DAFTAR ISI............................................................................................................ii DAFTAR TABEL....................................................................................................v DAFTAR GAMBAR..............................................................................................vi BAB I PENDAHULUAN........................................................................................1 1.1 Latar Belakang..........................................................................................1 1.2 Visi, Misi dan Tujuan................................................................................2 1.3 Gambaran Umum Usaha...........................................................................2 BAB II ASPEK HUKUM/YURIDIS/LEGAL........................................................3 2.1 Indentitas Pemilik......................................................................................3 2.1.1 Nama..................................................................................................3 2.1.2 Alamat................................................................................................3 2.1.3 No.Id..................................................................................................3 2.1.4 Nama Pemegang Saham.....................................................................3 2.2 Bentuk Badan Usaha..................................................................................3 2.3 Perijinan.....................................................................................................3 2.3.1 Permohonan Surat Ijin Gangguan (HO).............................................3 2.3.2 Permohonan Surat Ijin Usaha Perdagangan (SIUP)..........................4 2.3.3 Persyaratan Izin Lingkungan.............................................................4 2.4 Dukungan Pemerintah atau Masyarakat....................................................5 BAB III ASPEK PASAR.........................................................................................6 3.1 Kondisi Pasar Saat Ini...............................................................................6 3.1.1 Demand (Permintaan)........................................................................6 3.1.2 Konsumen..........................................................................................6 3.1.3 Competitor (Pesaing).........................................................................6 3.2 Estimasi Kondisi Pasar Masa Yang Akan Datang....................................6 3.2.1 Demand..............................................................................................6 3.2.2 Forcasting...........................................................................................7 3.3 Strategi Pemasaran....................................................................................7 3.3.1 Marketing Mix...................................................................................7 iii
BAB IV ASPEK TEKNIS / OPERASIONAL......................................................11
4.1 Lokasi Perusahaan...................................................................................11 4.2 Kebutuhan lahan, peralatan, mesin..........................................................11 4.3 Bahan Baku yang diperlukan..................................................................11 4.4 Proses Produksi.......................................................................................12 4.5 Tata Letak Fasilitas.................................................................................13 4.6 Jumlah Tenaga Kerja Yang dibutuhkan..................................................13 4.7 Atribut Produk.........................................................................................13 BAB V ASPEK MANAJEMEN............................................................................15 5.1 Kebutuhan Sumber Daya Manusia..........................................................15 5.2 Struktur Organisasi..................................................................................15 5.3 Dekripsi Pekerjaan..................................................................................15 5.3.1 Direktur............................................................................................15 5.3.2 Manajer Pemasaran..........................................................................16 5.3.3 Manajer Keuangan...........................................................................16 5.3.4 Manajer Gudang...............................................................................16 5.3.5 Manager Produksi............................................................................16 5.3.6 Karyawan.........................................................................................17 5.4 Sistem Intensif.........................................................................................17 BAB VI ASPEK KEUANGAN.............................................................................18 6.1 Analisa Kebutuhan Investasi...................................................................18 6.2 Laporan Keuangan..................................................................................20 6.2.1 Laporan Neraca................................................................................20 6.2.2 Laporan Laba/Rugi..........................................................................20 6.2.3 Proyeksi Aliran Kas.........................................................................21 BAB VII KRITERIA PENILIAN KELAYAKAN................................................22 7.1 Payback Period........................................................................................22 7.2 AVERAGE RATE OF RETURN (ARR)...............................................22 7.3 NET PRESENT VALUE (NPV).............................................................23 7.4 PROVITABILITY INDEKS (PS)...........................................................23