Manish

SUMMER TRAINING PROJECT REPORT ON
Comparison of Sahara services with respect to other companies existing

in the market
SAHARA CARE HOUSE
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

OF
POST GRADUATE DIPLOMA IN MANAGEMENT
UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF

Ms. Garima Srivastava Mr. Anubhav chaudhry
Designation: Faculty Designation: H.R Person
College Name: GNIT college of management Company Name: SAHARA CARE
HOUSE
SUBMITTED BY
MANISH KUMAR VISHWAKARMA
PGDM 2009-11
GNIT college of Management
(APPROVED BY AICTE, MİNİSTRY OF HRD, GOVT. OF INDİA)
PLOT NO.6-C KNOWLEDGE PARK-II
GREATER NOIDA, U.P
1
PREFACE
Quite frequently these days’ people talk of practical knowledge, both in academic
institutions and outside. At each and every aspect in life we require some sort of
theoretical and practical knowledge too.
It means only classroom lecture may not be enough to get the proper knowledge either in
the business field or social life.
Keeping all this in view, the present report has been written for the promotion the brand
position of Sahara care house in the highly competitive environment and to study the
comparison with other products available in the market.
I am grateful to all those who have helped me in the successful completion of this report.
I hope I have tried my level best in making this Report.

If there is any error, in this Report I want to apologies for that.
2
DECLARATION
I, Manish kumar vihwakarma, declare that the Project Work entitled

“comparision of sahara services with respect to other companies existing
in the market” is my own work and has been conducted under the
supervision of Mr.Anubhav chaudhry Sahara care house,H.R Person. I
have put 45 days attendance with supervisor at the center.
I further declare that to the best of my knowledge, the Project does not
contain any part of any work which has been submitted for the award of any
degree/diploma either in this College or anywhere else.
Signature of the candidate
3
CERTIFICATE OF THE COMPANY SUPERVISOR
Anubhav chaudhry
H.R person
SAHARA CARE HOUSE
Moti nagar delhi
Ph. 09911813103
This is to certify that the work entitled “”comparision of sahara services with
respect to other companies existing in the market” is a piece of summer

internship work done by Manish kumar vihwakarma, under my guidance and
supervision, for the partial fulfillment of award of PGDM of Greater noida institute of
technology, knowledge park 2, Greater noida. To the best of my knowledge and belief
the Project work --
(1) Embodies the work of candidate himself/ herself.

(2) Has duly being completed.
(3) Fulfills the requirement of the ordinance relating to the PGDM of the
College.
(4) Is up to the standard both in respect of contents and language for being
referred to the examiner.
Signature of Company Supervisor
4
CERTIFICATE OF THE FACULTY SUPERVISOR
Ms. Garima Srivastava

Faculty
Greater noida institute of technology(C
This is to certify that the work entitled “comparision of sahara services with

internship work done by Manish kumar vihwakarma, under my guidance and
supervision, for the partial fulfillment of award of PGDM of Greater noida institute of
technology, knowledge park 2, Greater noida. To the best of my knowledge and belief
the Project work --
(1) Embodies the work of candidate himself/herself.

College.
Signature of Faculty Supervisor
5
CERTIFICATE FROM PLACEMENT CELL
Rahul bhandari
Training placement officer
.
This is to certify that the work entitled “comparision of sahara services with

internship work done by Manish kumar vihwakarma under my guidance and
supervision, for the partial fulfillment of award of PGDM of of Greater noida institute
of technology, knowledge park 2, Greater noida. To the best of my knowledge and
belief the Project work --
(1) Embodies the work of candidate himself/herself.

College.
Signature of Placement Head
6
ACKNOWLEDGEMENT
Some works are so typical that are impossible for a person to complete it alone.
Summer Internship Project is one of them. I would not be able to complete my
work without the help of my respected Company Guide, Faculty Guide, my
college and workplace colleagues and my family members. So it is my obligation
to thank all of them.
I have had the honour of having been associated & working under
the able & stimulating guidance of (name of Company Guide, designation and
company name), (Name of Faculty Guide, Designation, and college name) The
Project work was undertaken under their keen supervision and the Project has been
prepared by me. I express sincere feeling of gratitude and respect for their
inspiring help throughout the work. Without their esteemed and valuable help and
guidance it would not have been possible for me to accomplish my job. I am
gratefully indebted to them.
Mr -----------also deserves my thanks for typing this thesis.
And finally I would like to offer my heartiest prayer to the Goddes

Gayatree, who has given me mental and spiritual strength to complete this project
work.
Name of Trainee
7
TABLE OF CONTENT
Sr. No. Topic Page no.

1 Title page 1
2 Declaration 3
3 Guide’s certificate’s 4-6
4 Acknowledgement 7
5 Table of contents 8
6 Executive Summary 9
7 Introduction of Industry 10
8 Introduction of Organization 18
9 Introduction of Project 37
10 Concept 37
11 Objective of Study 37
13 Research Methodology 38
14 Competitors and comparisons 44
15 Data analysis and intrepretation 64
15 Strategic approach adopted by SCH 76

16 Limitation of the project 78
17 Recommendations 79
18 Bibliography 82
19 Questionnaire 83
8
EXECUTIVE SUMMARY
Being a management trainee at sahara care house my objective of study was:
• To study on the strategic approach adopted by sahara care house to stand strongly
in the competitive service industry.
• To compare the plans of sahara care house with the plans of other competitors
plans.
The study of knowing the strategic approach of sahara care house is done by knowing the
key approach adopted by sahara care house and the way marketing done by them to
attract the customer base.
To give a strong base to my study I researched about the all the aspects through
which sahara is doing its marketing about the plans and policies of sahara care house.
The study regarding the comparison of plans of others like Tata AIG, ICICI Lombard etc
is done by comparing each plan provided by sahara care house to the plan which is almost
similar to the plan provided by the other competitors.
Through this research I have studied the different aspects of policy making and
attracting the customers:
• Firstly by making the plan according to the need of customers as in common.
• Secondly by adjusting the price of premium according to the age of user.
9
INTRODUCTION OF THE INDUSTRY
COMPANY PROFILE
Type Private
Industry Conglomerate
1978
Founded
in Gorakhpur, India
Founder(s) Subrata Roy
Headquartes Lucknow, India
Key people Subrata Roy (Chairman)
Finance
Real Estate
Products Media & Entertainment
Tourism & Hospitality
Services & Trading
Website Sahara.in
10
Important Points
• The employees at Sahara India Pariwar greet each other by saying “Sahara Pranam”.
• Every year, republic day and independence day is celebrated as Bharat Parv ( national
festival) and Sahara India Pariwar celebrates it as the biggest event of the
pariwar( family).
• Sahara India Pariwar has been the official sponsors of the Indian cricket team and
Indian hockey team.
• Sahara India Pariwar in often referred as the world’s largest family.
• 910,000 workers/ employees and no trade union.
• Its five star hostel ‘Sahara Star’ near Mumbai airport has the world’s largest pillar less
clear-to-sky dome of its kind.
• Holds the Guinness world record for planning 125,256 trees by 1400 volunteers in 6
hours and 35 minutes 0n 5th June 1988 at amby valley city.
• Hold the record in India for 25%-50% hike in the gross salary of all of its employees
at one go.
• Conducts mass marriage ceremony of 101 underprivileged girls every year.
• Subrato Roy Sahara is also referred as “Saharasri”.
Profit Sharing
11
OVERVIEW
Sahara India Pariwar is a major entity on the corporate scene having diversified
business interests that include Finance, Infrastructure & Housing, Media &
Entertainment, Consumer Products, Manufacturing, and Services & Trading.
Quality is our essence and we, at Sahara India Pariwar , have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us.
We look forward to reaching the zenith and reaffirm our commitment to the process of
sound nation-building.
CORE COMMITMENTS - OUR STRENGTH
• Emotion
• Discipline
• Duty
• No discrimination
• Quality
• Give respect
• Self-respect
• Truth
• Collective Materialism
• Religion
• Absolute Honesty
12
What
A commitment of Sahara India Pariwar to the genuine needs and rights
of anybody & everybody - Be it to a depositor, newspaper reader,
consumer.... all business associates and Sahara India Family Members.
13
Need
India needs effective consumer protection and protection of workers'
genuine rights. There are various agencies, promising protection &
action. But no external body can provide justice unless the company
becomes 'QUALITY CONSCIOUS' WITH STRICTLY NO DISCRIMINATION
POLICY AND JUSTICE CONSCIOUSNESS as its very dominating nature.
Motto
We not only believe but practice NO DISCRIMINATION, JUSTICE & HIGH
QUALITY - means enthusiastic, productive performance of duty
"KARTAVYA' towards the consumer', workers' genuine satisfaction.
Aim
To provide justice - be it a matter of the tiniest imperfection or injustice
in our COMMITMENT - products or services. direct or indirect, short
term or long term.
Where
Kindly rush your grievances/suggestions or any queries related to
Sahara India Pariwar to the nearest Sahara establishment and/or to:-
Sahara India Pariwar is a major entity on the corporate scene having diversified
business interests that include Finance, Infrastructure & Housing, Media &
Entertainment, Consumer Products, Manufacturing, and Services & Trading.
Quality
Quality is our essence and we, at Sahara India Pariwar, have always stressed on the
Qualitative aspect. Consequently in this run for quality, quantity has always pursued us.
We look forward to reaching the zenith and reaffirm our commitment to the process of
sound nation-building.
14
LEADERSHIP
My Biggest Achievement in Life “I’m very proud to be the Guardian of

