EFFICIENT

ENTERPRISE
TOUR

MODERNIZING
COMPUTE
CAPACITY TO MINIMIZE
INFRASTRUCTURE
1
NEXT
GENERATION
SERVERS
THANK YOU FOR YOUR TIME.
TECHNOLOGY SHIFT

INTEL XEON 5500 SERIES

• New Processor Architecture

5520 (TYLERSBURG) CHIPSET ARCHITECTURE

• Integrated Memory Subsystem
• New I/O subsystem

DDR3 MEMORY
• UDIMMS / RDIMMS replace FBDIMMs

PURPOSEFUL DESIGN
• Unprecedented Reliability

SYSTEM MANAGEMENT
• Lifecycle Controller
• Dell Management Console

BEST POWER & THERMALS

• Entire server designed for efficiency

ENABLING VIRTUALIZATION
• Increased memory & I/O
• Better Management of Virtualized Environments
UNMATCHED BUSINESS CAPABILITIES
INTEL® XEON® PROCESSOR 5500 SERIES
 Up to 3.5x the bandwidth for technical computing†
Intelligent  Up to 2.25x the performance for enterprise computing†
Performance  2x software threads and performance boost on demand

• Highest system level performance/watt†

Automated • Lower system idle power reduces IT costs
Energy Efficiency • Dynamically turns cores on/off to meet performance needs

• Expand existing pools with Intel VT FlexMigration

Flexible • Unique capabilities for live VM migration over network
Virtualization • Highest 2S virtualization scores mean more VMs per server†

Boost performance and lower IT costs

† Source: Intel internal measurements, January 2009. For notes and disclaimers, see performance and legal
information slides at end of this presentation.

DELL CONFIDENTIAL 4
SCALABLE PORTFOLIO OF SOLUTIONS
AMD OPTERON™ PROCESSOR SERIES
 Up to 50% more performance than previous
generation
Price per
 Full suite of features provide value at every price
Performance point
 More horsepower, same thermals

• Socket compatible; plug in upgradeable

Stability • Uses same DDR2 memory across generations
• One platform with fewer images and drivers

• Hardware-assisted virtualization technologies

Virtualization • Live multi-server VM migration
• A focus on Efficiency for multi-threaded
virtualization environments

Scalability and performance without compromise

DELL CONFIDENTIAL 5
 DELL POWEREDGE AWARDS
#1 Server in Customer Satisfaction:
2009 Technical Business Review

Best Virtualization Server:

PowerEdge R905 from InfoWorld’s
2009 Technology of the Year Awards

Winners of the 2009 iF German

Product Design Award: PowerEdge
R610 and R710

PowerEdge R610:
►ITPro Editor’s Choice Award
►PC Pro’s 5-Star Rating
►Trusted Review’s Recommended
Award

DELL CONFIDENTIAL 6
 TOP BENCHMARK SCORES

Top VMmark Scores: Top 16-

core performance with M905

Best TCO: Dell Blades over HP

Best Perf/Watt: R710 and

EqualLogic storage = 21%
Perf/Watt over HP

TPC-C: 2 of the top 5

Price/Performance Positions

For the latest benchmark results visit www.dell.com/benchmarks.

DELL CONFIDENTIAL 7
THE NEXT GENERATION
POWEREDGE SERVERS
INSPIRED DESIGN SYSTEMS MANAGEMENT
Customer Driven Simplified Infrastructure
Usability & Design Management

POWER &THERMALS VIRTUALIZATION

Energy Tuned Enhanced Virtualization
Technologies Performance
VM
VM VM
VM VM VM
VM VM
VM VM VM VM VM
VM VM
VM VM
VM VM
VM VM
VM
VM

DELL CONFIDENTIAL 8
 POWEREDGE SERVER PORTFOLIO
COVERING ENTERPRISE IT NEEDS FROM BASIC TO
SPECIALIZED COMPUTING
M-Series
M1000e, M600, M605, M610
M710, M805, M905 ULTRA
DENSITY

