BSE.[4] With the launch of the Navi Mumbai departmental store, Shoppers Stop
has 34 stores in 15 cities in India.[1]

Contents
[hide]
• 1 Store
• 2 Products
○ 2.1 Marketing
○ 2.2 Merchandising
○ 2.3 Loyalty program
• 3 Shops
○ 3.1 Crossword Bookstores
○ 3.2 HomeStop
○ 3.3 Brio
○ 3.4 Desi Cafe
○ 3.5 HyperCity
○ 3.6 M.A.C.
○ 3.7 Arcelia
○ 3.8 MotherCare
○ 3.9 Nuance Group
○ 3.10 HyperCity-Argos
○ 3.11 Timezone
• 4 See also
• 5 References
• 6 External links

[edit] Store
Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a
chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 35
stores across the country and three stores under the name HomeStop.
Shoppers Stop retails a range of branded apparel and private label under the following categories
of apparel, footwear, fashion jewellery, leather products, accessories and home products. These
are complemented by cafe, food, entertainment, personal care and various beauty related
services.
Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The
website retails all the products available at Shoppers Stop stores, including apparel, cosmetics
and accessories.Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.
[edit] Products
Shoppers Stop retails products of domestic and international brands such as Louis Philippe,
Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie [1], Nike, Reebok, LEGO, and
Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE
and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed
(London), an international brand, who’s men's and women's outerwear are retailed in India
exclusively through the chain. In October 2009, Shoppers Stop has bought the license for
merchandising Zoozoo the brand mascot for Vodafone India.
[edit] Marketing
In April 2008, Shoppers Stop changed its logo and adopted the mantra "Start Something New
mantra.And introduced international brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang,
Dior across the stores. The focus of the reposition was on the service, ambience upgradation and
customer connect. Shoppers Stop connects with the youth audience through adopting the
communication routes relevant to youth, up the fashion quotient through merchandising, and
create ambience that connects with the mindset. The brand campaign addresses environment-
related issues in a youthful, tongue-in-cheek manner. Shoppers Stop as a brand active on social
media marketing platforms with Facebook and Twitter to connect with this audience.
[edit] Merchandising
Merchandising opportunities like the launched Zoozoo merchandise and film merchandise.
[edit] Loyalty program
Shoppers Stop’s has a loyalty program called First Citizen. They also offer a co-branded credit
card with Citibank for their members.
[edit] Shops
Shoppers Stop's sister stores are
[edit] Crossword Bookstores
Crossword Bookstores is the largest chain of bookstores in India with 52 branches. Shoppers
Stop acquired 100 per cent stake in bookstore chain Crossword.[5] Crossword is positioned as a
lifestyle bookstore with their spacious, well laid out stores which encourages customers ease in
browsing through the merchandise of books, music, stationary and toys.
[edit] HomeStop
HomeStop is premium home furnishings home concept store, which offers products in home
decor, furniture and accessories, bath accessories, bedroom furnishings, mattresses, draperies,
carpets, modular kitchens and health equipment.
[edit] Brio
Brio has 20 outlets in select cities. Café Coffee Day (CCD), the retail division of Amalgamated
Bean Coffee Trading (ABCTL), has signed an MoU with Shoppers Stop to run its BRIO outlets.
[6]

[edit] Desi Cafe


Desi Café and their operations have been taken over by Café Coffee Day (CCD), the retail
division of Amalgamated Bean Coffee Trading (ABCTL), has signed an MoU with Shoppers
Stop to run its Desi Café outlets.[6]
[edit] HyperCity
HyperCity provides customers a wide variety of range of products for shopping in a large and
modern retail environment. It offers a contemporary range of products, sourced from both local
and international markets. The product range covers: Foods and Grocery, Homeware, Home
Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion.[7]
[edit] M.A.C.
M.A.C. and Shopper’s Stop Ltd. entered into a non exclusive retail agreement with cosmetics
major Estee Lauder to open up M.A.C. Cosmetics stores in India. M.A.C. Makeup-Art
Cosmetics - the professional brand of choice, is the first brand under the Estee lauder Group of
Companies portfolio to enter the Indian retail market. Currently there are 9 M.A.C. stores
operating[8]
[edit] Arcelia
Arcelia is a new retail concept aiming at the growing accessories and cosmetics segment, with a
strong emphasis on experience and indulgence and primarily caters to discerning women
shoppers. It retails cosmetics, fragrances, fine jewelry, footwear, handbags.[9]
[edit] MotherCare
MotherCare and Shoppers Stop come together to introduce products for infant and toddler care
which stocks a variety of products for mother and babies, toddlers and children till eight years of
age with the focus being on style, function and safety.[10] The UK-based maternity and kidswear
brand has nine standalone and 13 shop-in-shop formats.[11]
[edit] Nuance Group
Nuance Group with Shoppers Stop makes an entry into airport retailing. The alliance is marked
with a joint venture with The Nuance Group AG of Switzerland, the world’s leading airport
retailer. Shopper's Stop Ltd. is handling the retail operations at the duty free zones in
international terminals. The joint venture company, called Nuance Group (India) Private
Limited. is operating outlets at the International airports at Bengaluru and Hyderabad.[12]
[edit] HyperCity-Argos
HyperCity-Argos and Shoppers Stop, the two retail ventures of K Raheja group had signed a
memorandum of understanding with UK’s leading retail chain Home Retail group to develop the
Argos (retailer) retail format stores in India.[13] Two years later, Shoppers Stop Ltd has informed
Bombay Stock Exchange shall wind down and discontinue its catalogue retail operations under
the Hypercity-Argos brand.[14]
[edit] Timezone
Shoppers Stop forayed into the Entertainment sector by acquiring 45% stake in Timezone
Entertainment Private Limited which is in the business of setting up and operating Family
Entertainment Centres (FECs). It has 5 outlets in Ahmedabad, Hyderabad, Kolkata, Navi
Mumbai and Mumbai.[7]
[edit] See also