The world’s Largest Family.”
"Saharasri" Subrata Roy Sahara

Managing Worker & Chairman
Sahara India Pariwar
In business profit earnings and overall growth of business get the highest priority and are
certainly creditable, but ultimate credibility of business enterprise, particularly of larger
ones is in the utilization of profit, be it for best possible enlistment of its workforce and
for espousing Social, National Development causes or for rendering services to mankind
as a whole. Fulfilling the Qualitative aspect of utilization of profit, the world's largest
family ‘Sahara India Pariwar' is proud to have reached today new horizons of growth and
development.
On the basis of our philosophy of Collective Materialism we have always given

importance to the fact that profit earning is the Quantitative aspect whereas the proper
utilization of profit is the Qualitative aspect. Ironically, we only recognize and get
recognized by the Quantitative aspect.
I, therefore earnestly appeal to one and all in Politics, Media, Business etc. that
every action, reaction, selection, appreciation or criticism should be oriented strictly
towards the Qualitative aspect. I appeal to anybody and everybody to accord top priority
to Qualitative aspect in anything and everything for peaceful, prosperous and progressive
co-existence of mankind anywhere and everywhere.
Today, I feel proud of the fact that I am the Guardian of the World's largest family.
Perhaps, I am the world's only person whose family is so vast, so disciplined, so dedicated
and so committed. Such a vast family as Sahara India Pariwar has a grand and infinite
future and I am sure that we will sustain our duty, consciousness, discipline and
dutifulness with a sense of dedication, as we have always done in the past, so that
15
together we could build an India full of energy and radiance.
Structure of Sahara India Business:-
SAHARAINDIA
PARIWAR
Busines
s
Infrastructur Media & Consumer Manufactur- Service &
Finance
e & Housing Entertainment Product ing Trading
Entertainm Consumer
Para Jute Sahara
Hill City ent Product &
banking Retail Chain
Project Next
Mega Channel
Life Movie Handicraft Care
Quality
Insurance Channel Promotion House
Townships
Mutual Travel &
Hotels World
Fund Tourism
Hosing Cinema
Hospitals
Finance Residential
Production
& Cinema
Commercial Halls
Project
News
16
Sahara India Life Insurance Company Ltd.
(First Wholly Indian Life Insurance Company in the Private Sector)
With Life Insurance Penetration in India at just about 22% of

the Insurable population and premium income of 2% of GDP,
the group sees it as a very high growth sector of Indian
economy
Sahara India Life Insurance Company Ltd. (SILICL) is today the first wholly Indian-
owned Life Insurance Company in the private sector. We launched our operations on 30
October 2004 after being granted license to operate as a life insurer in India by Insurance
Regulatory and Development Authority on 6 February 2004.
The range of products:
Sahara Nidhi - Endowment (with profit)
Sahara Sampann - Money back (with profit)
Sahara Amar Jeevan - Deferred Annuity
Sahara Kavach – A pure term policy
Sahara Sanchay-R - Unit Linked plan
Sahara Swabhimaan - Unit Linked Pension Plan
Sahara Ankur – A unit linked policy for children
Sahara Samriddhi – Money back with profits
Sahara Sahyog - Micro Endowment Insurance Plan
Sahara Samooh Samyojana - Unit Linked Group Savings cum Insurance plan
Sahara Jamakarta Samooh Bima - Group Term Insurance Plan-Non-Par
17
Media & Entertainment:-
Sahara India Pariwar’s foray into the field of media and entertainment
began with the launch of Sahara TV on 28 March 2000 with the 24-hour
free-to-air Digital Hindi General Entertainment Channel beamed across
66 countries. On 10th October 2004, the channel was rechristened
Sahara One Television with the launch of the First Indian Sangeet
Awards held at the Royal Albert Hall, London. Sahara One subsequently
converted into a pay channel mode and is part of the Sahara One
bouquet of channels. Today, Sahara One Television reaches out to
over 40 million Cable and Satellite Television homes.
18
Introduction of the SAHARA CARE HOUSE
Sahara care house is a part of Sahara India Pariwar, one of India’s largest business
conglomerates with a workforce of over 9, 10000 workers. Sahara India Pariwar has the
largest workforce with it. Its diversified business interests include financial services,
infrastructure & housing, media and entertainment, tourism and hospitality, retail chain,
manufacturing, services and trading. Sahara pariwar’s success story started in 1978.
(Saharasri) Subrata Roy Sahara is the managing director of Sahara pariwar. We are here
to serve the society not to mint the money. Sahara India Pariwar is strongly committed to
the cause of sports and today we are one of the largest supporters of sports in India. We
are actively associated with different sports and sponsor many national and international
sporting events. Sahara India Pariwar is committed to make determined efforts to help
India emerge as a developed nation. The amount spent for various Social, Developmental,
Cultural & Sports Programmes by Sahara India Pariwar by June, 2006 is Rs. 655 crore
(USD 152 million) approx.
It is all about Sahara India Pariwar. We understand the value of relationships so we
devised to personalize our services for you and we launched Sahara care house in the year
of 2006 for NRIs who are settled overseas and but have family and friends in India. We
have 3500 relationship ambassadors who are ready 24*7 to assist you. It’s a great
opportunity for you to make your loved ones feel that you strongly care them.
To expand the business Sahara care house was re launched in 2008 for all people
of India. We have come with many additional services.
Under the flagship real estate project Sahara City Homes chain of townships is proposed
to be across 217 cities in India. Recently Sahara has launched its Sahara Grace brand of
residential complex at Kochi. After Sahara Grace at Gurgaon and Lucknow the Kochi
project is the third under this brand which is positioned to provide a product mix of
apartments and penthouses to its residents. Other ventures of Sahara real estate business
are Sahara States – Lucknow, Gorakhpur, Hyderabad and Bhopal, Brand malls – Sahara
Ganj, Lucknow and Sahara Mall, Gurgaon.
SAHARA CARE HOUSE is consist of many of the services like plan B1,plan B
plan A etc.All these services have ixplained briefly in further pages.
PLANS OFFERED BY SAHARA CARE HOUSE
19
Membership Plan-B1
Cost: Rs 6666
Renew: Rs 3499
Valid for 1 year
1. CONCIERGE SERVICES:
a) Individual healthcare service:
Designed to take care of the specific health needs of your loved ones, our
Individual Healthcare services are flexible enough to suit the varying
health requirements of your family members in India. By availing this
service, NRIs may offer their loved ones the convenience to get lab
investigations done, avail medicines and get access to ambulance and
doctors while sitting at home!
Home Visit by Consultants

Lab
Inv
esti
gati
on
Medicine Delivery Arranging Specialist
Consultations at Clinic
a) Preventive Healthcare Packages
Prepared by an eminent panel of doctors and specialists, our Preventive

