Assignment

Submitted To:-Prof. Gopal Ratnam

Submitted By:
Churchil
PA9016
PGPM
 Hospitality Sector

Indian tourism and hospitality sector has reached new heights today.
Travelers are taking new interests in the country, which leads to the
upgrading of the hospitality sector. Even an increase in business travel
has driven the hospitality sector to serve their guests better. Visiting
foreigners has reached a record 3.92 million and consequently
International tourism receipts have also reached a height of US$ 5.7
billion. Hospitality Industry is closely linked with travel and tourism
industries. India is experiencing huge footfalls as a favorite vacation
destination of foreigners and natives and the hospitality industry is going
into a tizzy working towards improving itself. Fierce competition and
fight to rank on the number one position is leading the leaders of this
industry to contemplate on ideas and innovate successful hospitality
products and services every day. We at www.bestindiansites.com have
listed a few sites, which would help you to soar in the hospitality
business.

Key Statistic India:-

Travel and Tourism Revenue($billion,2006) :- 41.8

Inbound Tourist Arrivals(2004) million nos 2007:- 4.9

Inbound Tourist Revenue ($billion) :- 4.0

Domestic Tourism (million nos.):- 271

Domestic Tourism Revenue ($billion):- 28.0

Outbound Tourism(million nos):- 6.0

Hotel Industry – number of hotels:- 1,800

Hotel Industry – number of rooms:- 1,00,000

Hotels in India' have supply of 110,000 rooms. According to the tourism

ministry, 4.4 million tourists visited India last year and at current trend,
demand will soar to 10 million in 2010 - to accommodate 350 million
domestic travelers. 'Hotels in India' has a shortage of 150,000 rooms
fueling hotel room rates across India. With tremendous pull of
opportunity, India is a destination for hotel chains looking for growth.
The World Travel and Tourism Council, India, data says, India ranks 18th
in business travel and will be among the top 5 in this decade. Sources
estimate, demand is going to exceed supply by at least 100% over the
next 2 years. Five-star hotels in metro cities allot same room, more than
once a day to different guests, receiving almost 24-hour rates from both
guests against 6-8 hours usage. With demand-supply disparity, 'Hotel
India' room rates are most likely to rise 25% annually and occupancy to
rise by 80%, over the next two years. 'Hotel Industry in India' is eroding
its competitiveness as a cost effective destination. However, the rating on
the 'Indian Hotels' is bullish. 'India Hotel Industry' is adding about
60,000 quality rooms, currently in different stages of planning and
development and should be ready by 2012. MNC Hotel Industry giants
are flocking India and forging Joint Ventures to earn their share of pie in
the race. Government has approved 300 hotel projects, nearly half of
which are in the luxury range.

SWOT Analysis of Indian Hotel Industry:-

Indian hotel industry is now capturing the world attention

Strengths
India’s Rich Cultural heritage.
Demand Supply Gap.
Government Support.

Weakness
Poor support Infrastructure.

Opportunity
Rising Income
Open Sky Benefits
New business opportunity.

Threat
Event risk
Increasing competition.
The LaLiT Ashok Bangalore offers a wide selection of delectable
cuisines at our 5 star restaurants, chosen from around the world to cater
specially to the variety of taste buds that reside in this multi-lingual and
multi-cultural city. We offer our guests with the best of world cuisines -
Indian, Japanese, Chinese, Thai and Arabian to name a few.

Guests can also have food cooked to their individual taste at our live
kitchen at 24/7, giving a feel of homemade food or even taste authentic
Indian flavours at Baluchi. But the jewel in the crown of The LaLiT
Ashok Bangalore is OKO – its rooftop pan-asian fine dining restaurant
catering to the palates of this city, residents to people of different
nationalities. Oko is one of the best restaurants in Bangalore, taking
restaurant dining to an altogether different echelon.

The LaLiT Ashok has three restaurants in its one multistoried building.

These are:-

• 24/7

• Balichi

• OKO

• Sutra

Cuisine: Multi-Cuisine
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Hunger has no time, so does the food served at 24/7, our 24 hour multi-
cuisine restaurant - Because hunger can strike anywhere and anytime.
Located at the lobby level, just besides the pool, the restaurant also
provides an option of café dining just besides the pool. With a total of
144 covers, the restaurant is the largest and one of the best restaurants of
the city serving multi-cuisine dishes.

Guests can eat to their heart’s content and to the tune of their stomach as
this café restaurant provides an option of choosing from a buffet served at
breakfast, lunch and dinner or also an elaborate a-la-carte dining guide
prepared extensively from healthy and quality ingredients. The buffet
here are an ideal place for all the guests to meet and mingle with other
guests.

