Nama : Ninda Saraswati

NPM : 150610100090
Agribisnis-C

The marketing in farming

Large scale marketing of farm produce and greater specialization in product processing and
handing are more evident in a well developed economy. Such inputs as fertilizers, insecticides,
managerial planning and consulting service from all parts of the food industry aid the farmers efficiency.

In less organized of developed areas, much of what in grown cannot be shipped long distances
and in inadequately stored. And despite the limited markets, the measures of volume, quality, and price
are not uniform. Therefore, quality is hard to evaluate and maintain.

Packaging plays an important role is resolving some of the marketing and distribution problems
shared by the world’s farmers. While some aspects of packaging are aimed at simple identifications and
the promotion of sales, many types of value of products. Preparation of goods for distribution and sale
involves the use of glass and plastic bottles, metal cans, cardboard cartons and boxes, plastic and paper
bags, metal foils, drums and many other items. Two of the most interesting aspects of the processing
and packaging activities carried on by the food industry involve food additives and food preservation.

The use of food additives in the past only involved salt, smoke, vinegar, and spices. Today’s
additives are much more sophisticated, however acids protect against decomposition or fermentation,
synthetic flovoring agents impart flavor and adjust for seasonal variations, food coloring changes
appearance. Some additives retain of improve texture, aid in processing of manufacture, and facilitate
packaging. Perhaps the most important additives are those that add vitamins and minerals of replace
those which have been lost due to some other process, such as the milling of grain of the pasteurization
of milk.

The earliest methods of food preservation were smoking drying, salting, fermenting, packing.
Today there are several basic modern methods used for preserving food. One uses heat to kill or
suppress the growth of microorganisms and to activate enzymes. Canned food is heated and then sealed
to prevent contamination. The chief preservative in use today include dehydrates, antioxidants and anti
sprouting agents ,and updated versions of the earliest methods in which, salts, sugars, acids, smoke, and
other natural agents kept food edible indefinitely. Some food require specific techniques, such as
pasteurization of dairy products, blanching of certain fruits, and irradiation of potatoes.

Scientist, engineers and those in all phases of the farming business conduct research on
handling, processing, sorting, labeling, packaging, storing, transporting, and distributing agricultural
products. Not the least of these areas of the research is aimed at improving means of transportation.
Without adequate transportation facilities we would all be limited to the foods that grow in the climate
and soil of our own neighborhood. To hold down transportation and handling costs, and to reduce
spoilage losses, it is necessary to improve present loading, refrigeration, and cargo securing systems for
shipping agricultural products.

Vocabulary
Blancing (n.) : making or becoming pale or white by taking the skin of
Decrease (verb) : Become shorter, smaller, less
Drying (n.) : the process of taken moisture from
Edible (adj.) : can be eaten
Fermenting (n.) : being fermented
Freezing : storing food at low temperatures to prevent the growth of micro organisms
Food additives : substances introduced into food for the purpose of changing it in some way
Food preservation : any a number of ways of retarding natural food spoilage prevent free
movement or activity
Irradiation (n.) : send something to sunlight
Processing (n.) : the process for keeping something In salt or in vinegar in good condition

READING COMPREHENSION
A. Choose the correct answer based on the text !
1. In a certain area, it is very difficult to maintain the quality of farm product. One of these
reasons below is incorrect. Which one?
a. The price is not stable
b. The markets are unreachable
c. The products are not properly stored
d. No transportation
2. One of preparations for distributing goods that the farmer should do is…
a. The use of fertilizer
b. The use of water
c. The efficiency of labor force
d. The use proper packaging
3. Metal cans, boxes, plastic and paper bags are some materials used in the process of
a. Packaging
b. Promotion
c. Growing
d. Advertising
4. The functions of packaging are
a. To protect the appearance of goods
b. To protect the taste of goods
c. To protect the price of goods
 d. a and b are true
5. another function of packaging beside the protection of product is for … the product so they
look nice
a. priving
b. advertising
c. drying
d. selling

Translate and Reading Comprehension answer

PEMASARANDALAM PERTANIAN

Pemasaran skala besar dan spesialisasi produk pertanian yang lebih besar dalam pengolahan
produk dan menyerahkan lebih jelas dalam perkembangan ekonomi yang baik. Masukan seperti pupuk,
insektisida, perencanaan manajerial dan layanan konsultasi dari semua bagian dari industri makanan
bantuan efisiensi petani.

Di dalam area yang kurang teroganisir yang dikembangkan, kebanyakan dari apa yang tumbuh
tidak dapat dikirimkan dalam jarak yang jauh dan tidak cukup untuk disimpan. Dan meskipun pasar
terbatas, ukuran volume, kualitas, dan harga yang tidak seragam. Oleh karena itu, kualitasnya sulit untuk
mengevaluasi dan memelihara.

Pengemasan memainkan peranan penting yaitu untuk menyelesaikan beberapa masalah

pemasaran dan distribusi bersama oleh petani di dunia. Sementara beberapa aspek kemasan ditujukan
pada identifikasi yang sederhana dan promosi penjualan, banyak jenis nilai produk. Persiapan barang
untuk distribusi dan penjualan melibatkan penggunaan botol kaca dan plastik, kaleng logam, kardus dan
kotak karton, kantong plastik dan kertas foil logam, drum dan banyak benda lainnya. Dua aspek yang
paling menarik dari kegiatan pengolahan dan pengemasan yaitu dilakukan oleh industri makanan
melibatkan tambahan makanan dan pengawetan makanan.

