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Gaming experts predict that revenues from worldwide legalized casino gaming
will top US$100 billion by the end of the decade and the Asia/Pacific region
becoming the world's second-largest casino market, with revenues reaching
$18.5 billion by 2009.
Today, Macau is the world’s largest gaming market with US$5.4 billion in gaming
revenues for 2004. This special administrative region is a promise land to
investors, considering political, social and economic factors supporting its
success.
Macau citizens benefit from free education, health care and social security – all
provided by a gaming industry which supplies 70 percent of government
revenues, accounts for a quarter of the gross domestic product and employs 5
percent of the territory's workforce.
“Countries that resist legalizing casinos face potential loss as they will lose tax
revenue and tourism receipts to neighboring countries and illegal casinos.”
To date, there are 11 countries in Asia with legal casinos. Newcomer Singapore
has now considered legalizing casino gaming and chose the integrated resort
concept for its tiny city-state. It has approved the construction of two integrated
resorts, one each on its Sentosa Island and Marina Bay area.
The integrated resort project has already attracted the Who’s Who of Las Vegas
such as MGM Mirage, Harrah's, Las Vegas Sands and Wynn Resorts all
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The Philippines currently holds a huge advantage over its regional counterparts,
having the legal framework for casino gaming already in place. Also, capitalizing
on its reputation as “Asia’s friendliest”, the casinos run by the Philippine
Amusement and Gaming Corporation (PAGCOR) have helped the corporation
generate record-breaking revenues and maintain a respectable share of the
international gaming market.
Under its present leadership, PAGCOR has flourished into one of the most
profitable corporations in the country today. PAGCOR Chairman Efraim C.
Genuino’s visionary approach, coupled with his business savvy and no-nonsense
management, has propelled the state-run gaming firm to the second highest
position in terms of gaming revenues in Asia, next only to Macau.
In 2001, PAGCOR posted over P17.46 billion total income, exceeding by almost
20 percent the P14.62 billion income of 2000.
In 2002, the corporation posted P20.21 billion, which earned for it the distinction
as the most profitable corporation in the Philippines for 2002 according to the
Securities and Exchange Commission.
In 2003, while most countries with casino gaming industries suffered greatly from
the effects of the SARS scare, PAGCOR kept its shortfall to a minimum. It
earned P19.43 billion for that year.
In the May 2004 issue of the International Gaming & Wagering Business (IGWB)
publication, the PAGCOR-run casinos produced close to US$400 million in 2003.
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However, in the face of growing competition in the region and other countries
worldwide, the Philippines’ hold on market is threatened. With this in mind,
PAGCOR has developed a plan that once realized, will put the country on the
map as the next tourism and gaming hotbed in Asia.
Taking the cue from Las Vegas and other gaming capitals of the world, where the
entertainment industry takes precedence over casino gaming in terms of
generating revenues, PAGCOR began to re-invent its casinos into world-class
tourist destinations providing top-notch total entertainment.
The biggest step made by PAGCOR towards realizing this vision is the
development of the proposed Bagong Nayon Pilipino-Entertainment City Manila
project (Entertainment City).
The proposed project will be divided into specialized areas which will feature:
• a commercial district
• sport stadia
• restaurants
• convention halls
• state-of-the-art theaters
• gaming centers
• race tracks
• residential villages
• a hospital district
• and other facilities at par with international standards.
One area will carry a Tropical theme featuring white sand beaches, lush
mangroves and lagoons, all facing Manila Bay and its stunning sunset. The main
attraction of this tropical theme is a representative habitat for tropical flora and
fauna complete with waterfalls and rain effects to recreate an authentic rainforest
experience.
The second area will be a majestic Winter Park with large ice skating rinks, as
well as real snow and skiing facilities. Clustered around this area are shopping
malls, arcades and casinos, hotels and restaurants which will all carry the winter
wonderland motif.
Meanwhile, a Marina Complex will also be built and will feature exciting facilities
such as a walk-through glass tunnel showcasing the marine life of the Asia-
Pacific region. It will also include winding canals with boat rides that will recreate
the romance of Venice and Amsterdam.
Another important feature of this area is a fishport and seafood restaurant which
applies the concept of the Fisherman’s Wharf in San Francisco.
Aside from these, there will be a Boardwalk to provide convenient public access
to a pedestrian promenade with specialty restaurants and outdoor cafes and an
observation tower which is envisioned to be the tallest in the world.
One of the much-awaited highlights of the project is the transfer of the Nayong
Pilipino Park to the site.
Also to be developed within the Bagong Nayong Pilipino project are equestrian
sports facilities and a go-kart race track. There will also be a grand amusement
themepark with thrilling rides and state of the art games.
Finally, areas will also be developed for commercial, office and residential use
while an integrated transportation hub will be constructed to serve as a central
station to the different modes of transportation within the project. The
transportation hub will have ample parking areas and will also serve as the main
terminal for a state-of-the-art monorail system.
As seen in the graph below, tourism is one of the biggest sources of revenues
and offers broader opportunities for job generation.
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This is precisely the rationale behind the development of the Bagong Nayon
Pilipino-Entertainment
Entertainment City Manila project.
THE BENEFITS
The project is in the right position to succeed considering that Asia is a growing
market,
ket, having the highest population and most affluent citizens. There is also a
marked increase in regional rather than intercontinental travel.
The proposed project will already provide tangible benefits for the government
before, during and after its
ts co
construction.
Meanwhile, during the project’s development, the local construction industry will
be revitalized because of the requirements needed by this massive undertaking.
In the process hundreds of thousands of local employment opportunities shall be
created.
These do not include direct benefits the project will bring to other industries such
as transportation, communication, food service, and entertainment.
And above all, investors are assured of the sustainability of the project since it is
under the direct control and protection of the government through PAGCOR.
Challenge
The biggest reason why this project has yet to take-off is the pending expiration
of the PAGCOR franchise (PD 1869) in 2008.
House Bill 3409, which will extend the franchise of PAGCOR for another 25
years, was approved in Congress in the third reading and is now pending in the
Senate. It was transmitted to the Senate as early January, but has yet to be
tackled.
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Time is of the essence, especially now that other countries such as Singapore
and Thailand are in advanced stages of legalizing casinos in their respective
nations. Later, we might find ourselves losing out to these newcomers. Already,
our hold on the international gaming market is becoming slim. Our legislators
must act now.