With ethnic and authentic paintings hanging on the wall, wooden

cylinders hanging from the ceiling and the instrumental music that is
played within the full length glass windows, giving a scenic view of the
pool, are high points of our 24/7 food restaurants. The ambience of the
restaurant is further accentuated by live interactive kitchen where guests
can watch the preparation of their dainty dishes, snacks and kebabs on the
café menu.

The Buffet menu offers a broad range of Salads, soup, Indian, Continental
& Oriental food, and Desserts. In Ala carte menu offers Indian, South-
Indian, international & continental food. All based on a combination of
modern gourmet both in preparation and presentation. The wine menu
features one of the finest wine collections in the city with new world /old
world wines totaling 100 labels with the classic and mouthwatering
cocktails are also made available.
Guests can explore the Indian zeal for food with this multi-cuisine
restaurant menu with 24/7 signature dishes like Cajun fish sticks, Smoked
salmon with capper sour cream, Grilled prawns, Seared prawns with
pepper and coconut liquor, Mangalorean fish curry and mud cake. While
among beverages, chef recommendations are Stay Cool, Fruity Fizz,
Budweiser, Corona, Large variety of single malts and premium vodka,
LaLiT Cocktail, Bloody Marry and Mojito.

Baluchi
Cuisine: Indian Cuisine

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Baluchi, the specialty restaurant at The LaLiT Bangalore, is all set to take
you to the bygone eras of Baluchistan. It is the first five-star hotel
restaurant of the city that pays homage to the delicacies of Baluchistan,
and presents an authentic fare of Baluchi cooking. The kitchen at the
Baluchi specializes in authentic and indigenous style of cooking that
includes four varieties of cooking which are, Tawa, Kadai, Deghchi, and
Lagan (lava stone/pathar cooking) in curries and tawa, tandoor, sigdi and
pathar for kebabs. The menu is a delight to the palate, which includes a
variety of kebabs, shorbas, roti and rice dishes.

With its great variety of aromatics dishes, Baluchi sets an atmosphere for
a quite and delightful meal. A big rustic pitcher sitting right at the
entrance of the restaurant gives guests Indian feel, and takes them to the
bygone era of the Baluchi's. The usage of copper metal (most common
metal of Baluchistan) in the restaurant, for paneling of four large pillars
to shining copper cutlery further adds to the Indian touch. The 62 cover
restaurant, located at the lobby level, is open for lunch and dinner.

Baluchi is the first North West Frontier Restaurant in the city, offering
best dining options in the traditional Indian cuisine, sure to excite the
taste buds those enjoying the food. Located on the ground floor, the
restaurant has a great pool view as well as the live kitchen where guests
can watch live preparation of their food as music plays in the back, hence
making this family restaurant a unique mix of fine dining and the live
performance of Ghazal.

Guests can begin their meal with a variety of refreshing drinks like Aab-
e-Hayak, a chilled green coconut and bee honey drink, or Josh -E-Zafran.
The appetizers section brings both, vegetarian and non-vegetarian
delights. The Hot kebabs include Lasooni Machali ke Soole- pompfret
marinated with a variety of green spices and garlic, Murg Dum Tikka
Baloochi, Aloo ke Rui Kebab and Balkash Rubina - king prawns
marinated with yoghurt and selected spices and cooked on charcoal grill,
a Baluchi signature dish. Baluchi’s specialty include The Cold kebabs,
Thandi Machalli aur Khatte Kheere - an exotic preperation of tandoori
machalli served chilled with gherkins and shaved cucumber.

Chef recommends Murgh Boti Ka Salan, Machalli Methi, Champ Aur

Kheema- mutton chopped by a special process & cooked with almonds
and tasty flavour of spices. The restaurant, as a speciality, introduces to
the vegetarian menu "morels" and "paneer". The introduction of morels is
another USP of the restaurant. The curries include Gucchi Mirch Badam,-
morels with chifonards of chilly with almond gravy, Doodh Dahi Dum
Makhan Masala and Nazakat Ke Kofte. And of course no menu is
complete without the mouth-watering desserts, and here Baluchi serves
its guests with some exclusive desserts of Baluchistan such as Shakoora
Phirni, Baktawa, and the exotic Oom Ali! (Translates to Oh God!), which
will for sure remind them of heavenly taste.

