HISTORY
Telecommunications giant Verizon has gone through numerous incarnations from its
prestigious origin more than 115 years ago, evolving from the American Telephone and
Telegraph Company (AT&T), which was founded in 1885. The company's history mirrors the
history of telephone service itself in the United States.
Verizon was called The Chesapeake and Potomac (C&P) Telephone Company of West
Virginia on May 11, 1916. It began its operations on January 1, 1917, assuming the West
Virginia operations of the Central District and Printing Telegraph Co., The Chesapeake and
Potomac of Maryland and Southern Bell. On Jan 1, 1884 the company merged with Bell Atlantic
Corporation which was formed after the divestiture of the Bell System. And on June 30, 2000
Bell Atlantic and GTE merge and became VERIZON.
Verizon's International segment incorporates wire line and wireless telecommunications
operations in the Americas, Europe, Asia, and the Pacific. In Asia, Verizon has a presence in
India, Indonesia, Japan, the Philippines, Taiwan, and Thailand. Verizon's European operations
include Italy, Greece, the Czech Republic, Gibraltar, the United Kingdom and elsewhere as the
company poises for additional opportunities in the region as technology progresses and
regulations alter there.
VISION STATEMENT
IT Strategy and Planning seeks to maximize the value of Information Technology for the
benefit of Verizon stakeholders, including Verizon business units, Verizon customers, Verizon
stockholders, the Verizon leadership team, and the communities Verizon serves.
MISSION STATEMENT
IT Strategy & Planning oversees key initiatives across Verizon Information Technology
to improve coordination and planning, and to strengthen the organization’s culture of teamwork,
creativity, and leadership.
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VERIZON COMMITMENT AND VALUES
The Verizon commitment is to put our customers first by providing excellent service and
great communications experiences. This is what we do and this is why we exist. By focusing on
our customers and being responsible members of our communities, we will produce a solid
return for our shareowners, create meaningful work for ourselves and provide something of
lasting value for society. As a result, Verizon will be recognized as a great company.
In order to keep this commitment, we need to always honor our core values:
INTEGRITY
Integrity is at the heart of everything we do. We are honest, ethical and upfront because
trust is at the foundation of our relationships with our customers, our communities, our
stakeholders and each other.
RESPECT
We know it is critical that we respect everyone at every level of our business. We
champion diversity, embrace individuality and listen carefully when others speak.
PERFORMANCE EXCELLENCE
We hold ourselves to a very high standard of performance. We prize innovative ideas and
the teamwork it takes to make them realities. We never stop asking ourselves how we can make
the customer experience better, and every day we find an answer.
ACCOUNTABILITY
We take responsibility for our actions as individuals, as team members, and as an
organization. We work together, support one another and never let the customer – or our
coworkers – down. Great companies are judged by what they do, not by what they say. To be the
best, we’re going to keep pushing ourselves in new and exciting directions. These values will
guide our every action.
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SERVICES & PRODUCTS
For enterprises and government agencies around the world, Verizon is a leading provider
of global IT, security, and communication solutions, with one of the world’s most connected IP
networks.
The company combines our broad range of strategic solutions, services, and expertise to
help some of the world's largest organizations – including 96% of the Fortune 1000 – and
governments – meet the challenges of their increasingly extended enterprises. We help
companies improve infrastructure and application performance, secure enterprises, enable
collaboration and connect to customers, partners, suppliers, and employees.
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THE VERIZON CONDUCT IN PARALLEL WITH CST
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ETHICAL ISSUES
1. Maintaining an Inclusive, Fair and Healthy Work 2. Maintaining Integrity and Fairness in the Workplace
Environment a. Employment Outside Verizon
a. Diversity and Equal Opportunity Commitment b. Contributions of Corporate Assets
b. Misconduct Off the Job
3. Protecting Verizon’s Assets and Reputation 4. Maintaining Integrity and Fairness in the Marketplace
a. Safeguarding Company Information a. Customer Marketing
b. Proper Use of Other’s Intellectual Property b. Interaction with Competitors
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our worldwide clients.
Copyright has had a lot of debate
Many of the training materials are on all fields of industry as how this
used for other objectives outside of someone should patent intellectual
3b Marketing Customers the production area. ideas and inventions.
Customers and Marketing
The Sales Team tries to enter the researchers exchange information
Philippine Market by using vital to the development of
customer information of other products and services, but all of
Corporate Customers & clients outside the Philippines as these should have the consent of
4a Governance Competitors Marketing Strategy. the customer involve.
Big companies can work their way
in any competition, especially if
The entrance of an international they have a lot of influence. Fair
Employees & internet carrier can surely stress the competition has been an on-going
4b Sales & Marketing Competitors local internet service providers. concern in ethics.
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1. Maintaining an Inclusive, Fair and Healthy Work Environment
a. Diversity and Equal Opportunity Commitment
i. Diversity issues related to race, gender, age, disabilities, religion, job title,
physical appearance, sexual orientation, nationality, multi-cultural,
competency, training, experience, and personal habits are explored in
these links. The bias is toward valuing diversity.
(www.about.com/humanresources)
b. Misconduct Off the Job
i. Employees conduct off the job that could impair work performance or
affect the company's reputation or business interests.
