CASE: TRANSPORTATION FROM RESIDENCE TO CLASS LOCATIONS

Regarding this matter, we need to develop a service to solve this problem. There are no
serious matter arose, we just need some improvement regarding the transportation matter. We have
narrowed down the scope, which is we investigate only in UNISEL (Jana Niaga’s Residence).

STEP 1: Recognising the need for a product or service.

In this step, we need to ask ourselves, what is it exactly that we need to analyze? And what is
the degree of need? From the question given earlier, we need to analyze the transportation system that
is being used by students from residence to class locations. The degree of need is moderate since
some of the students already have their own transport for class use.

STEP 2: Problem definition and solving.

This is the most important part in any design process. We have to fully understand the
problem and the best way to fully to do it by asking many questions. Questions often lead to more
questions that will better define the problem. For example, what is known? And what is to be found?

First is, what do we really know about the problem? We already know that some student drive
to class, which is car, motorcycle or bicycle and some only walks to class or maybe ride their friend’s.
But we need to find a systematic solution for all residence’s students so that they could have a reliable
and fixed transportation system and with that, they can go to class without any problem. With this
system, students do not have to use their own car.

STEP 3: Research and preparation

Once we fully understand the problem, the next that we should do is to collect useful
information. We have to try to collect as much information as we can. Is the service that we need to
develop is already exist that closely meet the need? Perhaps the service already has been developed by
some company that we could modify to meet the need.

In UNISEL, the service is developed only for students that lived in Kota Puteri but not for
Jana Niaga’s residence students. Below are information that we have gathered from the research and
survey that we have done.
 We also attached the results of our survey of the student’s problems’ regarding the
transportations matter.

Types of Transportation Student’s Statements’

• Can easily go to class
• But have to consider fuel cost
Car
• Not enough parking lot
• Sometimes car broke

• Can easily go to class

• Fuel cost is not as high as car
Motorcycle
• Have to consider weather problem,
problem arise due to rain or lightning

• Most of them refer it as ‘exercise’

• Have no problem walk to class during
sunny day, could use umbrella or just
Walking to Class simply walk
• Also have to consider weather problem
• Sometimes exhaustion can be one of the
reasons

• Most of them also refer it as ‘exercise’

• Have no problem during sunny day
Bicycle • Also have to consider weather problem
• Sometimes exhaustion can be one of the
reasons

Bus • Not provided by UNISEL

STEP 4: Conceptualization

During this phase, we have to generate some ideas or concepts that could offer reasonable
solutions to the problem. In this step, we do not have to perform any detailed analysis; we just need to
come up with some possible ways of solving the problem. We need to be creative and perhaps
develop several alternative solutions. We also do not need to look at details of each possible solutions,
but we need to perform enough analysis whether the concepts that we are proposing have merit.
Below are some analyses that we have done.

Ideas Merit
Bicycle Rental Maybe

Motorcycle Rental Maybe

Van Rental Maybe

Taxis No
Train No

Bus Yes
STEP 5: Synthesis

In this step, we began to consider details. From all the ideas, we chose bus; it is either rental
or UNISEL’s owned, but we prefer more to the UNISEL’s bus since it has its own that we could use
as transportation system for the residence students.

From our survey, there are only 3 buses and a van. So how we are going to solve this matter?
There are two ways of solving this matter. First is by bringing this problem to the top management
(UNISEL or Student Representative Council) and wait for their actions. Second is from the student
itself. If students are willing to pay more, this matter will run smoothly.

STEP 6: Evaluation

During this phase, we have to analyze the problem in more detail, whether there are
uncertainties or not. Are there any uncertainties in the previous proposal? Yes, there are. Some
problem may arise. Below are the problems.

Problems Explanations
Top Management • Late approving, which will cause late
actions
&

Student Representative Council

• On the fees part. There should be any

increase in the fees since students did pay
for the facilities fees and as we all know,
Cost
bus is also one of the facilities provided
by the university
• Not all students are willing to pay

• Bus sometimes need maintenance,

Maintenance depending on the performance and the
period of using

Number • There are only 3 UNISEL bus and the

number is not convincing
Of • More bus is needed to cover residence
students
Bus

• A party should be responsible for

managing the buses that will operate and
as we all know, the UNISEL’s
Bus Management management cannot accommodate all
these things at once. Therefore, the
contract should be given to any bus
consortium to address this problem.
STEP 7: Optimization

Optimization means minimization or maximization. There are two broad type of design
process, which is functional and optimized design. In this case, we consider it to be optimized.
Optimization is always based on some particular criterion; cost, size, weight or performance and we
use performance as our optimized criterion. We want to maximize the performance of UNISEL’s
buses.

As we all know, there are 3 UNISEL’s buses, but it is only use for Kota Puteri residence
students and sometimes for students’ industrial visit. So what are the uses of other bus? So with the
use of the remaining buses (sending students from residence to class locations and vice versa), we are
optimizing the performance.

The number of buses may not be convincing, but if we know how to maximize the use, it may
be useful. For example, we could diversify the pattern of operation. Each bus operates by picking or
sending student around the university, starting from residence to faculties.

So as the conclusions, even with small number of buses, we can optimize the performance of
each bus. More improvement will do from time to time.

STEP 8: Presentation

Now that we have the final solution, we need to communicate our solution to the client and in
this case, in front of our lecturer and other classmates. we have prepared not only an oral presentation
but also a written report.