OKO
Cuisine: Pan Asian Cuisine
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Sitting right under the sky with stars shining over, with your favorite
Japanese food in front – We welcome you at OKO – The pan asian
restaurant at The LaLiT hotel Bangalore. With a mix of contemporary
Pan Asian orientation and huge bay windows over looking the sprawling
golf course and city’s highest tower, guests can treat themselves to a plate
of their favorite sushi under the dim blue lighting in dining are with
wooden cylinders hanging from ceiling and intimate seating. Ever since it
started operating, Oko has been one of the hot topics of conversation
among the culinary circuit of the city.

Master chef Bhatia along with Chef in charge - Chef Thapliyal, Thai
Master chef – Chef Paitoon Panphan and Chinese Master Chef – Chef
Liang have specially conceptualized the Oko menu dining which is
combination of Japanese, Thai, Chinese, Vietnamese & Malaysian food.
The menu and the restaurant are designed to provide privacy, unmatched
product and ultimate luxury to an evolved elitist class of guests who have
a taste of the finest restaurants and surroundings.

This lunch and dinner restaurant could be an ideal place for top end
business luncheon meets or social afternoons whereas at nights, the
guests have an option to choose from various cuisines and connoisseurs
of wines and beverages with a range of over 100 varieties of wines on its
menu. Or it could also be simply official business entertaining, some
celebration, birthdays, anniversaries or any informal get together – Oko is
just the right place to be at with its formal dining area for all highly
important events and formal gathering, a funky lounge to simply hang out
and a sunken seating area right under the sky with leather upholsteries
sofas.

At this Japanese sushi restaurant with 142 covers, the taste and the food is
taken to an altogether different level as its well trained staff takes guests
through the Japanese dining menu. The beautiful red chandelier in the
private dining room for 12 people, done tastefully in red upholstery and
with shimmering chandeliers, provides the perfect ambience to all the
special and private moments. While the blue color light hitting the ceiling
at the lounge adds to the wow effect of the evening. Oko is the largest
restaurant in the city and combines a unique mix of private dining, fine
dining, lounge and open sky seating with best Sushi, teppanyaki, grill and
the bar counters all within the same space.

Wine cellar in restaurant offers beverages like sake and one of the finest
wine collections in the city. The menu will feature new world / old world
wines and in total 100 labels. The restaurant will have its own Signature
Cocktails such as the LaLiT cocktail, Oko and China Blue. Special
cocktails originating from Thailand, China, Japan and the classic
cocktails of the world are also made available.

Chef’s recommendations include Satay Udang (char grilled prawns with

Asian spice), Fish with Malaysian Spices (John Dory flavour with shallot,
garlic and dried shrimp), Yaki Udon Chicken (Japanese thick noodle in
Tonkatsu sauce with prawn), California Uramaki, Tom Yum Kai
(traditional hot Thai soup with lemon grass and galengal flavour) and
Koong Phad Kapprao Thai Style Stir Fried Prawns with Chilli, Garlic &
Sweet Basil

Sutra - The Lounge

Cuisine: Bar
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House to the people from various cultural backgrounds, the city’s nights
are brought to life with The LaLiT Ashok Bangalore’s club lounge Sutra
– The thread that holds all the party animals together. Sutra is the ultimate
lounge bar: a happening club scene where music, a modern dance floor
and chic cocktails at the club bar put the sizzle back in city nightlife.

Located near the lobby, with a total of 72 covers, including 30 at open

terrace, Sutra is the place guests look forward to, at this Bangalore hotel,
after having a hectic day at work, to unwind over their favorite drink or
even if it is simply relaxing over a round of drinks, before taking some
important business discussion head on. Open from 11:30 hours till 00:00
hours midnight, this night club is the star of Bangalore’s night life by
being one of the most happening night clubs in the town

Set amidst the gardens of the hotel, guests can enjoy a wide range finest
cocktails and drinks, in an open-air seating and also inside the bar with
enchanting music and lighting adding to the magical atmosphere at the
nightclub. The design of this clubbing outlet is contemporary, cool,
polished, and architectural. The place highlights design features and
artwork that sets it way above the rest, highlighting the groovy beats of

Retail Mix
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Under This we are covering 6 main issues:-

• Customer Service

• Merchandise Assortments

• Location

• Communication Mix

• Pricing

• Store Design and display

As per the retail MIX we can also compare the LaLiT Ashok

Customer Service
As the part of customer satisfaction LaLiT Ashok is trying to fill the all
Gaps.

Loyalty Rewards
Having been into business for over two decades now, we value our guests
who have stood by us through all times and helped us make this journey
truly worth it. It is with this objective that we aim to give our guests a
little of what we have gained through both our Loyalty Programs.