Penggunaan aditif makanan di masa lalu hanya melibatkan garam, asap, cuka, dan rempah-
rempah. Aditif saat ini jauh lebih canggih, namun asam melindungi terhadap dekomposisi atau
fermentasi, agen perasa memberi sintetik rasa dan menyesuaikan variasi musiman, penampilan
perubahan pewarna makanan. Beberapa aditif mempertahankan perbaikan tekstur-nya, bantuan dalam
pengolahan pembuatan, dan memfasilitasi kemasan. Mungkin aditif yang paling penting adalah mereka
yang menambahkan vitamin dan mineral menggantikan dengan yang telah hilang yang disebabkan oleh
beberapa proses lain, seperti penggilingan gandum dari pasteurisasi susu.

Metode awal pengawetan makanan diantaranya pengasapan kering, penggaraman, fermentasi,

pengepakan. Saat ini ada beberapa metode modern dasar yang digunakan untuk mengawetkan
makanan. Satu menggunakan panas untuk membunuh atau menekan pertumbuhan mikroorganisme
dan untuk mengaktifkan enzim. Makanan kaleng dipanaskan dan kemudian disegel untuk mencegah
kontaminasi. Kepala pengawet yang digunakan saat ini termasuk dehidrasi, antioksidan dan anti tunas,
dan versi terbaru dari metode paling awal di mana, garam, gula, asam, asap, dan agen alam lainnya
terus makanan dimakan tanpa batas. Beberapa makanan memerlukan teknik tertentu, seperti
pasteurisasi produk susu, blansing buah-buahan tertentu, dan iradiasi kentang.

Ilmuwan, insinyur dan mereka yang terlibat di dalam bagian  usaha tani pada penanganan,
pengolahan, sortasi, pelabelan, pengemasan, penyimpanan, pengangkutan, dan distribusi produk
pertanian. Tidak sedikit dari bidang penelitian ini akan meningkat dengan adanya sarana transportasi.
Tanpa sarana transportasi yang memadai kita semua akan terbatas pada makanan yang tumbuh dalam
iklim dan tanah di lingkungan kita sendiri. Untuk menekan biaya transportasi dan penanganan, dan
untuk mengurangi kerugian pembusukan, perlu untuk meningkatkan pengiriman ini, pendinginan, dan
sistem pengamanan kargo untuk pengiriman produk pertanian.

READING COMPREHENSION

Answer :

1. D. No transportation
2. D. The use proper packaging
3. A. Packaging
4. D. a and b are true
5. B. advertising

B. Say whether these statements are true (T) or False (F), if they are false say why !
1. (T) In a certain case, quality of farm product is difficult to evaluate and maintain.
2. (F) Packaging is one of the processes of growing.
Because, packagings are aimed at simple identifications and the promotion of sales, not
affect on growing.
3. (F) Most aspects of packaging are aimed at simple identification.
It’s just some aspects that aimed at simple identification.
4. (T) Packaging also helps protect the taste value of farm products.
5. (T) Some of materials used in packaging are metal foil drums, and metal cans.
6. (T) By good packaging, farmers can protect the appearance of their products.
7. (F) Plastic bags and plastic bottles can’t be used for packaging.
Because, plastic bags and plastic bottles can be used for packaging, it’s explained in
paragraph 3.
8. (T) food additives and food preservation are two of most important aspects in marketing.

II. Word Study

A. Words parts
-ion noun; the action of process of
-ion Example : Ms. Barker explained it very well.
-tion : It was wasy to understand her explaination.
-ing Adjective : (verb + -ing = adjective)
 Example : - the movie will interest you.
- The movie is interesting.

Fill the blank e=with new words that you have learned !
1. We have to transport goods to the farm. The use of transportation is very needed in marketing.
2. We need special methods to preserve foods. The preservation food have to be delivered as soon
as possible.
3. They didn’t translate those statements well, so it is very hard for me to understand it. It was
really a very bad translation.
4. His test score was very surprising. it really surprised everyone.
5. The action is taking control of something for the nation is called controlling.
6. The movie disgusts nearly everyone who seas it. Many people feel that a disgusting film like that
one should be prohibited.
7. The army liberated that colony. The liberation of the colony occurred in 1962.
8. There are good instructors at this school. The instruction is very good.
9. A word that describe something frightens you is frightening.
10. A word that describe something that bores you is boring.

B. Match the short definitions in coloumn A with the words or phrases in coloumn B !

Coloumn A Coloumn B
1. (G) More than one. a. to reduce
2. (D) Bottle, box, etc as a place to put something. b. improvement
3. (F) The dirty or diseased condition. c. labeling
4. (A) To make less, smaller. d. container
5. (B) a condition that become or make better. e. facilities
6. (E) aids, circumstances, which make. f. contamination
7. (C) a process of putting a name. g. several
8. (J) person in control of machinery. h. sorting
9. (K) sale and distribution of agricultural products. i. trucking
10. (I) form of transport of farm products. j. engineer
11. (L) type of food processing. k. marketing
12. (H) food preservation method. l. freezing