Setting up a business is a very arduous and risky task. This is further compounded by
the realities of economic recession. Food-lovers as we are, we found an ally in the restaurant
business. We understand that food, as a staple, can weather the dip and troughs of a business
cycle.
The proliferation of sit-down restaurants all over the country is a major stumbling
block. On the contrary, the consumer market in Anilao, Malolos is still not maximized. The
success of a restaurant business in the area will rely on the type of service it offers. The
increasing popularity of “fish ponds turned into restaurant and resort” in the Southern part of
the country, like Cavite and Laguna proves to be a lucrative venture. As such, we decided to
bring that type of service in Anilao where there also exists substantial number of fishponds.
On top of being the first in the area, we take pride of its multiplier effects –
providing jobs and promoting the municipality’s tourism industry. But in order to reap the
economic and social benefits, we have to make sure that the business is viable and
sustainable.
This paper aims to look and analyze all the aspects of the proposed business. It covers
The study comprises different aspect include Management discussion deals with
organization so that employees will be motivated and productive in work; incentives; and
training programs. It also includes the company’s vision and mission, organizational chart
share and strategy. The technical study focuses on the offered products and services. It
illustrates the plant size and the tool and equipment needed for the operation of the business.
The last one, the financial aspect includes all the monetary flow of the business.
BUSINESS NAME
FISHTA SA NAYON
provincial. Meanwhile “FISHTA” is a play of words from the combination of FISH our
TAGLINE
On top of creating a good and trusted restaurant name by serving our clients and
The proposed establishment will be located in lot 2841 Anilao, Malolos City, Bulacan. It’s
very accessible, since it is along the national road. Ideally, the place can also target
Also we choose this site because there is no existing fishpond seafood restaurant in Anilao,
so if we will try to put up this kind of business, it will be the first fishpond seafood
restaurant in Anilao.
BUSINESS LOGO
In our logo, we portrays the Nayon which is native that is why we choose to make
this kind of logo, the nipa house, the pond and the man who catches fish. And we choose to
put two fishes inside the circle that symbolizes friendship because one cannot live on his
own. Like in our business, we want to have many customers who will patronize our services
VISSION
The best restaurant in town, not only for the quality of food and service, but