About Rim Hospitality Hotel Management Company . . .

From Passion to Productivity

Our Mission, Values & Vision.

At Rim Hospitality, "we go beyond your expectations.” We are a passionately led hotel management company
committed to aggressive growth where colleagues flourish, guests return, and hotel owners are rewarded. Our
mission is achieved by adhering to fundamental management principles - integrity, excellence, passion, compassion,
innovation, and service. The spirit of our business culture is to turn vision into action.

Energized with a passion for hospitality and a track record of success, Mark and Jim Burden established Rim
Hospitality in 1983 to inspire hotel owners and managers to believe and achieve success in the hospitality industry.
Over the years, Rim Hospitality has evolved into a recognized leader in the hotel industry giving hotels and resorts
the tools to create exceptional hotel experiences. As hotel developers, owners and managers, we understand the ins
and outs of operating a hotel, and go the extra mile to help hotels excel in a competitive marketplace. Our positive
energy and heartfelt enthusiasm shines in everything we do.

Headquartered in Newport Beach, California, Rim Hospitality provides an unmatched level of service and
value to hotel owners. Our company manages resorts, hotels and boutique properties throughout North
America. Rim Hospitality is dedicated to providing powerful and profitable hotel management services,
producing the most successful hotels and resorts in the US and Canada. With a commitment to excellence
and strong work ethic, we have become a preferred hotel management company for major hotel brands
including Marriott, Starwood, Hilton, and Hyatt. 

Since our company’s inception in 1983, the Rim Hospitality has built a management team and infrastructure
that is innovative, creative and dynamic. With leading-edge proprietary technology and “outside the box”
programs, Rim Hospitality offers progressive hotel management services that ensure our hotels reach their
operating potential - from the front desk to the bottom line. 

The Rim development team has the expertise to research and recommend prospective investment targets,
restore or renovate existing properties, and plan, construct and launch new hotel projects. Our accounting
team provides comprehensive hotel management financial services and advanced accounting systems that
allow managers and owners to view and analyze returns and business levels in real time. Our Development,
Finance, Operations, and Marketing Management teams work seamlessly to help hotels evolve and generate
revenue beyond expectations.

Hotel Lodging Operations

Rim Hospitality offers a wide range of hotel operations and management support services. Our expert team offers
comprehensive travel and hotel marketing, operations and property management experience and results-oriented
expertise, providing essential operations services for small boutique hotels, resorts, spas, brand properties,
independent hotels, and hotel-casino operations. Our finance, operations, marketing, management, and development
teams work seamlessly with hotel clients to deliver essential information and support to hotels seeking targeted
operations and management resources.

Our hotel management and operations services include

 Financial & Accounting Services  Career Ladder
 Human Resources  Sales & Marketing
 Training & Guest Service  Food & Beverage
 RimSafe  Revenue Management & E-Commerce

HR

Discover The Art of Hospitality

At Rim Hospitality, we are empowered by our people and desire to fuel passion into purpose. Rim Hospitality offers a
cutting-edge human resources department that delivers the services and mindset your hotel needs for innovative
hospitality, empowered employees and customer satisfaction - the heart of hotel success!

Our team of creative experts provides extensive human resources training, employee incentive and retentions plans,
hotel payroll administration services, risk management support, and employee safety education. Rim Hospitality’s HR
team fosters a positive and productive work environment resulting in minimal recruitment expenses for new-hires,
reduced employee turnover, maximum productivity, and continuous improvement in customer service.

Hotel Sales & Marketing Training

Rim Hospitality’s hotel sales and marketing training services offer proven strategies for managing e-commerce, hotel
revenue streams, and sales processes to increase online traffic and hotel sales. Our dedicated hotel sales and
marketing team increases hotel profitability through individualized training programs and sales strategies proven to
increase bottom line revenues.

Sales & Marketing Strategies.

