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c  c  c LIG ROAD,MIG,PARDESIPURA.

   Rajesh Rai

  c  Nimbus Foods Ltd. Franchise of Parle Agro

 c  From Jun 1st, 2010 to Jun 22nd , 2010.

c c 

Masters degree is more practical one compared to the Bachelor degree. Majority of the studies
includes practical work and experience to give students a closer look of the business work and its
requirements. That is the degree holder can adjust themselves easily in all kinds of businesses and
corporate environments. Final project of planning is a part of that series. I started my internship at
Nimbus Foods Ltd Jun 01, 2010 being my first day of internship. First a meeting is conducted
with the Sir Satyan Kumar the General manager. He had taken a very detailed interview of me
and given this great opportunity to do internship at Nimbus Foods Ltd. Afterwards madam
Neelam Verma Public Relations Officer had a detailed conversation with me regarding my
internship.

Later she briefed me about different packages and quotations of different Mineral Water Packing
and Products. They have assigned me tasks and also the target markets for my internship. They
have given me every relevant material required for my visits to the target market. To accomplish
the tasks which were assigned to me I planned for these activities to streamline the whole
assessment process. I have made strategies like making daily to do lists which have information
regarding the shops to visit on daily basis also I made daily Spreadsheets on Microsoft Excel to
enter the daily feedback and data collected. I planned to give free samples, Gifts, Broachers,
Product Quotations to the potential customers. I have also planned to visit highly potential
customers repeatedly for any queries regarding Bailley Services. I use to go Nimbus Market
Office at 6pm evening on daily basis to report my immediate Boss madam Neelam Verma in
order to inform about my daily visits and data work done. Then I use to enter this data in Excel
sheets on daily basis in order keep a complete record of my visits to the markets.

 

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Activities/Tasks assigned to me at Nimbus are:

Î Assessment Information Collection

Î Customer Feedback
Î Market Assessment
Î Promotional Activities
Î Market Analysis
Î Brand Awareness/Promotion
Î Customer Insights
Î Surveys
Î Direct Marketing
Î Account opening

On daily basis six days a week. I stated from one side of the market and completed the whole
round of LIG ROAD,MIG & PARDESIPURA Market in almost three and a half weeks. I
collected assessment information from the potential customers, got their feedback regarding
Product and services and entered all this as my personal record on daily basis.








From LIG CIRCLE market visits my findings are as under:

 Total no Shops/Corporate offices/Big Shopping Malls hotels visited: 154

 Potential Customers: 10
 Existing Customer: 24
 Users of Mineral Water: 75
 Non-Users of Mineral Water: 45
 Mineral Water Users Ratio: 65%
 Mineral Water Non-Users Ratio: 35%







 
 


 
  
 
   
 



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The above given Quantitative data has been collected from Vijay Nagar Market by visiting the
shops, institutes and hotels. Other findings include that the behavior of potential customer was
very pleasing and encouraging they almost all have given me complete and relevant information
and dealings with me were very appreciating. They have corporate with me very much to collect
all relevant data. Most of the customers of the Vijay Nagar Market are:

Î Quality Conscious
Î Brand Conscious i.e. Parle Agro ,Bislery
Î Using a Particular Brand on their customer requirement i.e. Bailley
Î Delivery speed Conscious
 Î After sale service
Î Giving priority to Customer Services given by the brand
Î High Mineral Water Consumers in bulk quantity
Î Conscious about the overall package given to them i.e. Accessories like Water Dispensers
Î Service oriented

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c  c  c Palasia, Gita bhavan, 56shops,South Tuko Ganj Market, MG Road

   Rajesh Rai

  c  Nimbus Foods Ltd. Franchise of Parle Agro

 c  From Jun 23rd , 2010 to July 8th , 2010.

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As mentioned above the tasks were assigned to me to accomplish during my internship period.
Activities/Tasks assigned to me at Nimbus are:

Î Assessment Information Collection

Î Customer Feedback
Î Market Assessment
Î Promotional Activities
Î Market Analysis
Î Brand Awareness/Promotion
Î Customer Insights
Î Surveys
Î Direct Marketing
Î Account opening
For performing these activities three Target Markets have been assigned to me which are:

Î Vijay Nagar Market

Î Palasia , Gita Bhavan ,56Shops,South Tuko Ganj Market, MG Road
Î Rajwada, Sarvate Bus Stand ,Bhanwar kua

For accomplishing the tasks I visited palasia Market Shops, Corporate Offices and big shopping
malls etc.






From Palasia , 56 shops, gita bhavan, MG Road, South Tuko Ganj Market visits my findings are
as under:

 Total no Shops/Corporate offices/Big Shopping Malls visited: 248

 Potential Customers: 23
 Existing Customer: 34
 Users of Mineral Water: 146
 Non-Users of Mineral Water: 45
 Mineral Water Users Ratio: 65%
 Mineral Water Non-Users Ratio: 35%
 





 
 


 
  
 
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c  c  c Rajwada, Sarvate Bus Stand, Bhanwarkua 

   Rajesh Rai

  c  Nimbus Foods Ltd. Franchise of Parle Agro

 c  From July 8th , 2010 to July 25th , 2010.



From Rajwada, Sarvate Bus Stand, Bhanwarkua Market visits my findings are as under:

 Total no. Shops/Corporate offices/Big Shopping Malls visited: 136

 Potential Customers: 15
 Existing Customer: 27
 Users of Mineral Water: 69
 Non-Users of Mineral Water: 25
 Mineral Water Users Ratio: 65%
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The above given Quantitative data has been collected from Rajwada Market by visiting the
shops. Other findings include that the behavior of potential customer was very pleasing and
encouraging they almost all have given me complete and relevant information and dealings with
me were very appreciating. They have corporate with me very much to collect all relevant data.
Most of the customers of the Rajwada, Sarvate Market are:

Î Quality Conscious
Î Brand Conscious i.e. Bislery
Î Using a Particular Brand on their customer requirement i.e. Bislery
Î Delivery speed Conscious
Î After sale service
Î Giving priority to Customer Services given by the brand
Î High Mineral Water Consumers in bulk quantity
Î Conscious about the overall package given to them i.e. Accessories like Water Dispensers
Î Service oriented