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catalogue
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2008-2009
E D U C A T I O N

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Master of Business
Administration
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Q U A L I T Y

Mini MBA: T he University

of Wales Post Graduate
Certificate in Business

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Administration
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S W I S S

Master of Science
in A d v anced

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I nformation
Technology and Business
Management
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Post Graduate Certificate
in Advanced Management
for Bankers

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A PARTNER
COLLEGE
OF THE

Post Graduate
C ertificate in Project
Management
About the College

Robert Kennedy College was founded in 1998, as a

private educational institution. The College is owned
and operated by Robert Kennedy College & Co. GmbH.
With professors graduated from some of the best Universities worldwide, and with students from 60 different coun-
tries we are a truly international establishment, offering Swiss Quality Education at distance, judiciously combined
with optional residencies at the College’s premises in Zurich.
Although the one-week residencies are optional they represent a unique opportunity for students to combine the
online learning experience with a traditional class environment.
Under the supervision of a Board of Governors we offer rigorous but flexible learning programmes, enhanced by
state-of-the-art online e-learning technology. You are invited to review our catalogue, contact us for any further in-
formation or to schedule an admission interview at the College premises.

Student Centred we are big enough to offer you ac-

cess to an electronic library with
ing online an enjoyable experience.

Philosophy over 1,500,000 current articles

from the top 400 busi-
World Class Faculty
For RKC you are not just a student ID. ness publications. Y o u RKC employs highly qualified faculty
You are part of our learning commu- can access them f r o m graduated from leading Universities
nity-online. Whatever you are the comfort of your like Harvard Business School, Stan-
called - Richard, Douglas, Ka- home or when you travel, ford University, Oxford University,
rin, Apostolos, or Francis - with your lap- top. Wherev- New York University, Wharton to
we shall know you by your er you have a computer and name just a few.
name. You and all other an Internet access, the class
students and faculty are is open for you.
members
of the
RKC family engaged in
the adult learning
process. Together we
are a team. An overriding
objective of this team is to
enable our College ever to im-
prove the quality of education it of-
fers - your education. State of the Art Recognition
RKC Academic programmes are Vali-
Technology dated and awarded by the University
Small and Big In pursuit of its commitment to pro- of Wales. The University of Wales de-
All our students benefit from something vide exemplary services to its stu- fines validation, as the process by which
very important: our personal attention. dents, the Robert Kennedy College an awarding institution judges that a
We are small enough to find the time has tailor-made, state-of-the-art programme developed and delivered
for our students. Always. And we are software for online course delivery. by another institution is of an appropri-
small enough to improve and change Called “Online Campus”, it is an all ate quality and standard to lead to its
the content of our courses quickly, fol- encompassing, interactive and easy- award.
lowing the latest education trends. Yet to-use software, which makes study-