Healthcare Packages are designed to identify medical problems before they
develop into full-blown conditions.
By taking advantage of our comprehensive bouquet of preventive medical
services, NRIs may make sure the health concerns of their parents and dear
ones in India are being carefully looked after.
Master Health Check-up Plan Antenatal Care Plan
Regular Health Check-up Plan Diabetes Care Plan
Family Healthcare Plan Child Care Plan (0 - 13 years)
Executive Healthcare Plan
20
b) Document & Certificate Facilitation in India
We provide wide range of Document and Certificate facilitation services

including facilitation for birth certificates, marks transcripts, marriage
certificate, death certificate and encumbrance certificate in India. Our NRI
friends can also post request for ration card, passport and PAN card
facilitation services.
New Passport (City) Passport for Minor (City)
New Passport (Other than City) Passport for Minor (Other than
City)
Change in Name (City) Birth Certificates from
Municipal Corporation, Taluka,
Tehsil etc.
Change in Name (Other than Degree School / College
City) Certificate
Change of Address (City) Marriage Certificate
Duplicate Passport (City) Death Certificate

Duplicate Passport (Other than Encumbrance Certificate
City)
Passport Renewal (City) Marks transcripts
Passport Renewal (Other than Ration Card
City)
Additional Booklet (City) PAN Card Facilitation
Additional Booklet (Other than
City)
c) Essential Goods Delivery
Our Essential Goods delivery service is designed to make household

shopping convenient for your loved ones in India. On your request, our
dedicated Relationship Ambassadors will deliver grocery, toiletries and
other household items at your loved one’s doorsteps.
21
Grocery and Toiletry Grocery and Toiletry (Annual
package of 25 orders)
d) Household Utility Bill Payment
By subscribing to our Household Utility Bill Payment services NRIs may

bring much relief in the lives of their family members in India. This means,
your parents will never have to stand in a queue to pay utility bills as our
efficient Relationship Ambassadors will take care of it all.
Telephone bill School fees payment
Mobile bill Monthly Package of max. 4

Bills
Water tax Yearly Package of max. 50 Bills
Corporation tax / House tax
e) Legal Advisory Facilitation
Sahara Care House offers comprehensive Legal Advisory Facilitation

service for NRIs and their loved ones in India. Our portfolio of legal
service take care of all important legal aspects including legal opinion
facilitation, legal documentation facilitation and finding a lawyer service.
Legal Opinion Facilitation Find a Lawyer

Legal Documentation
Facilitation
g) Legalization & Attestation of Documents
Our Legalization and Attestation of Documents service is of great benefit

for NRIs who wish to get any document attested or notarized for
themselves or their loved ones in India. On your request, our efficient
Relationship Ambassadors will get your documents attested from gazetted
officer, municipalities or Government bodies in India.
22
Legalization and Attestation of
documents
h) Property Management & Maintenance
Even while staying abroad, NRIs may assist their loved ones buy, sell or
rent property in India through Sahara Care House. Our Property
Management and Maintenance service also incorporate services like
whitewashing, plumbing, carpentry, pest control etc to assist your parents
take care of their property in India.
Buy Property Water - Proofing
Sell Property Pest Control
Rent Your Property Carpentry
Search for Property on Rent Electrical Work and

Maintenance
Painting/Whitewash Yearly maintenance Package
(12 orders in a year)
Plumbing
i) Relocation Services
NRIs can now help their family members in India relocate without any
hassles by taking advantage of our dependable relocation service. A
friendly Relationship Ambassador will help your family in packing,
moving and settling in with ease - whether it’s within the same city or to
another city.
Relocation Services
j) Security Services
23
Our dependable Security Service offers Non-Resident Indians an
opportunity to ensure safety and security of their parents and loved ones in
India. Our very thoughtfully designed service category offers facilitation
for security guards and hi-tech security systems like central monitoring
system, intruder alarm system and more.
Security Guard Hi - Tech Security
k) Event Management
Sharing your responsibilities in good times, we offer a comprehensive

bouquet of event management service in India. Be it planning for a
wedding or birthday party, organizing conferences and launches or simply
booking movie or theatre tickets we assure quality, efficiency and
promptness in our service.
Delivery of Movie Ticket / Arranging Birthday Party /

Concert or Event Ticket Anniversary / Wedding
functions
Dinner reservations at requested
hotel/restaurant
l) Family Root Search
Our Family Root Search service is designed to help Non-Resident

Indians (NRIs) and Persons of Indian Origin (PIOs) trace their lineage
and family roots in India. NRIs/PIOs seeking most accurate information
about their ancestors in India may post request for this exclusive service.
m) Indian Culture & Heritage
24
Acquaint your loved ones with rich Indian culture and heritage by sending
books and CDs from our exclusive collection. Incorporating
knowledgeable products on yoga, classical Indian dance and music,
mythology, heritage coins and more, our collection of books and VCDs
make great gift ideas for kids and connoisseurs of Indian culture.
n) Tax Filing Facilitation Service
Sahara Care House offers personalized Tax Filing facilitation services in

India. NRIs may post request for this service for themselves or to ease out
tax filing process for their loved ones in India. The efficient service is
rendered through reputed Chartered Accountants and tax experts skilled to
offer you solutions for multifarious tax requirements.
Tax Filing Facilitation Service
o) Travel and Leisure
We take care of all your travel needs from booking affordable air tickets, rail
tickets to hotel reservation in luxury and budget hotels of India. Besides, we
also offer affordable tour packages to North, South, East and exotic North-
East India. Plan your tour with Sahara Care House today!
p) Visit by Relationship Ambassador
2. Vacation voucher:
• You can plan your holiday for 7N/8D * 52 times = 365 days
• You get 50 to 80% discount on lodging (50% in seasonal times and 80% in off
seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by RCI
(Resort Condominium International). RCI is an international body which has
certain standards and parameters for resorts, It has 3700 affiliated resorts.
25
3. Discount Voucher
You get flat 10% discount on online shopping from Sahara care house website.
4. Sahara Privilege Card

It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across India.
You just go to Sahara care house website and select your state, city, category you will get
the list of outlets, you will get up to 25% discount in shopping from those outlets.
Plan-B
Cost: Rs 7777
Renew: Rs 3999
Valid for 1 year
• Healthcare Services
Lab investigation:
On receiving your order, our Relationship Ambassador will
pick up the family member from their residence and take him/her to the
hospital/laboratory. He shall facilitate your loved one in getting the required
blood/urine/stool or diagnostic tests performed at the laboratory. If requested the
Relationship Ambassador will also drop your family member at their residence
with care and compassion. Our dedicated RA will then collect the report from the
lab and deliver it to your family member.
Medicine Delivery:
On receiving your order, our Relationship Ambassador
will immediately collect the prescription and the requisite advance amount from
the family member’s residence. The RA will also ensure purchase and delivery of
medicines as per the prescription thus ensuring complete convenience for your
loved ones in India.
26
Home visit by consultants:
When you post request for a visit by doctor
service, our Relationship Ambassador will make an arrangement for home visit by
the physician/doctor as desired by you or your family member or with the
physician / doctor on our panel of network hospitals.
Arranging specialist’s consultations at clinic:

On receiving your request,
our Relationship Ambassador will arrange an appointment with specialist doctor
as desired by you or your family member or with medical specialist on our panel
of network hospitals.
2.Vacation voucher:
seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by RCI
(Resort Condominium International). RCI is an international body which has
2. Discount Voucher
3. Sahara Privilege Card

4. Free Watch (REEBOK-Rs.2000)
27
5. Thyrocare
Get 20% discount on Thyrocare.
6. Accidental claim (Rs. 8lack)

Husband- Rs. 4 lack (Rs.3.2 lack- RS.80,000)
Wife- Rs. 4lack (Rs.3.2 lack- RS.80,000)
At the time of spot death the person can get full accidental claim of Rs.4 lack. When he
just injured in the accident in this case he could get the benefit of Rs.80,000. If their
treatment is cross over the Rs. 80,000 then the person will give the rest of amount from
their pocket.
Plan-A
Cost: Rs 11029
Renew: Rs 6617
Valid for 1 year
1.CONCIERGE SERVICES:
Lab investigation:
28
Medicine Delivery:


