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Total Distribution of cars in deff.

Level

Diff. Levels Person %


Entry level car 147 50
Executive level car 107 36
Premium level car 41 14

Comment:-
The above diagram shows the relationship between the total distribution of cars among various
level i.e. entry level, executive level and premium level. From above we can see that the major
respondent are of entry level car which is 50%.

Entry Level car Maruti Suzuki

Purchasing Decision

Perso
Purchase decision n %
Good brand image 49 56
Word of mouth communication 4 4
Better after sales service 28 32
Resale value 5 6
Others 2 2

Comment:-
The above diagram shows the relationship between the purchase decision of the respondent who
are using the maruti cars and the no. Of the respondent among that group. The above table
shows that purchase decision for good brand image have the major share i.e. 56%.

Maintainace wise Performance

Perso
Mainatance vise Performance ( Rate 0 to 4 ) n
1 8
2 6
3 2
4 4

comment:-

The above diagram shows the maintenance vise performance of the maruti entry level cars rated
by the respondent on the basis of the scale given.

Miledge wise Performance

Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 7
2 6
3 5
4 2

Comment:-
The above diagram shows the miledge vise performance of the maruti entry level cars rated by
the respondent on the basis of the scale given.

Comfort vise Performance

Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 4
2 3
3 8
4 4
5 1

Comment:-

The above diagram shows the comfort wise performance of the entry level cars rated by the
respondent on the basis of 5 parameter’s of maruti cars.

After Sales Service vise Performance

After Sales Service vise Performance ( Rate 0 Perso


to 4 ) n
1 1
2 5
3 4
4 8
5 2

Comment:-

The above diagram shows the performance of the after sales services rated by the respondent on
the basis of 5 point of the user of maruti cars.

Other Parameters vise Performance

Other Parameters vise Performance ( Rate 0 Perso


to 4 ) n
3 1
4 2
5 17

Comment:-

The above diagram shows the performance on the other extra factor rated by the
respondent on the basis of 5 point of maruti cars users.

satisfaction level

perso
satisfaction level n
highly satisfied 11
satisfied 8
dissatsfied 1
The above diagram shows the satisfaction level of the maruti cars users. The above
diagram shows that the user of maruti cars are highly satisfied i.e. 55%

Future plan

person
Future plan s
yes 12
no 8

Comment:-

The above diagram shows the future plan of the respondent using maruti cars to
buy the new car in the near future. The 60% of the respondent of maruti cars owner
are planning to but new car.

IF yes Future car

Person
IF yes Future car s
Maruti suzuki 3
Tata 2
Hyundai 1
ford 2
Nissan 1
honda 2
Others 1

Comment:-

The above diagram shows the decision of the respondent to buy the which brand
car in the future of the maruti cars user’s. The major respondent are planning to
buy the maruti brand cars again i.e. 25%.

Tata

Perso
Purchase decision n
Good brand image 10
Word of mouth
communication 8
Better after sales service 2
Others 2

Comment:-

The above diagram shows the relationship between the purchase decision of the respondent who
are using tata brand cars and the no. Of the respondent among that group. The above table shows
that purchase decision is for good brand image have the major share i.e. 46%.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 6
2 8
3 6
4 2

Comment:-

The above diagram shows the maintance wise performance of the user of tata cars
of entry level cars rated by the respondent on the bases of 5 points.

Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 4
2 3
3 8
4 4
5 1

Comment:-

The above diagram shows the comfort wise performance of tata cars of the entry
level cars on the basis of 5 points.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 1
2 5
3 4
4 8
5 2

Comment:-

The above diagram shows the after sales services performance of the tata cars on
the basis of 5 points.

