“Do whatever you think best, but be best at whatever you do”
– Rahul Bajaj
The Bajaj Group is amongst the top 10 business houses in India. Its footprint
stretches over a wide range of industries, spanning automobiles (two-wheelers
and three-wheelers), home appliances, lighting, iron and steel, insurance, travel
and finance.
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest
two- and three- wheeler manufacturer and the Bajaj brand is well-known in over a
dozen countries in Europe, Latin America, the US and Asia.
Founded in 1926, at the height of India's movement for independence from the
British, the group has an illustrious history. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the
group today, are often traced back to its birth during those days of relentless
devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close
confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as
his son. This close relationship and his deep involvement in the independence
movement did not leave Jamnalal Bajaj with much time to spend on his newly
launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He
too was close to Gandhi and it was only after Independence in 1947, that he was
able to give his full attention to the business. Kamalnayan Bajaj not only
consolidated the group, but also diversified into various manufacturing activities.
The present Chairman of the group, Rahul Bajaj, took charge of the business in
1965. Under his leadership, the turnover of the Bajaj Auto the flagship company
has gone up from Rs.72 million to Rs.100.76 billion (USD 2.3 billion), its product
portfolio has expanded from one to and the brand has found a global market.
Bajaj Electricals Limited (BEL) is a part of the Rs. 20000 crore "Bajaj Group" who
are in the business of steel, sugar, two wheelers & three wheelers besides an
impressive range of consumer electrical products. We are a 70 year old company
with a turnover of over Rs. 1404 crores aiming to be a Rs. 2001 crore company
in the next couple of years.
LIGHTING
GLS Lamps Fluorescent Tubes Compact Consumer
Fluorescent Lamps Luminaries
LUMINARIES
MUKAND LTD
Mukand Iron & Steel Work Limited, re-christened ‘Mukand Ltd.' on and from
March 23, 1989, was registered on November 29, 1937. The Company then
operated re-rolling mills and foundry in Lahore and at Reay Road, Bombay. Two
years later, Lala Mukand Lal who had the controlling interest in the Company and
had been doing constructive social work under the guidance of Mahatma Gandhi,
expressed his desire to leave the Company. The Mahatma asked Jamnalal Bajaj
and Jeevanlal Motichand to take over the Company which was then under
serious financial strain. They did so after some persuasion, in 1939.
The Steel Plant at Kalwe commenced operations in 1965. A structural shop, later
re-christened ‘Machine Building Division' was also set up at Kalwe by the same
year. The Company established its leadership in the two businesses, steel and
machine building, fairly quickly.
The history of Mukand Ltd is the history of its resilience, continual renewal and
resurgence.
Mukand Ltd. has a record of proven leadership in building the machines that
build the sinews of economic power
Mukand Ltd. builds total systems for total capabilities and carries out projects
from concept to execution
Mukand Ltd. builds roads to progress and re-builds roads less travelled.
Two World Bank funded projects in highway construction as part of the ' Golden
Quadrilateral ' are under execution by Centrodorstoy, a Russian company and
Mukand Ltd.
This company has leadership in steel building and machine making. All the
products of this company are made to serve the international market.
Mukand Ltd., registered under The Companies Act, 1956, is a widely-held public
limited company with over 49,700 equity shareholders and over 45,600
cumulative preference shareholders. The Company is listed on The Stock
Exchange, Mumbai and on the National Stock Exchange of India Limited.
Phone 91-22-22821952
Fax 91-22-22886663
E-mail mailto:mgfl_mumbai@hotmail.com
Website http://www.mukand.com/
JEEWAN LTD
Jeewan Ltd.
Secretary Jyoti Shah
Address Jeewan Ltd. Bajaj Bhavan, 2nd Floor, Jamnalal Bajaj Marg
226, Nariman Point, Mumbai 400 021
Phone 22885562
Business Investment company
Bajaj Hindustan Ltd. (BHL), a part of the 'Bajaj Group', is India's Number One
sugar and ethanol manufacturing company, headquartered at Mumbai
(Maharashtra), India.
The Company has ten sugar plants, which are all located in the northern Indian
state of Uttar Pradesh (UP) BHL is India’s largest ethanol producer.
The three BEPL Units, one each in Western, Eastern and Central UP, will
commence trial production in end-2007. BEPL will be among the very few units in
the world to manufacture MDF and PB that will be completely wood-free.
