Agent Provocateur

Jowita Szeliga IDE 301 Retail Design

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Agent Provocateur is a British lingerie retailer founded in 1994 by Joseph Corré
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and Serena Rees. The first shop was opened on London’s Broadwick Street in the

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Picture 2 Soho district in 1994. Since then, the company has opened 30 stores in 13 countries
across the globe including cities such as London, New York, Vancouver, Las Vegas,
Los Angeles, San Francisco, Hong Kong, Paris, Vienna and Berlin.

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piCTure 1:Tenerife ConCerT HAll, CAnAry iSlAnd, SpAin. (n.d.). in red BuBBle. reTrieved SepTemBer 7, 2010, from HTTp://JmHdezHdez.redBuBBle.Com
piCTure 2: Tenerife SkeTCH. (n.d.). in p. Jodido (AuTHor), SAnTiAgo CAlATrAvA (p. 43). TASCHen.
drAwing 1: Tenerife-AudiTorium-SAnTiAgo-CAlATrAvA [pHoTogrApH found in :%20HTTp://urBAniTy2.BlogSome.Com]. (n.d.). in urBAniTy 2. reTrieved SepTemBer 7, 2010, from HTTp://urBAniTy2.BlogSome.Com (originAlly pHoTogrApHed 2008)
Interior Design Proposal for AGENT PROVOCATEUR by Jowita Szeliga

PROCESS WORK
Interior Design Proposal for AGENT PROVOCATEUR by Jowita Szeliga
A

Display/ Checkout
Restroom Display Area Elevator Restroom Elevator
Area

Stairs

Open To Below Walkway Open To Below

Display/ Checkout

Display Area
Fitting Rooms
Area

Entrance
Lounge Area Lounge Area Entrance Lounge Area Entrance

1st Floor 2nd Floor

A

Elevation Section AA

PROCESS WORK
Interior Design Proposal for AGENT PROVOCATEUR by Jowita Szeliga

Plan: First Floor Plan: Second Floor

Agent Provocateur’s new store aims to redefine the shopping

experience by incorporating the fitting room as the focal point,
the heart of the store. By doing so, it encourages social interac-
tion within the store as well as in the heart where shoppers can
sit down on comfortable lounge chairs and interact with friends
or other shoppers.
Interior Design Proposal for AGENT PROVOCATEUR by Jowita Szeliga

Fitting Room Connection Detail

Section CC

Section BB
Floor Detail
Interior Design Proposal for AGENT PROVOCATEUR by Jowita Szeliga