The Rim Hospitality sales and marketing team is passionate about helping hotels achieve their sales and marketing
goals, using combined purchasing power to lower the cost of sales. Our hotel sales managers and directors come to
the table with many years of experience in the hotel industry, enhancing hotel marketing efforts with their valuable
insights and training. Our expert hotel sales and marketing professionals meet with thousands of travel agents each
year, funneling traffic to our hotel properties around the country.

Rim Hospitality’s hotel marketing strategies have been proven to grow revenue for our hotels.

 Our highly experienced and motivated sales team at each property is focused on knowing what the
customer wants and selling it!
 High valued customers are won through creating long-term relationships with hotel and brand sales teams.
 Sales teams target group, corporate, leisure, government, SMERF and extended stay business to ensure
balanced business mix.
 Our comprehensive approach to e-commerce initiatives maximizes revenue, leverages reservation sales,
optimizes brand loyalty programs and channels strategy analysis.
 Rim Hospitality takes advantage of innovative social marketing strategies via social media sites like
Facebook, Flickr and YouTube

Hotel Food & Beverage Management

Rim Hospitality has decades of hotel food and beverage management experience working with hotels with 100 rooms
up to hotels with 40,000 square feet of meeting space. With prominent franchise associations with Starwood, Marriott,
Hilton, Carlson, and Holiday Inn, Rim Hospitality brings vast experience in food and beverage management to the
table.

Our expertise in hotel catering sales and service, meeting and conference planning, restaurant management, and
beverage operations gives us the insight to customize food and beverage management services to your property’s
dining and catering operations. Rim Hospitality’s food & beverage management services include development and
implementation of customized F & B programs and ongoing evaluation, modification, and analysis.

Hotel Restaurant & Catering Services

 Concept Development & Implementation

 Menu Development - Cost Analysis, Working Menus, Presentation and Staff Training
 Development Of F & B Promotions That Drive Revenue and Profit
 Development Of National Account Supplier Partnerships
 Servesafe Kitchen Sanitation Training
 F & B Cost Analysis
 Develop Creative Catering Packages For Groups
 Review Of Purchasing Procedures

Hotel Revenue Management & eCommerce

Revenue management is the practice of selling the right rooms, in the right product, at the right price, at the right
time. Rim Hospitality’s expertise in revenue management provides its hotels greater data integrity, focus on key
measurements, pricing & inventory analysis as compared hotel the local market which in turn means greater hotel
profitability.  On top of the brand reporting systems, information is shared via our proprietary database system,
HomeOffice2, giving general managers, sales managers, revenue managers and colleagues immediate access to
hotel performance data, segmentation examination and revenue projections.

Hotel eCommerce.  Hotel guests have instant access to a spectrum of online hotel reservation sites.  Depending on
the market, Internet reservations can consist up to 40% of a hotel’s room bookings. More and more consumers are
 doing their research on the Internet to determine where they are going to stay and then booking their reservation on
the Web. Rim Hospitality works on the hotel brand site and third party channels to increase online traffic and drive
eCommerce sales. We ensure that your hotel website is search engine optimized to drive top rankings on natural
search and more organic traffic. The eCommerce team also focuses their efforts on effective pay-per-click marketing
campaigns to achieve a high return on investment. Understanding the pro and cons of Social Media is extremely
important.  Our eCommerce Team is in front of these tactics and helps hotels navigate this effectively.  

Hotel Pricing & Yield Management.  HomeOffice utilizes outside reporting from Smith Travel Research, Rubicon’s
MarketVision and some of HomeOffice own reporting tools to help properties evaluate their hotel performance versus
the market.  The reporting also ensures that the hotel is rationally priced against competitors to give the greatest flow
through to the bottom line.  Rim Hospitality Revenue Management leaders makes sure that hotel distribution
channels, including brand.com, central reservation offices and third party sites like Expedia, Travelocity, Orbitz,
Priceline, and Hotwire, are checked to ensure best rates and availability.

Hotel Customer Service & Management Training

At the heart of every positive hotel experience is excellent customer service. Rim Hospitality offers a specialized and
targeted customer service training program that is heralded as the best in the hospitality business. Participating in a
forward-thinking customer service training program, Rim colleagues receive detailed hotel franchise and
management training using techniques developed by the American Hotel & Lodging Association - one of the world’s
top training organizations.

