Parle Industrial Training Report

Modi Institute of Technology , Kota (Rajasthan)
Preface
Engineering students gain theoretical knowledge only through their

books.Only theoretical knowledge is not sufficient for absolute mastery
in any field.
As a part of curriculam prescribed by the Rajasthan Technical

University,kota for B.tech. degree course a seven days industrial visit
is required by the student.
We went for industrial visit to Mapro foods pvt. Ltd.,Mahabaleshwar

and Parle products,Mumbai
Succeding chapters give details what I learnt in these prestigious
organization.
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Acknowledgement
I feel great pleasure in conveying my heartest thank to head of the

training and placement department of MODI INSTITUTE OF
TECHNOLOGY,KOTA for arranging our industrial visit at Mapro
foods pvt ltd.,Mahabaleshwar and Parle products,Mumbai
I express my heartly thanks to all teaching faculty for their kind

cooperation and full support without which it was not possible to get so
much knowledge.
Mr.Abhishek gupta
Ms.Arpita saxena
Mr.Himanshu sharma
Ms.Surbhi jain
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INDEX
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S.No. Contents
A. Parle products
1. Introduction
2. History
3. Quality of products
4. Locations
5. Process of Buiscuit & toffies production
6. Products
7. Core values
8. Pillers of success
9. Reason for market leaders
10. Import-Export
11. Certification
12. Corporate social responsibility
B. Mapro foods
13. Introduction
14. History
15. Location
16. Quality
17. Production
18. Mapro mission/vision
19. Products
20. Others
21. Guiding principles of products
22. Market strategy
23 Conclusion
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PARLE PRODUCTS
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1.Introduction
Parle Products has been India's largest manufacturer of biscuits

and confectionery, for almost 80 years. Makers of the world's
largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even the remotest villages of India ,
the company has definitely come a very long way since its
inception.
Many of the Parle products - biscuits or confectioneries, are

market leaders in their category and have won acclaim at the
Monde Selection, since 1971. With a 40% share of the total
biscuit market and a 15% share of the total confectionary market
in India , Parle has grown to become a multi-million dollar
company. While to consumers it's a beacon of faith and trust,
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Competitors look upon Parle as an example of marketing

brilliance.
Parle Products Pvt Ltd based in Mumbai, India has been India's
largest manufacturer of biscuits and confectionery, for almost 80
years. Makers of the world's largest selling biscuit, Parle-G, and
a host of other very popular brands. Its reach spans even to the
remotest villages of India.They have recently entered the snacks
market
Parle Agro is a food and beverage company based in Mumbai,
India.
Parle was set up in 1929 in the suburbs of of Mumbai city, to

manufacture sweets and toffees.At that time market was
dominated by famous international brands. Despite unequal
competition, this company called Parle Products, survived and
succeeded, by adhering to high quality and improvising from
time to time. In 1939, Parle Products began manufacturing
biscuits, in addition to sweets and toffees.Parle Glucose and
Parle Monaco were the first brands of biscuits to be introduced,
which later went on to become leading names for great taste and
quality.
2.History
In 1929 a small company by the name of Parle products

emerged in British dominated India. The intent was to spread
joy and cheer to children and adults alike, all over the country
with its sweets and candies. The company knew that it wouldn’t
be an easy task, but they decided to take the brave step. A small
factory was set up in the suburbs of Mumbai, to manufacture
sweets and toffees. A decade later it was upgraded to
manufacture biscuits as well. Since then, the Parle name has
grown in all directions, won international fame and has been
sweetening people's lives all over India and abroad.
8
Apart from the factories in Mumbai and Bangalore Parle also

has factories in Bahadurgarh in Haryana and Neemrana in
Rajasthan, which are the largest biscuit and confectionery plants
in the country. Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing units on contract.
One of the leading Indian brands of confectionery and biscuits,