2. Maintaining Integrity and Fairness in the Workplace
a. Employment Outside Verizon
i. The viewpoint of most employers is employees are paid for all work the
employee performs for the company whether on-site or off-site, during or
outside of standard business hours. Employers “own” the work of
employees. (Ethics of Non-Compete Clause by Dr. John Troop, July
2003)
b. Contributions of Corporate Assets
i. The issue of payments or reimbursements of corporate contributions,
whether monetary or non-monetary assets, to any domestic or foreign
political party, candidate, campaign or public official.
3. Protecting Verizon’s Assets and Reputation
a. Safeguarding Company Information
i. IT personnel often have access to much confidential data and knowledge
about individuals’ and companies’ networks and systems that give them a
great deal of power. That power can be abused, either deliberately or
inadvertently. (Ethical Issues for IT Professionals by Deb Shinder, July
2005)
b. Proper Use of Other’s Intellectual Property
i. Since we live in a knowledge economy, we participate in “information
commerce.” We can become careless in our use of the information
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available to us, or we don’t understand what is or is not proprietary.
(Ethics and Intellectual Property by Dr. John Throop, July 2006)
4. Maintaining Integrity and Fairness in the Marketplace
a. Customer Marketing
i. Some customers strongly resent or even mistrust marketing research. A
few consumers fear that researchers might use sophisticated techniques to
probe their deepest feelings and then use this knowledge to manipulate
their buying. (Principles of Marketing by Philip Kotler, 2004)
b. Interaction with Competitors
i. Recognizing and avoiding potential antitrust violations of fair competition.
This covers business practices that are always prohibited and those that are
restricted depending on conditions. Key issues addressed are price fixing,
predatory pricing, tie-in agreements, and monopolies. (Ethics and
Compliance Solutions - California Assembly BIll 1825)
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ASSESSMENT OF ORGANIZATION’S ADHERENCE TO ETHICAL & CST PRINCIPLES
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HOW THE ORGANIZATION ADDRESSES ETHICAL ISSUES
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RECOMMENDED COURSES OF ACTION
ETHICAL
ISSUES ADD/CHANGE POLICY CHANGE IN PRACTICES BARRIERS TO EXECUTION
For company business, Verizon will
use facilities, sponsor events or Sales and Account Department might
maintain memberships only at close a very large deal with a company
Commitment in attracting, developing businesses or organizations that do not that discriminates publicly; this can be
and retaining a highly qualified, have exclusionary membership a big challenge to the implementation
1a diverse and dedicated work force. practices. of this policy.
In order for the company to determine
whether off the job conduct could
impair work performance or affect the
company’s reputation or business
Create a list of conduct and civil interests, the employee must promptly Not all employees can determine
violations that fall under which one to report any civil violation that might which one to report and which one to
1b report and which one to let pass. affect the reputation of the company. let pass.
The employee should not - with or
without compensation - be self-
employed or employed by, consult
with, own, perform services for or aid
a company or organization (including
a charitable organization) that is a
vendor, supplier, contractor,
subcontractor or competitor of
Verizon, or that provides services that Outside work should not interfere Not being able to manage your time
2a are provided by Verizon. with your work for Verizon. may be a hindrance to this policy
A written policy about not making Governments around the world do not
corporate contributions in behalf of a Create a team on each country that have the same anti-corruption laws as
political party or political campaign will identify these corporate the one in the company’s
2b should be manifested. contributions. headquarters.
Immediate incidence reporting should Security monitoring devices should be
3a be done on security breaches implemented Cost of implementation
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A list of company property should be
given to employees so that they will Affix with identifiable trademarks or
be aware of which information is copyright symbols those corporate
3b corporate property. properties. Cost of implementation.
A written request of disclosure should This may prolong account deal close
be attained from customer before A standard total disclosure agreement but needs to be implemented for the
being able to use customer should be done on the onset of closing proper use of customer information in
4a information. a deal with the customer. marketing of the company.
Questions regarding competition laws A list of FAQ’s should be given to
should be directed to the Legal managers for proper dissemination of Time constraint on the roll out of this
4b Department. this policy to the employees. policy.
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PERSONAL COMMITMENT FOR ETHICAL LEADERSHIP
ETHICAL
ISSUES PERSONAL ACTION PLAN BARRIERS TO EXECUTION
I should give equal opportunity to all my subordinates and
1a only give merits based on certain productivity matrixes. Subjective decisions may cloud my judgments.
Sometimes you cannot always live what you preach, you
1b I should lead through example. must always try your very best to do the right thing.
I should give 100% of my time towards this company and When I get very interested with the new part-time activity I
2a have any other activities, if any, a least priority. may have might affect my performance at work.
I should uphold integrity and credibility towards my Time is the main barrier, because integrity and credibility
2b colleagues. is built through time.
I should create my own security measures to maintain Some customer requests to disclose security information,
3a corporate information as secure as possible. and sometimes you cannot say “no” to the customer.
I should have a ready logo or seal to easily stamp
copyright logos on any company property that I may Requesting from the head office for the logo. This may
3b handle take some time and cost.
Some customer might be hesitant to open themselves up to
I should always update the customer if their information these kind of study and marketing research and may hinder
4a will be disclosed to company marketing purposes the effectively of the research.
I should always play fairly and always bear in mind that Gifts are always a part of the Philippine business customs,
closing a deal should always include honor in fair but sometimes clients expect things that you are not
4b competition allowed to give.
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