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MODUL BERMAIN

BOOK OF HAPPINESS

UNIVERSITAS LAMBUNG
MANGKURAT
PSIKOLOGI
2017

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DAFTAR ISI
1. THE COMPANY
1.1. Introduction to Company
1.2. Business Description
1.3. Vision
1.4. Mission Statementa
1.5. Organizational Values
1.6. Business Model
1.7. Business Growth Opportunities
2. INDUSTRY AND MARKET ANALYSIS
2.1. Industry structure
2.2. Market trends
2.3. Market size and Growth Projections
2.4. Target Market / Customer Profile
2.5. Competitive Analysis
3. MARKETING PLAN
3.1. Overall Market Strategy
3.2. Positioning
3.3. Product Strategy
3.4. Pricing Strategy
3.5. Distribution Strategy
3.6. Advertising and Promotion
4. PRODUCTION AND MANAGEMENT
4.1. Facilities and Premises
4.2. Equipment and Production
4.3. Value Chain
4.4. Production Processes
5. OPERATIONS PLAN
5.1. Organizational Structure
5.2. Operating Procedures
5.3. Human Resources
5.4. Skills Development
6. RISK ASSESSMENT
7. FINANCIAL PLAN
7.1. Operating Assumptions
7.2. Financial Projections
8. SCHEDULE
9. SHAREHOLDER STRUCTURE

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1. PENDAHULUAN
1.1. Busy Book Ramadhani & Sudarsini (2018)
berpendapat bahwa quiet book memiliki manfaat
Sudono mengatakan (2003:65dalam yaitu media dirancang membantu
Elfiadi, 2016) bermain adalah pekerjaan masa mengembangkan kemampuan kognitif dan
kanak-kanak dan cermin pertumbuhan anak dan bermanfaat mengembangkan kemampuan
bermain merupakan kegiatan yang memberikan motorik halus anak.
kepuasan bagi anak itu sendiri. Melalui bermain
anak memperoleh pembatasan dan memahami 1.2. Fungsi dan Kegunaan
kehidupan. Para ahli psikologi anak menekankan Busy book sangat cocok untuk teman main
pentingnya bermain bagi anak. Bagi anak-anak, anak dan mengisi waktu Si Kecil dengan
bermain merupakan kegiatan yang alami dan aktivitas yang menyenangkan dan
sangat berarti. Menurut Hurlock (1993: 22 dalam bermanfaat. Busy book akan membantu
Elfiadi, 2016), bermain adalah setiap kegiatan meningkatkan kreativitas anak, melatih
yang dilakukan untuk kesenangan yang keterampilan motoriknya, dan merangsang
ditimbulkannya, tanpa mempertimbangkan hasil keingintahuannya akan sesuatu. Saat
akhir. membuka busy book, Si Kecil bisa bermain
Mufliharsi (2017) bahwa busy book yaitu sambil belajar, misalnya belajar mengenal huruf
media pembelajaran terbuat dari kain. Kain yang angka, warna, bentuk, dan tekstur. Bahkan
digunakan teutama kain flannel yang dibentuk beberapa busy book juga akan mengenalkan pada
menjadi sebuah buku menggunakan warna yang Si Kecil cara mengancingkan baju, mengikat tali
cerah. Selain dikenal dengan istilah busy book, sepatu, membuka dan menutup ritsleting, serta
ada juga yang menyebutnya dengan istilah quiet masih banyak lagi keterampilan dasar yang bisa
book karena bisa membuat anak menjadi tenang dikenalkan pada balita.
(quiet) dan asyik bermain dengan buku tersebut,
atau soft book karena bukunya terbuat dari bahan
yang lembut (soft), seperti kain flanel atau felt
maupun karton tebal yang tahan air.
Busy Book adalah sebuah media
pembelajaran yang interaktif terbuat dari kain
(terutama kain flanel) yang dibentuk menjadi
sebuah buku dengan warna-warna cerah, berisi
aktivitas permainan sederhana yang mampu
merangsang kemampuan motorik halus anak
seperti memasang kancing, mencocokkan wana
atau bentuk, dan menjahit. Biasanya ditujukan
untuk anak usia 6 bulan sampai pra sekolah
Muhfliharsi (2017) (dalam Dewi, 2019)

