SEMESTER-IV
1. What do you understand by the term Quality? Discuss the various principles
of T.Q.M.
2. What are various steps suggested by Deming? Discuss briefly
3. Explain the concept of Quality Circles. What are the benefits of Quality
Circles?
4. What is Cost of Quality? How would you measure the cost of quality?
5. Define the term 'Kaizen". How would you implement Kaizen program in an
organization?
6. What you understand by Total Quality Management? . What are various dimensions
of Quality?
7. Explain Juran Trilogy for quality improvement.
8. What is 5- S ? How is it implemented?
9. What is the importance of 6- Sigma?
10. What is quality? Explain the significance of Quality from the Consumer’s
Perspective
11. What is TQM? Explain the principles on which TQM is based.
12. What is the Deming contribution to TQM? Explain with the help of 14 points
given by Deming.
13. What do you mean by Quality Management? What is the relationship between
Quality Planning, Quality Improvement, Quality Control
14. What is zero quality control? Explain the concept of Just- In- Time?
15. How will you use Pareto diagram to solve the problems which is one of the
tools of quality management as suggested by Ishikawa?
16. Explain the concept of six sigma. Explain the concept of master belt, black
belt and green belt.
17. Define the terms internal customer and external customer. List and explain the
six most important factors that influence consumer purchases.
18. Explain the concept of Design of Experiments (DOE)? Explain the Methods
of Experimentation
19. What is quality? Explain the significance of Quality from the Consumer’s
Perspective
20. What are the obstacles in implementing TQM? Describe them.
21. What do you mean by Quality Field? Explain the Juran Trilogy Diagram
22. Which are Crosby’s 14 steps for quality improvement? Explain them.
23. Explain SMED (single-minute exchange of dies) system? Which engineering
principles are used in Zero Quality Control (ZQC) techniques?
24. Explain the concept of quality circle. Explain “The operation of quality
circles.”
25. Explain the concept of six sigma. What can we learn from the successes and
failures of six sigma?
26. As a manager of a small sporting goods store, describe how you would train
front-line employees to handle customer complaints. How does employee
satisfaction relate to customer satisfaction?
27. Explain the concept of Design of Experiments (DOE)? Explain the Methods
of Experimentation
28. What is Quality? Explain the significance of Quality from the consumer’s
perspective
29. What is TQM? Explain the principles on which TQM is based.
30. What is the Deming contribution to TQM? Explain with the help of 14 points
given by Deming.
regulations. Discuss.
4. How can the companies control their pollution problems effectively? Analyze the
5. What is ISO 14001? Explain Environmental Management System (EMS) and ISO
14000 Standards.
a. WTO
8. What does the term Waste Treatment means? Why is waste treatment important?
9. What are biodegradable and non-degradable wastes? What is the role of
10. Explain the term Environment and environmental pollution. What are the most
common environmental resources and what are their characteristics?
11. “Environmental law is the need of the hour”, comment using suitable example.
13. What is industrial pollution? Analyze the causes of industrial pollution in India.
14. What is ISO 14000? Explain in brief the history of ISO 14000.
15. What do you mean by Ethics? Explain various Ethical theories in detail?
18. What are biodegradable and non-degradable wastes? What is the role of
municipality in managing the domestic waste that is generated in the city?
20. What is sustainable development? How can you balance environment with
growth?
21. Briefly explain the various measures to be adopted for controlling and managing
air pollution
22. Define Environment Impact Assessment. What is its relevance and significance?
26. What are ill effects of air pollution? How can these be controlled?
27. Discuss the various legal steps taken for safeguarding environmental in India.
1. How would you characterize the pampers brand image? What Makes up its brand
Extensions?
2. What is brand equity? How do you measure brand equity?
3. What is a ‘decision making process’? How do you think marketers Use this to
ensure a product is successful?
4. Find a brand whose sole or primary distribution channel is relationship
5. Marketing .Discuss the likely reasons for the brand’s highly focused strategy and
the positive and the negative consequences of it?
6. Think of one of your favorite brands. Can you come up with a brand mantra To
capture its positioning?
8. Explain the term ‘Financial value of brand’ What are the methods of
measuring the Financial value of brand?