MORE SPECIALIZATION
R200, R300, R210, R410 MORE
BASIC R610 MORE R805
DENSITY VIRTUALIZATION
EXPANDABILITY | DENSITY

R905
T105, T100, T300, T310, PE 2970,
PE SC1430 R710, R510
T110 T410 PE 2970 ES

4-SOCKET

R900

MORE
EXPANDABILITY
MORE T610, T710
PE 1900, T605 BASIC

DELL CONFIDENTIAL APPLICATION COMPLEXITY 9

 11th GENERATION POWEREDGE
PORTFOLIO
T710: 2S
T410: 2S Tower Tower
T610: 2S Tower

R410: 2S
Rack R610: 2S R710: 2S
Rack Rack

M610: 2S Half M710: 2S Full

Height Blade Height Blade

DELL CONFIDENTIAL 10
DESIGN & VALIDATION
EVERY STAGE OF THE PRODUCT DEVELOPEMENT
 PURPOSEFUL DESIGN: RELIABILITY

Quality Steel Components Clear Multi-layer LCD

• ALL STEEL CONSTRUCTION cable mgt. arm eliminates creep

• NEW METAL Hard Drive Carriers
• Robust fan cage design with blind mate single pull fan module for
IMPROVED MAINTENANCE
• Quick release rack latching for EASY DEPLOYMENT
• Multi-layer LCD screen positioned on the front of the bezel for
AISLE LEVEL ACCESS to monitor and maintain

DELL CONFIDENTIAL 12
PURPOSEFUL DESIGN: COMMONALITY

Clean Component Organization Consistent PSU Latch Design

• Image COMMONALITY Across Platforms

• Clean, CONSISTENT placement of interface ports and LCD
• REDUCED COMPLEXITY of internal cabling
• Obvious, clear component ORGANIZATION
• CONSISTENT rack installation and removal, slam latch design

DELL CONFIDENTIAL 13
INDUSTRY’S BEST PERFORMANCE
PER WATT

Modular Cooling Fan Design Right Sized Power Supplies

• Right sized power supplies 90%+ EFFICIENT Design

• Right sized PSUs LOWERS POWER DRAW at base server level
• Power Management features POWER CAPPING, power
inventory & budget
• Far more EFFICIENT MODULAR fan design

DELL CONFIDENTIAL 14
 DELL ENERGY SMART
COMPUTE MORE, CONSUME LESS

Extend the useful life of

Energy Smart Architecture your data center without
costly retooling
● Design ● Measure ● Report ● Control

Energy Smart Technologies 2X the Performance per

Watt

● Right-sized, High Efficiency Power Supplies ● Energy Smart System Design

● Dell Active Power Controller ● Energy Smart Management ● HE Processors
and Memory

Easy-to-use, accurate
Energy Smart Solution Advisor modeling of solution power,
thermal and acoustics

System and Solution-level power consumption, acoustic and thermal

output

Most Energy Star qualified

Certifications configurations available

● Energy Star 1.0 for Servers ● 80+ Power Supplies ● Climate Savers ●
EPEAT
DELL CONFIDENTIAL 15
SIMPLIFY IT - INDUSTRY FIRST
EMBEDDED MANAGEMENT

STREAMLINED
Server configuration, zero
media deployment and
update with tools embedded
on Dell Platforms
SIMPLIFIED
Single-button, single
command update
FASTER
server deployment – from
days to hours
INTUITIVE
User interface

16
SIMPLIFY IT - INTEGRATED, OPEN
SYSTEMS MANAGEMENT
Dell Management Console

SIMPLIFIED
Single console management
vs. multiple complex and
proprietary consoles
REDUCED COST
Cut management costs in
half
OPEN
Architecture designed to
compliment and integrate
FULLY HETEROGENEOUS
Hardware support

17
 INDUSTRY’S FIRST EMBEDDED
MANAGEMENT SYSTEM

Confusing, Complex, Resource Dell Lifecycle Controller

Intensive, Slow and Proprietary Embedded Management

• Only vendor to deliver SIMPLIFIED embedded management

• Zero Media, SIMPLIFIED Deployment
• STREAMLINED server update process
• Minimum FASTER server deployment

DELL CONFIDENTIAL 18
 VIRTUALIZATION LEADERSHIP

VIRTUALIZATION INTEGRATED, OPEN

OPTIMIZED PORTFOLIO MANAGEMENT
Purpose-built Servers and Storage Simplifies Virtual
Platforms Infrastructure Management