Parle Biscuits was started in Vile Parle. There is still a factory in
Vile Parle East and it is commonly known as Parle Biscuit
Factory.Vile Parle also houses the Garware plastics factory.
Many prominent IT companies as well as other companies are
situated in Vile Parle.
3.Quality of products
Hygiene is the precursor to every process at Parle. From husking

the wheat and melting the sugar to delivering the final products
to the supermarkets and store shelves nationwide, care is taken
at every step to ensure the best product of long-lasting freshness.
Every batch of biscuits and confectioneries are thoroughly
checked by expert staff, using the most modern equipment
hence ensuring the same perfect quality across the nation and
abroad.
Concentrating on consumer tastes and preferences, the Parle

brand has grown from strength to strength ever since its
inception. The factories at Bahadurgarh in Haryana and
Neemrana in Rajasthan are the largest biscuit and confectionery
plants in the country. The factory in Mumbai was the first to be

set up, followed soon by the one in Bangalore, Karnataka. Parle
Products also has 14 manufacturing units for biscuits and 5
manufacturing units for confectioneries, on contract.
4.Locations
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First factory in Mumbai

Second factory in Bhadurgarh
Third factory in Banglore
Fourth factory in Rudrapur (Uttranchal)
Total Production At Mumbai:- 90 metric tones
5. Process of Buiscuit & toffies production
These have several steps in their manufacturing process which is

followed by the workers of the plant.
1st step: At first we were watching how the mixture of biscuits

is prepared. In this they were using some ingredients i.e.
MAIDA, SALT, MILK, GHEE, SUGAR etc.
2nd step: After mixing the ingredients the mould them into
shape of biscuits with wording parle-g.
3rd step: In the third step we found that the biscuits are send to
the big Owens for baking use ten types of temperature 1st 220
then 350 and in last 220 c.
4th step: After baking the biscuit procedure of cooling is done.
5th step: In last step packagings of the biscuits is done and

forward them for big cartoons packaging.
Similar to this above process chips also made. The difference is

that the different flavour is used in the chips.
For toffies
• Syrup + Edible oil + Milk
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• Toffee cooker + flavour
• Cooling
• Cutting
• Wrapping
6.Products
Parle-G
Parle-G or Parle Glucose biscuits, manufactured by Parle

Products Pvt Ltd, are one of the most popular biscuits in India.
Parle-G is one of the oldest brand names in India and is the
largest selling brand of biscuits in India. For decades, the
product was instantly recognized by its iconic white and yellow
wax paper wrapper with the depiction of a young girl covering
the front. Many counterfeit companies have attempted to

recreate and sell lower quality products of similar names and
virtually identical package design.
The company's slogan is popular among the Indian consumer

population, reading G means Genius. The name, "Parle-G", is
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derived from the name of the Indian rail station, Vile Parle,
where the Parle Agro production factory is based.
This biscuit is the one of the most popular biscuits and is

primarily eaten as a tea-time snack.
Parle-G - Largest selling biscuit in the world .It enjoys 70%

market share in India in the glucose biscuit category followed by
Britannia ,Tiger (17-18%) and ITC's sunfeast (8-9%. The brand
is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and
contributes more than 50 per cent of the company's turnover
(Parle Products is an unlisted company and its executives are not
comfortable disclosing exact numbers). Last fiscal, Parle had
sales of Rs 3,500 crore (Rs 35 billion).
Every nation dreams of a better tomorrow. And every nation’s

tomorrow lies in the hands of its children; children who make
the nation proud in every aspect; the young geniuses who shape
the future of the nation. So it’s important to nourish these
young minds, for after all it’s a question of the nation’s future.
Filled with the goodness of milk and wheat, Parle G is a source

of strength for both body and mind. Treat yourself to a packet of
Parle-G to experience what has nurtured and strengthened the
minds of millions of genius Indians for over 65 years.
It’s more than just a biscuit. A meal substitute for some, a tasty
and healthy snack for many others. Consumed by some for the
value it offers, and many others for it’s taste. Little wonder that
it’s the Largest selling Biscuit Brand in the world.
Ingredients :
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable

Oils, Invert Syrup*, Leavening Agents ,Salt, Milk Solids,
Emulsifiers and Dough Conditioners.Contains Added Flavours
(Artificial).* (d - Glucose, Levulose)
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Pack Sizes available:

16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G
Various Products of Parle products
• Buiscuits
• Parle - G
• Hide and Seek
• Krackjack
• Hide & Seek Milano
• Magix
• Digestive Marie
• Monaco
• Parle Marie
• Kreams
• Milk Shakti
• Parle 20-20 Cookies
• Golden Arcs
• Nimkin
• Kreams Gold
• Chox
• Monaco Jeera
• Hide & Seek Bourbon
Sweets:
• Melody
• Kismi Gold
• Mango Bite
• Orange Candy
• Kaccha Mango Bite
• Xhale
• Poppins
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• 2 in 1 Eclair
• Kismi Toffee
• Golgappa
• Kisme Toffee Bar
• Melody Softee
• Mazelo
• Parle Lites
Snacks:
• Musst Bites
• Jeffs
• Cheeslings
• Musst Stix & Musst Chips
• Sixer
• Sixer Zeera
• Monaco Smart Chips
Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate

started in India in 1929. We are in the business of manufacturing
and marketing biscuits and confectionaries.
We have State-of-the-art machinery with automatic printing and

packaging facilities. Our biscuit baking oven is the largest of its
type in Asia.
Over the decades the efforts of our Research & Development

wing have made the repertoire of our products grow manifold.
In biscuits we have Glucose, Milk, sweet and salted cream,
wafer crème, cumin seed and cheese categories.
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In confectionery, we have a range of toffees and hard-boiled
candies available in chocolate, mint, cola, and tropical fruit
flavors. Some of these are double layered toffees and center
filled candies packed in rolls or pillow packs, or have single or
double twist wrapping.
Almost all of our products are market leaders in their category

and as recognition of their quality, have won Gold, Silver and
Bronze Monde Selection medals since 1971.
Parle enjoys a 40% share of the total biscuit market and a 15%
share of the total confectionary market, in India.
7.Core values
An in-depth understanding of the Indian consumer psyche has

helped Parle evolve a marketing philosophy that reflects the
needs of the Indian masses. With products designed keeping
both health and taste in mind, Parle appeals to both health
conscious mothers and fun loving kids. The great tradition of
taste and nutrition is consistent in every pack on the store
shelves, even today. The value-for-money positioning allows
people from all classes and age groups to enjoy Parle products
to the fullest.
Awards :-
Parle products have been shining with the golds and silvers
consistently at the Monde Selection ever since they were first
entered in 1971. Monde Selection is an international institute for
assessing the quality of foods and is currently the oldest and

most representative organization in the field of selecting quality
foods worldwide.
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8.Fillers of Success
• Learnig
• No compromise on quality
• Hard work
9.Reason for market leader :-
Mass production and Cost cutting : They are backward

integration so that to cover the profit by introducing sugar
plants,maida as well as packaging plant.
10.Import-Export
The immense popularity of Parle products in India was always a

challenge to our production capacity. Now, using more modern
techniques for capacity expansion, we have begun spreading our

wings and are going global.
Parle biscuits and confectionaries are fast gaining acceptance in

international markets, such as, Middle East, Africa, South East
Asia and the more sophisticated economies like U.S.A., UK,
Canada, Australia and New Zealand now relish Parle products.
11. Certification : -
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As part of the efforts towards a larger share of the global
market, Parle has initiated the process of getting ISO 9000
certification.
The Parle name symbolizes quality, health and great taste.

And yet, we know that constantly innovating and catering to
new tastes have built this reputation. This can be seen from the
success of its new brands such as Hide & Seek, Mangobite etc
Today, the Parle brands have found their way into the hearts and
homes of people all over India & abroad.
Which has resulted into Parle-G being the “worlds largest

selling biscuit".
12.Corporate Social Responsibility
Parle Products with its wide platter of offering of biscuits and

sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite
and many others since 1929 is also actively engaged to change
& uplift the social face of India. As a part of Corporate Social
Responsibility Policy Parle is keenly involved in the overall
development of younger generation with focused endeavor to
built New Face of India and spread happiness & joy all over.
Parle Centre of Excellence as an institution is dedicated to

enrich the lives of people through conducting various cultural
programs across all region to facilitate the all round
development of the children. Every year, Parle organises
Saraswati Vandana in the state of West Bengal during the
festival of Saraswati Puja, inviting schools from all across the
state to participate. The event is one of much fanfare and

celebration, keeping alive the culture and traditions of ages. Our
involvement in cultural activities has seen the inception of Golu
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Galata in Tamil Nadu, held during Navratri. Its gives a platform
to all the members of a household to showcase their creativity
and being judged by immanent personalities. Thousands of
families participate and celebrate the occasion on a grand scale.
These events give us a chance to interact with children on a one-
to-one basis, and promote our belief of fun and health for the
whole family.
MAPRO FOODS PVT. LTD.
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13.Introduction
Mapro Foods Private Ltd. is a fruit processing company, which