2.Vacation voucher
seasons), Discount is available in 3*, 4*, 5* resorts which are affiliated by
RCI( Resort Condominium International). RCI is an international body which has
3.Discount Voucher
4.Sahara Privilege Card
29
It entitles you to avail fabulous (up to 25%) discount from over 1800 outlets across
India. You just go to sahara care house website and select your state, city, category you
will get the list of outlets, you will get up to 25% discount in shopping from those outlets.
5.HEALTH COVER
The member and his family of 3(spouse & 2 dependent children below 21 years) are
covered by medical cover for Rs 2,00,000 under floater policy.
i.Cashless hospitalization
ii.Age limit of 70 Years
iii.No Pre Medical Test Required
iv. Covers Pre Existing diseases(after 6 months of policy
endorsement)
v. Maternity benefit up to Rs 15000 for first 2 children.(after 9
months of policy endorsement)
vi. Covers pre (upto 30 days) & post (up to 60 days)
Hospitalization expenses.
vii. OPD expenses of 1% or Rs 2000.
6.HOUSEHOLD COVER
Burglary, Fire, Earthquake and floods—this policy covers the household of the
purchaser against burglary, Fire, Earthquake and floods etc for Rs 1,50,000.
7.MATIRNITY
Get Rs.15000 each at the first two child birth after taking the service.
8.Accidental claim
Get Rs. One lacks each family member (H/W/C/C) at spot death.
30
2. A sample Pack of 3 Health Supplements Free with your
membership
Plan-D
Cost: Rs 9803
Lab investigation:
31
will pick up the family member from their residence and take him/her to the
Medicine Delivery:


2.Vacation voucher
32
3.Discount Voucher
5.Travel Agency
Sahara is providing lifetime travel agency as Sahara global. Any person can buy the
franchise of Sahara global and become a travel agent.
• An opportunity to own your own travel agency
• Book travel across the world is just a “click away”
• Have a choice of more than 40,000 hotels worldwide and more than 3000 hotels
across India at best competitive prices, Air fare (domestic and international) and
holiday packages.
• An opportunity to have dual earnings
• The incentive model remains same as per membership option A, B+ over and
above huge earnings through commission while booking travel.
6.Sahara Care House Life Style Magazine

• You get 12 editions of life style magazine in a year either in English or in Hindi.
Plan-F
33
Cost: Rs 11029
Renew: Rs 6617
Valid for 1 year
CONCIERGE SERVICES:
Lab investigation:

Medicine Delivery:

34

2.Vacation voucher
3.Discount Voucher

5.Travel Agency
Sahara is providing lifetime travel agency as Sahara global. Any person can buy the
franchise of Sahara global and become a travel agent.
• An opportunity to own your own travel agency
• Book travel across the world is just a “click away”
35
• Have a choice of more than 40,000 hotels worldwide and more than 3000
hotels across India at best competitive prices, Air fare (domestic and
international) and holiday packages.
• An opportunity to have dual earnings
• The incentive model remains same as per membership option A, B+ over and
above huge earnings through commission while booking travel.
6) Thailand Trip
Sahara is providing 4N/5D trip to Thailand for one person. In this trip there are two days
for Pataya and 2 days for Bangkok. We are providing visa charges, medical insurance and
kingfisher flight charges.
• 4N/5D
• 1 person
• Lodging free
• Breakfast, lunch and dinner free
• Transportation is free
This means whole charges are included in the plan. No extra charges. The person
can visit the trip after 2 months.
36
PLAN C
LIC & MONEY BACK PLAN
In this plan, a customer need to pay Rs.15000/- every year for 15 years.
On doing this, he gets a sum assured of 1,50,000/- and the end of 15th year with a tax
rebate of 80C and 10(10)D
Apart form this, customer also gets money back.
• In 4th yr : 20% of the sum assured: 30,000/-
• In 12h yr : 30% of the sum assured: 45,000/-
Total =150000/-
Also customer would get an yearly interest of 9000/- which would amount to
9000 X 15
=135000/-
Which total amounts to Rs.150000 +Rs. 150000 + Rs.135000 = Rs.435000
So, the customer pays Rs.225000/- for 15 years but in return he gets Rs.435000/- from
Sahara at the end of 15th year.
37
38
INTRODUCTION OF PROJECT
CONCEPT
A study on the strategic approach adopted by sahara care house to stand strongly in the
competitive service industry. Like what are the various marketing issues related to the policies
provided by the sahara care house and how does it affect the selling level of the sahara care house
and how it is different from the other companies policies. Here I am going to find out what type of
customers are preferring the policies according to their occupation and income level and also let
me understand the efforts that a service provider company sahara care house make to meet the
customers’ demands/requirements as well as making reasonable business.
OBJECTIVE OF STUDY
Obective of Internship at Sahara Care House

The objective of the summer internship is to get the first corporate exposure which helps a student
in understanding the corporate culture. However taking up the summer internship with Sahara
Care House has been not only a learning but also a cherishing experience. The summer internship
was interesting as well as challenging in its own way. The following came under purview of the
SIP:
• Understanding the concept of service industry.

• To know the organization culture.
• To learn how to convenience the customer for buying the policies
• To learn the process to fill up the form and the required documentation.
In a service Company where policies are sold what can be the objective for a trainee?
Yes, it has to do with sales. My SIP was about selling the policies to customers.
The Sales task involves generating leads to recognizing the need of the plan suiting the customers
and finally helping him/her in meeting their objective. Finally converting the lead and getting the
form filled by the customer.
• Identifying: Identifying the customer base for plan contacting the customers and
fixing up meetings with the customers.
• Relationship Building: This is building relationship with the customers.
• Choosing the appropriate Plan: After discussing the Financial status the
39
appropriate plan is chosen depending on the need of customer.
• Closing the Deal : After the above mentioned steps the following things are done :
• Master Form: The deal is finally closed by completing and signing the form and
attaching the documents required.
Once all this is complete the forms are submitted at the Office and the receipt is handed over to
the customer.
COMPETITORS
Before sahara care house was opened in India their were a number of companies present
in the market which were providing a similar kind of plans with a little differences.
List of major competitors:

• Bajaj Allianz
• ICICI Lombard
• Apollo Munich
• Tata AIG
• Max Newyork
40
Research Methodology
Research methodology is away to systematically solve research problem. In it we study

the various steps that are generally adopted by researcher in studying his research
problem along with logic behind them. It is necessary for a researcher to know not only
the research method/techniques but also the methodology. It may be noted, in the context
of planning & development that the significance of research lines in its quality and not in
quantity. Researcher should know how to apply particular research techniques, but they
also need to know which of these methods or techniques, are relevant and which are not,
and what would they mean and indicate and why?
Meaning of Research
“Research is common parlance refers to a search for knowledge. In fact research is an act
of scientific investigation.”
The project was divided in to the following steps.
To decide the Objective of the study
To decide research design and

application
To decide the sources of data

collection
To collect and organize data
To decide from data collection
To prepare the research report

1. To decide objective of the Study:-
To process and analyze report

41
This step is also research problem. Problem definition is the most critical part of the
research process. Research problem definition involves specifying the information needed
by management. The main objectives of the study are:
• To Create the Awareness of SAHARA CARE HOUSE, among people.
• To find out the level of customer satisfaction with the Plans, offers discount and
services offered by SAHARA CARE HOUSE.
2. To decide research design & application:-
Research design involves defining the research problem, determining how to collect the
data and from whom, establishing the way the data will be analyzed estimating costs and
the preparation of the research approach. For this study, descriptive research was selected.
3. To decide Source of data there are two sources of data
 Primary Data
 Secondary Data
Primary data:-
Primary data is the original data collected specifically for the problem.
Reason for selecting primary data:-
In terms of primary data a questionnaire has been used to interview desire sample units
that give accurate and up to data information as well better to research problem.
Research approaches: - Primary data can be collected in five main ways: through
Observation, focus groups, surveys, behavioural data, and experiments.
Research instruments: - Marketing researchers have a choice of three main researches
Instruments in collecting primary data:
 Questionnaires: - A questionnaire consists of questions presented to respondents
for their answers. Because of its flexibility, the questionnaire is by far the most
common Instrument used to collect primary data. Questions can be open-ended or
closed Ended.
Secondary data:-
42
Data potentially useful in solving a current problem but that were collected for a
different purpose.
Reason for selecting secondary data:-
Secondary data can be gathered quickly and inexpensively, compared to primary data, it
is clear useful to study analyzing the recent development in the industry.
Contact methods: - Once the sampling plan has been determined, the marketing
researcher must decide how the subject should be contact:
 Mail questionnaire: - The mail questionnaire is the best way to reach people who
would not give personal interviews or whose responses might be biased or
distorted by the interviewers. Mail questionnaires require simple and clearly
worded questions.
 Telephone interview: - Telephone interviewing is the best method for gathering
information quickly; the interviewer is also able to clarify questions if
respondents do not understand them. The response rate is typically higher than in
the case of mailed questionnaires.
 Personal interview: - Personal interviewing is the most versatile method. The
interviewer can ask more questions and record additional observations about the
respondent, such as dress and body language. Personal interviewing takes two
forms. In arranged interviews, respondents are contacted for an appointment, and
often a small payment or incentive is offered. Intercept interviews involve
stopping people at a shopping mall or busy street corner and requesting an
interview.
 Online interviews: - There is increased use of online methods. There are so many
ways to use the Net to do research. In this method, researcher can include a
questionnaire on its Web site and offer a people to answer the questionnaire.
4. To decide from of data collection:-
For this project survey method was selected which was carried through person interview,
online interview’s and Testimonials by the past and present user or members of
43
SAHARA CARE HOUSE, because information from different customers where
required for the analysis.
5. To organize & collect data:-

