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V  "#$%&$ '  "!
()*"It has been widely observed that even after willingly participation by
the respondents, the respondent gives wrong information of the questions asked
because of some reasons such as privacy and deception.

%!
V %#+,-
()*"aespondent may choose not to answer a given question in order to
protect his/her privacy. But if the researcher is able to get the answer by
misguiding the respondent in such a way that he is able to get what he wants, is
unethical on his part.A phone call is considered an intrusion to a person's privacy,
particularly during an important meeting, holiday, private business, or other affairs
of personal nature.

èV %
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()*"respondent has a right to expect that his/her answers and identity will
remain confidential.It is unethical on part of companies which are sharing
confidential information of the respondents with other companies. Facebook and
other social networking sites are accused of sharing some confidential information
with companies provided by their users as part of profiling.

.V %"
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()*"Êenerally respondents are not aware of the purpose of research and
even if they want to know the purpose and sponsorship, they are either misguided
or not told. This is the right of the respondent to be informed of the purpose of the
research and obligation of the researcher to enlighten the respondent. 

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V  #",#+,- '
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()*"aesearcher may have some sensitive information about the subject
which if provided to others can harm the subjects such as income, age, identity,
etc.

èV  #+'"% &#) 
" !+/",+-
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()*"The onus of providing right information lies on researcher, the client
pays for the research being conducted and therefore requires the accurate
information to be given to him. Therefore the duty of the researcher is to reduce
the biasness and ensure that result is accurate.

.V   )!#"*#"!" 
()*"aesearcher should not misrepresent the purpose of the research. For
instance if aresearcher pretends that she is a student, interested in the subject of
small firms, in order to obtain critical information about a competitor's product.
Obviously, the researcher is involved in unethical activities and is not socially
accepted.


%!
V %"(*",,##", &#) &#),"  '!$/",
()*" If information provided either by subject or client is incorrect, it
may harm the purpose of the research. Therefore he expects the right
information from the client and subject such as income, age, objective and
specification of the research etc.

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V  " ,$#"#"!"#,%"## /",+-
()*"A researcher is a social animal and therefore may involve in some
social bias in research which would ultimately lead to false conclusion/result of
the research. Therefore, sponsoring client should encourage researcher to bring
objectivity to research.

èV   ) *$"%"#"!$&%"#"!"#,%, '$,"'
()*"It often happens that companies conduct some research and try to
manipulate the result. For instance, a health drink making company has assigned a
research project to a research agency to see how people like the taste of their
health drink at large and research showed that 60% like the drink, but the user is
projecting 90% like the drink.

%!
V %"%",,$#" &#) &#)%"#"!"#,%"#
()*"The client pays for the research being conducted therefore he holds
the full right to ask for anyproblem relating to the research because the research is
the basis of the future decision of the client. For instance if the Client give a
research project to look into the potential of a particular market for a product. If
the result drawn from the research is wrong, it may cause big losses to the client.

èV %
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()*"O Client has the right to prohibit the researcher to disseminate the
research findings. For instance in most cases the research findings are sold to the
competitors of the clients which is an unethical practice. The researcher is
therefore asked to take special care during research process.