is situated at Panchgani (near Mahabaleshwar) a panoramic and
beautiful hill station of western India. Panchgani is 100kms
from Pune and 250 kms from Mumbai and is just off the Golden
Quadrilateral. Panchgani was established by the British for the
education of their offsprings, resulting into a hub of schools. It
is known for its famous schools. This beautiful hill station of
India possesses the health, housing and other amenities and
attracts more than a million visitors every year.
Mapro is in the fruit processing business over more than forty

years and it is known for quality and innovation in the industry.
The Brand Mapro is a well-recognized brand in India. The
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company has shown organic growth over the last four decades
representing sound financials with sustained profitability.
The company was founded by visionary Shri
Kishore Vora, a pharmacist, and at present is headed by Shri
Mayur J.Vora who is the Managing director of the Company.
Shri Mayur J.Vora, an alumnus of IIMB, is
Heading the Organization for last 20 years and has enhanced the
Vision of Kishore Vora by transforming
Mahabaleshwar/Panchgani, the scenic hill station of
Maharashtra, into Fruit processing zone of the Nation.
Mapro Foods Private Limited is the flat organization
where management works along with their technical and sales
functionaries to achieve the vision and mission of MFPL.
Mapro Foods Pvt Ltd
is a Leader in the fruit Beverage and Fruit Jam market in
Western India. Set up as aFamily business over 45 years ago, it
has earned a name for Quality and consistency. Mapro products
enjoy Premium Status in the Indian market. The Manufacturing
facilities are Certified ISO 9001:2000 and HACCP by BvQi.
The Company has expanded
capacity to now produce 30000MT of proccessed frozen foods
p. A. It is setting up a Frozen and Fresh Food Distribution Chain
in Indian Metros to service the fast growing modern Organised
Retail Supermarkets being set up in India.
14.History
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Over 40 years ago, in small town of Panchgani, near
Mahableshwar, a businessman named Kishor Vora decided to
make some Strawberry Jam. Today his 'Hobby' has born fruit in
the shape of Mapro… one of the most modern, hygienic,
quality- conscious Jam and Fruit Products Manufacturing
Concerns in Western India.
Mr. Vora could have rested easy on success of his Fruit recipe.
But he wanted to on develop innovative ideas such as
Vegetarian Jelly Sweets, Fruit Cubes with Fruit Juice and Rose
Syrups with Rose Petals …. All for the first time in country.
Mapro naturally grew on its founder's philosophy of good,
wholesome nutritious, value-for-money, and above all, a touch
of imagination - ingredients that have made it a market leader
and a household name today.
Mapro does not use advertising medium like press, radio and
television to propagate its product but the taste of product and
nutritional value, and unique ness result in repeat sales.
Mapro Jams, Jellies, Sweets, Honey, Syrups, Crushes, Squashes,

Toppings are not only known for this wholesome taste and
quality but also due to their health properties and their higher
natural fruit content.
Mapro is today Indias largest processor of fresh Strawberries in

the form of Jams, Crushes, Syrups, Squashes and Toppings.
Strawberry Crush, is used in Variety of delicious items such as
milk shakes, sherbet, Lassies, Ice-cream , Falooda, Deserts,
Fruit salads & Mocktails Strawberry Jam with whole fruit is an
exclusive specialty.
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Gingerale and Kokum syrups made from the fruit extract not
only prepare a soft drink but are known as appetizers and have
antacid properties.
Khus syrups is made from vetti verra roots and Rose Syrup (Our
largest seller) is made using natural Rose petals. Both known for
their cooling properties.
Barley Water, Squash & Cordial are made using Lemon Juice
contain Vitamin 'C'. Strawberry Squash and Orange Squash are
made from very nutritious fruits. Kesar (Saffron) Syrup is made
using Saffron from Kashmir, the worlds costliest spice. Thandai
Syrup is made with Almonds and Spices including Saffron from
traditional North Indian recipes.
Mapro Sweets are made from Fruit Juices and Liquid Glucose
are known to be Pioneer Vegetarian Soft Sweets in India.
Recently we have introduced a Dessert Toppings.
Certification:-
Today Mapro is leading supplier of tasty as well as nutritious

fruit product to the International market. Mapro is known to care
for its employees. Mapro is a home where there is mutual
understanding between employee and employer like members in
the family. It features a blend of hard work and dedication. It is
now in the process of certification under ISO 9000.
15.Location
MAPRO FOODS PVT. LTD.

