DAFTAR ISI

ABSTRAK..................................................................................................
i
KATA PENGANTAR................................................................................
ii
DAFTAR ISI...............................................................................................
vi
DAFTAR TABEL......................................................................................
viii
DAFTAR GAMBAR..................................................................................
ix
BAB I PENDAHULUAN
A. Latar Belakang Masalah............................................................
1
B. Batasan Masalah........................................................................
7
C. Rumusan Masalah.....................................................................
7
D. Tujuan dan Manfaat Penelitian..................................................
8
E. Metode Penelitian......................................................................
9
F. Teknik Pengumpulan Data........................................................
12
G. Model Kerangka Berfikir...........................................................
13
H. Konsep Operasional Variabel....................................................
13

vi
 I. Penelitian Terdahulu..................................................................
14
J. Teknik Analisi Data...................................................................
15
K. Hipotesa Penelitan.....................................................................
23
L. Sistematika Penulisan................................................................
24
BAB II GAMBARAN UMUM AIS JAYA FASHION
A. Sejarah Singkat Ais Jaya Fashion........................................
26
B. Visi dan Misi Ais Jaya Fashion.................................................
26
C. Tujuan Ais Jaya Fashion............................................................
27
D. Struktur Organisasi Ais Jaya Fashion........................................
27
E. Produk-Produk Ais Jaya Fashion...............................................
30
F. Manajemen Syariah Ais Jaya Fashion.......................................
31
BAB III TINJAUAN TEORI
A. Kualitas Produk.........................................................................
32 ............................................................................................
B. Harga ........................................................................................
43
C. Minat Beli..........................................................................……
50

BAB IV PEMBAHASAN

vii
 A. Karakteristik Responden............................................................
56
B. Deskripsi Variabel......................................................................
59
C. Pengaruh kualitas produk dan harga terhadap minat beli
konsumen di Ais Jaya Fashion Pekanbaru ditinjau menurut
Ekonomi Islam...........................................................................
76
BAB V KESIMPULAN DAN SARAN
A. Kesimpulan................................................................................
80
B. Saran..........................................................................................
81
DAFTAR PUSTAKA
LAMPIRAN

viii