About Viva

Viva Mobiles is a 'virtual manufacturer' and distributor of mobile phones under the brand name " Viva" with an initial
focus on mid-end mobile phones. The company will subsequently reposition itself to provide a full range of mobile
products and services across all critical segments in mobile telecommunications.

Viva will sell over 1 million handsets in the initial 1st year of operation. Viva is poised to show strong brand equity in key
markets with a focus on style, features and value. The Viva brand will compete with large mobile phone manufacturers
by virtue of its feature-rich design and relevant style.

The company already by the virtue of its past experience has strong relationships with top 5 operators and big retailers,
as well as national distributors and after-sales service providers in the country. Viva has an experienced management
team with operator, retailer, and design and product development Background.

What "Viva" Stands for…

 " V " Is Value for Money,

 " i " For Innovative Designs, Features,
 " v " Is Velocity representing Speed,
 " a " Is an Asset for the one who has one who has one!

Company Overview

 We have Experienced Management Team

 Team has successful track record of launching mobile brands
 Establish strong distribution in critical markets of the country
 Have best relationships GSM & CDMA operators.
 Strong relationships with the Modern Trade.
 Strong relationship with Regional Chains.
 Balanced product portfolio : GSM 70% & CDMA 30%.

Key Focus Factors....

Brand Vibrancy

 Regular promotions to reinforce brand values

Focused Marketing

 More value with targeted marketing

 Joint Marketing With Leading retailers & operator

Product Development

 Develop fully featured products with latest specifications

 Bridge price gap with leading brands based on style differentiation

Field testing & Customization

 Every phone tested for functional, network and localization aspects

 Highly qualified engineering & technical teams based in China & all Indian local markets

Quality After Sales Service

 Managing third party providers, certifications, provision of equipment & spare parts

Channel Management

 1st phase to ride on Distribution Channel Specifically North & East India
 Ensure stable and healthy margins for partners
 Stay ahead of competition on Product development, distribution and service

Mission Vision
Our Vision

 "Our Vision is to create sustainable value to all stakeholders, by delivering the best Product & Service Support
to our customers by providing World Class Solutions in ICT domain for our customers".

Our Mission

 To enhance "Customer Delight" by "Delivering Value Through Service"

 To continuously improve the software and hardware engineering processes towards achieving total quality
management
 To provide a work environment enabling innovativeness in products and services
 To constantly provide state-of-the-art infrastructure and the best-in-breed technology solutions for existing
Service Industry
 In keeping with the motto of “delivering value through service” Viva Mobiles endeavour to deliver highest
quality solutions at the lowest TCO always

Our Motto – "Service Our Passion…"

Viva's brand identity is one of our most important assets. Our brand is expressed in how we answer the phone, our
interaction with customers, our advertising, and of course our products. Every employee plays a key role in the
presentation of our brand identity to our customers and partners. It is each employee's responsibility to ensure that your
use of this new tagline graphic always meets Viva’s brand identity standards.

There are many ways for a company to go to market. Some build a product, present it to customers and let them figure
out if they need it.
 Viva's philosophy is different. Our approach is customer-focused, customer- centred. Our insight into customers reveals
that technology is not an end unto itself but a means to inspire businesses and individuals to reach their full potential.
The true differentiator is the human being — and what each individual can aspire to achieve with technology.

As part of our new brand strategy, Viva has developed a new tagline. It is extremely important that this tagline is used
consistently and properly — these standards must be followed each and every time.
Viva - Smart Livingwith smart features and smart applications

 LONG LIFE BATTERY

 HIGH DEF CAMERA
 DUAL SIM
 MSN
 YAHOO!
 WI FI