Panchgani, Maharashtra, India
Agriculture Products - Manufacturer, Export / Import,

Pvt. Ltd. Firm Since 1988
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Mahableshwar
The word Mahabaleshwar in Sanskrit comprises of two words

meaning The Mighty (Mahabal-) and God (Eshwar) and thus
hints the sanctity and holiness of the Lord Mahadev alias Lord
Shankar in association with Mahabaleshwar.
History does not read Mahabaleshwar deep down the past, but it
is said that Kshetra-Mahabaleshwar or Old-Mahabaleshwar as it
is known today was the province dwelt by the Shrikes.
Kshetra Mahabaleshwar is well known for two significant

reasons. Firstly it is the origin of five major rivers in
Maharashtra viz. The Krishna, Venna, Savitri, Koyna &
Gayatri.There is also a very strong believe that the River
Bhagarathi (Ganga) comes here once every sixty & the river
Sarasvati once in every 12 years to meet their sister rivers.The
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other reason of the significance of Mahabaleshwar down the
prehistoric times is the tale of two very fierce demons namely
Mahabali and Atibali had been harassing the Brahmins at
Kshetra-Mahabaleshwar where these Brahmins were engaged in
holy sacrifices and rituals, which these two fierce demons kept
obstructing. The Brahmins then, who prayed to the Gods, for
assistance in the safe conduct of these rituals and protection
from the demon brothers.
Panchgani
Elevation 1305 above sea level and bearing an area of 6 sq. km

located 18 km east of Mahabaleshwar on Mahabaleshwar Wai
road on leeward side. It escapes the heavy rain and fog. It is also
shielded from the east wind by a larger extend of table-land. The
magnificient scenery of Krishna Valley from east to west with
its numerous hamlets, cultivated fields and pictures view of the
Dhom Dam can be seen along the whole northern ridge of the
mountain. The climate is cool, salubrious and comparatively
dry. The total yearly rainfall here is about 2,000 mm, which is
one third of Mahabaleshwar.
Panchgani is well known for its residential schools and

sanitoriums. The administration is handled by the local
municipality since 1910. The population is approximately
12,000.
All season hill station is called ‘Switzerland of India’. It is about

18 Km from Mahabaleshwar on Wai road. It is situated to the
lee of Mahabaleshwar and being 200 ft lower, it escapes the
heavy rain and fog of the outer range valley to the north and
south.
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16.Quality:
Quality has been the watchword at Tops since inception. The

guiding philosophy of the founders has always been not to sell
anything they are not willing to eat themselves.
Quality Assurance in all spheres of activity is based on this

philosophy. Thus the best available Pre-cleaned raw material are
sourced and double cleaned at the factory prior to manufacture,
physical, chemical and microbiological testing is carried out for
all raw material as well as finished products. All employees
undergo periodic health check right up to the management level.
Mapro foods Pvt. Ltd. is committed to delivering to its

customers as increasing range of safe product the finest possible
quality uncompromising and unrelenting in the implementation
of quality management system.
The company is justifiably proud of its research and

development team, which always starts with consumers
preferences and then develops the products ensuring that the
right ingredients and the right process of Manufacturing are
used for making each product authentic.
Prepared from the fresh garden fruits, our highly delicious array
of Fruit Jam is in huge demand in the national and international
market. They are well reckoned as one of the ecstatic Mixed
Fruit Jam Manufacturers and fresh fruit jam suppliers in India.
Our mouth watering assortment of fruit jam is available in
various splendid flavors. Rich in nutrition and low in calorie,
our mixed fruit jam is a perfect accompaniment for evening
snacks and breakfast. Delicious in taste and high in nutrition
level, our mixed fruit jam is available in different packaging
ranges
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17.Production:
Our production line has been designed to give us a unique

degree of flexibility. It is this flexibility that enables us to enter
to both the retail market as well as our institutional customer
who want their individual tastes upon the market and thereby
establish their separate identifies.
Apart from the ability to manufacture products in different

qualitities, we also manufacture a very wide range of products
or rather many very different kinds Mixed, Pine Apple, Mango,
Strawberry Jams and Sauces, Ketchup, Instant Mix, Custard
Power, Crystal Jellies. This capability makes it possible on
shelves across India.
18.Mapro Mission / Vision
Mapro will develop, produce, package & sell food products,

with high regards for safety, nutrition & taste, which we can
confidently give to our customers by implementing and
continually improving Quality Management system & food