Once the researcher has formulated and development a research design including
Questionnaire second thing he has to decide whether he has to collect the information
from all the targeted customers. There can be two types of survey are possible.
 Sample Survey
 Census Survey
“For this project sample Survey was chosen”
Characteristics of the sample survey are:-
 It is cheaper than census survey
 It requires less time
 It is economical
 More detail information can be collected
 Deciding the sample plan requires following decisions
 Sample unit “Who is to be surveyed”
Sample
Sample is the true representation of the population by studying of the sample we can
predict the behaviour of the population.
Sample Size: 60 (in this case)
Method of Sampling:-
In this project, the survey was done within the market that means probabilistic
convenience Sampling was carried out.
6. To process & analyze data:-
After the data was collected it was tabulated, analyzed and interpreted to the conclusion
reach.
44
Techniques Applied
Bar Chart: - A chart in which the length of the bar represents the amount of the item
associated with the bar.
Pie Chart: - A circle divided in two sections, such that each section represent the
percentage of the total area of a circle associates with one variable.
Types of Research
Along with this there may be 3 type of research methodology these are :-
They are –
 Exploratory Research
 Descriptive Research
 Casual Research
“Our research is based on the exploratory research.”
COMPARISION OF PLAN-D WITH OTHER PRODUCT AVALIBLE

IN THE MARKET
45
Sahara Care House Membership Plan D
Concierge Services
Lab investigation: On receiving your order, our Relationship Ambassador will
Medicine Delivery: On receiving your order, our Relationship Ambassador
Home visit by consultants: When you post request for a visit by doctor
Arranging specialists consultations at clinic: On receiving your request,
• Utility Services: All documentation work…
• Personalized Services:
Tax filing facilitation service
Visit by relationship ambassadors
Event management
Family root search
Vacation voucher
Sahara care house

46
Vs
Club Mahindra
7 days inflation free holiday at any of their resorts once an year for 25 years
*Own a week at any club Mahindra resort for a week
*Free 3 year membership to RCI
Club Mahindra primarily own over 15 resorts across India.
Every year you have to pay Annual Subscription fee every year (irrespective of usage).
This amount is anywhere between Rs. 13,094 to Rs 6647 (depending on 2 bedroom
apartment, 1 bed room apartment or Studio apartment etc). (This amount is over and
above the regular member ship fee which is in lakhs).
Rs.1,10,381 to Rs 6,21,612 as membership fee (The exact amount depends on the season
you choose to travel, number of people, the type of accommodation you choose, number
of EMIs you wish to pay etc) plus Rs. 166175 to Rs 327350 in annual subscription fee
(That’s 6647*25 years to Rs 13,094 *25 years). In total, you’ll end up paying anywhere
between Rs 2,76, 556 to Rs. 9,48,962 all for accommodation.
Sahara Care House Discount Voucher
You get flat 10% discount on online shopping from sahara care house website.
Sahara Privilege Card
You just go to sahara care house website and select your state, city, category you will get
Sahara Care House Life Style Magazine
Comparison of Sahara Global Franchise with other franchises available

in the market
47
It is the most valuable service for you which gives a great opportunity for those who
want to be an entrepreneur. You can start your own business with the association of
Sahara Global. Sahara Global is a tour and travel company of Sahara India Pariwar. It is
like You get the franchisee of Sahara Global. You are given a travel guide (book) and ID
and Password. Member will have access to personalized data in the website and can
book/act online or offline on a wide range of tourism products. These products can be
used for personal booking or can be sold to others for a profit. Sahara Global has tie up
with 40000 hotels all over the world (3000 in India). You just need a telephone line, a
computer and an internet connection. You can book tickets both online and offline. You
get an opportunity to have dual commission. As you log in with your ID and Password,
You can book air tickets, rail tickets, hotels, holiday packages, transportation involved
etc. when you book a message flash on your screen about your commission given by
Sahara. You can take extra as your service charge from your customers. You get 5 to 10%
discount and it varies with the amount of transaction. You can pay via debit card, credit
card, can deposit cash in bank account of Sahara, You can pay cash, You just need to call
Sahara, Our collection team will come and collect cash from you. It totally depends on
you how you want to pay. We are best competitive in the prices. Once you take this plan
you get Sahara global franchise for life time. You need not to pay any subscription
amount life time.
There are lots of companies available in the market who
provides an opportunity the client to become a entrepreneur. Some of the companies are
Cox and kings, club Mahindra, 365 tour, raj travel world and prime travel etc. they all
provides services as their convenience. Each and every company provide different
features at different costs.
COX AND KINGS vs. SAHARA GLOBAL
FRANCHISE
48
Cox and Kings Sahara Global
Franchisee Fee Rs. 3 to 10 lakhs Rs. 9803
Security Rs. 2,50,000 No
Validation 5 yrs Life time
Space required At least 250 sq ft. Up to you

 Under ownership.
 If on lease then it must be
permissible for five
years.
 Should preferably be on
the ground floor.
 Should be main road
facing.
 Should have a provision
of a Sign board which
Premises requirement will be clearly visible.
 The franchise interiors Nothing
and exteriors will have to
follow the Cox & Kings
look and feel from
specifications and
guidelines defined by
Cox & Kings and the
costs to be borne by you.
Capital Investment 10-15 lakhs Upto you
Commission from
Fixed 4% 5-10%
company
PRIME TRAVELS vs. SAHARA GLOBAL
FRANCHISE
49
PRIME TRAVELS SAHARA GLOBAL
Franchise Fee 150,000 9803
Security 40000 Nil
Space Required 200 sq.ft. Up to You
• Should preferably be on
the ground floor.
• Should be main road
facing.
• Should have a provision
Basic Requirement of a Sign board which
will be clearly visible.
Computer, internet
• Air-conditioning
Connectivity&
• A flair for managing a
a printer
Direct Sales team
only 1 phone line

Telephone Line 2 phone and 1 fax line
Experience Service industry Not Necessary
Monthly Support Fee 2nd year onwards Nil
CLUB MAHINDRA vs. SAHARA GLOBAL

50
FRANCHISE
CLUB MAHINDRA SAHARA GLOBAL
Franchise Fee 50000 9803
Security 40000 Nil
Space Required 300 sq.ft. Up to You
• Should preferably be on
the ground floor.
• Should be main road
facing.
• Should have a provision
Basic Requirement of a Sign board which
will be clearly visible.
Computer, internet
• Air-conditioning
Connectivity&
• A flair for managing a
a printer
Direct Sales team
only 1 phone line

Telephone Line 2 phone and 1 fax line
Lifestyle, travel/holiday
Experience products, Insurance, Personal Not Necessary
loans and credit cards
51
Vs.
Franchise
FINANCIAL VIABILITY
Raj travel Sahara global
Rs 1,00,000.00 + 12.25%
Royalty fees Service Tax(non refundable)
Rs 9803
ESTIMATED MONTHLY EXPENSES OF A FRANCHISE UNIT
Computer Printer,
On your minimum
Telephones and Raj
Rs travel
45,000 Sahara
Rate global
Internet
Furniture &
Rs 50,000 Up to you
Air-conditioning
Printing ,
Stationery & Rs 10,000 Up to you
Salaries
Sign Board 14000 Up to you
RS 9803 + your
TOTAL
Telephone- 2000
Communications
Rs 2,05,000 Min. Up to you
Requirement
Electricity 3500 Up to you