HOPPER'S STOP : 'We are exploring convergence technologies to reach our customers
more effectively, on terms defined by them' Wednesday, March 05, 2008

Print Comment Email Digg Del.icio.us Reddit

The Raheja Group


promoted Shopper's Stop
is India's largest departmental store chain having a net turnover of around Rs 9,000 mn. With
twenty-two stores in more than eleven cities, Shopper's Stop houses many international and
domestic brands under a single roof. Automation and inventory management of a chain of stores
the size of Shopper's Stop has not been a cakewalk for CIOs. But Arun Gupta, customer care
associate & CTO, Shopper's Stop is a great master of technology. Since he joined, in March
2007, he has blended ICT and business like never before, and he now aims at connecting all its
stores in various cities wirelessly by March 2008. He shares his views with VOICE&DATA
about the company's plans and technologies that can redefine the shopping experience of
customers, making sure that shoppers never stop. Excerpts:
Any major expansion plans for the future?
Over the next three years, we have significant expansion plans across different formats. We see
ourselves evolving as a multi-channel retailer of choice for the Indian consumer who
loves experiential shopping and demands the best of products and service.

You are looking at expansion plans. What are your investment plans in IT in the
next couple of years?
The IT infrastructure plays a key role in the deployment and use of IT within our company.
However, an IT infrastructure without the enabling applications is of no value. Our investments
in the next 2-3 years focus on ensuring that we are able to meet the expansion and growth of our
business. At the same time, we continue to explore opportunities to reduce our operational
expenses. This achieved with a mix of hardware renewal and use of technologies like
virtualization.
What are some of the recent technologies deployed within the organization and what
technologies are in the pipeline?
Implementation of new and advance technologies has been the key strategy for us. We always
deploy the best technologies available to use. We use a mix of technologies and systems
comprising JDA suite of applications for our retail business; Oracle Financials for financial
accounting; Business Objects for reporting; SharePoint portal for internal and external
collaboration; and Microsoft Exchange and Communication Server for messaging. We also use
blade servers and multi-core servers with VMWare for application deployment, NetApps' SAN
and NAS technologies for storage consolidation and virtualization, and Wi-Fi networks in our
offices, stores and distribution centers for operational activities with Symbol wireless scanners.
In the future, too, we will be using the most efficient technology, and we are in the process of
implementing various solutions like PeopleSoft HRMS, business intelligence solutions, e-
learning solutions, customer feedback systems and mobile point-of-sale systems. There are some
technologies on the evaluation stages and we would want to deploy. The evaluation for the same
is going on for technologies like promotions and markdown optimization systems, CRM
systems, analytical solutions, RFID-based solutions, mobile applications, and archival and
retrieval solutions.
You follow best practices when it comes to security. What are your data security measures?
Security is managed with a mix of technology and process/policy. We have deployed technology
solutions to address the perimeter and internal security, and we continue to engage with users to
highlight the awareness of good practices, which result in information protection. In a connected
enterprise spread across multiple locations, security concerns will always exist. Moreover, an
enterprise like us, where the customer is the focus, security becomes very critical. Therefore, we
follow the best practices when it comes to security. Regarding management of IT risks, the first
step is recognition and acceptance of the risk. We have defined criteria and teams responsible for
monitoring key performance indicators.
How do you align technology deployment with your business goals?
All the IT and telecom that we use is influenced by business requirements. No technology
solution is adopted unless it has a direct correlation to our customers, employees or statutory
compliance. Our business colleagues participate in every engagement and are part of the decision
for every piece of technology we deploy. The exception to this is the decisions on basic
computing and telecom infrastructure is where the technology team scans for available solutions
and takes a decision.
All our IT and telecom investments are linked with each other. All investments in IT are decided
with our business teams. This ensures that we do not hit any roadblocks when deciding on our
budgets. This includes telecom investments too on voice and data infrastructure.
As a retail chain, reliability on ERP becomes vital. What are you looking for in such
implementations?
Alignment of business processes and capabilities of the system are the primary decision criteria.
If the system leaves open many manual processes, the ERP will not deliver to expectations.
Thus, system mapping to existing and expected needs is a key step toward success. The seamless
functioning of the system in terms of uptime and performance are basic hygiene factors.
What is your organization's outsourcing strategy?
We outsource most of the operational activities, including facilities management and hardware
maintenance, network, server and application administration and monitoring application
development and sustenance.
How can convergence play a key role in attaining customer satisfaction and profitability
for a retail chain like yours?
We are exploring convergence technologies on how we can reach out to our customers more
effectively at terms defined by the customer. Communication technologies, as they evolve, can
influence the way we interact with our customers in the long term by connecting with them on
demand and assisting them in their shopping experience enabled by our multi-channel
storefronts.
What new technologies and value added services can a country like India expect?
Web 2.0, RFID, converged communication, NFC (near field communications), and mobile
applications are a few technologies that would further revolutionize IT in India. We intend to
implement these technologies as and when they are required.
As I earlier mentioned, all technologies hold promise and retail organizations are watching them
closely. Although some are already in experimental stages, we would implement them as they
become successful and ready for deployment.
Ruchi Phadke
ruchip@cybermedia.co.in

http://www.slideshare.net/amit1nayak/CRM-in-Retail-Industry
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Shoppers’ Stop To Implement New CRM