PERFORMANCE VIRTUALIZATION
LEADERSHIP SERVICES
Top Scores Rapid Virtualization Deployment

DELL CONFIDENTIAL 19
SIMPLIFYING VIRTUALIZATION
DELL’S END-TO-END SOLUTION
 #1 in virtualization
performance benchmarks

 Choice of hypervisors from

VMware®, Citrix®, Microsoft®

 Performance bottlenecks solved

with more memory and I/O

 Complete virtualization
services portfolio including
workshops, readiness
assessment, design and
implementation services

 Storage solutions optimized for DEL

L
virtualization environments CON
FIDE
NTIA
20 L
DELL POWEREDGE SERVERS
VIRTUALIZATION OPTIMIZED

Best Your Choice:

Performance at Designed for Form factors,
the Lowest Virtualization Hypervisors,
Power Usage I/O fabrics
Performance

Unmatched
Perf/Watt/$

100% commitment to standards

VIRTUALIZATION POWERHOUSE

• Outstanding virtualization
performance benchmarks
VIRTUAL MACHINES

• Choice of embedded VM VM VM VM VM VM VM VM
hypervisors from VMware,
Citrix, Microsoft
HYPERVISOR
• Performance bottlenecks
solved with more memory
and I/O
` ` `
• Complete virtualization POWEREDGE
SERVERS
services portfolio including
workshops, readiness CISCO &
assessment, design and POWERCONNECT
SWITCHES
implementation services
EQUALLOGIC &
• Storage solutions optimized DELL | EMC
STORAGE
for virtualization
environments
ALLIANCES IN VIRTUALIZATION

• VMware Infrastructure 3 / ESX & ESXi

• x86 Virtualization Software Market leader
• Enterprise-class feature set

• Familiar user experience backed by Microsoft

• Comprehensive mgmt for physical and virtual environments
• Cost effective solution for Microsoft environments

• Citrix XenServer Express & Enterprise

• Cost effective and easy to use, based on open source Xen
• Rich feature set

• Software solutions to facilitate virtualization with Dell hardware

• PowerRecon’s for datacenter performance optimization
• PowerConvert to assist in efficiently managing movement of server
workloads between physical and virtual platforms

• Processing Area Network (PAN) Manager

• Infrastructure virtualization S/W enables customers to create and
manage a single pool of physical and virtualized servers
DELL VIRTUALIZATION BENEFITS

DATACENTER CONSOLIDATION
• High Density Form Factor
• I/O Bandwidth
• Large Memory Capacity

EASE OF MGMT / DEPLOYMENT

• Management Options
• I/O Virtualization
• Chassis LCD Display
• Embedded Hypervisor

REDUCE DOWNTIME
• Persistent Addresses
• Fully Redundant Power & Cooling
• Fully Redundant I/O
• Hot-Pluggable Drives

POWER & COOLING EFFICIENCY

• Super Efficient Power Supplies
• Optimized Airflow
• Best-in-class Fan Technology
BLADE LEADERSHIP
TO TRUE MODULAR COMPUTING

PowerEdge M1000e, M600, M605, M610,

M710, M805, M905

The Most Manageable, Flexible, Energy-Efficient Blade System Available

MODULAR: FlexIO (Snap-In-Scalability)

MANAGEABLE: FlexAddress
FLEXIBLE: Enabling Choice

DELL CONFIDENTIAL 25
25
 DELIVERING BLADES FOCUSED ON
PAIN POINTS

SIMPLER USE LESS POWER

13X Faster 19% More Energy
Deployment Efficient

BETTER
PERFORMANCE MORE FLEXIBLE
Top Benchmark Scores FlexIO &
FlexAddress

DELL CONFIDENTIAL 26
26
THE BLADE DECISION

BLADES OFFER:
BETTER DENSITY – Blade Servers provide the best density for servers
deployed in a rack.
LOWER POWER AND COOLING – Blades use less power and run cooler
than traditional servers.
EASE OF MANAGEMENT – Blade Servers are easier to deploy then
traditional servers.
REDUCE TCO – Ease of management, reduced cabling and reduced
acquisition cost assure best return on investment.