BHL recorded an annual turnover of Rs. 18,412.2 million, and a net profit of Rs.
456.5 million for the year October 1, 2006- September 30, 2006.
Our Vision
To be the leader in our chosen business area, create an organization that all our
constituents are proud to be associated with, set benchmarks that will become
the standard for others to emulate and through ethical business practices create
wealth for our stakeholders.
Our Mission
To transform Bajaj Hindustan ltd. into a dynamic and vibrant business entity
where growth is an ethos and the long-term value creation for our stakeholders is
the paramount objective.\
We have a network of over 4000 Bajaj Auto and Consumer Durable dealerships
and 108 branch offices throughout the country to handle all your requirements
satisfactorily.
Nineteen years in the industry have helped it understand customer needs better.
Its experiences with each of its customers, over this period of time, have been
invaluable. And today there are over 39 lakhs satisfied customers across the
country.
The Credit Rating and Information Services of India Limited ("CRISIL") rates us
FAAA indicating the highest level of safety of depositors' money. Bajaj Auto
Finance Ltd is probably one of the very few non-banking finance companies in
the country with such a rating.
It provides loans for Bajaj vehicles both used and brand new as well as goods
carrier.
Address Bajaj Auto Finance Ltd., C/o Bajaj Auto Ltd., Akurdi, Pune
411035
Phone 27472851
E-mail bajajautofin@bajajauto.co.in
Website http://www.bajajautofinance.com/
In the early 1980s, the product list was curtailed to focus on a select few, keeping
in view the long term perspective.Thus, Bajaj Electricals Ltd. (BEL) was formed
to concentrate on exports through BIPL. Over the years, the company has
expanded globally due to its outstanding marketing strategy and visionary
leadership.
• Electrical Appliances
• Electrical Fans
• Turnkey Projects
Our very young and dynamic teams of Finance, HR, Documentation and
Coordination are responsible for the exponential growth and progress of BIPL.
Markets
• North America
• Latin America
• Europe
• Middle East
• Africa .
PRODUCTS
APPLIANCES:
Room Heater
Water Purifiers
Fans
Table, Pedestal & Wall Domestic Exhaust & Fresh
Ceiling Fans
Fans Air Fans
LIGHTING:
Luminaries
Bajaj International Pvt. Ltd.
Chairman Shekhar Bajaj
Executive Director Mr.Anant Bajaj
Address Bajaj International Pvt. Ltd., Bajaj Bhavan, Jamnalal Bajaj
Marg, 226, Nariman Point, Mumbai 400021
Phone 22022877 / 22021177 / 22886951 / 228869582
Fax (22) 22021077 / 22022260
E-mail bipl@bajajho.com
Website http://www.bajajinternational.com
Business Exporters of electrical fans, GLS lamps, fluorescent tubes,
lighting fittings, luminaries, household appliances and
hoists.
BAJAJ VENTURES LTD
p: +(91)-(22)-56919478 .
HERBAL SAMPOOS
E-mail rbladdha@bajajauto.co.in
mslpune@bajajauto.co.in
110 Minerva Industrial Estate, L B S Marg, Mulund (West), Mumbai, India 91 022
2568 0381/3, 91 022 2568 3933fax,http://www.indef.com.
Primary SIC: Hoists, Cranes And Monorails, Primary NAICS: Overhead Traveling
Crane, Hoist and Monorail System Manufacturing.
Fax 05676-2234300
E-mail hindlamps@sify.com
hind.lamps@gndel.globalnet.net.in
HMA is a full services, IATA certified travel agency. A part of the Bajaj Group of
companies, it is one of the most experienced travel agencies in the business with
over 50 years of experience.
Customized and next generation corporate services have won HMA the
invaluable trust of all it's clients in the corporate world. A young and dynamic
team seeks to serve their customers with a smile - the basis of the HMA Way.
Apart from IATA, HMA is also recognized by the Department of Tourism (DOT)
India and is a member of "The Travel Agents Association of India (TAAI) and
"Pacific Asia Travel Association" (PATA). HMA also has in place a strong IT
backbone with an AMADEUS enabled system for online Air Bookings.
Address Hind Musafir Agency Pvt. Ltd., Onlooker Building, Sir P.M.