Initiatives
Posted: Monday, Jan 06, 2003 at 0000 hrs IST
Tags:
After launching a number of consumer loyalty programmes in 2002, Shoppers’ Stop Ltd is in the
process of implementing new customer relationship management (CRM) initiatives.
The objective behind the move is to enhance customer retention, create clear differentiation in
terms of benefits and rewards across each of the tiers (Classic, Silver and Gold cards) and set up
exclusive first citizens cash counters for express check-out at Shoppers’ Stop outlets across the
country.
With the move, the company hopes its overall sales turnover to grow at an additional rate of 25
to 30 per cent next year, informs Shoppers’ Stop senior manager marketing and services
(customer care associates) Ajay Kelkar.
According to Mr Kelkar: “We are initially planning to expand the number of Shoppers’ Stop
outlets in major metros where they already exist. This will enable us to increase our contribution
through differentiation in terms of relevant offering of each of the tiers.”
http://www.scribd.com/doc/19375583/Final-Report-on-Shoppers-Stop

methods used for aquisation of shopper stop

Access Control Server (ACS)


Used by the card issuer during authentication. The card issuers Access Control Server displays
the cardholders secret message.
account
Unless qualified (for example as bank account), account refers to a merchant's account with the
Payment Service, identified by a unique merchant code. See also: bank account, acquirer account
= MID, account type.
account id
The unique reference allocated to a merchants account with the Payment Service. Now referred
to as merchant code. See also: merchant code.
account pair
A test account and production account for a particular merchant.
account transactions
Transfers between different accounts in the Payment System when a payment is processed.
Account transactions reflect a change in Payment Status, also known as a Journal Type. See also:
journal type, payment status.
acquirer
A financial institution that provides facilities for businesses to accept payments and receive these
funds. The acquirer interfaces between the Payment Service and the issuing bank to obtain a
response to an authorisation request.
acquirer response code
An ISO 8583 response code sent by the acquirer to indicate a status of a payment.
acquisition currencies
The currency/ies accepted by a particular merchant. The Payment Service can process over 140
acquirer currencies. See also: order currency, payment currency, transaction currency.
Address Verification Service (AVS)
Fraud-prevention mechanic that verifies a customer address against a card.
administration code
A code that identifies a customer or business. The administration code is a key for all of the
accounts (merchant codes) that a company has with the Payment Service. See also: merchant
code, company id.
administrator
The person(s) in a merchants organisation who has (have) access to all parts of the Merchant
Interface and who can create users with limited access as appropriate to their role (accounting
staff for example or system administration staff). See also: Merchant Interface, user
management, permission, role.
agreement (Recurring Transaction Service)
A contract by which WorldPay processes recurring transactions for a merchant. See also: regular
agreement, limited agreement.
anti-fraud measure
A technical measure or piece of functionality used by a Payment Service to counter fraud and
reduce the incidence of chargebacks. See also: chargeback.
application
A program that performs a specific task on the Payment Service, e.g. Recurring Transaction
Service.
application process
A process that spans submission of an online application form by the merchant to the point when
the Acceptance team offers full assessment of the application.
authentication
The use of an authentication service to verify the identity of a shopper.
authentication service, scheme, programme
A scheme designed to prevent credit card fraud by authenticating cardholders when performing
transactions over the Internet. See Verified by Visa, and MasterCard SecureCode.
authorisation code
A code (which must not be all zeros) generated by a card issuer or an acquirer on behalf of a card
issuer when an authorisation request is approved.
authorisation
A process whereby a transaction for a specified amount is approved (authorised) or declined
(refused) by a card issuer or an acquirer on behalf of a card issuer. This approval confirms that
the card number is valid, not reported lost or stolen and that funds were available at the time of
the transaction. An authorised payment can be captured.
authorisation result
The result of submitting a payment for authorisation, either authorised or refused. See also:
authorised, refused.
authorised amount
The amount of money authorised for a particular transaction.
authorised
The transaction has been approved by the financial institution. The transaction attains the
payment status AUTHORISED. See also: authorisation.
automatic capture
Automatic capture of an authorised payment after the defined capture delay for that account. See
also: capture delay.
AVS Acceptance Range
Specifies the level of AVS accuracy that a merchant will accept for a transaction.
AVS
See Address Verification Service.
AVS Result Code
The code returned by the card issuer in the authorisation response message to indicate the level
of accuracy that matched the cardholders billing address.
Management Research
You are in charge of promoting a new flavour of tooth paste yet to be produced in tooth paste
manufacturing unit, which sampling techniques will you use to get the required data from a
population?
There are various sampling techniques available for us. The most commonly used sampling
techniques are simple random sampling, stratified sampling, cluster sampling, convenience
sampling, quota sampling and systematic sampling. All these methods are used according to the
demand of the situation. Usually cluster sampling is used when sampling from the various
geographical zones is required. Simple random sampling is usually used when highest accuracy
level has to be achieved however cost associated with simple random sampling over the large
population size is quite high. Stratified sampling is used when groups of data elements are
selected randomly from various bigger heterogeneous groups. All these methods are used
depending upon the nature and demand of the research.
We would do consumer research to see what people thought of your product. Prepare a
questionnaire about launch of new toothpaste.......question like
1. Which other brand they are using any why
2. Whether they want fluoride base or chloride base.
3. Whether it is mint based or not - their preference
4. What they are expecting from our company
Sampling Methods:
Imagine that we are studying political attitudes in the India and want to know how the electorate
is feeling about the political parties at one point in the year, say for instance in the summer. If
our method of sampling consisted of standing outside the venues of the main political parties'
annual conferences, asking questions of passers-by, it is likely that any conclusions that we make
are invalid. This is because it is likely that the views of the respective political parties will be
more loudly voiced at or around their own conferences.
Many of the people in the immediate area of the conference are likely either to be sympathetic to
the respective party or they may be journalists - neither of which outcomes is promising in terms
of achieving a reliable result to your survey!
• Purposive Sampling
This means choosing the sample with an underlying purpose or theme. Purposive sampling can
be an obvious source of bias. Unscrupulous groups or individuals may wish to make a particular
point and may choose their sample with this purpose in mind. But if, for example, a tea producer
wants to find out consumer attitudes to a new blend, the producer should construct a sample out
of known tea drinkers, otherwise the survey would be a waste of time. In general it is wise to
beware of the results of surveys when the nature of the sample is not reported.
• Random Sampling
Random sampling aims to overcome in-built bias by making sure that any member of the
population is as likely to be chosen in the sample as any other.
• Multi-Stage Sampling
Sampling that is done in several stages in order to minimize cost and effort.
• Stratified Sampling
Used by researchers to eliminate bias in the sample, stratified sampling involves dividing the
target population into strata or groups that are linked by some characteristic, such as socio-
economic features.
• Quota Sampling
Often found in street-based market research surveys, quota sampling involves interviewers
questioning members of the public up to a given quota. The quota is generally stratified so that
the correct proportions from the various sections of the population are represented. The
interviewing locations are usually chosen by the multi-stage method and the selection of the
sample is up to the interviewer's judgement - although the interviewer must keep to their quota of
the required number of males, females, appropriate age profiles, and so on.
• Cluster Sampling
Used when the population is not known, cluster sampling involves a mixture of random and
multi-stage sampling techniques. To carry out a survey of rail commuters, for example, a number
of starting points is chosen, with the total area divided into regions and a random sample of these
chosen to survey. Next, a random number of trains to survey is selected. Then, a random sample
of train carriages is chosen and then, every fifth passenger in the selected carriages is interviewed
(for instance).
• Survey Types Four main types are used: postal, telephone, face-to-face and electronic
surveys.
Postal surveys are a cheap way of reaching a large number of people. In principle, the
whole population can be reached by post, but in practice not many people respond unless
there is a strong incentive for them to act. For this reason postal surveys are prone to bias.
Telephone surveys are also comparatively cheap to operate. Interviewers can reach a
large area very quickly, without the need to travel long distances. The main drawback is
that despite the near universal coverage of the phone network and phone ownership,
many people cannot be reached easily over the phone. Also, increasing numbers of phone
customers are choosing not to list their numbers. There is a strong possibility that without
checks to correct for these points, the phone survey may prove to be unrepresentative.
Face-to-face surveys allow for a more intensive questioning and response method to be
practiced. Surveys aimed at delving into the reasons for certain attitudes developing will
often use this method. However, it can be a very costly method, if a large geographical
area is being sampled from.