12. What do you understand by Brand Loyalty? Is brand loyalty built on functional or
symbolic aspects?
13. What is the objective of advertising a brand? Explain this by referring to the
‘Choose Cadbury’ marketing strategy?
15. Explain the term ‘Financial value of brand’ What are the methods of measuring
the Financial value of brand?
16. What is Perceptual Mapping? Explain its techniques and importance to branding?
17. Explain market segmentation? What are the quantitative and qualitative
methodologies of market segmentation?
20. What do you mean by ‘brand’? How is it related to trademark? Give a few examples.
21. What is the importance of brands? Why do companies do branding?
22. What are characteristics of a good brand name?
23. How does a firm with well known, successful brand name need to actively safeguard it?
Give some suitable examples.
24. What do you mean by ‘brand’? How is it related to trademark? Give a few
examples.
25. What is the importance of brands? Why do companies do branding?
26. What are characteristics of a good brand name?
27. How does a firm with well known, successful brand name need to actively safeguard it?
Give some suitable examples.
28. What is brand personality? What are its traits?
29. Explain in detail the concept of Brand Management. What is the importance of Brands?
30. How strong brands can be built? Explain the concepts and strategies of building strong
brands.
SAMPLE QUESTION BANK – Industrial Marketing
SEMESTER-IV
4. Explain the Industrial Buying Behavior in Indian Context. Also explain the
concept of Purchase Complexity.
6. What is Industrial Marketing? What do you mean by the term core product?
9. Explain the Industrial Buying Behavior in Indian Context. Also explain the
concept of Purchase Complexity.
10. Explain the concept of Various Purchasing Agents in Industrial Buying. Also
explain the Models of Organizational Buying Behavior.
11. Who is the customer? What are their preferences? When, where & how do
they typically buy?
12. Comment. “Why a particular distributor is chosen”? Explain direct & indirect
distribution?
14. Explain marketing control systems? What are the various tools and techniques
of marketing control?
15. Why do we need to study about industrial marketing? What is difference
between product and industrial product?
16. Explain the diversity of industrial markets and products purchased?
17. Explain marketing control system? Discuss tools and techniques of marketing
control?
18. Discuss logistics subsystems and what are the channel conflicts in Industrial
marketing?
19. Explain the function of intermediaries and what are the types of channels?
20. Some people feel that the distinctions between consumer and industrial
marketing are unjustified and that the similarities between the two markets are
useful in developing marketing knowledge. Do you agree? Justify your
answer.
21. “People’s behavior, judgment and past experience and the CEO’s style very
much influence the quality and type of strategic decisions made.” Do you
agree? Justify.
22. With suitable examples elucidate how the government influences the
industrial marketing environment.
23. “Any product or service can be differentiated, even if the commodity seems to
differ from competitor’s offering only in price.” Do you agree? Give
examples.
24. Explain with suitable examples how the PLC theory can be applied to
Industrial marketing.
25. Describe the various steps of new product development in the area of
industrial marketing.
26. Assume that you are the marketing manager for some manufacturer. The
product or market served may be any of your choice. Describe the strengths
you would most desire and weaknesses you would want to avoid in a
distributor giving reasons.
27. Industrial firms may organize the sales force around territories, products,
customers and functions. Discuss the possible advantages and disadvantages
of each type of sales force organization.
28. What are the various forms of international market entry? Discuss each of
them with suitable examples.
29. What do you understand by the term product & Industrial product? Explain
what are the various types of product & Industrial product?
2. Goods and services are different. Explain ?what are the various factors
Involved in customer service evaluation?
3. Describe the concept of Not for profit Organizations with the help of an
example?
4. What trends are evident within the competitive environment? What are the
indications for the future?
6. Outline the stages in recruitment and the selection process? How can internal
marketing techniques help in recruiting the right personnel?
1. Going by the article on “organizational change management” what are the major causes
of project failures?
2. “When growth takes place certain disruptions are bound to sway the system.”
Explain the statement quoting examples from the real life situations.
3. “Managers used to the old economy see change as linear & something to be pursued
gradually”—explain & elaborate this statement with the help of a relevant diagram.