Staff Welfare 1000 Up to you
Interest on initial
2000 -
Investments
Advertising and 52
8000 Up to you
Marketing expanses
TOTAL Rs 30,500 Min. Up to you
FEATURES 365TOURS
SAHARA
GLOBAL
1 PRICE 8888 +TAX STARTING
(10.3%) FROM 10,000
5. PROPERTY ON NO PRIVATE NOT
+TAX
WHICH OFFICE RENTED
2. IS SITUATED NIL
MINIMUM 200 SQ FT
6. AREA
FRANCHISE YES YES
3. TRANNING
TERRITORI NO NO
7. TERM
AL OF
RIGHT 1 YEAR LIFE TIME
4. FRANCHISEE
PERFORMA NO NO
8. RENEUABLE YES YES
NCE
GUARANTE
E
9. A/c, quality
No Yes
Furniture
10. MINIMUM No No
STAFF
11. SECURITY No
MONEY
12. COMMISSION Very Very
53
13. PROCESSING Nil Nil

FILE CHARGE
FUNDAMENTAL REQUIREMENTS
54
 Space of 250 sq. ft.
Depend On Need
 Preferably be under ownership

Can be on lease or can
be under ownership
 On the ground floor

No restriction
 Main-road facing
Not compulsory
 Sign-Board which will be clearly

Visible. NO Restriction
 Telephone lines
2 phones and 1 fax line only 1 phone line
 Air-conditioning
Properly air conditioned Not compulsory
55
 Computer, internet
Connectivity & a printer
 Minimum 2 executive staff

Not Compulsory
 A peon to facilitate daily

Operations Not compulsory
Comparison cart of medical claim
56
This includes all the data which is been collected through the Market Research done by
me. It completely shows the comparison of Medical Claim given by other Brands &
SAHARA CARE HOUSE in its Plan-A as an Additional benefit.
The comparison what we have done of SAHARACAREHOUSE is some of the renowned
BRANDS like ICICI Lombard, MAX NEWYORK etc..
Market Research for the PLAN-A is as follows:-
1. Comparison between SAHARACAREHOUSE & BAJAJ ALLIANZ

57
SAHARA CARE BAJAJ ALLIANZ
HOUSE
1 DOCUMANTATION No Documentation No Documentation required
required
2 SUM AMOUNT 2L 2L-4L
3 FLOATER FACILITY Available Available
4 ENTRY AGE & 3 months-70 years 3 months-55years, renewal up
renewal period to 65 yrs.
5 CASH LESS Tie up with 3500 Tie up with 2400 hospitals
FACILITY hospitals
6 REIMBURSEMENT Within 7 days with full 10% of co-payment is
PERIOD amount deductable in non-network
hospital
7 PRE EXISTING Covers after 6 months Covers after 4 years
DISEASE
8 PRE & POST Pre-30 days Pre-60 days
HOSPITALIZATION Post-60 days Post-90 days
9 PREMIUM 11027 for 1st year 2338(90days-25yrs)
6617 for every year if 2736(26yrs-40yrs)
you want to avail the 3591(41yrs-45yrs)
service for rest of your 5586(46yrs-55yrs)
life.
10 MATERNITY Yes,15000 for 1st 2 Not given
children
11 TESTING No testing required Testing required after
45years
12 ADDITIONAL Household covers Extra premium required for

BENEFITS Accidental death cover these services
includes in same
premium
13 ADDITIONAL Concierge services No additional service
SERVICES Discount vouchers
Vacation voucher
Privilege cards
2. Comparison between SAHARACAREHOUSE & ICICI LOMBARD
58
SAHARA CARE ICICI LOMBARD
HOUSE
1 DOCUMANTATION No Documentation No Documentation
required required
2 SUM AMOUNT 2L 2L-4L
4 ENTRY AGE & 3 months-70 years, 3 months-60 years,

renewal period Lifelong renewal Renewal up to 65 yrs
of age
5 CASH LESS Yes, Tie up with Yes, Tie up with 3500
FACILITY 3500 hospitals hospitals
6 REIMBURSEMENT 7 days 30 days
PERIOD
7 PRE EXISTING 6 months 4 years
DISEASE
9 PREMIUM 11027 for 1st year 13743 for 3 years
6617 for every year 20686 for 4 years
if you want to avail
the service for rest
of your life.
10 Maternity effect Yes No
11 Testing No testing required No health checkup up

to the age of 55yrs
then only test
requirement is
compulsory.
12 Additional Benefits Household covers Extra premium
Accidental death required for these
cover includes in services
same premium
59
3. Comparison between SAHARACAREHOUSE & APOLLOMUNICH
SAHARA CARE APOLLO MUNICH

HOUSE
60
1 DOCUMANTATION No Documentation No Documentation
required required
2 SUM AMOUNT 2L 2L
4 ENTRY AGE & 3 months-70 years 3 months-60 years

RENEWAL Lifelong renewal Lifelong renewal
FACILITY
5 CASH LESS In network In all major network
FACILITY hospitals ,tie up hospitals
with 3500 hospitals
PERIOD
DISEASE
HOSPITALIZATION Post-60 days Post-60 days & if you
inform them
5 days earlier as per
doctor’s prescription
then the pre-
hospitalization is 60
days and post-
hospitalization is 90
days.
9 PREMIUM 11027 for 1st year 11315 every year and
6617 for every year if the policy remain
if you want to avail unclaimed any year
the service for rest then 10 % of the sum
of your life. amount gets added to
the next years sum
amount till it becomes
50 %.
11 Medical test required No Yes above 46 years of
age…………..
4. Comparison between SAHARACAREHOUSE & TATA AIG
61
SAHARA CARE TATA AIG
HOUSE
1 DOCUMANTATION No Documentation No documentation required
required
2 SUM AMOUNT 2L 2 lacs after evry 7 days
3 FLOATER FACILITY Available Yes
4 ENTRY AGE 3 months-70 years 5-55 Yrs
5 CASH LESS Tie up with 3500 Available

FACILITY hospitals
PERIOD
DISEASE
9 PREMIUM 11027 for 1st year 18000 minimum premium,,
6617 for every year if Constant for 5 years
you want to avail the
service for rest of your
life.
10 Maternity effect Yes Not given
11 Testing No testing required Not required
12 Additional Benefits Household covers Extra premium required for

Accidental death cover these services
includes in same
premium
13 Additional Services Concierge services No additional sarvice
Discount vouchers
Vacation voucher
Privilege cards
5.Comparison between SAHARACAREHOUSE & MAX NEWYORK
62
SAHARA MAX NEWYORK
1 DOCUMANTATION No Documentation Only Photograph, Age proof &
required Address proof is required
2 SUM AMOUNT 2L 3L
4 ENTRY AGE 3 months-70 years, life For child(0-18),Adult(18-65) &

long Renewal Period is up to 75 yrs
5 CACH LESS FACILITY Tie up with 3500 hospitals Yes. available in over 4000+
network hospitals
6 REIMBURSEMENT 7 days After 1 Month
PERIOD
7 PRE EXISTING 6 months Not Cover
DISEASE
8 PRE & POST Pre-30 days Pre-no
HOSPITALIZATION Post-60 days Post-up to Rs. 3000
9 PREMIUM 11027 for 1st year Rs.15000
6617 for every year if you
want to avail the service for
rest of your life.
10 Maternity effect Yes No
11 Testing No testing required No test requirement
12 Additional Benefits Household covers Extra premium required for these

Accidental death cover services
includes in same premium
13 Additional Services Concierge services No additional service
Discount vouchers
Vacation voucher
Privilege cards
.OBJECTIVE OF RESEARCH
63
Research design phase :-
This phase mainly involve stating the conceptual structure within which research would
be conducted. The main steps involved in this phase are as:
Sampling Plan:
The sample was selected for the study by convenient method. This type of sampling
where each & every item in the population has an equal chance of inclusion in the sample.
Sample unit:
Under the study the customers are considered the sample unit in Dhanbad district
Jharkhand
Sample size:
The sample for research consisted of 60 Customers of Dhanbad district Jharkhand. The
sample was spread all over the Jharkhand specially in Dhanbad Districts. The sample size
was restricted to 60 because of financial & time constraint.
SOURCES OF DATA COLLECTION

