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  • Edelman Digital Presents Social Media Milestones

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    Edelman
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    We wanted to celebrate the relaunch of EdelmanDigital.com by producing something of value for our readers. The social media milestones poster puts together some key events that have happened in social media over the years. Some are company related and others, purely societal. We couldn’t fit everything we would have liked—but these are some significant ones. The asset is for you—to put on your office wall, share with friends or enhance your presentations. It’s our way of saying thank you—and also our acknowledgment that this thing we all refer to as “social” is here to stay and has fundamentally shifted how we communicate, connect and create. Special thanks to Edelmanite Heather Grice who helped design the milestones artifact as well as every Edelman contributor.

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    We wanted to celebrate the relaunch of EdelmanDigital.com by producing something of value for our readers. The social media milestones poster puts together some key events that have happened in social media over the years. Some are company related and others, purely societal. We couldn’t fit everything we would have liked—but these are some significant ones. The asset is for you—to put on your office wall, share with friends or enhance your presentations. It’s our way of saying thank you—and also our acknowledgment that this thing we all refer to as “social” is here to stay and has fundamentally shifted how we communicate, connect and create. Special thanks to Edelmanite Heather Grice who helped design the milestones artifact as well as every Edelman contributor.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PDF atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    19K tayangan1 halaman

    Edelman Digital Presents Social Media Milestones

    Diunggah oleh

    Edelman
    We wanted to celebrate the relaunch of EdelmanDigital.com by producing something of value for our readers. The social media milestones poster puts together some key events that have happened in social media over the years. Some are company related and others, purely societal. We couldn’t fit everything we would have liked—but these are some significant ones. The asset is for you—to put on your office wall, share with friends or enhance your presentations. It’s our way of saying thank you—and also our acknowledgment that this thing we all refer to as “social” is here to stay and has fundamentally shifted how we communicate, connect and create. Special thanks to Edelmanite Heather Grice who helped design the milestones artifact as well as every Edelman contributor.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai PDF atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 1

    social media

    MILESTONES
    3.22
    2002
    LAUNCHED
    3 MILLION USERS in the first few months.

    May LinkedIn January LinkedIn


    2003 launched 2011 90,000,000
    registered users

    August HELLO
    Myspace I’m your default “friend”

    launched 2003 Tom


    YouTube launched & the first video

    Feb.
    “Me at the zoo”
    2005 has had more than 4 million views.

    Facebook NETWORK OPENED


    13 & up // valid email
    09.26
    2006
    OfficeMax 36 million visits in five weeks
    ELF YOURSELF Nov.
    2006
    following launch.

    MARCH @ComcastCares joined and changed the


    way businesses provide customer service online.

    APRIL
    2008
    MAY first known rickroll
    2007 occurred on 4chan. MILLION AMERICANS
    had been rickrolled.

    “Oh No They Didn’t!”


    January became the first LiveJournal community
    to surpass 16,777,216 comments.
    2009 delete 10 Facebook friends =
    THE BURGER KING
    WHOPPER SACRIFICE
    The application was disabled after 233,906 friendships were sacrificed. FREE!
    winner!

    CNNvs.ASHTON KUTCHER
    04.16 “Million Followers Contest” on Twitter
    2009
    JUNE
    Flickr
    HAD MORE THAN
    2009
    IMAGES
    Pepsi began the 01.13
    PEPSI REFRESH PROJECT 2010
    to help make a positive impact within communities.
    IN LESS THAN A WEEK, 1,000 IDEAS WERE SUBMITTED TO THE PROJECT.

    Blendtec
    117,105,290 VIEWS
    JUNE 15 ON YOUTUBE
    2010 became famous for their “Will It Blend?” video series.

    Farmville launched 06.19 FASTEST GROWING APP


    on Facebook 2009 10 million new users in the first month.

    WHAT’S YOUR January


    BRA COLOR?
    Women posted Facebook status updates to 2010
    raise breast cancer awareness.
    FEB.
    2010 Kevin Smith was removed
    from a Southwest flight for being

    “Too FAT To Fly”


    He took his frustration to Twitter and received
    customer support and an apology on the Southwest blog.
    May
    Justin Bieber // BUMPED
    from Twitter’s Trending Topics
    [after Twitter adjusted their algorithm to exclude popular topics, that is]

    JULY
    2010
    OLD
    SPICE
    180
    VIDEOS
    40 MILLION views in one week

    GROUPON 08.19
    2010
    441,000 puchased
    first national deal to GAP in 24 hours

    DEC.
    Tumblr was down for about 24 hours
    2010 due to maintenance errors, FREAKING OUT MILLIONS OF USERS.

    EGYPT // YEMEN // TUNISIA


    EGYPT January tweets increased
    2011
    CRISIS from 122,319 to 1,317,233
    in one week.

    Charlie Sheen (@CharlieSheen)


    03.01
    2011 25 hours & 17 minutes

    Digital

    *Disclosure: Edelman clients

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