Electronic surveys are increasingly common and this can be expected to continue as greater
online coverage of the population is achieved. Typically, the findings of electronic surveys are
raw (giving, for example, numbers of people watching a TV programme, or number of 'hits' to a
web site) and these are augmented by telephone surveys to find out the socio-economic
background of the sample population.
Sampling-techniques
194
1.In-store sampling
Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide
samples, many stores in Mumbai from time to time have Lakme sampling offers. Where they
allow you to try the product and then buy it.
2.Door-to-Door sampling
Whisper have done door-to-door sampling, sampling through schools, newspapers, etc. even now
after so many years of its launch it does sampling because of the new target base that gets added
every year.
3.Newspaper sampling
Again Whisper and Pantene have done sampling through the newspapers.
4. On-package sampling
Fair glow, a lot of free Fairglow soaps were available with many other products, especially other
HLL products.
5.Mobile sampling
Many road shows and mobile vans distribute free products or offers. Free movie tickets, disco
passes, pens…are often distributed.
6.Trial offers
Trial offers have the same goal as sampling – to induce consumer trial use of a brand- but they
are used for more expensive items. Exercise equipment, appliances, consumer electronics, etc.
the expense to the firm of course can be formidable. Segments chosen for this sales promotion
technique must have high sales potential.
Premiums are items offered free or at a reduced price, with, the purchase of another item. Many
firms offer a related product free.The main advantage of Premiums is that they offer not only that
one product but also another product, which may influence the customer, a lot to buy the
product, especially if the other product is worth it.
Also new products are given free with established brands to stimulate trial of the new brand.
Ponds – Buy Ponds cold cream 100ml and get a ponds body lotion 50ml pack free.
Pepsodent toothpaste – buy 100gm and get 4 Clinic Plus sachets free.
Popular advertising specialties are caps, t-shirts, toys, mugs, mouse pads, pens, calendars, etc.
The message gets placed on a useful icon, and is given to the consumers with no obligation.
Pepsodent toothpaste 100gm pack get free dental insurance worth Rs.1000.
Buy a Fairglow fairness cream and get a mirror free. Many other kids products are influence a lot
by such specialties especially liked by the kids like tattoos, masks, tazo, cricket bats etc. hence
products that have such offers sell more than the other brand available.
Ruffles lays, get free Tazo,Rasna, get free Prankies
Continuity/frequency Programmes
In recent years, one of the most popular sales promotion techniques among consumers has been
“frequency Programmes”. The main objective of such Programmes is encouraging repeat
purchases or repeated visits to particular retail shops. Frequency Programmes offer consumers
discounts or free product rewards for repeat purchase or patronage of the same brand or
company.
Shoppers stop started the “First Citizens’ Club” and enrolled customers as ‘members’ of the
shoppers club by charging a fee of Rs.150. The customers were entitled to a variety of benefits
by collecting points.
Brand placement
Brand placement often referred to, as product placement is the sales promotions technique of
getting a marketer’s brand featured in movies and television shows. The use of a brand by actors
and actresses or the mere association of the brand with a popular film/ television show can create
a positive image and have a huge impact on the sales of a brand.
Coke in Yaadein , Pepsi in Khushi, ICICI Bank in Baghbaan
Event sponsorship
When a firm sponsors or co-sponsors an event such as a rock concert, a cricket match, etc. the
brand featured in an event immediately gains credibility with the event audience. The audience
attending an event already has a positive attitude and affinity for the contest that they choose to
attend. When this audience encounters a brand in this very favourable reception environment, the
brand benefits from the already favourable audience attitude.
Samsung & LG keep sponsoring cricket matches.
Internet promotions
They are the most recent form of sales promotions. They are promotions that are done via the
Internet. It is becoming increasingly popular because of the large use of Internet. But still it has a
lot to develop. Baazee.com everyday offers some or the other discounts.
Whenever we want to say something about a selected population, we may not be able to observe
every person, or every action, in that population. We select part of the whole, which we call our
sample, on which to make specific observations, so that we can make general statements about
the whole or population.
Read more: http://www.bukisa.com/articles/213877_management-research#ixzz1EV23JqhF