Other Parameters vise Performance ( Rate 0 Perso


to 4 ) n
3 1
4 2
5 17

Comment:-

The above diagram shows the performance on the basis of other parameter of the
tata cars user’s on the basis of 3 parameter’s.
perso
satisfaction level n
highly satisfied 11
Satisfied 8
dissatsfied 1

Comment:-

The above diagram shows the relationship between the satisfaction level of the tata cars users
and the no. Of the respondent among them. The above chart shows that there are major
respondent who are satisfied i.e. 55%.

person
Future plan s
yes 12
no 8

Comment:-

The above diagram shows the relationship between the respondent who are having the tata cars
and planning to buy a new car in the near future and the no. Of respondent among that group.
From above diagram we can see that major respondent are planning to buy the new car in future
i.e. 60% .
Person
IF yes Future car s
Maruti suzuki 3
Tata 2
Hyundai 1
Ford 2
Nissan 1
Honda 2
Others 1

Comment:-

The above diagram shows the relationship between the respondent who are using tata cars and
planning to buy the car in the future of which brand and the no. Of respondent. The above chart
shows that the major respondent are planning to buy maruti i.e. 25%.
Hyundai

Perso
Purchase decision n
Good brand image 10
Word of mouth
communication 8
Better after sales service 2
Others 2

Comment:-

The above diagram shows the relationship between the purchase decision of the entry level carof
tata brand and the no. Of the respondent among that group. The above chart shows that the
owner of tata cars had purchased it for good brand image i.e. 46%.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 6
2 8
3 6
4 2

Comment:-

The above diagram show the maintance wise performance of the Hyundai entry
level cars rated by the respondent.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 8
2 6
3 5
4 3

Comment:-

The above chart shows the miledge wise performance of the Hyundai entry level
cars rated by the respondent on the bases of 5 point.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 8
2 2
3 4
4 8

Comment:-

The above chats shows the comfort wise performance of the Hyundai entry level
cars rated by the respondent on the basis of parameters.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
2 6
3 7
4 7
5 2

Comment:-

The above diagram shows the after sales services performance of the Hyundai enrty
level cars rated by the respondent.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
4 2
5 20

Comment:-

The above diagram shows the performance based on other parameters rated by the
respondent.
perso
satisfaction level n
highly satisfied 12
Satisfied 10

Comment:-

The above diagram shows the satisfaction level of the Hyundai entry level car rated
by the respondent. The above diagram shows that the cars users are highly
satisfied i.e. 55%.
person
Future plan s
Yes 12
No 10

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy a
new car in the near future and the no. Of respondent among that group. From above diagram we
can see that major respondent are planning to buy the new car in future i.e. 55%.
Person
IF yes Future car s
Maruti suzuki 1
chevrolet 2
honda 2
Others 1

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy the
car in the future of which brand and the no. Of respondent. The above chart shows that the major
respondent are planning to buy Chevrolet and Honda i.e. 33%.
Perso
Purchase decision n
Good brand image 1
Word of mouth
communication 1
Better after sales service 2

Comment:-

The above diagram shows the relationship between the purchase decision of Chevrolet of the
entry level car and the no. Of the respondent among that group. The above chart shows that the
owner of entry level cars had purchased it for better after sales services.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 2
4 2

Comment:-

The above chart shows the maintance wise performance of Chevrolet entry level car
rated by the respondent.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
2 1
3 3

Comment:-

The above diagram shows the miledge wise performance of the Chevrolet entry
level cars rated by the respondent on the basis of scale given 1 to 5.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 2
2 1
3 1

Comment :-

The above diagram shows the comfort wise performance of the Chevrolet entry
level cars rated by the respondent on the 50%, 25% and the 25%.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
2 2
4 2

Comment:-

The above chart shows the after sales services performance wise of the Chevrolet
entry level cars rated by the respondent on the basis of 50% and 50%.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 4

Comment:-

The above diagram shows the performance on other the other parameters rated by
the respondent on the scale of 100%.
perso
satisfaction level n
highly satisfied 2
satisfied 2

Comment:-

The above diagram shows the relationship between the satisfaction level of the Chevrolet entry
level car and the no. Of the respondent among them. The above chart shows that 50% are highly
satisfied and 50% are satisfied..
person
Future plan s
yes 2
no 2