safety management system to meet & exceed customers
expectations.
19.Products
JAMS
• Mango Jam
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• Orange Marmalade
• Strawberry Jam
• Pineapple Jam
• Raspberry Jam
• Mixed Fruit
CRUSH
• Strawberry Crush
• Litchi Crush
• Alphanso Mango Crush
• Mango Crush
• Pineapple Crush
• Kokum Crush
SYRUPS
• Rose Syrup
• Khus Syrup
• Thandai Syrup
• Mahakool Syrup
• Strawberry Syrup
• Kesar Syrup
• Pineapple Syrup
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SQUASHES
• Orange Squash
• Lemon Squash
• Lemon Barley Water
• Lime Juice Cordial
• Strawberry Squash
• Lemon Ginger Squash
• Strawberry Cordial
• Pineapple Cordial
20.Other Plants
Mapro Garden
What began as a part-time hobby has now become a passion.

While we have a sizeable the collection of rare species, it is our
cacti green house that steals the show.
Over two hundred grafted & flowering varieties have been

collected from different parts. For those who love roses, a walk
in our rose garden is a must. (Over 50 varieties bloom in
season ) Some plant which grow well in Mahabaleshwar are
available for sale.
Before you go, shop factory fresh Mapro Packaged goods at a
special price. From fresh fruit and vegetables are available in
season.
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Our free tasting counter !
Here you can sample the entire Mapro Range of products …

Jams, Sweets, Crushes, Syrups, Squashes, Mocktails, all free of
any charge or obligation Go ahead, delight yourself !
Our plant Nursery:
What began as a part-time hobby has now become a passion.

While we have a sizeable the collection of rare species, it is our
cacti green house that steals the show. Over two hundred grafted
& flowering varieties have been collected from different parts.
For those who love roses, a walk in our rose garden is a must.
(Over 50 varieties bloom in season ) Some plant which row well
in Mahabaleshwar are available for sale.
Mapro Ice-creams
We’ve recently setup a Mapro Ice-cream …counter. Mouth –

watering Strawberry, Mango, Pineapple, Rose, Bitter Chocolate,
and Almonds Honey (sugar free) We serve delicious milk
shakes too ! For a refreshing drink you could try our Mocktail
corner. And for six months a year, fresh Strawberries with
Cream!!!!!
Cold Storage
Before you go, shop factory fresh Mapro Packaged goods at a

special price. From fresh fruit and vegetables are available in
season.
Why not take a literal ‘Field Tour?’ Yes, walk right through our
strawberry fields and watch the way. We grow our fruits and
vegetables using biofertilizers. For a more adventurous spirit,
we arrange a forest trek (with prior intimation of course).
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Trained guides point out enticing sights and sounds to the
fascinated city-dwellers.
21.Guiding Principles of Mapro
Passion
Passion for our brands. Passion for delivering best value.
Respect
For our principles, people and patrons.
Excellence
In quality and product improvement.
Motivation
To reward the efforts and achievements of our people.
Innovation
In everything. Always.
Empowerment
Of talented people with drive and dynamism.
Risk Tolerance
Encouraging risk-takers and initiators.
22.Market strategy
Mapro Foods, the Mahabaleshwar-based makers of squashes,

jams and confectioneries is looking for a pan-national presence
for its products. The 25-year-old brand, primarily known in the
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western region, is targeting the northern and southern regions of
the country.
Under this, 16 cities in the north and 10 cities in the south will
soon start stocking Mapro brand products.
Mapro Foods CEO Mayur Vora told FE that the focus is now on
the northern and southern regions after establishing a presence
in cities like Mumbai, Pune and Ahmedabad. The strategy
adopted by the company is to focus on cities offering high
potential. That is why it is more bullish on its foray into the
northern and southern
regions rather than penetrate into the hinterland of Maharashtra.
“In the north, we are beginning with Delhi and will

subsequently take our products to cities like Kanpur, Lucknow
and those in Punjab. The foray in the southern market will begin
in six months, where initially we are targeting 10 cities,” Mr
Vora said.
The company is in the process of establishing a sales force to

monitor the spread in these regions. The strategy is to have a
single distributor for each city to ensure product placement in
the supermarkets, shopping malls, dryfruit shops and general
grocery stores. In order to track the movement of products from
the distributor to the retailer, Mapro is putting in place an online
module which will enable the sales force to feed daily sales
trends and figures.
“A single distributor for the city and its vicinity enables us to

