DAFTAR ISI

Halaman

ABSTRAK

ABSTRACT

KATA PENGANTAR.............................................................................. i

DAFTAR ISI........................................................................................... iii

DAFTAR TABEL.................................................................................... vi

DAFTAR GAMBAR................................................................................ vii

BAB I PENDAHULUAN....................................................................... 1

1.1. Latar Belakang Masalah.................................................. 1

1.2. Identifikasi Masalah.......................................................... 3

1.3. Rumusan Masalah........................................................... 4

1.4. Tujuan dan Kegunaan Penelitian..................................... 4

1.3.1. Tujuan Penelitian.................................................. 4

1.3.2. Kegunaan Penelitian............................................ 4

1.5. Sistematika Penulisan...................................................... 5

BAB II TINJAUAN PUSTAKA............................................................... 7

2.1. Uraian Teoritis.................................................................. 7

2.1.1. Manajemen.......................................................... 7

2.1.2. Manajemen Pemasaran...................................... 11

2.1.3. Usaha dan Organisasi Nirlaba........................... 17

2.1.4. Studi Kelayakan Usaha....................................... 19

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 2.1.5. Arti Penting Analisis Kelayakan Usaha Dari Aspek

Pasar Dan Pemasaran........................................ 42

2.1.6. Kerangka Teori.................................................... 61

2.2. Penelitian Terdahulu........................................................ 62

2.3. Kerangka Pemikiran......................................................... 64

2.4. Anggapan Dasar.............................................................. 65

BAB III METODE PENELITIAN............................................................. 66

3.1. Desain Penelitian............................................................. 66

3.2. Objek Penelitian............................................................... 66

3.3. Waktu dan Tempat Penelitian.......................................... 66

3.4. Ruang Lingkup Penelitian................................................ 67

3.5. Definisi Operasional Variabel........................................... 68

3.6. Jenis Data......................................................................... 69

3.7. Sumber Data.................................................................... 69

3.8. Teknik Pengumpulan Data............................................... 70

3.9. Alat Pengumpulan Data................................................... 71

3.10. Teknik Analisis Data......................................................... 71

BAB IV GAMBARAN UMUM SMK INSANI INTERNASIONAL.............

4.1. Sejarah Singkat................................................................ 72

4.2. Visi dan Misi..................................................................... 74

4.3. Struktur Organisasi........................................................... 76

4.4. Tugas dan Tanggung Jawab............................................ 78

4.5. Deskripsi Responden....................................................... 84

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BAB V ANALISIS DAN EVALUASI........................................................ 88

5.1. Analisis............................................................................. 88

5.2. Evaluasi............................................................................ 107

BAB V KESIMPULAN DAN SARAN...................................................... 110

6.1. Kesimpulan....................................................................... 110

6.2. Saran................................................................................ 110

DAFTAR PUSTAKA............................................................................... 113

LAMPIRAN

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 DAFTAR TABEL

Halaman

Tabel 2.1. Penelitian Terdahulu ............................................... 62

Tabel 3.1. Rencana Waktu Penelitian........................................ 67

Tabel 3.2. Definisi Operasional Variabel.................................... 68

Tabel 4.1. Deskripsi Responden Berdasarkan Jenis Kelamin. . . 84

Tabel 4.2. Deskripsi Responden Berdasarkan Usia................... 85

Tabel 4.3. Deskripsi Responden Berdasarkan Pendidikan Terakhir 85

Tabel 4.4. Deskripsi Responden Berdasarkan Status................ 86

Tabel 5.1. Daftar Biaya Pendidikan SMK Insani Internasional... 90

Tabel 5.2. Daftar Biaya Pendidikan SMK Kesehatan Tridarma. 90

Tabel 5.3. Daftar Biaya Pendidikan SMK Kesehatan Sahata.... 90

Tabel 5.4. Daftar SMP yang Menjadi Target Pengadaan

Sosisalisasi Perkenalan SMK Insani Internasional. . . 95

Tabel 5.5. Daftar Nama Siswa yang Mendapatkan Beasiswa

Pendidikan di SMK Insani Internasional.................... 98

Tabel 5.6. Daftar SMK Jurusan Farmasi di Kota Pematangsiantar 106

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 DAFTAR GAMBAR

Halaman

Gambar 2.1. Tahapan Dalam Studi Kelayakan Bisnis ............ 34

Gambar 2.2. Kerangka Teori...................................................... 61

Gambar 2.3. Kerangka Pemikiran............................................... 64

Gambar 4.1. Struktur Organisasi SMK Insani Internasional....... 77

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