Adam Merkel

Sam Foos
5.6.2010
Trek Bicycle Corporation
Waterloo, Wis.
219.796.7753
atmerkel@bsu.edu

Fact Sheet

Trek Bicycle Corporation is announcing the release of its new District, a bicycle meant
for urban cyclists. The bicycle utilizes a new belt-driven system, as opposed to the traditional
chain, which gives riders a smoother riding experience. The bicycle is also even more
economically friendly than a typical bicycle. Trek is offering to donate one bicycle to an urban
rider in need for every model purchased. John Burke, President of Trek Bicycle Corporation, will
speak at the event and will accept questions following his address.

Who: John Burke, President of Trek Bicycle Corporation

What: Media conference about the new Trek District, a belt-driven bicycle

When: May 6, 2010, at 10:00 a.m.

Where: Aragon Ballroom

1106 West Lawrence Avenue
Chicago, IL 60640

Why: To address the media with information about the new Trek District, a belt-driven
bicycle that is meant for urban riders.

Parking and media passes are available; contact Adam Merkel at (219) 796-7753.
Adam Merkel FOR IMMEDIATE RELEASE
Sam Foos 5-6-2010
5.6.2010
Trek Bicycle Company
Waterloo, Wis.
219.796.7753
atmerkel@bsu.edu

Trek Announces Belt-Driven Bicycle

WATERLOO, WIS.- Trek Bicycle Company announced its new District fixed-gear

bicycle today, which utilizes a plastic belt rather than a traditional chain. The belt provides a

smoother riding experience for urban cyclists using the bike to commute and also proves to be

even more eco-friendly than a traditional chain-driven bicycle.

Trek is attempting to revolutionize the cycling community to better the environment by

introducing a “buy one, give one” business plan. For every model purchased, Trek will donate

one to an urban commuter in need.

With four different models, riders can specifically buy the District to make it their own.

highest priced model, the District Carbon, is constructed with an OCLV carbon frame, while the

least expensive 2nd District and 3rd District models give the rider a choice between road drop or

urban handlebars.

“We’re really excited about the District and what it means for the cycling industry in

terms of progress,” Trek President John Burke said.

The belt drive system is what Trek is boasting as their best urban bike to date. After the

initial task of planning and engineering, Burke says he is very confident with the final outcome

of the new item on the Trek product line.

-MORE-
Adam Merkel
Trek Belt Drive
ADD 1

“The belt drive gives more pull behind each pedal forward, and actually moves forward

much smoother than a typical chain-driven system.”

“It’s also much better for the environment,” Burke said.

By using a belt rather than a chain, the District will eventually erase the need for bike

chain lubricant and oil, which in large amounts can be harmful to the environment. Another

benefit of the belt system is that it does not rust. The belt used to power the District is made of a

specially designed plastic that doesn’t wear down under continual use. Trek guarantees the belt

by offering to replace it for free if it is ever broken by typical use.

For more information on the Trek District and the complete Trek product line, visit the

Trek Web site at www.trekbikes.com.

###

Trek Bicycle Corporation is owned by President John Burke. Headquartered in Waterloo,

Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing.
With many professional wins, Trek participates actively in the world’s premier cycling events.
Today, under the Trek, Gary Fisher, and Bontrager brand names, Trek continues to pursue new
ways to bring the joy of cycling to all people.
Adam Merkel

Trek Bicycle Corporation

atmerkel@bsu.edu

(219)796-7753

B-Roll

This video is meant to show the process behind building the new Trek belt-driven bicycle
and to encourage viewers to purchase one to help the environment. The video will start off with
workers in the Trek factory working on the new belt driven bike and move to scenes of
commuters using the bike in city streets.

0-5 seconds Close up of worker attaching belt to crank

5-20 seconds Man in suit riding through city streets, weaving through traffic

20-27 seconds Wide shot of factory, bikes on assembly line

27-40 seconds Close up of woman weaving through traffic

40-47 seconds Assembly line stops, shuts down

47-50 seconds Close up of man holding belt

50 seconds - 1:00 minutes Man in suit riding on rougher terrain, still in city

1:00 - 1:05 minutes Close up of man attempting to break belt, pulling tight

1:05 - 1:20 minutes Many different shots of riders riding their bikes all over the world

1:20 - 1:30 minutes Pan-out shot of riders across the world to the globe, globe
transforms into bike crank

1:30 - 1:35 minutes Pan out shot of bike crank to reveal a rider riding into a city
skyline sunset
Video  News  Release

Belt-­Drive  Bike             Total  Running  Time:  3:38

Trek  Bicycle  Corporation           Producer:  Adam  Merkel

Date:  May  6,  2010  

        Video       Audio
_________________________________________     ________________________________________

DISCLAIMER: The following material

is offered for your free and unrestricted
use by Trek Bicycle Corporation.