Comment:-

The above diagram shows the relationship between the respondent who owns the Chevrolet cars
and are planning to buy a new car in the near future and the no. Of respondent among that group.
From above diagram we can see there are 50:50 ratio.
Person
IF yes Future car s
Nissan 1
Others 1

The above diagram shows the relationship between the respondent who are planning to buy the
car in the future of which brand and the no. Of respondent. The above chart shows that the major
respondent are planning to buy Nissan and other brand cars.
ford

Perso
Purchase decision n
Word of mouth
communication 3
Better after sales service 1

Comment:-

The above diagram shows the relationship between the purchase decision of the ford entry level
car and the no. Of the respondent among that group. The above chart shows that 75% buyed it
for word of good mouth communication and 25% for better after sales service.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 2
3 1
4 1

Comment:-

The above chart shows the maintance wise performance of the ford car rated by the
respondent on the scale of 50%, 25% and 25%.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 1
2 1
4 2

Comment:-

The above chart shows the miledge wise performance of the ford entry level cars
rated by the respondent.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 1
2 2
4 1

Comment:-

The above chart shows the comfort wise performance of the ford cars rared by the
respondent.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
2 1
3 3

Comment:-

The above chart shows the after sales services wise performance of the ford cars
rated by the respondent.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 4

The above chart shows the performance based on other parameters of the ford
entry level cars rated by the respondent.
perso
satisfaction level n
highly satisfied 2
satisfied 2

Comment:-

The above diagram shows the relationship between the satisfaction level of the ford entry level
cars and the no. Of respondent among them. The above diagram shows that the owner of the ford
entry level cars are satisfied 50% and 50% are highly satisfied.
person
Future plan s
yes 4

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy a
new car in the near future and the no. Of respondent among that group. From above diagram we
can see that major respondent are planning to buy the new car in future i.e. 100 %.
Person
IF yes Future car s
Tata 1
Hyundai 2
honda 1

Comment:-

The above diagram shows the relationship between the respondent who own ford car and are
planning to buy the car in the future of which brand and the no. Of respondent. The above chart
shows that the major respondent are planning to buy tata 25%, Hyundai 50% and Honda 25%.

Nissan

Perso
Purchase decision n

Resale value 1
Others 1

Comment:-

The above diagram shows the relationship between the purchase decision of the nissan entry
level car and the no. Of the respondent among that group. The above chart shows that the owner
of entry level cars had purchased it for resale value is 50% and other are 50%.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
3 1
4 1

Comment:-

The above chart shows the maintenance wise performance of the Nissan motors
entry level cars rated by the respondent. On 50% and 50% bases.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 1
2 1

Comment:-

The above chart shows the miledge wise performance of the Nissan motors rated by
the respondent on 50% and 50%.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
3 1
4 1

Comment:-

The above chart shows the comfort wise performance of the Nissan motors rated by
the respondent on 50% and 50% bases.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 1
2 1

Comment:-

The above chart shows the after sales service wise performance of the Nissan
motors rated by the respondent.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 2

Comment:-

The above chart shows the performance on the other factor rated by the
respondent on 100% bases.
perso
satisfaction level n
highly satisfied 1
Satisfied 1

Comment:-

The above diagram shows the relationship between the satisfaction level of the Nissan entry level
cars and the no. Of respondent among them. The above diagram shows that 50% are satisfied and
50% are highly satisfied.
person
Future plan s
no 2

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy a
new car in the near future and the no. Of respondent among that group. From above diagram we
can see that major respondent are not planning to buy the car in future.
Honda

Perso
Purchase decision n
Good brand image 2

Comment:-

The above diagram shows the relationship between the purchase decision of the honda entry
level car and the no. Of the respondent among that group. The above chart shows that the owner
of Honda entry level cars had purchased it for good brand image.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
2 2

Comment:-

The above chart shows the maintance wise performance of the Honda cars rated by
the respondent on 100% bases.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 1
3 1

Comment:-

The above chart shows the miledge wise performance of the Honda cars rated by
the respondent on 50% and 50% bases.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 1
3 1