Road, Mumbai 400001
Phone 22661544
E-mail hma@bom3.vsnl.net.in
Website http://www.hmatravel.com/
Ticketing
Best possible fares, frequent flyer benefits and the shortest & quickest optional
routes.
Hotels
A choice of hotels and resorts in various categories with competitive rates and
destinations worldwide as well as in India.
Car Rentals
Tata Indica for maneuverability in Mumbai to a Limousine for that high profile
meeting in London is also provided by the company.
Cruise
An entertaining cruise with family is one of the most popular fantasies and it can
be the most relaxing ad cost effective vacation too. HMA can help you make it a
reality.
- Royal Caribbean Line
- Canard Line
- Star Cruises
Allied services
We have a dedicated allied services desk to handle all documentation and forex
needs for the assistance of a discerning corporate traveler.
- Passport (New / Renewal / Additional Booklet)
- Visas (Application & Documentation)
- Insurance
- Foreign exchange
- Traveler's cheques
Eurail
The most convenient way to travel in Europe! Book it in India through HMA.
Personalized Holidays
The ideal way to have a real vacation.
International destinations:
Australia
Egypt
Dubai
Europe
Singapore
South Africa
Thailand
Indian destinations:
Kerala
Rajasthan
Tamil nadu
Mumbai and around
Karnataka
Value Additions
Personalised attention
Well researched locations
Fun filled relaxed itineraries
Comprehensive menus with Indian Meals
Customised entertainment
Fax 020-56026667
E-mail info@bajajallianz.co.in
Website http://www.bajajallianz.co.in/
MOTOR INSURANCE:
This insurance helps in maintaining the vehicle in certain odd situation. As the
company feels that it is easy to buy a car but is difficult to maintain it.
WHAT DOES BAJAJ ALLIANCE MOTOR POLICY COVER?
The policy covers:
• Undertakes to reimburse the expenses incurred for repair.
• To pay the market value of the vehicle in case of total loss provided the
loss is due to accident or theft.
• It also covers the legal liability to the third party in case of damage and
personal injury arising out of the accident involving insured vehicle.
STRENGTHS
WEAKNESS:
• Any accidents outside the geographical area are not covered under this
policy.
• Loss in case of normal wear and tear of the vehicle is also not covered.
• If the vehicle is not being used as per limitations to use it will not be
covered under the policy.
HOUSE INSURANCE
At Bajaj Allianz we do not insure houses, we insure homes. For you your home is
the most valued possession, a haven of safety. But is it really as safe as you
believe it .We at Bajaj Allianz value your security & peace of mind. Hence we
bring to you the House- Holders' Insurance policy designed to cover various risks
and contingencies faced by householders under a single policy. It provides
protection for property and interests of the insured and his family members who
permanently reside with the insured.
Pedal Cycles All risk coverage with a third party liability extension.
Coverage for the insured and his family for any death or
Personal Accident Cover
disability
ADVANTAGES
HEALTH INSURANCE
It is rightly said ‘Health is Wealth’. We are all aware that health care costs are
high and getting higher. At times, unfortunately we fall prey to unanticipated
accidents & illness. Bajaj Allianz promises to stand by you during those difficult
times of physical and mental stress. Our Health Guard policy takes care of your
hospitalization expenses & also offers a wide coverage of pre & post
hospitalization expenses. We are the first company to provide the higher
coverage of SI 10 lacs.
• The member has cashless facility at over 2400 hospitals across India
• The member can opt for hospitals besides the empanelled ones, in which
the expenses incurred by him shall be reimbursed within 14 working
days from submission of all documents.
• Pre and post - hospitalization expenses covers relevant medical
expenses incurred 60 days prior to and 90 days after hospitalization.
• Cumulative bonus of 5 % is added to your sum assured for every claim
free year.
• Family discount of 10 % is applicable.
• Covers ambulance charges in an emergency subject to limit of Rs.
1000 /-
• No tests required up to 45 years up to SI 10 lacs*
• 10% co- payment applicable if treatment taken in non-network hospitals.
Waiver of co-payment is available on payment of additional premium
• Pre-existing diseases covered after 4 years continuous renewal with
Bajaj Allianz
TRAVEL INSURANCE
Whether you travel for business or pleasure, international travel involves
risk.Medical treatment abroad can be expensive & one never knows, when one
would require it. There are other difficult situations also, that one might face like
loss of passport or baggage. Bajaj Allianz's Travel companion is designed to help
you deal with such situations while overseas travel.
