PENGARUH MARKETING MIX TERHADAP PENJUALAN

PRODUK COKLAT

(Studi kasus Griya Coklat Khas Gunung Api Purba –JOGJA)

LAPORAN RISET MAHASISWA

Program Studi Ekonomi

Disusun Oleh:

Bambang Dwi Asriyanto 5.15.02.03.0.028

Dewi Tisnaningsih 5.15.02.03.0.038

Dicky Nur Rachmad 5.15.02.03.0.040

Dwi Prasetyo Wibowo 5.15.02.03.0.045

Eko Irwan Handoko 5.15.02.03.0.050

FAKULTAS EKONOMI

UNIVERSITAS ISLAM MAJAPAHIT

MOJOKERTO

2018

i
 LEMBAR PERSETUJUAN

PENGARUH MARKETING MIX TERHADAP PENJUALAN PRODUK

COKLAT

(Studi Kasus Griya Coklat Khas Gunung Api Purba - JOGJA)

1. Bambang Dwi Asriyanto 5.15.02.03.0.028

2. Dewi Tisnaningsih 5.15.02.03.0.038

3. Dicky Nur Rachmad 5.15.02.03.0.040

4. Dwi Prasetyo Wibowo 5.15.02.03.0.045

5. Eko Irwan Handoko 5.15.02.03.0.050

Telah Disetujui

Pada Juni 2018

Dosen Pembimbing Lapangan Ketua Program Studi

M.Syamsul Hidayat,SE.,MM Budi Utami,SE.,MM

NIDN :071057003 NIDN : 0719097101

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 LEMBAR PENGESAHAN

LAPORAN RISET INI TELAH DI PERTAHANKAN DI DEPAN TIM

PENGUJI

FAKULTAS EKONOMI UNIVERSITAS ISLAM MAJAPAHIT

Pada Hari : Senin

Tanggal : 16 Juli 2018

Jam ` :

Tempat : Fakultas Ekonomi

Judul : “PENGARUH MARKETING MIX TERHADAP

PENJUALAN PRODUK COKLAT “

(Studi Kasus Griya Coklat Khas Gunung Api Purba - JOGJA)

Ketua Sekretaris

Budi Utami,SE.,MM Kasnowo,s.Sosl.,MM

NIDN : 0719097101 NIDN : 0713038505

Tim Penguji

1.Eny Setyariningsih,SE.,MM (………………………………)

2.M.Syamsul Hidayat (………………………………)

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 KATA PENGANTAR

Dengan menyebut nama Allah SWT yang Maha Pengasih lagi Maha
Penyayang kami panjatkan puja dan puji syukur atas kehadirat-Nya yang telah
melimpahkan Rahmad, Hidayat, dan Inayah-Nya jeoada jami, sehingga kami dapat
menyelesaikan laparan ini tepat waktu.

Makalah ini telah kami susun dengan maksimal dan mendapatkan bantuan dari
berbagai pihak sehingga dapat memperlancar pembuatan makalah ini.Untuk itu kami
menyampaikan banyak terimakasih kepada semua pihak yang telah berkontribusi
dalam pembuatan makalah ini.

Terlepas dari semua itu, Kami menyadari sepenuhnya bahwa masih ada kekurangan
baik dari segi susunan kalimat maupun tata bahasanya.Oleh karena itu dengan tangan
terbuka kami menerima segala saran dan kritik dari pembaca agar kami dapat
memperbaiki makalah ini.

Akhir kata kami berharap semoga makalah ini dapat memberikan manfaat maupun
inspirasi terhadap pembaca.

Mojokerto ,06 Januari 2019

Penyusun

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 DAFTAR ISI

Halaman Sampul /Cover .....................................................................................................

............................................................................................................................................. i

Halaman Persetujuan ..........................................................................................................

............................................................................................................................................. ii

Halaman Pengesahan ..........................................................................................................

.............................................................................................................................................iii

Kata Pengantar ....................................................................................................................

.............................................................................................................................................iv

Daftar Isi ............................................................................................................................. v

BAB I PENDAHULUAN ................................................................................................

.............................................................................................................................................1

1.1 Latar Belakang Penelitian .................................................................................

.............................................................................................................................................1

1.2 Rumusan Permasalahan ....................................................................................

.............................................................................................................................................2

1.3 Tujuan Riset ......................................................................................................

.............................................................................................................................................2

1.4 Manfaat Riset ....................................................................................................

.............................................................................................................................................3

1.4.1 Bagi Perusahaan....................................................................................

3

1.4.2 Bagi Fakultas Ekonomi Universitas Islam Majapahit...........................

3

1.5 Waktu dan Tempat Pelaksanaan .......................................................................

.............................................................................................................................................3

BAB II GAMBARAN UMUM .........................................................................................

.............................................................................................................................................4

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 2.1 Sejarah Perusahaan ...........................................................................................
.............................................................................................................................................4

2.2 Kegiatan-Kegiatanrutin Perusahaan .................................................................

.............................................................................................................................................4

2.3 Struktur Organisasi Perusahaan ........................................................................

.................................................................................................................................5

2.4 Visi dan Misi Perusahaan .................................................................................

.............................................................................................................................................6

2.5 Metode Analisis dan Pengumpulan Data ..........................................................

.............................................................................................................................................6

2.5.1 Metode Analisis Data............................................................................

6

2.5.2 Metode Pengumpulan Data...................................................................

7

BAB III PELAKSANAAN RISET ..................................................................................

.............................................................................................................................................8

3.1 Kegiatan yang dilakukan selama ditempat riset ...............................................

.............................................................................................................................................8

3.2 Hasil Pengamatan .............................................................................................

.............................................................................................................................................8

3.3 Pemecahan Masalah .........................................................................................

.............................................................................................................................................9

3.3.1 Strategi Produk .....................................................................................

9

3.3.2 Strategi Harga .......................................................................................

10

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 3.3.3 Strategi Tempat (distribusi)...................................................................
10

3.3.4 Strategi Promosi ...................................................................................

11

BAB IV PENUTUP ...........................................................................................................

.............................................................................................................................................12

4.1 Kesimpulan .......................................................................................................

.............................................................................................................................................12

4.2 Saran .................................................................................................................

.............................................................................................................................................12

DAFTAR PUSTAKA .......................................................................................................

.............................................................................................................................................13

LAMPIRAN.......................................................................................................................
.............................................................................................................................................14

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