Hotel Executive & Manager Training.

Rim Hospitality has teamed up with Rapport Leadership International to provide innovative leadership training for
hotel management staff. In order to become a Master graduate, each trainee must complete a series of three
separate classes:

 Leadership Breakthrough I
 Leadership Breakthrough II
 Power Communications

Rim’s Human Resources Services Include

 Employee Orientation Training
 Employee Incentive Plan (RiMaximize)
 Productivity Enhancement
 Associate Surveys
 Hotel Payroll and Administration

Hotel Financial & Accounting Services

Rim Hospitality accounting team provides comprehensive hotel financial and accounting services, including
accounting system set-up, accounts payable/receivable, payroll processing, time and attendance management, daily
cash management, and financial statement preparation.

Using our proprietary system, HomeOffice2, hotel managers and owners can view daily, monthly and annual
revenues against anticipated business levels. Rim Hospitality uses Kronos time and attendance software to review
labor on a real-time basis online. Our Kronos timekeeping software is fully interfaced with payroll processing systems
and HomeOffice2. All financial data is prepared using GAAP accounting standards.

Our financial and accounting services include

 General Ledger Preparation
 Payroll Processing
 Accounts Payable/ Receivable
 Tax Authority Inquiries and Reporting
 Reserve Accounting
 Contract Negotiation
 Cash Management
 Policies & Procedures
 Communications Representatives

Hotel Development & Construction Management Services

An industry leader in hotel development and construction management, Rim Hospitality offers cost-effective hotel
development, design and project management solutions for hotels in the pipeline, new construction or renovation
projects. Our construction management team provides cutting-edge services on ground-up development of new hotel
construction and renovation of properties to ensure outstanding return-on-investment for our hospitality partners. Our
expert team manages hotel construction projects from conception to completion.

Hotel Development Experts.

 Our hotel construction management team guides you through the hotel development process with comprehensive
planning that considers budgets, schedules and your bottom line. Rim Hospitality provides a wide range of
development services, including due diligence, entitlements, planning, program development, design management,
construction scheduling, and consulting.

Hotel Construction Management Services.

 Once our team determines construction or renovation goals, we provide expert coordination of hotel architects,
construction contractors, designers and vendors to ensure excellent product at maximum value. Our company’s
 extensive brand experience, combined with hotel engineering and property services expertise, gives us the tools to
negotiate the cost and time requirements of franchise quality reviews and property improvement plans. 

Rim Hospitality’s Construction Management services include

 Site Selection
 Due Diligence
 Entitlements
 Planning & Program Development
 Design Management Services
 Bid Phase Services
 Construction Services
 Branding Analysis
 Architect & Contractor Selection
 Project Management
 Procurement (FF&E, Equipment, Operating
Supplies)
 Pre-Opening Coordination
 Consulting Services

Hotel Construction Company

Rim Hospitality’s hotel construction management division works with investors to provide hotel construction services
and management tools for new construction and hotel renovation projects. Our dedicated development team handles
all aspects of hotel construction and development projects, offering sound solutions and solid guidance.

Hotel Construction Management Projects.

Rim Hospitality also offers expert research and recommendations for prospective investment targets, and manages
all phases of hotel construction and renovation - from concept to completion. Our team works with you to restore or
renovate existing properties or plans and construct and launch new hotel projects. Throughout the hotel development
and construction process, the Rim team oversees every detail, providing hotel owners and investors with accurate
and timely accounting. Some of our past projects include: [Top]

Hotel Conversion Projects

 Hilton Garden Inn, Emeryville CA  Country Inn & Suites, Ventura CA

 Sheraton, Pleasanton CA  Country Inn & Suites, Solvang CA
 Courtyard by Marriott, Vallejo CA  Country Inn & Suites, Port Hueneme CA
 Courtyard by Marriott, Santa Rosa CA  Country Inn & Suites, Camarillo CA  [Top]
 Country Inn & Suites, Calabasas CA

