QUESTIONNAIRE

1. Whom do you buy fruit drinks for? (Tick one)

a) Myself b) Family c) Children d)Institutional purposes / social occasions

2. How often do you have a fruit drink?

a) 1-3 times a week b) 4-6 times a week c) More than 6 times a week
b) Rarely (fortnightly )

3. What quantity do you usually prefer to buy?

a) 200-250 ml (Tetrapak) b) 300 ml c) 500 ml bottle d)1 litre

4. Through which medium did you come to know about your preferred fruit drink brand?
a) Hoardings and banners b) Newspaper and magazines c) TV/radio
d)Word of mouth e) Others ……………..

5. Do the following reasons influence your consumption of fruit drinks?

REASONS Strongly Disagree Neither agree Agree Strongly
disagree nor disagree Agree
For social occasions /
entertainment
It acts as a refreshment

It provides enjoyment
It tastes very good
It satisfies my basic thirst
and is filling
I feel a sense of well being
after consuming it
It gives me vitality and
energy
It relaxes me mentally
It reflects my attitude
6. Rank the following fruit drinks from 1 to 5, with 1 being least preferred and 5 being
most preferred:
a) Real ……………………………
b) Tropicana ……………………………
c) Maaza ……………………………
d) Slice ……………………………
e) Appy ……………………………
f) Frooti ……………………………
g) Pulpy orange ……………………………
h) Twister ……………………………
i) Others ……………………………

7. How important are the following factors for purchasing a fruit drink?

FACTORS Very less Less No Importan Very

important important Influence t Important
Flavor
No. of flavors
Availability and Convenience
Price
Cleanliness of packet/ not
damaged
Manufacturing date /expiry
date
Frequency of advertisement
Brand ambassador
Nutritional value/ calorie
content
Brand value /brand name
SKUs available
Promotion schemes/discounts
Visual appeal of packaging

8. Which is your most preferred channel for purchasing a fruit drink?

a) Retail store/grocery store
b) Supermarket/hypermarket
c) Cineplex
d) Pan shop/kiosks
e) Restaurants
f) Travel
g) Others……………………………….
9. Which is the most important characteristic for choosing the channel?
a) Pricing
b) Ambience
c) Location/ nearness
d) Service
e) Display /merchandising
f) Reputation
g) Occasion
h) Others

Personal Details
1. Name :

2. Address :

3. Contact No :

4. Age

a) 17-20
b) 21-24
c) 25-28
d) 29 and above

5. Gender:

a) Male
b) Female

6. Income:

a) Student
b) Less than 50,000
c) 50,000 to 1,00,000
d) 1,00,000 to 5,00,000
e) Above 5,00,000