Comment:-

The above chart shows the comfort wise performance of the Honda cars rated by
the respondent.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
4 2

Comment:-

The above chart shows the after sales services wise performance of the Honda cars
rated by the respondent on 100% bases.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 2

Comment:-

The above chart shows the performance on the other factors rated by the
respondent on 100% bases.
perso
satisfaction level n
highly satisfied 2

Comment:-

The above diagram shows the relationship between the satisfaction level of the Honda cars and
the no. Of the respondent among them. The above chart shows that there are major respondent
who are highly satisfied.
person
Future plan s
yes 1
no 1

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy a
new car in the near future and the no. Of respondent among that group. From above diagram we
can see that 50% respondent are planning to buy and 50% are not planning to buy.

Person
IF yes Future car s
Hyundai 1

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy the
car in the future of which brand and the no. Of respondent. The above chart shows that the major
respondent are planning to buy Hyundai. These is the most preferred brand by the customer.
Executive level

Perso
Purchase decision n
Good brand image 11
Word of mouth
communication 2
Better after sales service 7

Comment:-

The above diagram shows the relationship between the purchase decision of the respondent of
the executive level who are using the cars and the no. Of the respondent among that group. The
above table shows that purchase decision is for good brand image i.e. 55% and then by better
after sales services i.e. 35%.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 2
2 4
3 9
4 5

Comment:-

The above chart shows the maintance wise performance of the executive level cars
rated by the respondent.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 4
2 6
3 7
4 3

Comment:-

The above diagram shows the miledge wise performance of the executive level cars
rated by the respondent
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 8
2 5
3 2
4 5

Comment:-

The above chart shows the comfort wise performance of the executive level cars
rated by the respondent.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 6
2 5
3 2
4 7

The above chart shows the after sales service wise performance of the executive
level cars rated by the respondent.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 20

Comment:-

The above chart shows the performance based on the other factor of the executive
level cars which is 100%
perso
satisfaction level n
highly satisfied 12
satisfied 7
dissatsfied 1

Comment:-

The above diagram shows the relationship between the satisfaction level of the executive level
cars and the no. Of the respondent among them. The above chart shows that there are major
respondent who are highly satisfied i.e. 60 % and 35% are satisfied and 5% are dissatisfied.
Future plan to but the car.

Future plan %
yes 75
no 25

comment:-

The above diagram shows the relationship between the respondent who are planning to buy a
new car in the near future and the no. Of respondent among that group. From above diagram we
can see that major respondent are planning to buy the new car in future i.e. 75% and no tplanning
to buy are 25%.
Person
IF yes Future car s
Maruti suzuki 3
Hyundai 3
Chevrolet 1
Ford 2
Nissan 1
Honda 4
Others 1

Comment :-

The above diagram shows the relationship between the respondent who are the owner of
executive level car and planning to buy the car in the future of which brand and the no. Of
respondent. The above chart shows that the 27% respondent are planning to buy Honda , 20%
each for maruti & Hyundai & 13% Chevrolet, 7% for others & Nissan, 8% for Chevrolet.
Maruti

Perso
Purchase decision n
Good brand image 4
Word of mouth
communication 1

Comment:-

The above diagram shows the relationship between the purchasing decision of the executive
level cars owner and the no. Of respondent among them. The diagram shows the owner of
executive level cars had purchased the cars because of good brand image i.e. 80% & 20% for
word of mouth communication.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
2 1
3 4

Comment:-

The above chart shows the maintance wise performance of the maruti executive
level cars rated by the respondent on the bases of scale given.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 1
2 2
3 1
4 1

Comment:-

The above chart shows the miledge wise performance of the maruti executive level
cars rated by the respondent based on the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 3
4 2

Comment :-

The above chart shows the comfort wise performance of the maruti executive level
cars rated by the respondent on the bases of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 1
2 2
4 2

Comment:-

The above chart shows the after sales services wise performance of the maruti
executive level cars rated by the respondent on the bases of scale given.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 5

Comment:-

The above chart shows the performance based on the other parameters rated by
the respondent on the given scale. Here it was 100%.
perso
satisfaction level n
highly satisfied 3
satisfied 2

