Anda di halaman 1dari 1

Agency Finds Niche In Hispanic Market

ADVERTORIAL
Ready for Business
There are a few
By Michael Cosenza things to keep in
With over 15 years experience in advertising and mar- mind if you’re look-
keting Wendy Armijo has been best described as accom- ing to advance in
plished, driven and successful. Starting out as a story teller your career or start
and writer early in her career, she quickly honed in on her a new one.
creative ability to write commercial copy for her clients. Dana Fabbri
Working in many different segments of the marketing in- was gracious
dustry such as Promotions Management, Public Relations enough to
and Radio and Television Sales, she quickly discovered provide us with
that there was a tremendous need for a full service His- some helpful tips to
panic Marketing Agency. In 1999, she founded Milan Ad- pass on to you.
vertising & Promotions in an effort to fulfill that need and
assist business owners in targeting and reaching the lu-
crative and ever increasing Hispanic market. In 2002, she Staying
joined forces with her current business partner Herman
Lopez, renaming the business and establishing the current Sharp ©istockphoto.com/kate

advertising agency, A & L Marketing & Advertising. Their 1. It’s important to know the market
bilingual ad agency provides artistic creative for televi- you intend to be in. Do your research
sion, radio and print mediums, public relations represen- and talk to owners of businesses similar
tation and a cost efficient media buying service. As the to the one you’re wanting to go into.
only agency in Kern County that owns their own in-house
2. Get involved! “Networking is key,”
production suite and studio they provide fast commer-
Fabbri says.
cial production turn-around. For more information go to
armijoandlopez.com or visit myspace.com/wendyarmijo. 3. Know your resources. Fabbri rec-
ommends talking with not only the
www.ar mijoandlopez.com Small Business Development Center,
the Chamber of Commerce, but most
importantly, the American Business
Nandakumar Ravi, M.D. Woman’s Association.
Board Certified in Digestive, Liver, & Nutritional Diseases 4. Create a solid business plan and
be willing to revise. Included is your
Special Services Include:
cash flow, financing, and legal issues.
• Colonoscopy • Endoscopy • Video
Keep fine-combing your plan as your
Capsule Endoscopy • ERCP • Cancer
progress to ensure you’re completely
Screening • Esophageal pH & Motility
Study • Treatment of Liver Diseases up-to-date. But don’t get discouraged
• Ambulatory Endoscopy Center if you need to make adjustments along
the way—that’s part of the plan.
9870 Brimhall Rd. #100 - Bakersfield, CA 93312
(661) 588-8725 Fax (661) 588-8749 5. Find your capital. “This is hard right
20041 Hwy 202, Valley Blvd, Unit 3, Tehachapi, CA 93561 now because banks aren’t looking to do
(661) 822-0377 Fax (661) 588-8749 too much loaning,” Fabbri notes. But
w w w. b a ke r s f i e l d g i . c o m you need to have your nuts and bolts in
order before you approach anyone—so
come prepared and find other sources
for start-up funds.
Owning a home of your own is still 6. Keep a current resume. You just
“The Great American Dream” never know when something might
jump out at you.
• New Construction • Land
7. Go on an interview every year.
• Resale • Commercial Finally, Fabbri offers a personal tip.
• Investment Properties “Each year, I try to go on at least one
job interview. It’s a way of keeping
Mary Cruz your interviewing skills up—though
I have no intention of ever taking it.”
335-7600 Of course, Fabbri adds, laughing,

W
don’t forget to let your current
Located at: 4500 California Avenue, Bakersfield, CA 93309
boss know what you’re up to.
64 Bakersfield Magazine / Presented by: Bakersfield Memorial Hospital