TABLE OF CONTENTS
Précis: 32-1:05
Interview with Chuck Larryman: 1:06-1:21
Interview with John Burke: 1:22-1:36
Interview with Lance Armstrong: 1:37-1:48
Interview with John Burke: 1:49-2:02
B-Roll 2:03-3:38

PRÉCIS: To further promote the sale and use of the

Trek District bicycle for urban cyclists. The Trek
District bicycle is a belt-driven bicycle, as opposed to
the traditional chain-driven style and is better for the
environment. Trek wants to promote the use of this
bicycle to help the environment a step further by
cutting out the need for bike chains and the sometimes
environmentally-unsafe lubrication necessary for
upkeep. The belts are made of a high-quality rubber
that will not break under normal use. For every bike
purchased, Trek will donate one belt-drive bicycle to
an urban commuter in need.

-MORE-
         Video       Audio
_________________________________________     ________________________________________

Slate #1: (Mr) Larryman,

Chief Engineer of the Trek District
SOT #1 Larryman: “We wanted to take
‘being green’ to the next level. Riding a bike
is one thing, but using a bike that requires
little maintenance or chain grease is a
different thing entirely. It’s a small change,
but it’s a change that can amount to a lot in
the big picture.”

SOT #2 Larryman: “Throughout the

following year, we will be adopting the ‘buy
one, give one’ business model, and for every
bike sold, we will donate one to a rider in
need.”

Slate #2: (Mr) Burke,

President of Trek Bicycle Corporation
SOT #1 Burke: “The beauty of the buy one
give one event is that we’ll be able to kick of
a cycling revolution. Soon, everyone will
begin riding belt-driven bicycles.”



SOT #2 Burke: “The more people in this
world we can get to ride a more
environmentally-friendly bicycle, the better
a world it will be.”

B-Roll
NATSOUND

-MORE-
 Video              Audio
_________________________________________    ________________________________________

Slate #3 (Mr) Armstrong,

Professional cyclist
SOT #1 Armstrong: “This bike is going to
do a lot for the cyling community across the
world.”

Slate #4 Trek manufacturing headquarters

NATSOUND



Visuals of bikes moving down
assembly lines, workers attaching belts to
cranks, putting together new Trek Districts

Slate #5 For more information and video,

contact: Adam Merkel (219) 796-7753.

Slate #6 Additional B-Roll footage will be

Available Monday, May 13, 2010, from 12 p.m.
to 6 p.m.

-END-
The new Trek District features a belt-driven crank system that offers riders a smoother ride with
more forward motion on each pedal, compared to traditional chain drives. The belt does not
need to be changed or require any maintenance.

The Trek District will be given away for free for every model purchased. Trek hopes to change
the way people ride their bikes and commute on a daily basis. By using belts instead of chains,
riders do not need to use chain lube that could be harmful to the environment.
CLIENT: Trek Bicycle Company





TIME: :30 seconds

TITLE: Cycle the Earth

DATE: May 5, 2010

MALE V/O:

We need to take better care of our planet. There have been

large programs put in place to help keep the Earth a green
place.

MALE V/O:

But what if small things we did eventually kept getting

bigger and bigger, until that was the norm? Would the
Earth still need saving?

MALE V/O:

Help keep the earth clean by riding belt-driven bikes that

cut out the need for chain lubricants and unsafe metals.
Riding a bike is already environmentally friendly, but we
can make it even more friendly.

MALE V/O:

Start helping our planet. One pedal at a time.

CLIENT: Trek Bicycle Company





TIME: :60 seconds

TITLE: Cycle the Earth

DATE: May 5, 2010

MALE V/O:

We need to take better care of our planet. There have been

large programs put in place to help keep the Earth a green
place.

MALE V/O:

But what if small things we did eventually kept getting

bigger and bigger, until that was the norm? Would the
Earth still need saving?

MALE V/O:

Help keep the earth clean by riding belt-driven bikes that

cut out the need for chain lubricants and unsafe metals.
Riding a bike is already environmentally friendly, but we
can make it even more friendly.

MALE V/O:

Because every time we choose the bike over the car, we’re
making one green step forward. Now, we can make two.

MALE V/O:

With every belt-driven bike sold, Trek is giving away one

to an urban rider in need. This way, we can start moving
forward in an even more efficient, greener way.

MALE V/O:

Start helping our planet. One pedal at a time.