Comment:-

The above diagram shows the relationship between the satisfaction level among the maruti
executive level cars owners and the no. Of the respondent. The above diagram shows that the
owner of the executive level cars are 60% highly satisfied and 40% are satisfied.
person
Future plan s
yes 3
no 2

Comment:-

The above diagram shows the relationship between the future plan of the executive level car
owners to buy the new car in the near future and the no. Of respondent. The above shows that the
owner of the executive level cars are planning to buy car in future i.e. 60% people among all the
executive level car owner and 40% are not planning to buy.
Person
IF yes Future car s
Maruti suzuki 1
Tata 1
Others 1

Comment:-

The above diagram shows the relationship between the which car to purchase in the future by the
executive level car owner and the no. Of the respondent. The above chart shows that the maruti
have 34%and the Hyundai are the most preferred brand
Perso
Purchase decision n
Good brand image 15
Word of mouth
communication 3
Better after sales service 6

Comment:-

The above diagram shows the relationship between the purchase decision of the tata executive
level car owners respondent and the no. Of the respondent among that group. The above table
shows that purchase decision for good brand image have the major share i.e. 62% and better after
sales services have 25% share & word of mouth communication have 13% share.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 3
2 7
3 9
4 5

Comment :-

The above chart shows the maintance wise performance of the Tata executive level
car rated by the respondent on the bases of the scale given.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 8
2 5
3 5
4 5
5 1

Comment:-

The above chart shows the miledge wise performance of the Tata executive level
cars rated by the respondent on the bases of the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 9
2 5
3 4
4 6

Comment:-

The above chart shows the comfort wise performance of the Tata executive level
cars rated by the respondent on the basis of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 5
2 7
3 6
4 6

Comment:-

The above chart shows the after sales services wise performance of the Tata
executive level cars rated by the respondent on the basis of the scale given.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
4 1
5 23

Comment:-

The above chart shows the performance based on the other parameters rated by
the respondent on the basis of the scale given.
perso
satisfaction level n
highly satisfied 19
satisfied 5

Comment:-

The above diagram shows the relationship between the satisfaction level of the Tata executive
level cars and the no. Of the respondent among them. The above chart shows that there are major
respondent are highly satisfied i.e. 79% and the 21% are satisfied.
person
Future plan s
yes 13
no 11

Comment:-

The above diagram shows the relationship between the Tata executive level cars respondent who
are planning to buy a new car in the near future and the no. Of respondent among that group.
From above diagram we can see that major respondent are planning to buy the new car in future
i.e. 54% and 46% are not planning to buy car.
Person
IF yes Future car s
Maruti suzuki 3
Hyundai 3
chevrolet 1
honda 3
Others 3

Comment:-

The above diagram shows the relationship between the respondent who are planning to buy the
car in the future of which brand and the no. Of respondent. The above chart shows that the 23%
respondent are planning to buy maruti, Hyundai, Honda and other co. cars. While 8% are
planning to buy Chevrolet.
Chevrolet

Perso
Purchase decision n
Good brand image 3
Word of mouth
communication 1
Better after sales service 1

Comment:-

The above diagram shows the relationship between the purchasing decision of the chevrolet
executive level cars owner and the no. Of respondent among them. The diagram shows that 60%
had purchased of the good brand image & 20% for word of mouth communication & 20% for
after sales services.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
2 1
3 1
4 3

Comment:-

The above chart shows the maintance wise performance of the Chevrolet executive
level cars rated by the respondent on the basis of the scale given.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
2 3
3 2

Comment:-

The above chart shows the miledge wise performance of the Chevrolet executive
level cars rated by the respondent on the basis of the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 4
3 1

Comment:-

The above chart shows the comfort wise performance of the Chevrolet executive
level cars rated by the respondent on the basis of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 1
2 1
3 1
4 2

Comment:-

The above chart shows the performance based on the after sales services
parameter rated by the respondent on the basis of the scale given.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 5