OTHER INSURANCE
SPECIALITY LINES:
AVIATION
At Bajaj Allianz customer coverage is carefully tailored and customized to their
specific needs. Flexible approach to meet the customers requirements .
Bajaj Allianz insures a large number of Coastal and Inland vessels. Bajaj Allianz
specializes in Ocean going Vessels, Coastal Vessels, and Inland Vessels.
PROJECT INSURANCE:
Bajaj Allianz covers Contractors All Risk Insurance Policy, Erection all risk /
Storage-cum-erection policy, Contractor's Plant and Machinery Policy...
Bajaj Allianz offers insurance covers for various events such as:-Musical events,
Award ceremonies, Product launches, Fashion shows, Exhibitions etc.
Bajaj Allianz Life Insurance Company Limited is a Union between Allianz SE, one
of the world’s largest Life Insurance companies and Bajaj Auto, one of the
biggest 2- &- 3 wheeler manufacturers in the world
Allianz SE is a leading insurance conglomerate globally and one of the largest
asset managers in the world, managing assets worth over a Trillion Euros (Over
R. 55,00,000 crores). Allianz SE has over 115 years of financial experience in
over 70 countries Bajaj Auto is one of the most trusted name is Indian auto for
over 55 years. At Bajaj Allianz customer delight is our guiding principle. Ensuring
world-class solutions by offering customized products with transparent benefits,
supported by best technology is our business philosophy
Phone 020-24026777
Fax 020-24026789
Website http://www.allianzbajaj.co.in/
Business Engaged in selling of Life Insurance policies
This company is the largest producer of three wheelers in the world. This Indian
company, with its vision and commitment to technology has partnered developing
economies across the world on the way to prosperous Mass Transport and
business solutions. A Company whose amazing range of products is seen in
different parts of the globe today. Bajaj Auto is a major Indian automobile
manufacturer. It is India's largest and the world's 4th largest two- and three-
wheeler make. It is based in Pune, Maharashtra, with plants in Akurdi and
Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal.
Bajaj Auto makes and exports motorscooters, motorcycles and the auto
rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1].
Over the last decade, the company has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer. Its product range
encompasses Scooterettes, Scooters and Motorcycles. Its real growth in
numbers has come in the last four years after successful introduction of a few
models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion
• Bajaj CT 100
• Bajaj Platina
• Bajaj Discover 110cc
• Bajaj Discover DTS-i 125cc
• Bajaj Discover 135cc DTS-i
• Bajaj XCD 125 DTS-Si
• Bajaj Discover DTS-i 135cc
• Bajaj Pulsar 150 DTSi
• Bajaj Pulsar 180 DTSi
• Bajaj Pulsar 200 DTSi
• Bajaj Pulsar 220 DTS-Fi
• Bajaj Avenger
Passenger carrier:
RE 2S
RE 4S
RE 4S CNG
RE 4S LPG
RE DIESEL
RE DIESEL MEGA
GOAL:
• Currently the company has 32% stake in the Indian market and aims to
have 32% stake in the global markets leaving US, EUROPE AND
JAPAN.
• The goal is to make the next most powerful bike, create a new
technological benchmark, make bikes powered with over 220cc
engines and sell the products globally.
• Bajaj aims to crack the Japanese-dominated Indonesian two-wheeler
market, the third-largest in the world.
• Bajaj plans to launch a small car in next 4 years.
• To make a small care with mileage of 30km/hr and more.
• Financing of Bajaj auto is still restricted to urban areas it aims at
reaching it to rural areas also.
• To make sure that is company is fully financed from internal accruals.
OBJECTIVES.
MARKETING STRATEGY:
The focus of BAL off late has been on providing the best of the class models at
competitive prices. Most of the Bajaj models come loaded with the latest features
within the price band acceptable by the market. BAL has been the pioneer in
stretching competition into providing latest features in the price segment by
updating the low price bikes with the latest features like disk-brakes, anti-skid
technology and dual suspension, etc.
The commercial of Kawasaki 4S had the punch line "Kyun Hero" means "now
what hero" which reflected the aggressiveness in the marketing front by the
company.
Boxer - It took the reins from where the Kawasaki 4S left. Target was the rural
population and the price sensitive customer. Boxer marketed as a value for
money bike with great mileage. Larger wheelbase, high ground clearance and
high mileage were the selling factors and it was in direct competition to Hero
Honda Dawn and Suzuki MX100.
