PROJECT OF
STRATEGIC MANAGEMENT
ON
"SITARA CHEMICAL INDUSTRY"
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Strategic Management
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ACKNOWLEDGMENT
All acclamation to Allah who has empowered and enabled us to accomplish the task successfully. First of
all we would like to thank our ALLAH Almighty who really helps us in every problem during the
project. We would like to express our sincere and humble gratitude to Almighty who’s Blessings, help
and guidance has been a real source of all our achievements in life.
We would like to admit that we completed this project due to parents who pray for our success. We also
wish to express our appreciation to our supervisor “Sir SHAHID TUFAIL” who giving us valuable
suggestions and support to prepare this report
Last but not the least I would like to thank all the management team of Sitara Chemical for their
cooperation in providing us the information.
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Strategic Management
RESEARCH METHODOLOGY
The research techniques that are adopted for the purpose of this study are as follows:
Formal Interview
The formal interview include people from management in Sitara Chemical and their name are
Questionnaire
That is formally filled by Managers
www.sitara.com.pk
Limitation
One of the major limitations while carrying out this research was the lack of cooperation on the
part of the management in providing the data regarding the company and its policies.
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Strategic Management
Contents
• Introduction & History (stage # 1)
• SWOT
• Formulation Stage
EFE
IFE
CPM
IE MATRIX
SPACE MATRIX
BCG MATRIX
GRAND MATRIX
• Implementation
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Strategic Management
INTRODUCTION
Strategic management is all about
Formulation
Implementation
Strategy Formulation
– Matching stage
– Decision stage
Strategy Implementation
Strategy evaluation
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Strategic Management
STAGE # 1
INTRODUCTION
SCIL was incorporated in 1981 and began producing caustic soda in 1985, initially at a rate of 30
metric tons Caustic a day. The plant’s capacity was gradually increased over years to current
level of 545 metric tons a day. In addition, various by-product facilities have been added and
expanded from time to time to cope with growing demand. Company entered into Textile
Spinning Business in 1995. Its specialty chemicals and export division was established in 2001
and agri chemicals division in 2003.
We present strategic analysis of Sitara Chemical Industries Limited. The report provides a
comprehensive insight into the company, including business mission, vision and key
competitors. The company’s strengths and weaknesses and areas of development or decline are
analyzed as well. The hallmark of the report is the detailed strategic analysis on the company
• Vision Statement
"Strive to develop and employ innovative technological solutions to add value to business with
progressive and proactive approach."
• Mission Statement
“Continuing growth & diversification for the bottom line result with risks well contained”
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Strategic Management
SWOT ANALYSIS
Competitors
Economic Environment
Energy Crises
Threat of Stakeholders
Unstable Law & Order Situation
STAGE # 2
INPUT STAGE
IFE
(INTERNAL FACTOR EVALUATION MATRIX)
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Strengths
Weaknesses
EFE
(EXTERNAL FACTOR EVALUATION MATRIX)
Opportunity
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Threat
CPM
(COMPETITIVE PROFILE MATRIX)
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STAGE # 3
MATCHING STAGE
TOWS MATRIX
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INTERPRETATION
Critical Region:
“WO”
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(Weakness, Opportunity)
Managerial Decision:
"Market Development"
"Product Development"
SPACE
(STRATEGIC POSITION & ACTION EVALUATION MATRIX)
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ES
INTERPRETATION
According to the space matrix score SITARA CHEMICAL falls in the “AGGRESSIVE
Quadrant”. Their strategies should be one of the following:
• Market penetration
• Market development
• Product development
• Diversification
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Strategic Management
IE
(INTERNAL-EXTERNAL MATRIX)
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INTERPRETATION
Sitara Chemical falls in first region of IE matrix according to this the strategy will be “GROW
AND BUILD” and they have to focus on strategies which are:
• Market Development
• Product Development
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INTERPRETATION
Sitara Chemical has rapid market growth and strong competitive position so it falls in first
quadrant and the most suitable strategies for Sitara Chemical over here are:
• Market Development
• Product Development
STAGE # 4
DECISION STAGE
QSPM
(QUANTITATIVE STRATEGIC PLANNING MATRIX)
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Weaknesses
Threats
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INTERPRETATION
According to the Total Attractive Score of QSPM Sitara Chemical should go for
“MARKET DEVELOPMENT”
Because the TAS of Market Development is more than TAS of product development
RECOMMENDATIONS
• We could not found much discrepancies in the Strategy Analysis of Sitara Chemical industry
they are performing pretty well and have strong strategic direction
• According to our recommendation we suggest them that they could go for “Market
Development” because there is opportunity for them to export their product in new markets
• The reason behind the selection of this strategy is that they have strong management team
including Human Resource, Finance, Marketing, Production & R & D Departments. And
HRM plays very important role in all activities so Sitara Chemical industry focuses on its
function and scope for the betterment in present and future.
• They have stong financial position, Brand name & they are largets manufacture in industry
so they could take advantage of all these stenghts to capitalize opportunities and avoid
threats.
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• There is another opportunity for Sitara Chemical industry that they have to make segment in
their website through which they can provide online customer services in which customer
can place order and colud provide Feedback as well, this will help them to capture more
customers throughout the world.
• They can also increase their production capacity because they have proper infrastructure ,
advance technology & strong financial position and these all enable them to take advantage
to increase the production capacity.
CONCLUSION
We have learnt a lot from this project because this project provides a real picture that how an
organization performs Strategy Analysis and what are the factors that they considering most
important while performing the analysis. According to the current position of Sitara Chemical
they have strong strategic direction, growing day by day and they have largest market share in
industry so they should go for Market Development. They continue to strive towards its goal of
being the leader in a manufacturing of caustic soda & their presence in industry is a big threat for
competitors.
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