THAILAND CENTRAL RETAIL GROUP


FOCUSES ON CUSTOMER
RELATIONSHIP MANAGEMENT
Publication: LexisNexis
Date: Thursday, March 4 2010

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Section: Business News - Central Retail Corp will strengthen its customer-relationship
management (CRM) as a key strategy to retain shoppers while increasing its "The 1 Card"
members from over 2.5 million last year to more than 3 million this year, The Nation reports.
"This year, 'The 1 Card' has kept developing innovative campaigns to build relationships among
the members, focused on adding new privileges for them," Sawanya Youngpolkant, general
manager for CRM strategy, said on March 3.
CRM would be the company's tool to bond emotionally with customers, she said.
About 80 per cent of cardholders are quite active and they still have money to spend for
shopping via the loyalty card despite the economic and political difficulties, she said.
CRC on March 3 rolled out a new loyalty-card campaign called "Everyday Enjoyment",
designed to provide a value-added loyalty package and special privileges to the holders of The 1
Card. The new campaign comes along with the launch of a website at
www.everydayenjoyment.com to facilitate its members.
"Everyday Enjoyment has been launched as the latest annual campaign for 2010, which will be
open to all 'The 1 Card' members to join and have fun. The campaign will provide extra
privileges, which are beyond just shopping privileges, such as 'Movie Preview' to cater to the
lifestyles of members, who love watching movies," she said.
"Under the Movie Preview campaign, club members will have a chance to preview blockbusters
every month. Other leisure and edutainment activities will be enhanced for 'The 1 Card' members
including eco-tourism, cooking classes, artefacts as well as alliances with business partners," she
said.
Food shops and restaurants, educational institutions, beauty salons, hospitals, spa complexes,
hotels and resorts, golf clubs, amusement parks and other service operators will join in providing
special privileges to the members.
The company launched 'The 1 Card' in 2006. It can be used to earn points and special privileges
from CRC's retail stores, including Central, Zen, Robinson, Power Buy, Supersports, B2S and
Homeworks.
The company has also joined with other partners to develop and offer special privileges to 'The 1
Card' members.
In 2008, 'The 1 Card' started to enhance its strategic plan, utilising CRM in combination with
customer experience management, aimed at promoting emotional loyalty by pooling more than
150 retail vendors throughout the country.
The Partnership Privilege Programme has been introduced together with other continuing
campaigns allowing cardholders to enjoy special privileges offered by participating retail
partners.
In addition, make sure to read these articles:
• Customer Relationship Management (CRM) Software for Mobile Users
• Understanding Customer Relationship Management
• Sales Force Automation: Managing CRM and ERP Solutions
• Ten Tips for Marketing to Existing Clients and Customers
• The Easiest Customer Rewards Program I've Ever Seen
• Retailers With Rewards Programs Need To Sell Customers On Why To
Direct source
Office for National Statistics, United Kingdom (ONS)
Related Links: ONS

Unit of measure used


 Index
 Percentage change on the same period of the previous year
 Percentage change on the previous period.

Sampling
1. CPI
 Sample size: About 120,000 are collected each month from 20,000 outlets in
around 150 randomly selected areas throughout the United Kingdom.
 Sampling techniques:
- Item selection: The selection of products/varieties is generally purposive; within item
specification, price collectors select products with significant market share. From 2004, local
probability sampling has been introduced for a small number of items. The number of items per
COICOP depends on the class weight and variability of price movements of items in the section.
The basket of items is reviewed annually, with additions and removals applying from each
February, while the item coverage can also change in January as a result of Eurostat
Regulations.
-Outlet selection: Stratified random sample by size of region (expenditure) and size of location
(retail outlet employees) f locations (the UK shopping areas). The new shopping centres are
reviewed regularly for potential inclusion. Within a location, outlets are selected with
probability proportional to size.