Comment:-

The above chart shows the performance based on the other parameter rated by the
respondent on the basis of the scale given.
perso
satisfaction level n
highly satisfied 3
satisfied 2

Comment:-

The above diagram shows the relationship between the satisfaction level among the Chevrolet
executive level cars owners and the no. Of the respondent. The above diagram shows that the
owner of the executive level cars are highly satisfied i.e. 60% of the total executive level cars
owners and 40% are satisfied.
person
Future plan s
yes 4
no 1

Comment:-

The above diagram shows the relationship between the future plan of the executive level car
owners to buy the new car in the near future and the no. Of respondent. The above shows that the
owner of the executive level cars are planning to buy car in future i.e. 80% among all the
executive level car owner & 20% are not planning to buy.
Ford

Perso
Purchase decision n
Good brand image 1
Better after sales service 1
Resale value 2

Comment:-

The above diagram shows the relationship between the purchase decision of the respondent who
are using the ford cars and the no. Of the respondent among that group. The above table shows
that purchase decision for good brand image & better after sales services have 25% share each,
resale value have 50% share.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
2 1
3 1
4 2

Comment:-

The above chart shows the maintance wise performance of the ford executive level
cars rated by the respondent the basis of the scale given.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 2
2 1
3 1

Comment:-

The above chart shows the miledge wise performance of the ford executive level
cars respondent rated by the respondent on the basis of the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 2
3 2

Comment:-

The above chart shows the comfort wise performance of the ford cars rated by the
respondent on the basis of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
2 2
4 2

Comment:-

The above chart shows the after sales service wise performance of the ford
executive level cars rated by the respondent on the basis of the scale given.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 4

Comment:-

The above chart shows the performance based on the other parameters rated by
the respondent on the basis of the scale given.
perso
satisfaction level n
highly satisfied 2
satisfied 2

Comment:-

The above diagram shows the relationship between the satisfaction level among the ford
executive level cars owners and the no. Of the respondent. The above diagram shows that the
owner of the executive level cars are 50% satisfied & 50% highly satisfied.
person
Future plan s
no 4

Comment:-

The above diagram shows the relationship between the future plan of the executive level car
owners to buy the new car in the near future and the no. Of respondent. The above shows that the
owner of the executive level cars are not planning to buy car.
Nissan

Perso
Purchase decision n
Good brand image 14
Word of mouth
communication 3
Better after sales service 2
Resale value 2
Others 1

Comment:-

The above diagram shows the relationship between the purchasing decision of the Nissan
executive level cars owner and the no. Of respondent among them. The diagram shows the
owner of executive level cars had purchased the cars because of good brand image 64%, word of
good mouth comm.14%, 9% each of resale value & better after sales services, 4% for others.
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 4
2 5
3 7
4 6

Comment:-

Above chart shows the maintance wise performance of the ford executive level cars
rated by the respondent on the basis of the scale given.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
1 9
2 5
3 5
4 3

Comment:-

The above chart shows the miledge wise performance of the Nissan executive level
cars rated by the respondent based on the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 7
2 7
3 4
4 4

Comment:-

The above chart shows the comfort wise performance of the Nissan executive level
car rated by the respondent on the basis of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 2
2 5
3 6
4 9

Comment:-

The above chart shows the after sales service wise performance of the Nissan
executive level car rated by the respondent based on the scale given.

Other Parameters vise Performance ( Rate 0 Perso


to 4 ) n
5 22

Comment:-

The above chart shows the performance based on the other parameter rated by the
respondent on the basis of the scale given.
perso
satisfaction level n
highly satisfied 11
satisfied 5

Comment:-

The above diagram shows the relationship between the satisfaction level among the Nissan
executive level cars owners and the no. Of the respondent. The above diagram shows that the
69% are highly satisfied while 31% are satisfied.
person
Future plan s
yes 15
no 7