Support your answer with examples.
4. What is Barnevik’s 7-3 formula? Can you explain its strength & effectiveness? Can you
also indicate the “risk” involved in adopting such a formula?
6. Can you quote a few steps taken by “Vodafone” by way of “unfreezing” the change
process?
7. Suggest a few steps towards “refreezing” the change process that could be considered
by “Kingfisher Airlines” or “Vodafone” in future.
8. Which employees in an organization are more “‘resistant to change?” what are the
causes of their resistance? How to overcome this resistance?
11. OD focuses on total system change and views organizational as complex social
systems. Comment.
16. What are driving and restraining forces? What are the steps involved in a fore-
field analysis?
17. Why do Organization’s resist changing? How one can overcome resistance to
change?
18. What are the different levels at which intervention strategies are applied? Explain
with the help of example.
20. What are peripheral norms and how are these different from planned norms
21. Discuss some of important environmental factors which affect organization change.
23. Discuss the process of change in an organization and How would you deal with
organizational change?
24. Define Organization Development. .What are its objectives and characteristic features?
25. What are peripheral norms and how are these different from planned norms
26. Discuss some of important environmental factors which affect organization change.
30. Discuss some of important environmental factors which affect organization change.
1. What is the significance of Training? How can you make training effective?
2. Discuss the various ways for the identification of training needs why have to
identify this
3. Discuss e of the latest methods of training what is sensitivity training?
4. How would you evaluate the outcome of training? Can you use this outcome for
review of compensation package of the employees?
5. Write short notes on any three of the following:
a- On the job and off the job training,
b- Performance appraisal,
c- Skill-based training
d- Different training aids
6. Define learning. Explain the classical theory of learning.
7. What are the benefits of training? How can you link training to organizational
goal.
8. Write Short Notes on:
(i) Induction training
(ii) Training in Leadership
9. “Training must be a strategic imperative in today’s organization, not just a cost to
be cut back when times get tough”. Discuss.
10. How the effectiveness of a training programme is evaluated in an organization?
11 How training helps in TQM?
12 What is the scope and limitation of MDPS?
13 What is the role of management succession and promotion planning in the
organization?
14 What are the advantages and disadvantages of on- the job methods of training?
15 What do you understand by training techniques? Explain various training
methods.
16 How does ‘training objectives’, ‘subject areas’ and (10) ‘entry behaviour
of trainees’ effect the selection of teaching and training methods? Explain with
suitable examples.
17 What is the significance of training and development in an organization?
18 Discuss the various principles of effective training?
19 What are various factors which can make training effective and enjoyable?
20 What are different ways by which training is imparted?
21 What is induction training and why is important?
22 What is thje significance of Training? Explain the various ingredients of a
good training program for the employees?
23 How can you make training effective?
24 Discuss the various ways for the identification of training needs
25 How would you plan and design the training program for the training of
supervisory executives
26 Define learning. Explain the classical theory of learning.
27 What are the benefits of training? How can you link training to
organizational goal?
28 Explain the systematic process of training?
29 How the effectiveness of a training programme is evaluated in an
organization?
30 How training helps in TQM?
1. What is Financial Market? What are the various types of financial markets?
2. Explain with examples the concept of Non-Banking financial companies?
3. What is venture capital? What are the SEBI regulations,1996 related to
venture capital fund
4. What is the meaning and significance of Lease? Also explain the limitations
of leasing.
5. write short note on : (ANY 2)
a. Mergers
b. Acquisitions
6. What is Financial Market? What are the various types of financial markets?
Companies?
13. What is the meaning and significance of Lease? Also explain the limitations
of leasing.
16. Explain the concept of Housing Finance System. Explain any one housing
17. What is Venture capital? What are the various types of venture capital funds
18. Explain the concept of Insurance. Also explain the role of IRDA in insurance.
19. What are mutual funds? Explain different Mutual Fund scheme.
20. What is Financial Market? What are the various types of financial markets?
22. What is venture capital? What are the SEBI regulations,1996 related to
23. What is the meaning and significance of Lease? Also explain the limitations
of leasing.
a. Mergers
b. Acquisitions
25. Explain the concept of Housing Finance System? Also explain the working of
NHB.