Caliber - The focus for the Caliber 115 was youth. And though Bajaj made the
bike look bigger and feel more powerful than its predecessor (characteristics that
will attract the average, 25-plus, executive segment bike buyer), its approach
towards advertising is even more radically different this time around. Bajaj gave
the mandate for the ad campaign to Lowe, picking them from the clique of three
agencies that do promos for the company (the other two being Leo Burnett and
O&M). Going by the initial market response, the campaign was clearly a hit in the
5-10 years age bracket. So, the teaser campaign and the emphasis on the
Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the
college-goers and the 25 plus executives both at the same time.
Pulsar - Pulsar was launched in direct competition to the Hero Honda's 'CBZ'
model in 150 cc plus segment. The campaign bore innovative punch line of
"Definitely Male", positioning Pulsar to be a masculine-looking model with an
appeal to the performance sensitive customers. The Pulsar went one step ahead
of Hero Honda's 'CBZ' and launched a twin variant of Pulsar with the 180 cc
model. The model was a great success and has already crossed 1 million marks
in sales.
1. Cash Cows (high market share, low growth) - Keep investments low, while
keeping profits high. Profits and cash generation should be higher because of
low growth.
2. Dogs (low market share, low growth) - Liquidate, if they are not delivering
cash. Avoid and reduce the number of these an organization maintains. Keep an
eye out for expensive revival strategies - a dog is typically always a dog.
3. Stars (high market share, high growth) - Invest further in these - they incur
high costs, but they are market leaders and should also generate lots of cash.
Stars may balance on net cash flow, but the organization should try to maintain
market share on this would because rewards are likely
4. Question marks (low market share, but high growth) - These have poor cash
inflow, but have high demands and low returns due to low market share. Efforts
should be made to change market share. If this isn't possible, this will likely turn
into a dog as growth slows.
HIGH LOW
CASH COW: BACHRAJ LTD is getting a lot of cash inflows from the international
market. Bajaj alliance is also having a very good financial position.
? :. Hind musafir co is a small scale company which is small scale co. but if Bajaj
invests in it it can become a star performer. Right now the profits of this are
company is negligent as compared to other companies.
Dog: Bajaj consumer care ltd is just able to carry its own business. Bajaj
electrical is also a dog. It has a small market share but growth rate is low as
there are a lot of competitors in the market like Philips, whirlpool etc. more over
the profit margin in case of electric appliances is not that large so this company is
able to meet it own expenses only.
Star: right now Bajaj auto is the star performer due to its latest bikes pulser. It is
giving a lot of cash inflow to the company. But still the company has limited its
product to two wheelers and three wheelers and not entered the 4 wheeler
market. So in order to enter the new segment it needs a lot of money.
SWOT ANALYSIS
• Strengths:
• Highly experienced management.
• Product design and development capabilities.
• Extensive R & D focus.
• Widespread distribution network.
• High performance products across all categories.
• High export to domestic sales ratio.
• Great financial support network (For financing the automobile)
• High economies of scale.
• High economies of scope.
• Weaknesses:
• Still has no established brand to match Hero Honda's Splendor in
commuter segment.
• Not a global player in spite of huge volumes.
• Not a globally recognizable brand (unlike the JV partner Kawasaki)
• Threats:
• The competition catches-up any new innovation in no time.
• Threat of cheap imported motorcycles from China.
• Margins getting squeezed from both the directions (Price as well as Cost)
• TATA Ace is a serious competition for the three-wheeler cargo segment.
• Opportunities:
• Double-digit growth in two-wheeler market.
• More maturity and movement towards higher-end motorcycles.
• The growing gearless trendy scooters and scooterette market.
• Growing world demand for entry-level motorcycles especially in emerging
markets.
External Internal Factors
Factors Strengths Weaknesses
Can use the existing R&D Must employ the cash in production
capabilities for new and product capabilities to match
models. competitors and for continuous
Can use Kawasaki's export growth.
Opportunities
distribution networks
internationally.
Can invest and grow the
life style segments.
Increase the customer Invest in building world class bikes
centric initiatives and to sustain the international markets
command more customer independently in the coming years
loyalty. like WIND 125.
Improve the efficiency of
Threats the financing and the
insurance arm.
Invest in new product
platforms.