2
About the University
The University of Wales, founded by
Royal Charter in 1893, is a large and
distinctive federal University cur-
rently comprising ten member in-
stitutions, whose activities it exists
to support and which are closely in-
volved in its governance.
The University is the degree award-
ing authority for its member institu-
tions and also for around 70 other
higher education institutions both
within the United Kingdom and
overseas, with which it also enjoys
close links. Annually, it awards al-
most 15,000 initial degrees and more
than 4,000 higher degrees, making it
the second largest degree-awarding
body in the United Kingdom. Almost
the full range of subjects is covered
in its diverse range of institutions.
Together, the member institutions of
the University of Wales and its vali-
dated schemes of study result in a
thriving student population of nearly
90,000 from all over the world.
Collaboration, partnership and
interdependence - tempered by
recognition of the extent of the re-
spective autonomy of the University
and its members - are the essence of
its Mission.
The University’s broad strategic
aim is to help create the conditions
whereby its member institutions,
as well as its own central academic
units and services, achieve their full
potential and maintain national and
international academic excellence.
In Wales, the University is a major
national institution. It is committed
to helping to fulfil the educational
and economic needs of Wales and to
supporting its linguistic, cultural, and
national heritage. Looking beyond
its distinctive Welsh responsibilities,
the University is also committed to
its international role and to enhanc-
ing it’s standing across the UK and
overseas.
The administrative centre of the
University of Wales is the University
Registry. It provides administrative
services in support of a wide range
of federal activities on behalf of the
member and associated institutions
and the University’s Central Serv-
ices.
The Registry is also the administrative
base for the University’s extensive
UK and overseas validating activities.
The University’s staffs, numbering
approximately 145, are based here
and at the University of Wales Press,
the Centre for Advanced Welsh and
Celtic Studies and Gregynog, the
University’s conference centre, near
Newtown in Powys.
More information is available at the
University of Wales website ww.wales.
ac.uk
Validation and
Accreditation
After successfully completing your
studies for an academic degree at
the Robert Kennedy College, you will
receive a degree from the University of
Wales, which is duly accredited by the
British Government by means of a Royal
Charter.
University
of Wales degrees
are recognised
worldwide
The University of Wales defines vali-
dation, as the process by which an
awarding institution judges that a pro-
gramme developed and delivered by
another institution is of an appropri-
ate quality and standard to lead to its
award.
While the majority of the University’s
students study in Wales, the Univer-
sity’s very successful and highly re-
garded international validation oper-
ation is also an important dimension
of its work. This enables overseas
institutions to offer the University of
Wales degree at an equivalent stand-
ard to the degree offered in Wales
itself.
Validation is important in foster-
ing links between Wales and other
countries and many of the Universi-
ty’s graduates are now in positions of
influence overseas. Last year, more
than 11,000 students were registered
on validated courses of the Univer-
sity of Wales and nearly 2,500 gradu-
ated with the University’s degree. Al-
together, more than 33,000 students
have been awarded degrees since
the validation operation began in
1975.
The maintenance of academic stand-
ards is of paramount importance for
validated courses, as it is for courses
offered within Wales. The University
is rightly regarded as a role model in
this respect. Its processes compare
very favourably with those of other
institutions in the UK and the posi-
tive report received following a re-
cent independent review, favourable
audit reports from the Quality As-
surance Agency and the University’s
reputation overseas attest clearly to
the high esteem in which its valida-
tion work is held.
The University’s validation opera-
tion is managed and operated by its
Validation Board and Unit, which
evolved from a special Board estab-
lished to approve degree schemes
for the training of schoolteachers in
Wales.
Degree and Diploma programmes
are validated following an extensive
process of evaluation and all validat-
ed programmes are subject to rigor-
ous quality assurance mechanisms to
ensure that they are operating at the
requisite academic level.
3
Master of Business
Administration
“Y
our critical strategic
advantage makes the
difference between
being a successful
manager with superior performance
and being the unsuccessful manager
whose job is insecure. Your power
within the company and your influ-
ence over clients depends on your
ability to create competitive strate-
gies. With every product and service,
you must set yourself apart from the
competition.“
An MBA can help you in consolidat-
ing your business knowledge and
reach new professional heights.
Learn at Switzerland’s Premier Pri-
vate College and graduate from the
second largest British University with
students from 92 different countries
and 90 places per year: are you ready
for the challenge?
Duration: Minimum 2 years – Maxi-
mum 5 years
Delivery Method: 99% Online via
“Online Campus” with intensive
class discussion and collaboration
1% in a one-week compulsory resi-
dency. The College organises 3-4
residencies per year therefore you do
have many opportunities to meet the
mandatory residential requirements.
You can opt to take more than one
residency if you like.
Places: Strictly limited to 60 per
term.
Tuition Fees: Tuition Fees: 14’000 CHF
(Swiss Francs) includes library access,
Online Campus, graduation fees,
UoW matriculation fees. Payable in
no-interest, easy installments.
These fees are for the full programme
including all courses and the final
dissertation.
Not included in these fees: Residen-
cy in Switzerland (one is compulsory)
1’000 CHF (Swiss Francs). Some Text-
books are not included (approximate
cost 450-600 Swiss Francs).
4
Selectivity Ratio: 60% of the appli-
cants are invited for an admission
interview. Out of 7 applicants one is
admitted to the MBA.
Majors and Specialisations: Over 15
specialisations to choose from. See
the full list of Online MBA Majors
and Specialisations at www.college.
ch
Terms: Four terms per year (Winter,
Spring, Summer (on campus Resi-
dency) and Autumn)
Accreditation: This Programme is
Validated and Awarded by t h e
University of Wales. After
successfully completing your