Reference period
 CPI: The index national reference period is 2005=100
 RPI: The index national reference period is January 1987=100

Geographic coverage
The whole of the UK i.e. England, Scotland, Wales and Northern Ireland, is covered.

Institutional coverage
RPI: All private UK resident households excluding pensioner households dependant
in which three quarters or more of incomes comes from state sources and high-
income households with in the top 4%.

Item coverage
 CPI: All monetary expenditure on goods and services bought within the domestic
territory and covered Household Final Consumption Expenditure (HHFCE) as
defined for the UK's National Accounts. The CPI includes more than 650 items.
 RPI: All goods and services bought within the domestic territory by the reference
population for the purpose of consumption; expenditure on direct taxes, cash gifts,
gambling and illegal activities are excluded; the RPI has 14 groups, 85 sections and
more than 650 items.

Population coverage
CPI: All private UK households, foreign visitors to the UK and residents of
institutional households.

Key statistical concept


1.CPI
 Average measure of change in prices of goods and services bought in the UK for
the purpose of consumption by all UK households, foreign visitors and residents of
institutional households.
 Prior to 10 December 2003, the CPI was published in the UK as the Harmonised
Index of Consumer Prices (HICP).
 Type of prices: Cash prices (acquisition basis, unconditional subsidies and
discounts are reflected, sale prices are recorded in temporary reductions). Money
off coupons, loyalty cards, free gifts, trading stamps and free extra product
(temporarily available) are ignored. Service charges expressed as a proportion of
transaction values (e.g. unit trust and stockbrokers' charges) are also included.
 Tax/ rebates: Price used in the CPI calculation includes taxes such as Value
Added Tax (VAT) and insurance tax, as well as duties, including air passenger duty.
Rebates are considered on a case by case basis.
 Method of collection: Mainly personal visit to retail outlets using hand-held
computers are conducted. Some major retailers with a central pricing policy supply
prices directly to ONS using printed or electronic forms. There is also a central
collection for utilities either by printed form or by telephone and a central collection
from mail order catalogues for clothing, electrical goods, toys and holidays. Some
prices are also centrally collected via the Internet websites of companies providing
the relevant goods or services.
 Treatment of rentals for housing: The CPI includes a measure of rented housing.
 Treatment of Owner-occupied housing: The CPI does not include a measure of
Owner-Occupied Housing.
 Treatment of missing prices: If it is temporarily unavailable, the base price is
temporarily removed from index calculation so that weight for that product is
redistributed among other products in item index; if permanently unavailable,
a replacement is then selected.
 Selection of replacement items:Price collectors select products with significant
market share and, where possible, of the same quality. Quality is defined in terms
of characteristics listed in product description in hand-held computer,
however collectors consult retailers on these issues.
 Treatment of quality changes: The estimation of the price change is calculated
using the price change for similar products in most cases where adjustment is
required, but a direct adjustment is used when pack sizes change permanently.
Hedonic regression which relates the price of an item to its measurable
characteristics through Ordinary Least Squares (OLS) is used in quality adjustment
for Personal Computers, laptops, mobile phone handsets and digital cameras, with
option costing used for the quality adjustment of new cars.
 Introduction of new products: The list of items is reviewed mid-year and new
products are added or obsolete products are removed for the following January.
New products may also be introduced through Eurostat Regulations.
 Treatment of seasonal items: seasonal clothing prices collected for pre-specified
months and last available price carried forward for months with no collection;
weights held constant throughout year. Similar applies to seasonal fruit and
vegetables, but item weights vary from month to month within fixed class weights.

2. RPI
 Average measure of change in prices of goods and services that households
acquire for consumption.
 Prices used in the RPI calculation includes taxes such as council tax, Value
Added tax (VAT) and insurance tax, as well as duties, vehicle excise duty, and air
passenger duty.
 The RPI includes a measure of rented housing.
 The RPI includes a measure of Owner-Occupied Housing: a method based on
user cost approach is used. Mortage interest payments and depreciation are
measured.
 Seasonal items: idem CPI.
 Quality differences: idem CPI.

Classification(s) used
CPI: COICOP / RPI: defined by the RPI Advisory Commitee

Aggregation and consolidation


1. CPI
 Elementary aggregates: Geometric mean of price relatives.
 Index formula: Within each year the CPI is a fixed quantity (base weights) price
index, i.e. a Laspeyres-type index; over periods of more than one year, it is a
chained Laspeyres-type index. The CPI is chained twice a year: January are chained
onto the previous December's because of the change to class (and higher
aggregate) weights (with item weights rescaled appropriately) and indices from
February onwards in the year are chained on to January's because of the change to
item weights and item coverage from February.

2. RPI
 Elementary aggregates: simple ratio of averages used for homogeneous items
and weighted average of relatives used for items which show a wide distribution of
price levels.
 Formula for aggregation: Within each year the RPI is a fixed quantity (base
weights) price index, i.e. a Laspeyres-type index; over periods of more than one
year, it is a chained Laspeyres-type index.