Actively market electric
range internationally.
PRODUCT: PULSER
There are 4 versions of pulsar are available in the market they are PULSER 150
CC DTSI, PULSER 180 CC DTSI, PULSER 200 DTSI, PULSAR 220 DTSFI.
DTSI stands for digitally transmitted spark ignition. Segmentation, targeting and
positioning of this product is done in the following way:
Segment of PULSER 220CC DTSI AND 200 CC DTSFI: the segment chosen by
the company was those who were very enthusiastic about bikes. Basically that
segment was chosen who drive bikes for passion and speed. These bikes had
high pick up and immediately crossed 100 within seconds. That segment was
chosen who loved speed and drive bike passionately.
Target: that market segment on which the main focus lies. It is the process of
evaluating each market segment’s attractiveness and selecting one or more
segments to enter.
Bajaj targeted the 18-24 with Pulsar but later found that the brand appealed to a
much older audience. This helped Bajaj to change its target audience to 21-35
years.
POSITIONING: it means the image built in the minds of the consumer about the
product. It is very necessary that the product occupies a clear distinct image and
has a desirable place in comparison with the other products.
Bajaj launched its new technology DTSI. DTSi stands for Digital Twin Spark
Ignition which delivered more power and efficiency. The increased performance
of the brand took Pulsar to greater heights. 2004 and 2005 saw some cosmetic
changes in the brand which excited the customers and thus cementing Pulsar's
position in the market. More over the positioning of BAJAJ PULSER 150CC
DTSI was done by showing the advertisement “definitely male”. Then the logo
changed to “DIGITAL BIKING” pointing out the DTSI added to it this was the
logo of pulsar 180cc. Pulsar 200cc is being launched with a new campaign
revolving round the concept of Free Biking. Free Biking ( as defined by the
brand Pulsar) is all about tackling obstacles . According to company officials, its
about how you ride rather than where you ride. The ad shows how two Pulsar
riders discover new route when their main way is blocked by traffic jam. In case
of new pulsar 220 dtsfi it add says “aage nikal rahe hai hum” and shows with
what comfort the bikers ride their bikes with great speed they perform their
stunts. The logo says PULSER MANIA.
MARKETING MIX:
PRODUCT DIMENSIONS
Width:-
PULSER BHRAMI BAJAJ AUTO BAJAJ STAINLESS BAJAJ BACHRAJ BAJAJ FANS HIND MUKUND LTD
AMLA OIL FINANCE ALLIANCE INDIA LTD LTD MUSAFI
GENERAL R CO
INSURANC PVT LTD
E CO
KAVASAKI BAJAJ BAJAJ AUTO BAJAJ MUKUND BAJAJ HIDUSTAN BAJAJ HERCULES HOIST LTD
ALMOND HOLDINGS ALLIANCE ENGINEERS LTD COOLER
DROPS LIFE LTD
INSURANC
E CO
VEHICLES CONSUME FINANCE INSURANC CONSTRUCTIO MANUFACTURIN ELECTRICAL TOURIS MACHINE AND TOOLS
R CARE E N G S M
14 4 7 2 2 2 11 1 5
• Depth:
• Vespa 150, Bajaj Chetak , Bajaj Super Rear engine Auto rickshaw Bajaj
M-50 , Bajaj M-80, Kawasaki Bajaj KB100 , Bajaj Sunny, Kawasaki Bajaj
4S Champion ,1994 - Bajaj Classic , Bajaj Super Excel ,Kawasaki Bajaj
Boxer, Rear Engine Diesel Auto ricks, Kawasaki Bajaj Caliber, Bajaj
Legend, India's first four-stroke scooter, Bajaj Spirit , Bajaj Safire
Eliminator, Bajaj Pulsar ,Caliber115, Bajaj Wind 125, Bajaj Pulsar ,New
Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i ,Bajaj
Wave, Bajaj Avenger, Bajaj Discover , Bajaj Platina ,Bajaj Pulsar-200(Oil
Cooled), Kristal, Bajaj , XCD 125 DTS-Si (Pronounced Exceed 125 DTS-
Si) , Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135
model),Bajaj CT 100 ,Bajaj Platina ,Bajaj Discover 110cc ,Bajaj Discover
DTS-i 125cc ,Bajaj Discover 135cc DTS-i ,Bajaj XCD 125 DTS-Si ,Bajaj
Discover DTS-i 135cc ,Bajaj Pulsar 150 DTSi ,Bajaj Pulsar 180
DTSi ,Bajaj Pulsar 200 DTSi ,Bajaj Pulsar 220 DTS-Fi ,Bajaj Avenger .