There are two sources:
1. Primary sources:-
64
Primary data is collected through market survey.
2. secondary sources:-
Secondary sources are websites and brouchers.
Preparation of Questionnaire :-
The questionnaire was prepared by the researcher himself. The preparation of

questionnaire was done by keeping the objective of study in mind. The researcher took
some help from experts during the framing of questionnaires. The preparation of
questionnaire took about 4-5 days. The questionnaire used for study was of closed type
since it is free from bias nature of respondents.
Analysis phase :-
After the data has been collected the researcher tabulated the data from the tables the
researcher analyzed the data. During the analysis of data help of various types of charts &
graphs was taken. The analysis phase took about seven days. For further results weighted
average method was used whenever required. Finally on the basis of analysis various
results and conclusions were drawn.
DATA ANALYSIS AND DATA INTERPRETATION
1.Do you know about SAHARA CARE HOUSE?
65
CUSTOMER OPINION NO. OF PEOPLE PERCENTAGE
YES 12 20%
NO 48 80%
80
70
60
50
NO. of people
40
30 percentage
20
10
0
YES NO
Data Analysis:
By the analysis we conduct that only 20% people out of the sample size 60 know about
SAHARA CARE HOUSE and 80% are unaware about it.
Data Interpretation:
From the above we interpret that SAHARA CARE HOUSE brand name is not very
much familiar in the market, and the company should start emphasising on it to sustain in
the market.
2. How long you been aware of SAHARA CARE HOUSE?
66
YEARS NO. OF PEOPLE PERCENTAGE
0-1Yr 34 57%
1-2Yr 16 27%
2-3Yr 8 13%
3-4Yr 2 3%
Data Analysis:
By the analysis we conducted only 3% of people know about SAHARA CARE HOUSE
for past 3-4 year, and 57% of people out of the sample size 60 know for 0-1 year, that
shows how its been promoted in the market, due the poor promotion the its getting
difficult for Sahara Care house to customers loyalty.
From the above Analysis we can interpret that the promotion of Sahara Care House is
been increasing as shown in the recent years the customer awareness toward the plans has
increased.
3. Where from you gathered the knowledge about SAHARA CARE HOUSE?
MEDIUM’S NO. OF PEOPLE
67
TELEVISION ADVERTISEMENT 12
MAGAZINE 2
PRINT MEDIA/NEWS PAPER 13
WORD OF MOUTH 21
INTERNET 12
Data Analysis:
From the above Data we analysis that only 12 people out of sample size 60 comes to
know about SAHARA CARE HOUSE throuh the Television ads that show the company
is not at all focusing on Advertising, and the Word of mouth is maximum, i.e the
company is more focusing at direct marketing.
From the above data we interprete that the company should try to promote there brand on
televesion more rather then relying on umbrella Branding and promote the SAHARA
CARE HOUSE more.
68
4. Does it provide the sufficient information about the product you needed?
ATTRIBUTES NO. OF RESPONSES PERCENTAGE

YES 14 23%
NO 36 60%
PARTIALLY 10 17%
Data Analysis:
From the above analysis we come to the conclusion that only 23% people comes to know
about the products and plan of SAHARA CARE HOUSE through the various
Advertisment medium , 60% doesn’t understant the concept and 17% comes to know
very little about it.
69
Fron the above data we interpret that the information provided by the company through
different media is not sufficient to reach the information to the people,because maximum
people that os 36 not able to get the sufficient information about the product, so they
should more focus on these aspects if they want the company to rise.
5.Can you recall the plans of SAHARA CARE HOUSE Advertisement?
ATTRIBUTES RESPONSES
YES 18
NO 31
PARTIALLY 11
Data Analysis:
From the above data we see that only 18 people out of 60 can recall all the plans of
SAHARA CARE HOUSE because they know about it before and they being a member of
70
it.31 people out of 60 don’t know about SAHARA CARE HOUSE and they are unable to
recall the various plans of it. 11 people out of 60 know a little bit about SAHARA CARE
HOUSE.
From the above data we interpret that the Plans are not been recalled by the customers,
that shows either the product of SAHARA CARE HOUSE is not attractive enough to woo
the customers or due to lack of promotion people are unable to recall.
6.What do you think about the consistency of SAHARA CARE HOUSE

Advertisement?
EXCELLENT 0
GOOD 3
AVERAGE 21
POOR 36
71
Data Analysis:
From the above data we analysis that not a single person says Excellent to the
advertisement of SAHARA CARE HOUSE which shows its dire Situation, while 21 says
average and the maximum people that is 36 says poor advertisement of the company.
From the above data we interpret that if the company wants to sustain in the Indian
market then they have to access to people through media and planning, otherwise it will
be very difficult for them to carry on.
7. Do you know about various plans of SAHARA CARE HOUSE?
PLANS RESPONSES PERCENTAGE
PLAN A 11 18%
PLAN B1 21 35%
PLAN B 4 7%
PLAN D&F 24 40%
Data Analysis:
From the above data we analyse that maximum 24 people know about Plan D&F of
SAHARA CARE HOUSE i.e. The tour package plan and Sahara Global Franchisee plan
72
but plan B has been list famous and The Concierge Service plan and insurance plan are
fair in nature.
From the above analysis we interpret that the Sahara D & F plan is most attractive in
nature as it gives business opportunity to the customer i.e through Sahara plan F. The
customer will get a Travel Agency franchisee at very minimum cost.
8.How do you select SAHARA CARE HOUSE Plan for Smart Investment?
Brand Name 12
Good Service 8
High Return 11
Variety of Options 20
Advertisements 9
Data Analysis:
73
From the above data we analyse that maximum people that is 20 adopt these plan
because of the variety of option while minimum that is only 8 out of 60 adopt these plan
because of the good services.
From the above data we consider that the most people adopt it because of the variety of
function in the plan and brand image is also there, while only 8 adopt these plan because
of the good services, so company will have to improve the good services, so that
company can make good image in the market.
9.Which marketing strategy you preferred to get the knowledge of the product of the
company?
Advertising 43
Direct Marketing 12
Personal Selling 4
None of the above 1
74
Data Analysis:
From the above data we consider that out of 60, 43 preferred advertising statigy,12
preferred direct marketing, 4 preferred personal selling, and only 1 of them preferred
other strategy.
From the above data we interpret that if the company wants to sustain in the Indian
market then they have to access to people through advertising, because most of the people
that is 43 preferred this, otherwise it will be very difficult for them to carry on.
10.Do you recommend the Plans of SAHARA CARE HOUSE to others if you are
satisfied with it?
ATTRIBUTES RSEPONSES
FREQUENTLY 8
OCCASIONALLY 12
WHEN ASKED 12
75
NEVER 28
Data Analysis:
From above data we consider the poor image and dissatisfaction of the company in
consumer’s mind. Most of the people that is 28, recommend others to never take these
plans while minimum number of people that is 8 only recommend it frequently .
From the above data we interpret that the company is not able to provide the services
according to the consumer need, because maximum people that is 28 never want to
recommend others while minimum that is 8 recommend it frequently hence the company
should think on it and make some changes that is suited for the Indian consumer or Indian
culture. Company should take help of advertising agensies at high level.
76
STRATEGIC APPROACH ADOPTED BY SAHARA CARE
HOUSE
PROCESS – DIRECT SELLING
Direct Selling Operational Model and Commission Structure
All products and services are generally sold through distribution channels. These
distribution and advertising costs range between 25% -50% of the product cost but
products get sold generally on the basis of recommendations made by existing users or
77
experts. But recommendations don’t fetch any money to the recommender. The
power of recommendation is so strong in some businesses that they live or die on this
basis, of which cinema is the finest example
If we are somehow able to pay the recommender for recommendation one can Imagine of
how strong a market of a product or service can be
STRATEGY - Direct Marketing Strategy is that once costumer has consumed a product
he automatically becomes a distributor and when person recommended by him buys a
product he gets a commission on the same.
“Direct selling is the sale of a consumer product or service, person-to-person, away from
a fixed retail location. These products and services are marketed to customers by
independent salespeople. Depending on the company, the sales people may be called
distributors, representatives, consultants or various other titles. Products are sold
primarily through in-home product demonstrations, parties and one-on-one selling.”
MULTILEVEL MARKETING
Multi-level marketing(MLM), (also called network marketing, direct selling, referral