Comment:-

The above diagram shows the relationship between the future plan of the executive level car
owners to buy the new car in the near future and the no. Of respondent. The above shows that the
owner of the executive level cars are planning to buy car in future i.e. 68% people among all the
executive level car owner & 32% are not planning to buy .
Person
IF yes Future car s
Maruti suzuki 4
Hyundai 3
ford 2
Nissan 1
honda 4
Others 2

Comment:-

The above diagram shows the relationship between the which car to purchase in the future by the
executive level car owner and the no. Of the respondent. The above chart shows that Honda &
maruti are have 25% share, Hyundai have 19% share ford have 12% share.
Premimum level

Perso
Purchase decision n
Word of mouth
communication 1

Comment:-

The above diagram shows the relationship between the purchase decision of the premium level
car owners and the no. Of the respondent. The chart reveals that the owner of the premium level
car had owned it for good brand image i.e. 100% .
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
4 1

Comment:-

Above chart shows the maintance wise performance of the premium level cars rated
by the respondent on the bases of the scale given i.e. 100%
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
2 1

Comment:-

The above chart shows the miledge wise performance of the premium level cars
rated by the respondent on the basis of the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 1

Comment:-

The above chart shows the comfort wise performance of the premium level cars
rated by the respondent on the basis of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
3 1

Comment:-

The above chart shows the after sales service wise performance of the premium
level cars rated by the respondent on the basis of the scale given.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 1

Comment:-

The above chart shows the performance based on the other parameters rated by
the respondent on the basis of the scale given.
perso
satisfaction level n
highly satisfied 1

Comment:-

The above diagram shows the relationship between the satisfaction level among the premium
level cars owners and the no. Of the respondent. The above diagram shows that the owner of the
executive level cars are highly satisfied i.e. 100%.
person
Future plan s
no 1

Comment:-

The above diagram shows the relationship between the future plan of the premium level car
owners to buy the new car in the near future and the no. Of respondent. The above shows that the
owner of the executive level cars are not planning to buy in near future.
Perso
Purchase decision n
Good brand image 4

Comment:-

The above diagram shows the relationship between the purchase decision of the premium level
car owners and the no. Of the respondent. The chart reveals that the owner of the premium level
car had owned it for good brand image i.e. 100% .
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
1 1
3 1
4 2

Comment:-

The above chart shows the maintance wise performance of the premium level cars
rated by the respondent on the basis of the scale given.
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
2 2
3 1
4 1

Comment:-

The above chart shows the miledge wise performance of the premium level cars
rated by the respondent on the basis of the scale given.
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 1
2 1
3 1
4 1

Comment:-

The above chart shows the comfort wise performance of the premium level cars
rated by the respondent on the basis of the scale given.
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
1 1
2 2

Comment:-

The above chart shows the performance based on after sales services rated by the
respondent on the basis of the scale given.
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 4

Comment:-

The above diagram shows the performance based on the other parameters rated by
the respondent on the basis of the scale given.
perso
satisfaction level n
highly satisfied 4
person
Future plan s
yes 2
no 2
Person
IF yes Future car s
Tata 1
ford 1
Perso
Purchase decision n
Word of mouth
communication 1
Mainatance vise Performance ( Rate Perso
0 to 4 ) n
3 1
Perso
Miledge vise Performance ( Rate 0 to 4 ) n
4 1
Perso
Comfort vise Performance ( Rate 0 to 4 ) n
1 1
After Sales Service vise Performance ( Rate 0 Perso
to 4 ) n
2 1
Other Parameters vise Performance ( Rate 0 Perso
to 4 ) n
5 1

Comment:-

The above chart shows the performance based on the parameters rated by the
respondent on the basis of the 0 to 4 scale given.
perso
satisfaction level n
highly satisfied 1

Comment:-

The above diagram shows the relationship between the satisfaction level of the premium level
car owners and the no. Of the respondent. The chart reveals that the owner of the premium level
car are 100% highly satisfied.
person
Future plan s
No 1

Comment:-

The above diagram shows the relationship between the future plan of the premium level car
owners to buy the new car in the near future and the no. Of respondent. The above shows that the
owner of the executive level cars are not planning to buy in near future.

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