26. Explain the concept and process of credit rating? Explain the advantages of
credit rating.
27. Explain the concept of Insurance. Also explain the role of IRDA in insurance.
28. What are Mutual Funds? Explain different mutual fund schemes.
29. What is Financial Market? What are the various types of capital markets?
31. What is the meaning and significance of Lease? Also explain the limitations
of leasing.
34. Explain the concept of Housing Finance System. Explain any one housing
35. What is Venture Capital? What are the various types of venture capital funds.
36. Explain the concept of Insurance. Also explain the role of IRDA in insurance.
37. What are Mutual Funds? Explain different Mutual Fund scheme.
4. What do you mean by Takeover? Explain the economic aspect related to takeover
6. Discuss the different types of restructuring. Also explain the global scenario of
restructuring with examples.
7. Write short note on (any 2)
a. Merger
b. Disinvestment
c. Strategic Alliances
8. What is divestiture? Discuss financial evaluation of divestitures.
13. What do you mean by Takeover? Explain the economic aspect related to
Takeover
19. What do you mean by Takeover? Explain the economic aspect related to
takeover
20. What are the types of business failures? What should firms do with failing
business?
21. “Core Competencies are not fixed but flexible”. Explain. Also explain the
features of successful strategic planning.
b. Takeover
c. Franchising
23. What is Demerger? Distinguish between demerger and reconstruction.
24. What are the different categories of Merger? Also explain the motives of
merger.
26. What is post merger efficiency? How post merger efficiency can be
measured?
restructuring.
28. What do you mean by Alliance? What are the characteristics of strategic
alliance?
29. What are the goals of business organization? Why should organizations resort
to restructuring?
30. What is Corporate Restructuring? Briefly discuss the scope and objective of
corporate restructuring
31. Write about funding through
a. Equity Share Capital
b. ADR/GDR
c. Employees Stock Options
d. External borrowings
32. Distinguish between de-merger & reconstruction. Discuss the procedure for
reconstruction.
33. Discuss the different categories of mergers. Differentiate between friendly
versus hostile takeovers.
34. Discuss how valuing the target company is done. What are the factors that
dominate company valuations?
35. Write about strategic management of mergers. What are the accounting
aspects involved in a merger and amalgamation?
36. What is Post-merger Efficiency? How Post-Merger Efficiency can be
measured?
37. State the objects of a Corporate Take Over. What the different kinds of Take
Over?
1. Give the definition and importance of International Bond Market and explain its
special characteristics.
4. What do you understand by IMF and its Organization, Structure, Working and
Functions?
5. What do you think: Should country financing be done with less debt and more
equity?
6. Give the definition and importance of International Bond Market and explain its
special characteristics.
7. Why are the interest rate swaps based on the LIBOR?
8. Explain the advantages of the ADR?
9. What do you understand by IMF and its Organization, Structure, Working and
Functions?
10. What do you think: Should country financing be done with less debt and more
equity?
11. Explain in detail. Has the creation of Euro been beneficial to the stakeholders?
12. Give the structure of Foreign Exchange Market. What do you understand by Spot
and Forward Exchange Markets?
13. Which Exchange rate management mechanism is India following? Is it
appropriate?
14. What are the mechanisms available to any Government for managing the
exchange rate? Which one would be more preferred?
15. Write short note on:
a. Commercial Papers
b. Certificates of Deposits
c. Banker’s Acceptance
16. What is Equity financing? How Equity can be financed in the International
Markets.
17. What is International Monetary Fund? Also Explain the funding facilities
18. Explain the concept of Economic and Monetary Union. Also explain the concept
capital cycle.
22. What do you mean by Domestic and Off-shore markets? What is the significance
23. What are money market instruments? What are the various types of Money
market instrument?
24. Explain in detail the concept and importance of International Capital Asset
Pricing Model.
a. Bond Markets
b. Syndicated Credits
26. What is International Monetary System? Also explain the concept of Fixed and
27. Explain the concept of Economic and Monetary Union. Also explain the concept
28. What do you mean by Surplus? What are the various forms available for
29. What do you mean by financial markets? What is the significance of Global
Financial Markets?
a. Commercial Papers
b. Certificates of Deposits
c. Banker’s Acceptance
32. What is Equity financing? How Equity can be financed in the International
Markets.