CONSIDERATIONS IN A BLADE DECISION:

LOCAL STORAGE NEEDS – Environments that require 3 or more local hard drives
are not a good blade candidate.
REQUIRE STANDARD PCI SLOTS – Traditional PCI Cards do not work in a blade
environment.
HAVE FEWER THAN 4 SERVERS – Environments with less than four servers may
be challenged with pricing over traditional servers.
BUILDING A BETTER BLADE

Competitive Blade Solutions Lend

Themselves to Issues
INFLEXIBLE Wasteful “rip-and-replace” upgrades

Vendor-specific systems tools and

PROPRIETARY complex licensing

Complicated implementation
DEPLOYMENT leading to wasted time

Return on Investment does not payoff

TCO as well as it could
THE NEXT LEVEL OF BLADES
M1000E CHASSIS FEATURES & BENEFITS
• Designed for virtualization, database and messaging
workloads

• Latest Intel and AMD architectures

• Future-ready, capable of supporting multiple generations

of blade servers and upcoming I/O technologies

• More DIMM slots and I/O ports deliver higher

connectivity capacity and flexibility
M605 & M610 HALF HEIGHT
M805, M905 & M710 FULL • FlexIO technology eliminates “rip and replace” blade
HEIGHT switch upgrades

• FlexAddress provides slot-assigned, persistent

WWN/MAC without additional, complicated
management tools or proprietary hardware

• Lower power consumption with Energy Smart

Technologies

DELL CONFIDENTIAL 29
29
DELL BLADES:
THE DATA CENTER SOLUTION

DENSITY • Up to 16 servers in 10U of rack

space with network and storage connectivity.

ENERGY • Designed to be energy efficient and

generate less heat than traditional servers.

MANAGEMENT • Complete management from

deployment to remote control.

I/O • Offering a multitude of I/O options including

Fibre Channel and InfiniBand.

NETWORKING • Designed with ease of network

management.
M1000E BLADE CHASSIS - REAR

1
1 MANAGEMENT

2 2 FLEXIO

3 3 COOLING

4 POWER
4
FLEXIO OPTIONS
Dell M-series provides complete, snap-in FlexI/O
scalability down to the switch interconnects. FlexIO
technology is the foundation of the M1000e I/O
subsystem.

CISCO NETWORKING

DELL POWERCONNECT

FIBRE CHANNEL

INFINIBAND
M710/M805/M905:
DESIGN TO BE VIRTUALIZED

• Virtualization Ready from Factory

• Internal SD card for embedded hypervisor
• vSphere 4
• Citrix XenServer Dell Express & Enterprise Editions

• 3 highly available, fully-redundant fabrics

• Up to 4 network interfaces per blade
• 8 high-speed ports per blade
• M710 up to 2 sockets, 4xGbE and 4PCIe
• M805 up to 2 sockets, 4xGbE and 4 PCIe
• M905 up to 4 sockets, 4xGbE and 4 PCIe
PowerEdge M905 • Unmatched memory capacity
4 sockets
• M710 – 16 DIMM slots (up to 144GB)
Up to 192GB RAM
• M805 – 16 DIMM slots (up to 128GB)
• M905 – 24 DIMM slots (up to 192GB)
I/O MODULES FOR
VIRTUALIZATION

PowerConnect
M5424 FC8 M3130
M8024 10GbE

The world’s first end-to-

end 8Gb Fibre Channel Management 10 GbE switch, with 8
solution for blades simplification, external ports for
provides more performance, and virtualization
bandwidth to meet your scalability combine to performance
virtualization needs minimize TCO
Modular options:
SFP+, CX4,
10G Base-T (1Q09)
FLEXADDRESS

COST EFFECTIVE & INTELLIGENT

NETWORK ADDRESSING

• CMC assigns WWN/MAC values to blade slots in place

of factory-assigned blade WWN/MAC
• Allows for blades to be swapped without affecting SAN
Zoning, iSCSI zoning, or any MAC-dependent functions
• SD card is provisioned with a UNIQUE pool of 208
MACs and 64 WWNs
• SD card is inserted into the CMC at Dell Factory or
APOS – SD card is now tied to that specific chassis
• User-configurable to enable iSCSI MAC, Ethernet MAC,
and/or WWN Persistence
 INDUSTRY LEADING
POWER & COOLING
The M1000e provides up to 19% more energy efficient than HP and IBM blades,
delivering up to 25% better performance/watt than HP.*