The LaliT Suri Hospitality Group presents The LaLiT Loyalty and The
LaLiT Connect as a gesture of the group to extend heartiest thanks. The
LaLiT Loyalty is the group’s program open for all members who are
willing to join and enjoy the privilege of being attached one of the fastest
growing hotel group in the country. The priviledged members of The
LaLiT Loyalty can enjoy from a range of benefits that include huge
discount on spend on F&B and room accomodation including free stays.
The LaLiT Connect on the other hand is an invitation only program,
designed to incentivize the company for the stay of its guests/ employees
with our participating hotels.

The LaLiT Loyalty

The LaLiT Loyalty unveils a world of unbelievable privileges and
benefits at The LaLiT Group of hotels at New Delhi, Goa, Mumbai,
Srinagar, Bangalore, Udaipur, Khajuraho. Seven luxurious Hotels,
Palaces & Resorts which offer more than 1600 rooms and suites, over 30
Restaurants & Bars, State-of-the-art leisure and business services,
extensive banquet facilities & much more.
The LaLiT Connect
The LaLiT Suri Hospitality Group has always taken pride in being
associated with one of the top most corporate operating in India and
across the globe. In an effort to give our clients a bit of what we get, we
have introduced The LaLiT Connect. An invitation only program for
corporate, where companies can make a selection of exciting redemptions
like official off-sites, business meetings, memorable meals and much
more at any of our participating hotels.

The LaLiT Plus

The LaLiT Suri Hospitality Group has always taken pride in being
associated with one of the top Travel Agents operating in India and across
the globe. In an effort to give our partners a part of what we get, we have
introduced The LaLiT Plus Loyalty Program. An invitation only program
for Travel Agents, the members can choose from an array of exciting
redemption offers like agency’s off-site, meetings, stays at hotel,
memorable meals and much more at any of our participating hotels.

The LaLiT Select

The LaLiT Suri Hospitality Group has always taken pride in being
associated with the selected class of people who have the drive for results
in whatever they attempt to do. In an effort to give our partners a part of
what we get, we have introduced The LaLiT Select Loyalty Program. An
invitation only program for embassies and high commissions, the
members can choose from an array of exciting redemption offers like off-
site, meetings, stays at hotel, memorable meals and much more at any of
our participating hotels.
Service Satisfaction
For the customer satisfaction they can go to the maximum extent. They
want to satisfy their customers at any cost. They are having all kind of the
facilities for the customers. If any case of the customer is not satisfied
with the service they can make the complain regarding this. They have
good parking space as well as all the facilities, which the 5 star hotels
provide.
They are having 24/7 service facilities.
They are having the 24/7 transportation service to the any of the area.
They are having 24/7 customers help service.

Merchant Assortments:-
Dining at The LaLiT
Continuing with the tradition of serving our guests with Limitless
Hospitality, The LaLiT Group of Hotels and Resorts serves guests with a
host of dining options accompanying their stay at any of our five star
hotel. We offer a host of 5 star restaurants serving delectable cuisines
from around the world – from the eastern delicacies of the world to the
famous western cuisines. The restaurants are designed to cater specially
to the variety of taste buds that reside in this multi-lingual and multi-
cultural land called India.
We also offer the facility of live cooking at our fine dining restaurant, so
that the guests can have their food cooked to their taste. From the Indian
menu dining at Baluchi to Pan-Asian cuisine served at Oko, which is one
of the best restaurant in Bangalore, taking restaurant dining to an
altogether different echelon. Guests can always find something or the
other to satisfy their taste buds within our 5 star restaurant menus. The
menu at all the restaurants is carefully designed by our master chefs such
that these best restaurants can offer best dining experience to our guests.
We have several signature brands that run across several of our groups’
hotel, serving a wide range of delectable cuisines, bound to tickle the
most sensitive of taste buds.
Rejuve - The Spa
Experience a complete holistic experience encompassing Aroma,
Ayurvedic, herbal and natural therapies, the patented colour healing and
yoga only at Rejuve - The Spa, The LaLiT Suri Hospitality Group’s
signature brand. Established across all its properties – from Srinagar to
Goa, Khajuraho to Mumbai, the spa also offers salon services, a futuristic
gymnasium, swimming pool and sports facilities, depending on the
destination. After all, you may not have control over what happens in
your life but you can at least control the way it affects your health.