• Depth of machines and tools:,alloy and special steels including carbon
and alloy steels, free cutting steels, semi-free cutting steels, leaded free
cutting steels, cold heading quality steels, spring steels including
vanadium steels, high carbon steels; electrode quality steels, boiler quality
steels; wire rods, wires, castings, machine tools; E.O.T. and other cranes;
bulk material handling equipment for steel and other industries; specialist
in major turnkey projects, highway construction and international trading;
real estate development. triple spur gear chain pulley blocks, chain electric
hoists, wire rope, electric hoists, travelling trolleys, EOT / HOT / stores
stacker cranes, roll-out racks. Manufactures of GLS, fluorescent, miniature
lamps and major components such as glass shells, miniature and
aluminum caps, lead glass, etc.
• Depth in construction sector of Bajaj: Construction, fabrication and
erection of industrial and infrastructural projects and InfoTech business.
Manufacturers of stainless steel billets and flats etc.
CONSISTANCY: Bajaj ltd has very low consistency .it is very much
diversified. The proof is that this company has 27 SBU’S dealing in various
sectors.
BAJAJ PULSAR
1. PRODUCT ATTRIBUTES:-
PRODUCT QUALITY:-
Pulsar : this bike are very reliable .pulsar 150cc gives high mileage. It is easy to
use .it is durable as can be used for a long period. A person who knows how to
drive a bike can easily drive pulsar. More over there are so many service centers
all over the world where this bike can be repaired without any hassles. Its parts
can be replaced also if they become faulty. Pulsar 180cc is good is mileage as
well as performance. Pulsar 200cc and pulsar 220cc have electric start so
definitely they are more comfortable to drive also.
PRODUCT FEATURES:
PULSAR 150CC:
Striking Features
• Enhanced Engine.
• Enhanced Chassis.
• Enhanced Ride Feel.
Control
Comfort
PULSAR 180CC
This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque
of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.
Control
• Light yet strong alloy wheels
• Wheel base (1320mm) makes bike more agile & under control
• Wheel radius (17")
• Top gear riding with ease
• New front fairing
• Improved engine torque optimizing engine performance
• Telescopic Fork type suspension
• 16.5 bhp engine power
• Lesser gear changes
• Engine powered to carry higher loads
Comfort
PULSAR 200CC:
• The bike is air cooled, and Bajaj has employed an additional Oil Cooler.
• The bike produces 18 bhp peak power, with 1.75 Kgm of torque.
• The gearbox receives pressurized lubrication,
• Tubeless tyres, 90/90 front and 120/80 at the rear,
• Black pain scheme, as available on P180,
• Distinguishing from the existing Pulsar sibling, this bike has a new tank
cowl.
• No Kick Lever, so Only Electric Start
• No chain cover, which enhances the sporty look.
• Rear pegs are taken behind, than those available on commuter bikes, to
give a sporty riding position.
PULSAR 220CC:
Engine::
Type: Single Cylinder Air Cooled, 4 Stroke
Displacement: 220cc
Comp. Ratio NA
First four stroke engine in the world employing DTS-Fi technology Intelligently
controlled ignition timing for each plug High combustion efficiency Low
performance variability between engines Precise metering of fuel for highest
outputs and lower emissions Easy engine starts in all conditions of temperature
and altitude Best in class fuel economy [ as in beating the Karizma? Is that even
a task? First natural air-cooled 4-stroke engine in India employing a oil cooler
Maintains lube-oil viscosity even under extreme conditions of stress and ambient
temperatures. Also helps in cooling the engine internals First high capacity
engine in India to employ rollers at rocker arm pivits and camshaft interfaces for
low friction First engine in India to have electric start as the sole means of
cranking
PERFORMANCE:
Max. Power: 20 bhp (no rpm claim)
Max. Torque: 1.95 kgm (no rpm claim)
Top speed: 135 kph Fuel economy 50 kpl in 'sane riding'
TRANSMISSION:
ELECTRICALS:
Battery :MF typre, 12V 9Ah
SUSPENSION::
Rear: Ellipitical section Swing Arm With twin Hydraulic Gas-charged Shock
Absorbers; 101 mm travel
BRAKES::
Tyres::
Front 90/90-17 tubeless
Rear 120/80-17 tubeless
DIMENSIONS:
Kerb Weight: 150 kg
Wheel Base: 1,350 mm
Length: 2,035 mm
Width: 750 mm
Overall Height: 1,140 mm
Ground Clearance: 177 mm
Tank Capacity: 15 lTRS(2 LTR RESERVE)
PRODUCT STYLE:
PULSAR 150CC:
PULSAR 180CC:
PULSAR 200CC:
• Other equipment, which are now a standard Pulsar equipment are also
included like LED tail lamps, Headlamp encaged in a black casing (called
the Phantom Headlamp), Digital Console, back lit switches, and split rail
grabs (Available elsewhere only on P220, and not on P150 and P180).