Dell PowerEdge M600 HP BladeSystem IBM BladeCenter

Blade System c-Class H Type 8852

WATTS PER
CHASSIS 3524 4326 3494
WATTS PER
BLADE 220 270 250

PRINCIPLED TECHNOLOGIES REPORT: SPECJBB2005 PERFORMANCE AND POWER CONSUMPTION ON DELL, HP, AND IBM BLADE SERVERS. BASED ON 1250 KWH/YEAR USED ON LIGHTING POWER AND PERFORMANCE
RESULTS FROM AVERAGE US HOME (EPA). $2,600 BASED ON ANNUAL KWH SAVINGS, AND EPA DATA OF AVERAGE RATE OF $.94 PER KWH. CO2 CLAIM BASED ON KWH SAVINGS USING EPA DATA AVAILABLE HERE:
HTTP://WWW.EPA.GOV/CLEANENERGY/ENERGY-RESOURCES/CALCULATOR.HTML
SIMPLIFIED CABLING

STACKED ETHERNET SWITCHING

• Internal switches have optional 10GbE
uplinks and/or stacking connectors
• Manage/configure multiple switches as
one with stacking
• Consolidate uplinks from multiple
chassis into 2-4 x 10GbE ports

STACKED CMCs
• CMC has a 2nd Ethernet port for
connection to other CMCs in the rack
• CMC connects to the management
network to manage all blade servers
• Saves port consumption on external
switches
 Dell offers up to 43%
Lower Acquisition
Cost
and
41% Lower TCO over
equivalent blade servers
from HP.*

* Source: Principled Technologies, Inc., “Total cost of ownership (TCO) of Dell PowerEdge M710 and HP ProLiant BL685c G5 blade solutions” a March 2009 report
commissioned by Dell. TCO includes hardware, support, management software, IO virtualization, power, cooling, network ports, and data center space.

DELL CONFIDENTIAL 38
 Operating
Expenses

Dell HP
DATA CENTER
SPACE COST

MANAGEMENT
COST

COOLING
POWER

32 full-height Dell 40 full-height HP

blades in one rack blades in Two racks
of four full 8-blade with five full 8-blade
enclosures enclosures

More servers impacts power, cooling, management,

and data center space cost 39
 Dell RISC Migration Solutions

SIMPLIFY I.T.
MINIMIZE RISC.

40
 RISC Migration – Why Migrate and
Why Now?

Global Economies and IT Spending Under Pressure

 Forrester predicts WW IT
spending decline ~3% in 2009*

 IT must reduce TCO and

enhance productivity and
competitiveness

*eWeek.com, Forrester Research Sees IT Spending Declining in 2009, by Scott Ferguson, 2009-01-13
http://www.eweek.com/c/a/IT-Infrastructure/Forrester-Research-Sees-IT-Spending-Declining-in-2009/

41
 RISC Versus Industry Standards
Traditional Proprietary Stack Industry Standard Choice
(SPARC, POWER, etc.) (Intel® Xeon® Processor Based Solutions)

Services
Services
Open Ecosystem &
Solutions
Solutions Closed
Choice, Multiple Operating Systems
CPU Flexibility
Centric & Value
OS Solutions
Multiple OEMs

Hardware

Industry standard servers typically offer better

price/performance, investment protection, and costs
savings than RISC-based servers

42
 Common Drivers for RISC Migration

Reduce Cost Increase Performance

• IT Budget reductions • Simply need more performance
• Increased maintenance cost • Per server performance insufficient
• Lower support costs • Must manage space and power

Change IT Policy Data Center Constraints

• Standardize and simplify • Too many servers – underutilized
• Viability of current platform • Consolidation
• Open Systems and architectures • No additional floor space
• End of life/support • Power issues
• Hardware refresh planned • Cooling
• Application upgrade scheduled

Intel RISC Migration ROI Tool to analyze full TCO

43
 Success Stories:

Sun to Dell Oracle Large Financial

Migration Institution – Dell Svcs.

