DAFTAR ISI

KATA PENGANTAR ....................................................................................... i

DAFTAR ISI ...................................................................................................... ii

BAB I PENDAHULUAN ................................................................................... 1

A. Latar Belakang ..................................................................................... 1
B. Rumusan Masalah ................................................................................. 1
C. Tujuan Penulisan ................................................................................. 2

BAB II PEMBAHASAN .................................................................................... 3

A. Pengertian Pemasaran Global ............................................................. 3
B. Masuk ke dalam Pasar Global ............................................................. 3
C. Isu-Isu Dalam Pemasaran Global ......................................................... 10
D. Konsep Pemasaran Global ................................................................... 13
E. Mengelola Kegiatan Internasional ...................................................... 16

BAB III PENUTUP ............................................................................................. 17

A. Kesimpulan ............................................................................................ 17

DAFTAR PUSTAKA ......................................................................................... 18