marketing, and pyramid selling) is a term that describes a marketing structure used by
some companies as part of their overall marketing strategy. The structure is designed to
create a marketing and sales force by compensating promoters of company products not
only for sales they personally generate, but also for the sales of other promoters they
introduce to the company, creating a down line of distributors and a hierarchy of multiple
levels of compensation in the form of a pyramid.
The products and company are usually marketed directly to consumers and potential
business partners by means of relationship referrals and word of mouth marketing.
MLM companies have been a frequent subject of controversy as well as the target of
lawsuits. Criticisms have focused on their similarity to illegal pyramid schemes, price-
fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered
salespeople over actual sales, encouraging if not requiring salespeople to purchase and
use the company's products, potential exploitation of personal relationships which are
used as new sales and recruiting targets, complex and sometimes exaggerated
compensation schemes, and cult-like techniques which some groups use to enhance their
members' enthusiasm and devotion. Not all MLM companies operate the same way, and
MLM groups have persistently denied that their techniques are anything but legitimate
business practices.
78
LIMITATIONS OF THE PROJECT
• People like to buy those plans which are generally promoted more through
advertisements and in case of sahara care house plans they don't use
advertisements so to motivate people to buy their plans becomes more tough.
• Sahara care house does not give tax redemption as against most of the competitors
give to its customers.
79
• Plans offered by sahara care house doesn't provide much variety where as other
competitors provide more then one plan in same category like in mediclaim.
RECOMMENDATIONS
• Sahara care house does not do any marketing of their plans through advertisement
or any other media which affects its awareness among people and thus
dependence upon current customers to add on more customers through them is too
much. Thus I would suggest sahara care house to use the benefits of advertisement
to market and increase the awareness of its presence in the market.
• One major advantage that the other competitors take over from sahara care house
is of providing tax redemptions benefits that sahara care house is not providing so
80
I would suggest sahara care house if they provide tax redemption then it will
give them a clear cut advantage over the other competitors.
• The claim amount given by sahara care house in its plans is fixed to same one
amount where as other competitors provide different claim amount for same plan.
Thus I suggest if sahara care house plans gets a little flexible they will get the
benefit as some people requirement for insurance amount is more which will be
then provided by other competitors.
CONCLUSION
The information and findings based on the research done regarding the plans
offered by sahara care house and comparing them with the plans offered by the other
competitors is done successfully and it has been found that all the plans offered by Sahara
care house are unique in themselves and are even better then them in most of the ways.
Just a little bit changes and adding some more features as suggested in the
recommendations and adding them to its plans will make it one of the best.
As the summer internship training was basically a field job of selling the plans
offered by Sahara care house which gives me a good amount of experience while facing
the corporate sector practically. The plans offered by Sahara care house teaches me
basically the manner in which one has to deal with the customers. The selling job itself
teaches a lot especially when it is related to the selling of medical related policies ,
vacation vouchers etc.
81
At last I would like to say that the summer internship was totally beneficial
to me and helps me to understand the selling job. The experience was totally
knowledgeable and thus making me use to of corporate life.
BIBLIOGRAPHY
BOOKS/MAGAZINES:
Marketing Management by Philip Kotler
Economic Times.
Data gathered from Broachers
WEBSITES:
• www.sahara.in
• www.saharacarehouse.in
• www.wikipedia.org
82
• www.icicilombard.com
• www.tataaig.com
• www.bajajalliance.co.in
• www.apollomunichinsurance.com
• www.maxnewyork.com
• www.coxandkings.com
• www.sotc.in
• www.thomascook.in
• www.clubmahindra.com
• www.makemytrip.com
www.greatindiaholiday.com
83
QUESTIONNAIRE
(Optional)
Name…………………………………….
Age…………………….
Occupation………………………………………………………..
Address………………………………………………………………
1-Do you know about SAHARA CARE HOUSE
Yes  No 
If YES then answer the following questions.
2-How long you been aware of SAHARA CARE HOUSE?
(a) 0-1yr
(b) 1-2yr
(c) 2-3yr
(d) 4-5yr
3- Where from you gathered the knowledge about SAHARA CARE HOUSE
(a) Television Ads
(b) Magazine’s
(c) Print media or News Papers
(d)Internet
(e) Word of mouth
4- Has it provide the sufficient information about the product you needed?
84
Yes  No  Partially 
5- Can you recall the plans of SAHARA CARE HOUSE Advertisement?
Yes  No  Partially 
6-What do you think about the consistency of SAHARA CARE HOUSE

Advertisement?
 Excellent  Good  Average  Poor 
7- Do you know about various plans of SAHARA CARE HOUSE?
PLAN A  PLAN B1  PLAN B  PLAN F 
8- How do you select SAHARA CARE HOUSE Plan for Smart Investment?
(a) Brand Name
(b) Good Service
(c) High Return
(d) Variety of Options
(e) Advertisements
9- Which marketing strategy you preferred to get the knowledge of the product of the
company?
(a)Advertising
(b)Direct Marketing
(c)Personal Selling
(d)None of the above
10- . Do you recommend the Plans of SAHARA CARE HOUSE to others if you are
satisfied with it?
Frequently  occasionally  When asked  Never 
85
86

Manish

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Manish

Diunggah oleh

Hak Cipta:

Format Tersedia

SUMMER TRAINING PROJECT REPORT ON

Comparison of Sahara services with respect to other companies existing

SAHARA CARE HOUSE

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF

theoretical and practical knowledge too.

the business field or social life.

I hope I have tried my level best in making this Report.

I, Manish kumar vihwakarma, declare that the Project Work entitled

Signature of the candidate

respect to other companies existing in the market” is a piece of summer

(1) Embodies the work of candidate himself/ herself.

Signature of Company Supervisor

Ms. Garima Srivastava

respect to other companies existing in the market” is a piece of summer

(1) Embodies the work of candidate himself/herself.

Signature of Faculty Supervisor

respect to other companies existing in the market” is a piece of summer

(1) Embodies the work of candidate himself/herself.

Signature of Placement Head

Mr -----------also deserves my thanks for typing this thesis.

And finally I would like to offer my heartiest prayer to the Goddes

Sr. No. Topic Page no.

15 Data analysis and intrepretation 64

15 Strategic approach adopted by SCH 76

CORE COMMITMENTS - OUR STRENGTH

My Biggest Achievement in Life “I’m very proud to be the Guardian of

"Saharasri" Subrata Roy Sahara

On the basis of our philosophy of Collective Materialism we have always given

Structure of Sahara India Business:-

(First Wholly Indian Life Insurance Company in the Private Sector)

With Life Insurance Penetration in India at just about 22% of

PLANS OFFERED BY SAHARA CARE HOUSE

Home Visit by Consultants

Prepared by an eminent panel of doctors and specialists, our Preventive

Master Health Check-up Plan Antenatal Care Plan

Regular Health Check-up Plan Diabetes Care Plan

Family Healthcare Plan Child Care Plan (0 - 13 years)

Executive Healthcare Plan

We provide wide range of Document and Certificate facilitation services

New Passport (City) Passport for Minor (City)

Duplicate Passport (City) Death Certificate

c) Essential Goods Delivery

Our Essential Goods delivery service is designed to make household

By subscribing to our Household Utility Bill Payment services NRIs may

Telephone bill School fees payment

Mobile bill Monthly Package of max. 4

Corporation tax / House tax

e) Legal Advisory Facilitation

Sahara Care House offers comprehensive Legal Advisory Facilitation

Legal Opinion Facilitation Find a Lawyer

g) Legalization & Attestation of Documents

Our Legalization and Attestation of Documents service is of great benefit

h) Property Management & Maintenance

Buy Property Water - Proofing

Sell Property Pest Control

Rent Your Property Carpentry

Search for Property on Rent Electrical Work and

Security Guard Hi - Tech Security

Sharing your responsibilities in good times, we offer a comprehensive

Delivery of Movie Ticket / Arranging Birthday Party /

l) Family Root Search