Golf
The LaLiT Suri Hospitality Group has unique offering of a private golf
course at its Goa property. The only hotel in the country and also the only
‘Links’ golf course in India.
The Goa Golf Greens, the country’s first and only international standard
Links Golf Course is nestled midst the luxurious surroundings of
InterContinental The LaLiT Goa Resort.
Inspired by Portuguese architecture, this sprawling resort is lapped by the
Arabian Sea. The hotel is cradled within the slopes of the majestic
Sahayadri range and located between the Talpone river and its tributary.
Designed by Col K D Bagga, a disciple of the great master golf designer
Alister Mackenie, The Goa Golf Greens is a 9-hole double T golf course,
with 18 gents and 9 ladies Tees, playing to Par 36, from each set,
measuring 6303 yards for a 18-hole game.
Private Air Services
Proving to be one of the market leaders, Bharat Hotels has added another
feather to its cap by pioneering the concept of Private Luxury Air
Services by adding an aircraft and a chopper just besides its jet at the
hanger. The service is specially designed for our guests and corporate
clients who want freedom from the lengthy check-in queues and rigid
schedules of commercial flights as they fly domestic.

The Embraer Legacy 600 Jet provides premium comfort and privacy for
up to 11 passengers in three distinct seating areas. Interior standard
features include first-class leather seats, a plush divan, an elegant
credenza, and spacious tables for dining or meetings. The aircraft also has
a fullsize galley for hot and cold meals, a full-width aft lavatory,
wardrobe, storage cabinet and an entertainment system with DVD players
and satellite telecommunications.
Rooms :-
They are providing the rooms to stay. The customers can stay at their
room as per requirements. Various kind of room is available in this
multistoried building.
Conference Hall:-
They have a big conference hall so if any one or company need this for
their meeting and get together they can use this.

Location:-
The location of LaLiT Ashok is as pr the ideal for the 5star hotels.
This in the middle of the town so there is no problem of convince.
The address:
Kumara Krupa High Grounds
Bangalore - 560001
Karnataka
India.
Bangalore international Airport 32 km
Railway station 3 kms
City centre 3 kms
Vidhan soudha 3 kms
This is the place where many five star hotels are near about this. So it is
easy for customers to find the place.
The other hotel near
Hotel Windsor Manor
Hotel Le Meridien

Communication MIX:-

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As the part of the communication mix we follow all of these points.

Advertising
Website
Personal selling
Public Relation
Direct Marketing & data base marketing
Sales Promotion
Advertising:-
They make the advertisement through TV, internet, blogs.
They promote their Hotel with doing many promotional activities.
They promote their hotel in newspapers according their targeted market.
They make their promotion in magazines. All kinds of tourist guide book.
Website:- http://www.thelalit.com
Personal Selling:-
They are having the personal managers who are taking care of the sales
department. They are taking care of the targeted people and constantly be
in touch with.

Public Relations:-
The public relation is the separate department in the organization so that
those people are always taking care of the customer and members
requirements. This committee people are always taking care or regular
basis of the notification sent by the organization. They are responsible for
making the relation with outside the organization. They are playing the
role of ambassadors of the company.

Direct Marketing & data base marketing:-

The Hotel is doing direct marketing. They find the database from the
organization and keep trying to sell the product of the hotel. The data
base is there with the organization so they keep alerting and try to sell the
products i.e.; membership, spa membership, disk Promotion, lounge
promotions.
Sales Promotion:-
The company is making sales promotion is domestic market as well as in
the international market.
They keep their banners on the airport.
Also the keep their vehicle ready on the airport so the passenger those
who coming from outside and booked the hotel they should not find
difficulty in finding the places.
They are having holdings in the tow as well as the main part of the town.

Pricing:-
All the product of the hotels are Priced as the premium priced.
As the product are very much up to the customers expectations so the are
priced high.
The membership of the hotel is around rs. 15000-to 50000.
The sutra entry for the one people is around rs. 1000 to 2000 depending
on the party.
The rooms are available for stay is around rs. 8000 to 25000 .
Similarly the food provided by the hotels in the room service is itself is
expensive.
The food of the OKO and Baluchi is very high.

Store Design and Display:-

They are having the best facility multi facilities building.
184 Rooms and suits
100 Lalit Deluxe room
45 Lalit Premium Rooms
22 luxury lalit rooms
Board Room Ground Floor 4042sq feet
Convention Hall First floor 2736sq feet
Chanakya First Floor 2667sq feet
Board Room First Floor 525sq feet

They are having their own parking place.

They are having the one swimming pool.
They are having the guest-waiting place.
They are having the valet parking facilities.
They are having the enough amount of space for gardening.
They are having 24/7 receptions.
All the modification and facilities, which are provided by the hotel, are
A+ grade that’s why they have provided the % star rating.

As per the the retail mix the hotel Lalit Ahoka is following the 5 Star
status. It has many branch in in India. Like Mumbai, goa. Delhi, sri nagar,
khujaraho etc.
There are many more are projected …