Imputation
1. CPI
 Missing prices: if temporarily unavailable, base price is temporarily removed
from index calculation so that weight for that product is redistributed among other
products in item index; if permanently unavailable then replacement selected.
 Replacement items: price collectors select products with significant market
share and where possible the same quality; quality is defined in terms of
characteristics listed in product description in hand-held computer; collector
consult retailers on these issues.
2. RPI
 Missing prices: idem CPI
 Replacement items: idem CPI

Weights
1. CPI:
 Source: Household Final Consumption Expenditure (HHFCE) data, as defined for
the UK's National Accounts is used to calculate COICOP class level weights. Weights
for items within COICOP classes are largely based on estimates from the UK
Expenditure and Food Survey (EFS) averaged over a year. Market share information
is also used to weigh prices from shops who supply price data centrally to the ONS.
 Current period: COICOP class level (and higher aggregate) weights data relates
to the 2003 calendar year. Item weights data relates to the four quarters from July
2003 to June 2004.
 Updating: Annually.
2. RPI: Weights are derived from the annual UK Expenditure and Food Survey (EFS) and are
updated each year. The basket of goods and services is also revised each year.

Seasonal adjustment
Data are not seasonally adjusted.

Quality comments
CPI data published before January 1998 are OECD estimated.


Country: UNITED KINGDOM Subject: Consumer Price Index > All GBR.CPALLI01.
......
items > All items excluding mortgage interest > Total

Recommended uses and limitations


The series is no more published by the OECD since May 2007.

Country: UNITED KINGDOM


Subject: Consumer Price Index > All items > Tot
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as may be necessary.
• To provide the services requested by you example deliver merchandise
ordered by you.
• To preserve social history as governed by existing law or policy.
We use anonymous traffic information to:

• Remember you in order to deliver better and more personalized service e.g.
track your entries in our promotion schemes;
• Recognize your usage privileges to our website.
• Administer and manage smooth functioning of our website by diagnosing
problems.
• Track your session and activities so that we can understand better how
people use our website.
Who do we share your information with?

We do not share or rent your information with third parties except our agents and alliance
partners.

Agents
We use the services of our enabling partners such as outside shipping companies, resellers,
business associates to fulfill orders, and credit / debit card processing companies to process the
payment for goods and services ordered from Shoppersstop.com website. These entities do not
retain, store, share or use personally identifiable information for any other purposes.
Alliance Partners
We will share your information with our alliance partners who work with us or on our behalf to
help provide you the services. An alliance partner is a company or an individual who owns and
manages (wholly or part of) online content on their websites powered by Shoppersstop.com.
We share email addresses with agents and Alliance partners. The agents and Alliance partners
use the email address to confirm the deliveries, send notices and offer services related to the
service.
We do not rent, sell or share your personal information and we will not disclose any of your
personally identifiable information to any other third parties unless:
• Required by special circumstances such as compliance with subpoenas, court
orders, requests/order from legal authorities or law enforcement agencies
requiring such disclosure;
• To help investigate, prevent or take action regarding unlawful and illegal
activities, suspected fraud, potential threat to the safety or security of any
person, violations of Shoppersstop.com terms of use or to defend against
legal claims;
• We have your permission;
• To provide products or services you've requested
We reserve the right to disclose your personal identifiable and email address information as
required by law and when we believe that disclosure is necessary to protect our rights and/or
comply with a judicial proceeding, court order, or legal process served on our websites.

We share your information with advertisers on an aggregate basis only

The security of your personal information and email address is important to us. When you enter
sensitive information (such as credit / debit card number) on our acquiring bank’s system or
order forms, they encrypt that information using secure socket layer technology (SSL). To learn
more about SSL, follow this link http://www.verisign.com/

We follow generally accepted industry standards to protect the personal information and email
address submitted to us, both during transmission and once we receive it. No method of
transmission over the Internet, or method of electronic storage, is 100% secure, however.
Therefore, while we strive to use commercially acceptable means to protect your personal
information and email address, we cannot guarantee its absolute security.

If you have any questions about security on our website, you can email us at:
estore@shoppersstop.com
What choices are available to you regarding collection, use and distribution of your
information?

You can accept or decline the cookies. All websites that are customizable require that you accept
cookies. You must also accept cookies to register as someone for access to some of our services.
For information on how to set your browser to alert you to cookies, or to reject cookies, go to
http://www.cookiecentral.com/

Cookies

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We
use cookies on this website. We do link the information we store in cookies to any personally
identifiable information you submit while on our website.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier
and secure for you to navigate our website. A session ID cookie expires when you close your
browser. A persistent cookie remains on your hard drive for an extended period of time. You can
remove persistent cookies by following directions provided in your Internet browsers “help” file.
Reference for cookies can be found at http://www.cookiecentral.com/

We use session cookies to store the secure session and browsing preferences of the user. We set a
persistent cookie to store your username and interests so you don't have to enter it more than
once. Persistent cookies also enable us to track and target the interests of our users to enhance the
experience on our website.

If you reject cookies, you may still use our website, but your ability to use some areas of our
website, will be limited. Cookies are used in the shopping bag to enable enhanced security and to
ensure there is no URL based spamming.

Unless you voluntarily identify yourself (through registration, for example), we will have no way
of knowing who you are, even if we assign a cookie to your computer. The only personal
information a cookie can contain is information you supply (an example of this is when transact
as a guest or add items to shopping bag). A cookie cannot read data off your hard drive.

Some of our business partners (e.g., advertisers) set cookies while delivering banners on our
website. We have no access to or control over these cookies.