33. What is International Monetary Fund? Also Explain the funding facilities
34. Explain the concept of Economic and Monetary Union. Also explain the concept
35. What is Working Capital? Also explain the concept and significance of working
capital cycle.
management?
38. What do you mean by Domestic and Off-shore markets? What is the significance
of Domestic and Off-shore markets?
39. What are money market instruments? What are the various types of Money
market instrument?
40. Explain in detail the concept and importance of International Capital Asset
Pricing Model.
42. What is International Monetary System? Also explain the concept of Fixed and
flexible exchange rates.
43. Explain the concept of Economic and Monetary Union. Also explain the concept
of Special Drawing Rights.
44. What do you mean by Surplus? What are the various forms available for
investing surplus funds?
1. Discuss the new trade theory and its implication on Indian Exports
2. What do you mean by Globalization? What is its impact on Indian economy?
3. What are economic factors which influence international trade?
4. What is the purpose of WTO and what way it has effected India
5. Discuss the new trade theory and its implication on Indian Exports
6. What do you mean by Globalization? What are its impact on Indian economy?
7. What are economic factors which influence international trade?
8. What is the purpose of WTO and what way it has effected India?
9 What do mean by regional economic integration and what is its impact on international
trade?
10. How is foreign exchange managed?
11. Define world economy. Discuss its various features..
12. Define globalization. What are its merits and demerits?
13. Discuss the various environmental factors that influence the International
Business.
14. What is the role of WTO in international business business? Discuss the major
contributions of WTO for Indian economy
15. Discuss the new trade theory and its implication on Indian Exports
16. What do you mean by Globalization? What are its impact on Indian economy?
17. What are economic factors which influence international trade?
18. What is the purpose of WTO and what way it has effected India?
19. What do mean by regional economic integration and what is its impact on international
trade?
20. How is foreign exchange managed?
21. What is FDI & FII? What is India's policy on FDI & FII?
22. There is a lot of talk on environmental issues in various International forums. What is
Indian Government stand on environmental issues?
23. How are exchange rates determined? What is the meaning of capital Account
Convertibility?
24. Discuss the new trade theory and its implication on Indian Exports
25. What do you mean by Globalization? What is its impact on Indian economy?
26. What are economic factors which influence international trade?
27. What is the purpose of WTO and what way it has effected India?
28. What do mean by regional economic integration and what is its impact on international
trade?
29. What is Globalization? What are the different interpretations and policy
perspectives on Globalization?
30 Write short note on:
a) Hichscher – Ohlin Theory
b) Leontief Paradox
31. Explain in detail the concept and working of The New Trade Theory.
32. What is culture? Explain the major causes of cultural difference and change.
33. What is Economic Environment? Discuss the key economic issues that influence
international business.
35. What do you mean by Foreign Exchange Market? Explain the nature and
functions of Foreign Exchange Market.
36. What are Fixed and Floating Exchange rates? Explain the evolution of floating
exchange rate.
37. What is Exchange Rate? Explain the theories of Exchange Rate determination.
19. What do you mean by international marketing? What are important differences
between domestic marketing and international marketing?
20. Define globalization. Discuss merits and demerits of globalization.
21. What are various environment forces to be considered for international
marketing? Discuss the impact of each.
22. What factors would you consider while analyzing the economic environment of a
country?
23. How does socio-cultural environment effect the international marketing?
24. Highlighting the benefits of international marketing explain why is it required?
25. Explain the various elements of culture?
26. Giving examples explain the difference between P-time and M-time?
27. What could Nestle have done to have avoided the accusations of ‘killing Third
World babies’ and still market its product?
28. Explain the steps involved in the marketing research process?
29. Explain the problems involved in the process of International Marketing?
30. On what basis is the global market segmented?
31. Explain various stages in the IPLC (The International product cycle)?
32. Briefly explain the managerial implications of branding and packaging?