Nih Yudo yang kemaren kita

tulis di sekre KM 
1) Research Brief, correlation with business issues
2) Research Objective
3) Research method
4) Executive Plan
5) Hypothesis
6) Research Analysis
7) Marketing Strategy  guideline bisa dilihat di CHILL dan di ACE
8) Early recommendation

Segmentation based on social networking site

Twitter:

Facebook

Friendster:

Kaskus

LinkedIn

Social Networking  setiap komunitas remaja tiap negara punya kecenderungan mayoritas pengguna
social networking yang berbeda2  perbedaan kecenderungan social networking itu akan
mempengaruhi xxxxxxx marketing.

Urgensi dari social marketing communication untuk menarik pelanggan dari Negara-negara Asia Pasifik

The Urgency of Social Network as Marketing Communication to Attract Young Generation Customers in
Particular Asia Pacific Countries
Ini hasil corat coret gw selama baca NIELSEN. Enjoy! :D

AC NIELSEN:

**SHOPPER TREND

Survey dilakukan di: Jakarta, Tangerang, Bekasi, Depok, Bandung, Surabaya, Makassar, Medan.

1) Konsumen meningkatkan belanja untuk fresh goods barang komoditas masih dibeli melalui channel
tradisional hypermarket dan Supermarket dikunjungi pada akhir minggu bersama keluarga.

Tingkat belanja konsumen 2008 ke 2009 akan naik.

2) setengah pengeluaran konsumen itu dari bahan maakanan segar

3) orang akan cenderung belanja ke pasar tradisional dibandingkan pergi ke pasar modern. walopun
begitu, kunjungan ke pasar modern tetap naik dari 2008 ke 2009

4)mie instan. minyak goreng, saus pada tempat tradisional. sedangkan susu, vitamin perawatan pribadi
pada pasar modern.

5) Akhir pekan untuk mengunjungi hypermarket dan supermarket dengan masing2 34 persen dan 45
persen. karena mereka memilih sebagai rekreasi keluarga. karena ini dilakukan dari siang ke sore.
minimarket dikunjungi pada malam hari dan hari kerja

6) Mereka mengunjungi pasar tradisional sebanyak 40 % dr konsumen dan pada hari kerja.

7) tolong fikirkan tempat belanja sebagai fungsi REKREASI.

8) Tradisional itu sebagai pemenuhan dasar

9) 79 % mengunjungi channel modern dengan anak dan pasangan.

65% ke pasar tradisional sendirian.

10) orang jakarta dan semarang akan cenderung menjadikan gaji sebagai tabungan

11)Kebanyakan orang medan dan surabaya akan menggunakan untuk kebutuhan rumah tangga

12) di bandung akan digunakan untuk kebutuhan dasar anak

13) makassar untuk pendidikan anak2

52% si kota besar akan menggunakan untuk tabungan, sisanya untuk kebutuhan rumah tangga.

**SOCIAL MEDIA IMPRESSION

its about advertising effectiveness

it about brand negangement

where customer direclty engagnge with the marketing messange and pass them along to their friends.

1) 800.000 facebook and more than 125 individual facebook advertising campaign

2)the key of success for marketers is creating a mix of social impressions that incorporate both paid and
earned media.

ABOUT NIELSEN BRANDLIFT

measures advertising effectiveness using lightweight to receive data about the effectiveness of their ad
quicly and efficiently.

**ANALISA WORDL CUP

50% konsumen di indonesia mengikuti piala dunia.

40% orang di globa;

kategori uatama selama piala dunia:

snack softdrink, peanuts.

51% bener2 nonton bola. 34% penggemar.

Asia Pasifi, Indonesia mempunyai penggemar terbanyk dengan 54%.

Demam piala dunia juga menjangkit mereka yang ga biasa nonton, dan itu terjadi di Korea Selatan
sebanyak 76%.

77% orang Indonesia menggunakan TV. tapi di Asia Pasifik hanya sebanyak 59%.

62% akan melalui koran (hah?ini di region apa?.

ada sebagian yang akan menonton via live streaming, artikel online, blog forum online, menonton via
telpon genggam.

Produk kacang mempunyai kenaikan sales terttinggi sebesar 72%.

Belanja Iklan meningkat 12% dari yang biasanya hanya 5%.

***survey ini menjangkau lebih dari 27000 pengguna internet dan hampir 1 milyar populasi online.

**SOCIAL MEDIA REPORT

74% world's internet population viist social networking or blogging site. 3 biggest brands are Facebook
Wikipedia and Youtube.

korea has the highest rate of global rising?

ABOUT FACEBOOK:

-facebook population is larger than north america.

-expected ad revenue in 2010 is 2 billion

-20.000 number of fanpages in facebook US alone.

-Most common location to access facebook in in m office or at work or in my bedroom.

the highest rate: thailand and vietnam, while the lowest rate is in Japan and New Zealand.

-Most trusted products review: friends and family:

-Consumer electronics, cosmetics, car and food reviews being

relied on most for purchase decisions across APAC

-When writing reviews, korea most likely to share positive product experiences, such contrary with
China.

-twitter keeps increaing from under 200.000 to 10 million!

-China Social Media trends of interest can be found di slide 19/37.

-Bollywood and entertaining forums are attracting the most discussion in India.

-Twitter is just gaining momentum

**social media trends in india:

Facebook is starting to gain market share from orkut

Online prodyct reviews are increasing their influence on purchases particularly for consumer electronic.

Football is the most buzzed sport in India.

**social media trends in korea

Korea has very hugh discussion volumes compared to toher countries.

the "KNOWLEDGEIN" Phenomenon.

Twitter is used as an active communication channel for discussing political issues and corporate evenets.

Twitter's retweet is a powerful tool for spreading social media.

**Social media trends in Australia

famous: Facebook and Linkedin

BigFooty.com: there are even forums on lifestyle as well as money, though it has specialities in sport
discussion.

For effective brand marketing:

-user experience comes first, enganging you audience.

-Being relevant-speak their languange, leverage their celebrities!

CORE DARI NIELSEN CHALLENGE

AC NIELSEN

Goal: how to make a good marketing strategy

young generation: thoughts, activities, preferences, and custom.

project design 10 pages.

-Research Brief, correlation with business issues

-Research Objective

-Research Method

-Execution Plan

-Hypothesis
-Research Analysis--segmentation analysis

-Marketing Strategy

-early recommendation may be based on established product and services and even with certain brand
names.

-analytical. creative and research savvy

SEGMENTING

**specific solution to a specific problem

**Insight into consumer segment--> Insight to purchasing pathway--> Marketing Planning--> Marketing
Execution -> Marketing Impact.

Branding: Product Promotion Pricing Place :Segmenting Targeting Positioning: Usage Behavior Consumer
Expecttaion Market Segmentation Consumer Lifestyle Consumer Profile Media Habit Purchase habit
COnsumer Preference.

Segmentation Remaja:

Trend:

Uniqueniess:

Characteristic:
Their needs:

Breakthrough in Marketing: