INTRODUCTION

HISTORY OF COCA-COLA

BIRTH OF A REFRESHING IDEA

John Stryth pemberton first introduced the refreshing coke taste of Coca cola in
Atlanta Georgia. It way may of 1886 when the pharmacist concocted a caramel
colored syrup in a three legged brass kettle in this backyard. The first “distribute”
the new product by carrying Coca Cola in a Jud down the sstrect to Jacobs
Pharmacy for five cenls consumers could enjoy & glass of Coca Cola at the soda
function whether we design or accident carbonated water way termed with new
syrup, producing a drink, that was proclaimed Delicious and refreshing.

Dr. pemberton’s partner and bookkeeper frank M. Robinson, Suggested the name
and penned Coca Cola in unique following script that is famous world wide today.
Mr. Robinsan thought “the two C’s would look well in advertising.

By 1886, sales of Coca Cola averaged nine drinks per day. That first year, Dr.
Pemberton sold 25 gallons of syrop, shipped in bright red wooden kgs .red has
been a distinctive color associated with the No.1 soft drink brand ever since. For
this efforts, Dr. Palmerton grossed $50 and spent $73.96 on advertising.

In 1891, Atlanta entrepreneur. As g. candler had acquired complete owner ship of

the Coca cola business within for his merchandising flair helped expand
consumption of Coca cola to every state and territory. In 1919, the coca cola way
sold to a group investors for $25million, Robert W.Woodrup become president of
the Coca cola company in 1923, and his more than six decades of leadership took
 the business to unrivaled height of commercial success making coca Cola in
institution the world over.
A BRIEF PROFILE OF FLAVOUR AND PACK
Flavour Ingredients Pack Product Company
Cola Cola Flavour 200Ml. Coke, Coca-Coal
carbonated water 300Ml. Thumsup
sugar 500Ml.
1 Litre
1.5 Litre Pepsi Pepsi
2 Litre
Orange Orange Flavour + 200Ml. Fanta Coca-Cola
Carbonated 300Ml.
Water+ Sugar 500Ml.
1 Litre
1.5 Litre Mirinda Pepsi
2 Litre
Fruit Juice Mango Pulp+ 250 ML Maaza Coca-Cola
Treated water+
sugar Slice Pepsi
Cloudy Lemon Flavour + 200Ml. Limca Coca-Cola
Lemon Carbonated 300Ml.
Water+ Sugar 500Ml.
1 Litre
1.5 Litre Mirinda Lemon Pepsi
2 Litre
Clear Lemon Flavour+ 200Ml. Sprite Coca-Cola
Lemon Carbonated Water 300Ml.
+ Sugar 500Ml.
1 Litre 7’Up
1.5 Litre Dew Pepsi
2 Litre
 OBJECTIVE

Objective is a very important in every filed of life. Every work is done according
to a predetermined objective.

The objective of my study are as followed:

1. What is the retailers problem.

2. What is the distribution system of Coca-Cola India.

3. What is the share of Coca-Cola India in market.

4. To know the retailers response towards the company.

5. To know retailers suggestions and recommendation about the Coca-Cola

India.

RESEARCH METHODOLOGY

The research study is descriptive in nature, statistical techniques are used to

study the number respondents. The comprehensive of S.G.A. and future
prospect of S.G.A. in Shashadra reason the data is collected so as to
determine the effect an S.G.A. on the sale & volume customer attitude and
expectation.

There are three of methods for marketing Research. These are as follows:-
i) The observation Method
ii) The experimental Method
iii) The Survey Method
 i) THE OBSERVATION METHOD: Under the observation method, the
information is sought by way of Investigator ‘s own direct
observation with out asking for the respondent hence data are
collected on the banks of observation no talk take place.

ii) THE EXPERIMENTAL METHOD : Experimentation is not easy to

define. It will refer to that Research Process in which one or more
variables are manipulated under candidacies that permits the
collection of data that show the effect’s if any of such variable in
confused fashion. Such a definite indicates that the distinction
between experimental and non experimental research may some
times be a matter of degree rather is based on the concept that
small scale experimental is useful to indicate the expectation’s of
large scale experiment. Never their a well designed experiment
even through it can not replicate total market. Candidates can
provide guidance and information for decision making.

iii) THE SURVEY METHOD: The information gathered directly from

individuals is cooled survey method.
a) Personal Interview
b) Mail Survey
c) Telephonic Survey

For me above survey method I have followed the following two types of
method for my project:-
d) Observation Method :- I went to route ride with sales
men and observed various routes of dilshad Garden,
Nand Nagri, Bhajanpura, Gokalpuri, Moti Nagar, Man
 Sarover Park, Mojpur, Karaval Nagar,Babarpur Area,
Seelampur, and Sewadhman Road and various out lets of
those routes.
e) Firstly, we have to 0 serve the market condition of the
routed.
f) These route ride helped me to new various routes and
identify the outlets.
ii) Survey Through Personal Interview : In this method the in
formation gathered directly sami individuals & home I prepared
questionnaire and take direct personal interview of retailers.
Advantages: I) Direct Interaction with the retailers.
II) It helped me to collect reliable data.

LIMITATIONS

As my area way Shahadara and I had go to Ghaziabad, so I faced various

problems in performing my project.

1. The company didi not provide any financial support for the project.

2. I had lack of deep knowledge about the product of the local market.

3. The time allowed for the project was very short ( 6 weeks). It was
impossible to study deeply in that short period.

4. there was the staying place hearer to local market.

 Strategy of coca cola
MBA Third semester

Submitted to submitted by
Ankita nema pavan garhewal