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FOR RELEASE

Broadcast City Old Balara Capitol Hills Diliman, Quezon City


Tel. No.: (632) 952 – 4002
Fax No.: (632) 951 – 8983, 931 – 8940
Web : www.ibc.com.ph

CONTACT: Nikko Izar


One PR
Tel. no: (632) 735-54-71 loc 370
nikkoizar@aol.com

IBC 13 INTRODUCES NEW IDENTITY


IBC 13 has been known for its commitment to pure Filipino programming in its 35-year
existence. Faced with the challenge of continuing the legacy, IBC introduces itself as “The
Home” and comes up with new slogan, “Tuloy po kayo!”

RECTO, MANILA, March 1, 2011 – “Kapamilya, Kapuso, Kapatid, whoever you are,
you are never too far from home”. Intercontinental Broadcasting Corporation (IBC) launches its
new identity as “The Home” for Filipinos on the Month of Feasts, 2011.

Upon launching on May 2nd, IBC 13 officially opens the new home personality through
more value-laden and programs. It will feature programs on Public Service, Sports and
Agriculture along with new programs featuring Original Pilipino Music and Local Films.

Developed in response to growing concern over cultivating and strengthening Filipino


culture and values in television, the new slogan starts where other stations left off- purely
Filipino programs. “Tuloy po Kayo!” is an invitation for viewers to experience authentic
Philippine programs.

IBC 13 takes up a colorful and festive attitude in its programs just in time for the season
of feasts.

-more-
IBC introduces new identity

The management decided to take on a new personality for the station due to the growing
competition in the business. Despite the strict rivalry, they are anticipating an increase in
audience share by the end of the 3rd quarter of the year.

Under the management of the Government Communications Group, IBC 13 continues to


be a non-private VHF television network.

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