• Accounts Clerks: look after the financial side, e.g. bills payable,
bills receivable, accounts, deposits, credit etc.
7 P’s
Product
Price
Promotion
Place
People
Physical evidence
Process
PRODUCT
Fleet size
Aircrafts
International foray
Currently the kingfisher airline operates the aircrafts like the airbus
A 320, A 319-100 and ATC-72.
After acquiring the deccan kingfisher has started a new fleet known as
kingfisher red.
PRICE
The price segments that kingfisher targets is the higher income group
as well as the upper middle class background.
There are a few segments that are majorly for the youth and the high
lifestyle segments.
Sec A, sec B+ socio economic class mainly in the age group of 25-45
years are the main segments for which there is a specific prices
offered by kingfisher.
PROMOTION
There are many events and advertisements through which kingfisher
airlines is promoted.
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PLACE
Covers even the toughest terrains in the country, and the services ranges
from Ahmadabad to Agartala and to the major cities such as Delhi,
Bangalore, and Chennai etc.
The main strategy that kingfisher follows is to target the metro cities or
the tier 1 cities in India
Online Booking - www.flykingfisher.com
Online Booking - Yatra.com, MakeMyTrip.com, ezeego1.com
Credit Cards & Debit Cards Payment
SMS / Call
Outlets in every major city and at every airport across the country
PEOPLE
Backbone for the brand
PHYSICAL EVIDENCE
Personal valets
Hi! Blitz
Gourmet cuisine
PROCESS
• Booking the ticket - online booking or tele-booking or from any of the
kingfisher outlet
• Process is the one which let the customers best of the products
RAJA MANICKAM
RAGAVAN
RAJESH KHANNA
RAJESH MANICKAM
RAJ KUMAR