ENG 113

SURVEY QUESTIONAIRE

“Advertisement”

Introduction:
We are students from Nilai University College and we
are doing a survey on “Advertisement” This survey is
part of our research for our ENG 113 class. It helps us
to determine the nature of advertisements in our social
life. We would be grateful for your co-operation on our
questionnaires. Thank you for your most valuable time.
Demographic Details : (Please circle the answer where appropriate)

Gender:
A B

Age:
A. Below 18
B. 18 - 21
C. 22 - 25
D. 25 and above

Profession:
A. Student B. Lecturer C. Other (Please specify)

Nationality:
A. Malaysian B. Non-Malaysian
PART A: Online Advertisement

1. Have you ever seen online advertisement?

A. Yes
B. No

2. What do you think of the price of products online

advertisement?
A. Expensive
B. Average
C. Cheap

3. When you see an online advertisement, you are likely to click because you feel
contents and aspects are entertaining?
A. Strong agree
B. Agree
C. Neutral
D. Disagree

4. How would you rate Malaysia's online advertisement?

A. Excellent
B. Good
C. Average
D. Poor

5. Who do you think most frequently uses online advertisement?

A. Telecommunitation industry
B. Fastfood industry
C. Transport industry
D. Cosmetic industry

6. What is the reason industries use online advertisement?

A. Reduce operation expenditure
B. Conserve natural environment
C. Promote their new products to consumers as soon as possible
D. Others:___________________

7. In your opinion, do you think using online advertisement will increase the profit?
A. Yes, because mostly consumers prefer online shopping
B. Yes, because number of staff in the firm can be reduced.
C. No, because some products lack warranty.
D. No, because several companies are competing for the same product.
8. What should the government do to encourage the firms to opt for online ads?
A. Provide funds to develop IT infrastructure.
B. Reduce cost of online advertisement.
C. Provide subsidy for new firm.
D. Provide free technology services.

9. How well do online advertisements inform you about the products?

A. Very well.
B. Undecided.
C. Not very well.
D. Not at all well.

10. How creative do you find online advertisements?

A. Very creative.
B. Undecided.
C. Not very creative.
D. Not at all creative.

11. Which of the following word would you use to describe online advertisements?
A. Appealing.
B. Honest.
C. Creative.
D. Convincing.

12. How many times do you see online advertisements a day?

A. Once
B. 2 - 3
C. 4 – 5
D. 6 and more
Part B: The influences and strategies of advertisement
13. Do you think advertisement influences you?
A. Less than other people
B. More than other people
C. About the same as other people

14. How well does advertisement catch your attention?

A. Very well
B. Somewhat well
C. Undecided
D. Not very well

15. What medias are likely to be used by advertisements?

A. Internet
B. Newspaper
C. Radio
D. Television

16. Which form of advertisement creates a greater impact on you?

A. Just the printed words
B. Words with sound
C. Words with a visual
D. Picture depicting a scene/story

17. How long does the impact of an advertisement last on you?

A. Few hours
B. One day
C. One week
D. One month
E. More than a month

18. Does an advertisement urge you to try a new brand?

A. Yes
B. No

19. How appealing do you think advertisements are?

A. Very appealing
B. Somehow appealing
C. Not appealing at all
D. No ideas.

20. Is it easy for the advertisement to convince you to buy certain products?
A. Yes
B. No
21. In general, what is the reason for preferring a particular product in advertisements?
A. Product range
B. Design of product
C. Quality
D. Price range

22. How likely would you be to purchase the product you saw on TV commercials?
A. Very likely
B. Sometimes
C. Hardly ever
D. Never

23. Does the picture of a famous personality in the TV ad make you think that …………?
A. the product is of high quality
B. it must be expensive
C. the company must be big
D. it does not affect you

24. Which aspect of television ad is important to you?

A. Models
B. Background
C. Theme
D. Caption
E. Photography

25. Does a product with good advertisement, but of poor quality, ever disappoint you?
A. Most of the time
B. Sometimes
C. Hardly ever
D. Never

Prepared by:
Chau Thi Thash 509-4813-01
Soh Geok Puan 110071-01202-010