For many years now I have been gathering and storing numerical and statistical data concerning open-air tourism. Thanks to my professional experiences
as manager of various public administration sectors, I have a consolidated history of dealing with statistics, tourism and tourism legislation. Over time
I have put together a comprehensive databank of industry information, thanks also to the continuous cooperation of such public entities as ISTAT
(the Italian National Institute of Statistics), ACI (the Italian Automobile Club), UNRAE (the National Union of Foreign Car Representatives), ANFIA
(the National Automobile Industry Association), APC (the Association of Camper and Caravan Manufacturers), ASSOCAMP (the National Retail
Association of Recreational Vehicles) and the Ministry of Infrastructure and Transport in Italy, as well as such European organisations as the European
Caravan Federation, the European Federation of Campingsite Organisations and EUROSTAT.
It seems to me, in view of the continuous damage the economic crisis is causing to the tourism industry, in general, and to open-air tourism, in particular,
that the time has come for the Confedercampeggio (the Italian Campingsite Federation) and the author, to offer this cultural heritage, this vast body of
information, to everyone.
This body of data and information, thanks also to the fact that for some twenty years now I have managed the magazine Il Campeggio Italiano, also
includes information we have received from our readers and interviews we have conducted with dealers and constructors.
The information aims neither to praise nor condemn the way business has been done in the past (in Italy and the rest of Europe). Its aim is simply to
spread information – which we hope is useful - in the form of data and graphs, without romanticizing it. Our hobby is running the risk of sparking
dramas or family tragedies, above all in our own line of work. The time to hesitate is over, especially in view of what is really happening in Europe.
The intentions of Confedercampeggio, and the author, are to expose the way things really are so that those, however few or many there may be, who read
this can come up with more precise ideas leading to solutions for the future.
If, when we look back on our past, we can make certain considerations and use such words as, for example, “improvisation”, for the reality we are
living today we have the duty to, above all and with a certain urgency, identify the negative aspects that must be eliminated. As to the future, it will be
imperative to come up with a new sort of programming and distribution of products, one that helps us combat the obstacles and improve the ways in
which we enjoy our most beloved hobby.
I forgot to mention that the black and white photos published come from the Confedercampeggio archives and
where taken in the 1950s and 60s.
Thanking you for your patience, enjoy!
INDEX
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
Bed nights:
393.75 million
IN
ITALY
• In 2009, 4,194,835 foreign campers from all over Europe came to Italy and spent some €1,200,000. In Italy, the industry counts 4,922,604
people, including those who own trailer tents, tents or sleep in bungalows.
• In Italy today there are some 246,323 caravans, 253,228 motor homes (annual production decreased to 7,432 recreational vehicles in
2009) and 2,200 trailer tents in circulation.
• Mobile tourism in campers, caravans and tents accounts for some 70% of plein air tourism, both in terms of tourist flow and expenditure.
• Camper rental, although still marginal (15-18%) is on the increase: whereas Italians prefer to rent them from an agency near to home,
Germans prefer to rent them at their destination, often the hub from which they then go out and explore the surrounding area.
• There is a real need to develop a network of services and rest areas that offers the kinds of services this type of tourist needs, keeping in
mind sustainability, environmental compatibility and local realities.
• 58% of those travelling in campers overnight at campsites, while the other 42% do so in designated rest areas.
• There are 2,573 campsites in Italy (of which less than 10 have European Ecolabel certification), about 900 rest areas that are recognised
by their cities, more than 1,600 free rest areas and some 1,000 rest areas located on the grounds of agriturismos.
• Over the last 6 or 7 years, Italian campsite rates have increased by some 34%.
• Foreign campers prefer seaside campsites (53.3%), followed by mountain areas (14.5%) and sites of historical interest (11.1%), etc…
• The average stay of a foreign camper in 2009 was 6.86 days per year. Italian campers averaged 7.86 days.
• In Italy in 1959 we numbered 498,057; by 1982 there were 2,593,866 people camping and in 1989 2,995,565. In 2009, this figure had
almost doubled. As to motor homes, in 1988 there were only 57,337 of them in circulation. By 1996 this number reached 113,284 and in
2009 there were all of 252,961 registered motor homes in circulation.
• The increase in motor homes is due to various factors:
—a constant increase in the types of vehicles available,
OF CAMPING IN
ITALY
Camping in Italy 1995: % per area Camping in Italy 2009: % per area
North
North
47.63% South
South 47.57%
29.23% 29.27%
Center
Center 23.16%
23.14%
ACI
integrated
profilato
29.2%
29,2%
Fiat
73.9%
73,9%
(*) source:
source: Aci 2009 - UNRAE 2010 –
CDE Ministry of Transport 2010 -
Assocamp '10 -
Confedercampeggio 2011
(*) Source:
Source: CDE Min. of Infrastructure and Transport &
Assocamp 2010
Elaborated by.Confedercampeggio 2011
*for 2010: data up to October
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
(*) Source:
Source: Anfia 2011 - Aci 2009 - UNRAE 2009 - Assocamp 2010 - Elab.
Elab. Confedercampeggio
2011
year N° of AGRITURISMOS
camper plots
1990 5,965
2000 6,816
2001 8,416
2003 9,474
2004 10,301
2005 11,758
2006 12,874
2007 13,941
2008 15,465 1,000 circa