5X improvement in 72% of proprietary UNIX

overall performance servers could be migrated
within 24 months
Payback in 6 months

202% ROI over 5 years

$32M in infrastructure
savings over 3 years,
including migration costs

Actual results and ROI calculated after 3+ years (2004-2007)

Source: Dell’s Oracle-based Order Entry Solution. Published by Mainstay Partners, 2007.
http://www.dell.com/downloads/global/solutions/oracle_roi.pdf
 BEST PUBLISHED PERFORMANCE COMPARISON (DP)
INTEL® XEON® PROCESSOR 5000 SEQUENCE VS. SPARC* PROCESSOR

SPECint_rate2006* (Solaris) SPECint_rate_base2006* (Solaris)

120 100
Higher is Higher is
90
98.7 better 80.3 better
100
80 76.4
85.5 71.7
81.6 68.6
78 70
80
60

60 50

40
Score

Score
40
30

20
20
10

0 0
Int e l® X e o n® S un V 4 9 0 w/ F ujit s u* M 4 0 0 0 S un Int e l® X e o n® S un V 4 9 0 w/ F ujit s u M 4 0 0 0 S un
X 5 3 5 5 2 .6 6 G H z Ult ra S P A R C * w/ S P A R C 6 4 * Ult ra S P A R C T 2 X5355 Ult ra S P A R C * w/ S P A R C 6 4 * Ult ra S P A R C
2 P / 8 C ** IV + 2 .1G H z V I 2 .15 G H z 1.4 G H z 1P / 8 C ** 2 .6 6 G H z IV + 2 .1G H z V I 2 .15 G H z T 2 1.4 G H z
4 P / 8 C ** 4 P / 8 C ** 2 P / 8 C ** 4 P / 8 C ** 4 P / 8 C ** 1P / 8 C **

On Solaris operating system, Intel® Xeon® processor based systems provide

better performance than UltraSPARCT2*/SPARC64* processor based systems.
For notes and disclaimers, see legal information slide at end of this presentation.
P: Processor, C: Core, S: Socket. Source: www.spec.org as of Apr 15, 2009
All products, dates, and figures are subject to change without any notice. Copyright © 2009, Intel Corporation. All rights reserved. Performance tests and ratings are measured
using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware
or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components
they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit
http://www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104.
Dell Confidential – Internal Use Only
 ENERGY EFFICIENCY
INTEL® XEON® PROCESSOR VS. SUN ULTRASPARC* T2

SPECjbb2005* vs. Sun Power

UltraSPARC* T2 (BOPs) Consumption Energy Efficiency
(BOPs/Watt)
(Watts)

693k 1525W
Higher is better Lower is better Higher is better
77%
532k
Gain!
1.31x 1.31x
1.31x 734
816W 652
373k 770W
303k 485
414 454
192k 464W
2S Sun
413W
1S Sun 4S®Sun 1S Sun 2S Sun 4S®Sun 1S Sun 2S Sun 4S®Sun
Intel®
Ultra- Ultra- Intel
Ultra- Intel®
Ultra- Ultra- Intel
Ultra- Intel® Intel®
Ultra- Intel Intel® Intel®
® Xeon® Xeon® Ultra- Ultra-
SPARC SPARC XeonSPARC X7460 SPARC SPARC Xeon
®
SPARC
Xeon® Xeon®
SPARC Xeon
®
SPARC
Xeon® Xeon®
X7460 X5460 X5460 X7460 SPARC X5460 X7460
T2* T2+* T2+* T2* T2+* X7460
T2+* T2* T2+* X7460
T2+*
1.4 GHz 1.4 GHz 1.4 GHz 3.16 GHz 2.66 GHz
1S/8C/64T 2S/16C/ 4S/32C/ 2S/8C/8T 4S/24C/24T
128T 256T

Up to 77% More Efficient vs. UltraSPARC* T2

on Java

Dell Confidential – Internal Use Only

 LOWER TCO
Example from Alinean1 ROI Analysis Calculator developed for Intel for migration from
SPARC solution to Red Hat on Intel2
TCO Comparison Solution A: Solution B: Intel Difference Difference
Average Alternative RISC Server Solution (A-B) (A- B) %
Server