Newly Renovated Hotels

 The Heathman Hotel, Portland OR
 Residence Inn by Marriott, Anaheim CA
 Holiday Inn, Vallejo CA  [Top]

New Construction Hotels

 Four Points by Sheraton, Natomas CA
 Courtyard by Marriott, Stockton CA
 Residence Inn by Marriott, Stockton CA
 Fairfield Inn & Suites by Marriott,
Sacramento CA
 Courtyard by Marriott, Modesto CA
 Courtyard by Marriott, Vacaville CA
 Courtyard by Marriott, Sacramento CA
 Hyatt, Santa Rosa CA
 Holiday Inn, Auburn CA
 Best Western Sonora Oaks, Sonora CA
 Best Western, Placerville CA
 Best Western Harbor Inn, Sacramento CA
 Garden Court Hotel, Palo Alto CA  [Top]

Hotel Asset Management Services

Rim Hospitality is your powerhouse for proven asset management services and strategies to improve hotel
performance and increase revenue. Our aggressive asset management team will work closely with you to rank
assets, train and evaluate hotel managers, coordinate ownership transitions, and ultimately drive traffic to your
property. Our passion for profitability is your now your greatest asset.

Rim Hospitality hotel asset management services include

 Oversight and coordination of ownership transition phase with hotel Property Manager
 Monthly analysis of hotel sales data with Property Manager
 Monthly owners meetings at the hotel property to review and measure performance
 Provide meaningful updates on market competition

Hotel and Commercial Real Estate Receivership Services

Rim Hospitality facilitates receiverships and offers a wide range of asset receivership services for hotel properties in
receivership or foreclosure. Our services include reviewing receivership orders, court appearances, pre- and post-
takeover service, and tax assistance.

Rim Hospitality Property Receivership Services

 Review Order.

Rim Hospitality will assume the responsibilities of the Proposed Receiver and
reviews receivership orders to ensure protection of hotel assets.

 Initial Court Appearance.

  As the Proposed Receiver, Rim Hospitality will appear in court to provide
testimony, present qualifications, and set the bond and issuing order.

 Takeover Services.

The Rim team will take possession of all hotel assets, including securing cash on the property and seizing all
accounts. Rim sends notification of Receivership status to the franchise, vendors, lessees, and interested parties.
Human resources specialists help the transition.

 Post-Takeover Services.

Rim handles operational and administrative duties for the Receiver, including protection of the franchise; state and
local sales and occupancy tax issues; pre-takeover lawsuits, claims, or outstanding insurance matters; obtaining
control of deposits from utilities and government entities; managing pre-takeover vendors and leaseholders.

 Reporting.

Rim prepares a monthly Receivership Report as directed by the Court using standard accounting practices, and
issues a final accounting to the Court after foreclosure in a thorough and timely manner.

 Ongoing Court Appearances.

Rim will provide testimony for legal issues, including Borrower contesting the appointment of Receiver, Borrower’s
filing for bankruptcy, Borrower’s failure to comply with Order of Performance and other illegal acts.

 Other Services Available.

Rim Hospitality’s hotel receivership specialists are available to discuss your property’s unique situation. Call us
today for more information on detailed receivership services.

Hotel Management Software

If you’re looking for a user friendly, Internet-based hospitality management system, Rim Hospitality can help. Our
exclusive hotel management software, HomeOffice2 is a real-time, Internet-based data storehouse, developed to
support the total operations of hotel and hospitality management. Our user friendly, technological software solution is
a cost-effective resource tool used by hotels and restaurants to increase sales and revenues and reduce labor costs.
Our HomeOffice2 software allows hotel managers to organize and analyze their property’s unique hospitality
operation information and accounting requirements to accurately forecast current needs, growth and profitability.

HomeOffice2 Software Features

 Operations Management
 Accounting Management
 Risk Management
 Communication and Documentation
 Hotel Management Software Reports