This privacy statement covers the use of cookies by Shoppersstop.com only and does not cover
the use of cookies by any advertisers.

We do use cookies on point of collection pages of email address but we do not use them in
emails.
Our web servers automatically collect limited information about your computer's connection to
the Internet, including your IP address, when you visit our website. (Your IP address is a number
that lets computers attached to the Internet know where to send you data -- such as the web pages
you view.) Your IP address does not identify you personally. We use this information to deliver
our web pages to you upon request, to tailor our website to the interests of our customers, to
measure traffic within our website and let advertisers know the geographic locations from where
our visitors come.

Shoppersstop.com includes links to other websites. Such websites are governed by their
respective privacy policies, which are beyond our control. Once you leave our servers (you can
know where you are by checking the URL in the location bar on your browser), use of any
information you provide is governed by the privacy policy of the operator of the website you are
visiting. That policy may differ from ours. If you can't find the privacy policy of any of these
websites via a link from the website's homepage, you should contact the website directly for
more information.
Voluntary disclosure of information.

Supplying personally identifiable information is entirely voluntary. You are not required to
register with us in order to use our websites. However, we offer some services only to visitors
who do register:

You may change your interests at any time and may opt-in or opt-out of any marketing /
promotional / newsletters mailings. Shoppersstop.com reserves the right to send you certain
service related communication, considered to be a part of your Shoppersstop.com account
without offering you the facility to opt-out. You may update your information and change your
account settings at any time.

We provide you with the opportunity to opt-out of having your email address used for certain
purposes, when we ask for this information. For example, if you purchase a product / service but
do not wish to receive any additional marketing material from us, you can indicate your
preferences. If you no longer wish to receive our newsletter and promotional communications,
you may opt-out of receiving them by selecting your preferences in “My Account”. If you still
face an issue then you may contact us at (022) 6648 6648 or email us at
estore@shoppersstop.com

If your personally identifiable information or email address change, or if you no longer desire
our service, you may correct, update, delete or deactivate it by emailing our Customer Support at
estore@shoppersstop.com

Upon request, we will remove / block your personally identifiable information from our
database, thereby canceling your registration. However, your information may remain stored in
archive on our servers even after the deletion or the termination of your account.

If we plan to use your personally identifiable information for any commercial purposes, we will
notify you at the time we collect that information and allow you to opt-out of having your
information used for those purposes.

What security procedures are in place to protect information from loss, misuse or
alteration?

To protect your privacy and security, we will verify your identity before granting access or
making changes to your personally identifying information. If you have registered your profile
on Shoppersstop.com, your Shoppersstop.com ID and Password are required in order to access
your profile information.

To protect against the loss, misuse and alteration of the information under our control, we have
in place appropriate physical, electronic and managerial procedures. For example, our servers are
accessible only to authorized personnel and your information is shared with respective personnel
on need to know basis to complete the transaction and to provide the services requested by you.

Although we will endeavor to safeguard the confidentiality of your personally identifiable


information, transmissions made by means of the Internet cannot be made absolutely secure. By
using this website, you agree that Shoppers Stop Limited will have no liability for disclosure of
your information due to errors in transmission or unauthorized acts of third parties.

We follow generally accepted industry standards to protect the personal information and email
addresses submitted to us, both during transmission and once we receive it. No method of
transmission over the Internet, or method of electronic storage, is 100% secure, however.
Therefore, while we strive to use commercially acceptable means to protect your personal
information and email address, we cannot guarantee its absolute security.

If you have any questions about security on our website, you can send email us at
estore@shoppersstop.com

All information gathered on Shoppersstop.com is securely stored within the Shoppersstop.com


controlled database. The database is stored on servers secured behind a firewall; access to the
servers is password-protected and is strictly limited. However, as effective as our security
measures are, no security system is impenetrable. We cannot guarantee the security of our
database, nor can we guarantee that information you supply will not be intercepted while being
transmitted to us over the Internet and, of course, any information you include in a posting to the
discussion areas is available to anyone with internet access.

However the internet is an ever evolving medium. We may revise our privacy policy from time
to time to incorporate necessary changes. Of course, our use of any information we gather will
always be consistent with the policy under which the information was collected, regardless of
what the new policy may be.

We use third-party advertising companies to serve ads when you visit our website. These
companies may use information (not including your name, address, email address or telephone
number) about your visits to this and other websites in order to provide advertisements about
goods and services of interest to you.

How can you correct inaccuracies in the information?

To correct or update any information you have provided, our websites allow you to do it online.

Policy updates
We reserve the right to change or update this policy at any time by placing a prominent notice on
our website. Such changes shall be effective immediately upon posting to this website.

If we decide to change our privacy policy, we will post those changes to this privacy statement,
the homepage, and other places we deem appropriate so that you are aware of what information
we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the
right to modify this privacy statement at any time, so please review it frequently. If we make
material changes to this policy, we will notify you here, or by means of a notice on our
homepage.

If we decide to make changes in our email practices, we will post those changes to this privacy
policy, the homepage, and other places we deem appropriate so that you are aware of what
information we collect, how we use it, and under what circumstances, if any, we disclose it.

You can offer your views, suggestions, if any, by submitting the filled in feedback form online.

Contact information

You can contact us at:


Shoppers Stop Limited (Shoppersstop.com)
Eureka Tower, 9th Floor, B-Wing
Mindspace, Link Road
Malad (W), Mumbai 400 064
Or
estore@shoppersstop.com
Or
(022) 6648 6648

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