Server HW Costs $87,269 $21,151 $66,118 75.8%

Server SW Costs $452,133 $302,745 $149,388 33.0%
System Management $211,782 $70,505 $141,277 66.7%
Labor
Power and Facilities $16,810 $3,215 $13,595 80.9%
Costs
Migration/Project $3,521 $9,147 -$5,626 -159.8%
Change Costs

Total $771,516 $406,763 $364,752 47.3%

Theoretical example only. Actual savings will vary.
1See www.alinean.com for examples of calculators.
2 Inputs: A theoretical customer in the Financial Services industry with revenues of $1Bn per year, expected growth of 15%, and 2,000 users.
Current solution hypothesized as 10 Sun SPARC V880 servers running Solaris, Oracle EE, Apache and HP OpenView. Theoretical customer had 5 systems
administrators, 2.5 Systems operators, 99.5% availability with 30 hours scheduled downtime.
Solution A hypothesized customer remained on SPARC, upgrading to 2 Sunfire M5000 servers.
Solution B hypothesized customer migrating to 2 HP BL680c servers with Intel Xeon 7340 processors, Red Hat Enterprise Linux from Solaris, JBoss from Apache
and IBM Tivoli from HP Openivew. Oracle EE remained as the database.

https://roianalyst.alinean.com/DellServerSavingsCalculator/

Dell Confidential – Internal Use Only

 SAMPLE ROI SAVINGS
36 Month Comparison 36 Month Expense Change
6 400000

200000
5
0

Spend Impact in Dollars

-200000
4
USD in Millions

-400000
3 -600000

-800000
2
-1000000

-1200000
1
-1400000
0 -1600000

Comparisons Impact to baseline:

– Initial Spend • Includes ramp up costs prior
– Linux Migration to migration start
– UNIX environment upgrade • Reductions happen as UNIX
and consolidation hardware decommissioned

Dell Confidential – Internal Use Only 48

REDUCE COST: SW EXAMPLE
What is the License for Oracle Enterprise Edition with no Site License options
on a 4 socket Intel Xeon 7400 System Vs a 4 socket UltraSPARCT2+ system?
 Step 1: Understand the license core factor
– Intel Xeon Series 74XX & Series 55XX = 0.5 per core
– SUN UltraSPARC T2+ = 0.75 per core
– SUN / Fujitsu SPARC64VII = 0.75 per core
 Step 2: Multiple cores by license core factor
– 4 Xeon 7400 = 0.5 per core X 24 cores = 12
– 4 UltraSPARCT2+ = 0.75 per core X 32 cores = 24
 Step 3: Oracle EE Licenses of $47,500 X Step 2 2X
– Xeon 7400 12 X $47,500 = $570,000
– UltraSPARCT2+ 24 X $47,500 = $1,140,000
 Step 4: Oracle EE yearly (after year 1) support fees $10,450 X Step 2
– Xeon 7400 12 X $10,450 = $125,400
– UltraSPARCT2+ 24 X $10,450 = $250,800
2X

Source: http://www.oracle.com/corporate/contracts/library/processor-core-factor-table.pdf
Dell Confidential – Internal Use Only
 GETTING THERE ISN’T JUST ABOUT
TECHNOLOGY
Technical Workload
Constraints Rationalization
PROJECT
! PORTAL
Business Attributes Delivers
Visibility and
\etc
Accountability

Performance
Characteristics

The Collaborative Process

accelerates progress

DELL CONFIDENTIAL Dell Confidential – Internal Use Only 50

DELL PROCONSULT METHODOLOGY

Dell Confidential – Internal Use Only

 ANOTHER EXAMPLE, REDUCING
MESSAGING INFRASTRUCTURE &
COMPLEXITY

52
 MICROSOFT EXCHANGE AND 11G

2:1 CONSOLIDATION
Exchange ‘03 on a 2850 Exchange ‘07 on an
R710
Max # of heavy
~2000-3000 ~5000-6000
mailboxes
Usable RAM 4GB 32GB

Architecture 32-bit 64-bit

OLTP DATABASE CONSOLIDATION

1 PE R710 is greater than 10 PE 2650’s
DELL CONFIDENTIAL
THANK YOU

Intermission
10/29/2009 | Page 54