exercise better control over the inventory and also ensures better
accountability,” Mr Vora added.
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On brand-building activities, Mr Vora said the company will
concentrate on point-of-sales promotion rather than embark on a
grandiose brand-building activity involving print and electronic
media.
He said Mapro as a brand was small to sustain a large-scale

media blitz. That is why the initiatives have been restricted to
point-of-sale promos.
Since Mahabaleshwar is a premier hill station in Maharashtra,

attracting tourists by the thousands, brand-building is conducted
through free tasting counters for jams, crushes, syrups, squashes
and confectionery, he added.
“Footfalls at our factory premises enables us to promote our

brand through word-of-mouth which to a large extent has been
instrumental in our success in the western region,” Mr Vora
said.
Mapro Foods has a turnover of Rs 10 crore and is looking at a

50 per cent growth annually, according...
23.Conclusion:
Seven Days industrial visit told me a lot of things.I know how to

use the knowledge that you learned from books into your work;
I got familiar with two companies.I travelled different places
and got beautiful view.It’s a wonderful travel of my life,thanks
for Modi Institute of Technology give me this chance.Thanks
for all of the teachers come with us,and thanks for the
companies let us know them.
32

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Modi Institute of Technology , Kota (Rajasthan)

Engineering students gain theoretical knowledge only through their

As a part of curriculam prescribed by the Rajasthan Technical

We went for industrial visit to Mapro foods pvt. Ltd.,Mahabaleshwar

I feel great pleasure in conveying my heartest thank to head of the

I express my heartly thanks to all teaching faculty for their kind

Parle Products has been India's largest manufacturer of biscuits

Many of the Parle products - biscuits or confectioneries, are

Competitors look upon Parle as an example of marketing

Parle was set up in 1929 in the suburbs of of Mumbai city, to

In 1929 a small company by the name of Parle products

Apart from the factories in Mumbai and Bangalore Parle also

One of the leading Indian brands of confectionery and biscuits,

Hygiene is the precursor to every process at Parle. From husking

Concentrating on consumer tastes and preferences, the Parle

plants in the country. The factory in Mumbai was the first to be

First factory in Mumbai

5. Process of Buiscuit & toffies production

These have several steps in their manufacturing process which is

1st step: At first we were watching how the mixture of biscuits

4th step: After baking the biscuit procedure of cooling is done.

5th step: In last step packagings of the biscuits is done and

Similar to this above process chips also made. The difference is

• Syrup + Edible oil + Milk

Parle-G or Parle Glucose biscuits, manufactured by Parle

the front. Many counterfeit companies have attempted to

The company's slogan is popular among the Indian consumer

This biscuit is the one of the most popular biscuits and is

Parle-G - Largest selling biscuit in the world .It enjoys 70%

Every nation dreams of a better tomorrow. And every nation’s

Filled with the goodness of milk and wheat, Parle G is a source

Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable

Pack Sizes available:

Various Products of Parle products

Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate

We have State-of-the-art machinery with automatic printing and

Over the decades the efforts of our Research & Development

Almost all of our products are market leaders in their category

An in-depth understanding of the Indian consumer psyche has

assessing the quality of foods and is currently the oldest and

9.Reason for market leader :-

Mass production and Cost cutting : They are backward

The immense popularity of Parle products in India was always a

techniques for capacity expansion, we have begun spreading our

Parle biscuits and confectionaries are fast gaining acceptance in

Canada, Australia and New Zealand now relish Parle products.

The Parle name symbolizes quality, health and great taste.

Which has resulted into Parle-G being the “worlds largest

12.Corporate Social Responsibility

Parle Products with its wide platter of offering of biscuits and

Parle Centre of Excellence as an institution is dedicated to

state to participate. The event is one of much fanfare and

MAPRO FOODS PVT. LTD.

Mapro Foods Private Ltd. is a fruit processing company, which

Mapro is in the fruit processing business over more than forty

Mapro Jams, Jellies, Sweets, Honey, Syrups, Crushes, Squashes,

Mapro is today Indias largest processor of fresh Strawberries in

Today Mapro is leading supplier of tasty as well as nutritious

MAPRO FOODS PVT. LTD.

Agriculture Products - Manufacturer, Export / Import,

The word Mahabaleshwar in Sanskrit comprises of two words

Kshetra Mahabaleshwar is well known for two significant