• Colours it is available in are black, red and blue.
Pulsar220cc:
PRODUCT DESIGN:
PULSAR 150CC:
PULSAR 180CC:
PULSAR 200CC:
PULSAR 220CC
BRANDING:
3. LABELING: it includes the name of the company the logo, the date of
manufacturing of the bike, the address of the company, the price at which it is
bought, how to you it properly and safely, built of the bike, chassis number,
engine number, key number, model, colour, battery number.
PRICE MIX
PRICE OF
HONDA UNICORN 150CC = rs60000-66800
TCS APACHE 150CC =rs 66000-67000
HERO HONDA HUNK 150CC =rs55000
KRIZMA 225CC =rs72530
• PRODUCT LINE PRICING: it means setting the price between the various
products based on the difference between the the product , customer
evaluation of different features and competition prices. This strategy is
followed by bajaj also.the entire range of pulsar ranges from rs 65000 to rs
87000 approximately.
• OPTIONAL PRODUCT PRICING : It means pricing of optional product
with the main product. For example now various accessories of bajaj
pulsar are available.
PLACE MIX
All the efforts made by the company to make the product available to
the consumer. It is not possible for the company to maintain contacts with
each and every consumer so there is a proper distribution channel through
which the bikes are transported. The manufacturing of Bajaj pulsar is done
in pune. From pune the bikes are transported to different places in India.
The transportation takes places on road. Big road tankers are there who
transport these bikes to various places across the India.
These bikes are then received by the various dealers who have taken the
dealership of Bajaj. As per their order the bikes are supplied as per the
required design. There is no such facility of online booking of the vehicle.
Dealers are the only people who actually come in contact with the actual
consumer.
Road transports suits the transfer of bikes the most. As the bikes are bulky
and road is the cheapest way to provide the vehicle at the door of the
dealers. transporting through road is over expensive and transporting
through sea is not feasible as it will take a lot of time moreover each and
every state of india is not connected by water . if the goods are
transported through sea then additional money will be required to get the
bikes from the neared sea ports to the door step if dealers via road.
Dealers get commission on the sales of the vehicles. And moreover the
company also gives some allowances to the dealers for promoting the
bikes. Dealers are paid by the company for how much they spend on the
advertisement of the bike.
PROMOTION MIX
When a product is launched in the market the company informs the customer
about the product, its uses, its price, its usage and builds the company image in
the mind of the customer.
Reminder advertising is done to keep the product in the mind of the customer,
reminding the customer that the product may be needed in future and reminding
the customer where to buy the product.
Bajaj launched Bajaj pulsar dtsi 150 cc . the advertisement gave an entire new
look to the bike. It is depicted in the bike as macho bike. A he bike. Purely meant
for boys. After seeing this advertisement every boy had a desire to own one. the
tagline was “definitely male”
InEven
case ofas
Bajajthe two
pulsar 200 cc Pulsar 200 is being launched with a new
...it turns
campaign revolving round the concept of Free Biking.
nurses saunter Free Bikingits
(as head
defined by
their way.
the brand Pulsar) is all about tackling obstacles. According to company officials,
past the bike-
stand looking MVO: "Bajaj
fondly at the Pulsar.
Pulsar,... Definitely male."
its about how you ride rather than where you ride.
Bajaj pulsar 220 cc In case of new pulsar 220 dtsfi it add says “aage nikal rahe
hai hum” and shows with what comfort the bikers ride their bikes with great
speed they perform their stunts. The logo says PULSER MANIA.