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Fungsi dan manfaat bermain Busy Book Bermain memungkinkan anak untuk
meliputi aspek perkembangan seperti diuraikan menggerakkan dan melatih seluruh otot
berikut: tubuhnya, sehingga anak memiliki kecakapan
a. Perkembangan Kognitif motorik dan kepekaan penginderaan.
Anak dapat belajar untuk memiliki e. Perkembangan Kreativitas
kemampuan ‘problem solving’ sehingga dapat Bermain dapat merangsang imajinasi anak
mengenal dunia sekitarnya dan menguasai dan memberikan kesempatan kepada anak untuk
lingkungannya mencoba berbagai ideanya tanpa merasa takut
b. Perkembangan Bahasa karena dalam bermain anak mendapatkan
Dalam melakukan aktivitas permainan, kebebasan.
anak dituntut harus belajar berkomunikasi dalam 1.3. Kelebihan dan Kekurangan
arti mereka dapat mengerti dan sebaliknya Daryanto (2013:23) mengatakan kelebihan
mereka harus belajar mengerti apa yang permainan Busy Book:
dikomunikasikan ketika bermain.
c. Perkembangan Sosial dan Emosional 1. Dipakai untuk semua mata pelajaran
Bermain merupakan ajang yang baik bagi 2. Dapat dibuat sendiri,
anak untuk menyalurkan perasaan/emosinya dan
3. Item-item dapat diatur sendiri,
ia belajar untuk mengendalikan diri dan
keinginannya sekaligus sarana untuk relaksasi. 4. Dapat dipersiapkan terlebih dahulu,
d. Perkembangan Fisik 5. Memungkinkan penyesuaian dengan
kebutuhan siswa, dapat digunakan
berkali-kali, dan
6. Menghemat waktu dan tenaga.

Daryanto (2013:23) mengtakan kekurangan


permainan Busy Book:

1. Tidak dapat menjangkau kelompok


besar.
2. Persepsi indera penglihatan saja tidak
menampilkan unsur audio
3. Penyajian pesan hanya berupa unsur
visual saja.

“Play is the highest form of research.”


Albert Einstein
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2. INDUSTRY AND MARKET ANALYSIS
2.1. Industry structure
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2.2. Market trends survived not only five centuries, but
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2.3. Market size and Growth Projections
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and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and

5
Modul Belajar Book of Happiness (C) Copyright (2/1/2021) All Rights
Reserved
scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into
electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release
of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software
like Aldus PageMaker including versions scrambled it to make a type specimen book. It has survived not
only five centuries, but also the leap into electronic typesetting scrambled it to make a type specimen
book. It has survived not only five centuries, but also the leap into electronic typesetting scrambled it to
make a type specimen book. It has survived not only five centuries, but also the leap into electronic
typesetting of Lorem Ipsum.

Market A 2.4. Target Market / Customer Profile


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and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and
1st Qtr scrambled it to make a type specimen book. It has
2nd Qtr
survived not only five centuries, but also the leap into
3rd Qtr
electronic typesetting, remaining essentially unchanged.
4th Qtr
It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum passages, and
more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.

2.5. Competitive Analysis


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and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap into electronic typesetting, remaining essentially
unchanged. It was popularised in the. It was unchanged. It was popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised
in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with
desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

6
Modul Belajar Book of Happiness (C) Copyright (2/1/2021) All Rights
Reserved
3. MARKETING PLAN
3.1. Overall Market Strategy
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap
into electronic typesetting, remaining type and scrambled it to make a type specimen book. It has survived
not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It
was popularised in the 1960s with the release of Letraset Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including versions of Lorem Ipsum.

3.2. Positioning
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printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown printer
took a galley of type and scrambled it to make
a type specimen book. It has survived not only
five centuries, containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.

3.3. Product Strategy


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printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown printer
took a galley of type and scrambled it t type
and scrambled it to make a type specimen
book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining o
make a type specimen book. It has survived not only five centuries, but it to make a type specimen book.
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type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting of
Lorem Ipsum.

3.4. Target Market / Customer Profile


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only five centuries, but also the leap into electronic typesetting, remaining f the printing and typesetting
industry. Lorem Ipsum has been the including versions of Lorem Ipsum.

3.5. Pricing Strategy

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Modul Belajar Book of Happiness (C) Copyright (2/1/2021) All Rights
Reserved
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the
industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make

Product Prices
Products Count Region Price

Product 1 524 USA $2542.00

Product 2 5214 Europe $3567.00

Product 3 23 Post-Soviet $2781.00

Product 4 237 China $1456.00

Product 5 83 Africa $1657.00

Product 6 2138 Latin America $1156.00

Letraset sheets containing Lorem Ipsum make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised
in the 1960s with the release of Letraset sheets containing Lorem Ipsum make a type specimen book, but
also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s
with the release of Letraset sheets containing Lorem Ipsum make a type specimen book. It has survived
not only five centuries, but also the leap into electronic typesetting, remaining essentially

3.6. Distribution Strategy


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and popularised of containing Lorem Ipsum passages, and more recently with desktop publishing software
like Aldus PageMaker including versions scrambled it to

3.7. Advertising and Promotion


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap,
remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
PageMaker including versions scrambled it to

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DAFTAR PUSTAKA
Dewi, M. S. (2019). THUFULI : Jurnal Ilmiah Pendidikan Islam Anak Usia Dini Volume 1 Nomor 2
Tahun 2019 e-ISSN: 1(2019), 1–12.

Elfiadi. (2016). Bermain Dan Permainan Bagi. Jrnal Itqan, VII(1), 51–60.

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