studies at the Robert Kennedy
College, you will receive a degree
from the University of Wales, which
is duly accredited by the British Gov-
ernment by means of a Royal Char-
ter. University of Wales degrees are
recognised worldwide.
Admission
Requirements
Applicants for the RKC Online MBA
must have the following:
Either: (minimum entry qualifica-
tions)
A degree or postgraduate qualifica- related experience in a management
tion in business, awarded by a rec- position,
ognised U.K. academic body or its OR
equivalent according to the British A candidate without the necessary
Council Education Guide, together academic qualifications may offer as
with appropriate experience of at an admission qualification, evidence
least 2 years in a management posi- of a minimum of 5 years appropriate
tion; experience (normally managerial ex-
OR perience). Such a candidate may be
Such professional qualifications as admitted if deemed by the Universi-
may be deemed by the University of ty of Wales, on advice from the Dean
Wales as equivalent, together with of School, to be capable of both suc-
appropriate experience of at least 3 ceeding on and contributing to the
years in a management position; course.
OR Admission applications must be
A Bachelor degree in a non-business accompanied with a certificate of
field and at least 5 years of business competency in the English language
from a recognized institution or pro-
gramme. English language require-
ments for non-English speaking stu-
dents are a minimum IELTS score of
6.5 or minimum TOEFL score of 600,
or other evidence of English language
abilities at this level.
Progamme Outline
The Scheme has been designed to
meet the Online MBA Aims in a flex-
ible manner that can be tailored to
the individual preferences of each
student. The MBA requires you
to complete 8 courses plus a final
project The Online MBA programme
consists of the following modules:
Power Learning for Managers
Stage 1 - Eight taught modules
4 core subjects - mandatory
I. Organisational Behaviour
II. Financial Management
III. Entrepreneurship
IV. Marketing Management
3 electives (Three electives, of which
at least one must be a residency)
Electives (choose two)
I. Management of Technological
Change
II. eBusiness
III. Applied Leadership
IV. International Business Manage-
ment
V. Project Management
Residential Electives (choose at least
one)
I. Michael Porter on Corporate Strat-
egy and Competitiveness (residency)
(offered in affiliation with The Insti-
tute for Strategy and Competitive-
ness at Harvard Business School
II. The Art of Business (residency)
III. Investment Management (resi-
dency)
Capstone - mandatory
I. Strategic Management
Stage 2 - Individual dissertation
Dissertation work
5
The Certificate of Business Adminis-
tration is awarded to candidates who
have completed 60 credits (4 mod-
ules), while the Diploma of Business
Administration is awarded to candi-
dates who have completed 120 cred-
its (all 8 modules, including a residen-
cy elective) but have been unable to
complete the dissertation. Students
who achieve 180 credits in total and
thus successfully completed the dis-
sertation exit with the award of Mas-
ter of Business Administration.
The total study time is based on the
notion of 10 hours study per credit.
For the 15-credit modules, the study
time requirement is usually divided
as follows:
I. 50 hours textbook and other read-
ing matter;
II. 45 hours case preparation;
III. 40 hours case and other class dis-
cussion on-line;
IV. 15 hours interim and final exam
preparation.
Where the requirements differ from
this standard, the rationale is made
clear to students. The dissertation is
an exception to this general princi-
ple, requiring a total of 600 hours of
largely independent study time and a
degree of direct supervisor contact,
as follows:
I. 25 hours direct supervisor contact
II. 500 hours independent studies
hours
III. 75 hours directed studies hours.
There is no average course within
our MBA programme. We are bound
to provide an outstanding learning
experience and there isn’t a better
way to achieve this aim than with
outstanding courses. Not only have
these been carefully crafted by pro-
fessors graduated from the best busi-
ness schools (like Oxford University,
Harvard Business School, New York
University and Wharton just to give
you a glimpse) but they are all meant
to make yourself a more successful
and efficient manager. There are also
no old fashion exams in our courses
but real life case studies and essays
that let you think critically about
your company and your own career.
All this might seem too glossy but
there is one catch: we don’t accept
average candidates and only indi-
viduals as outstanding as our values
6
can find their way toward admission
at the Robert Kennedy College.
COURSE
DESCRIPTIONS
Power Learning
for Managers
The prelude to your MBA programme
is our PLM module. As a roadmap to
your journey, this module provides
you with the essential skills to suc-
cess in the MBA with a wide array of
power learning tools for today’s busi-
ness managers. This course differs
slightly from the others because, in
preparation for the first core module,
you have more flexibility on your as-
signment and schedule: this course
starts every month and lasts four to
six weeks.
Among the unique set of outcomes
provided during this module we can
count writing for business, managing
your time and career effectively, be-
coming a successful manager, solv-
ing business problems and achiev-
ing superior performance in a virtual
team.
In addition to these managerial con-
cepts we will also gently introduce
you to the assessment system and the
case method. You will have access to
sample assignments with clear do’s
and don’ts to ensure your personal
success in the MBA.
Organisational
Behaviour
The way people are managed within
organisations plays a paramount role
in corporate success. In a fast chang-
ing organisational landscape we take
into account impacting factors like
social, technological, economic, en-
vironmental, political and legal con-
siderations.
With a variety of real life case studies
you will be asked to make decisions,
which will inevitably influence the
(work) life of your employees.
These are of course backed by the
core taught concepts which feature:
group dynamics, motivation and
leadership, group behaviour, com-
munication, power, conflict and
prejudice in the workspace, organi-
sational culture and how to manage
and understand change within the
organisation. This course is led by
Prof. Benedicta Lusk, an MBA gradu-
ate of the Peter F. Drucker School of
Management.
Entrepreneurship
Dean Costa will unveil to you the
marvels of creating and managing
your own enterprise. But this course
isn’t meant to be of exclusive interest
to entrepreneurs or budding busi-
ness owners. It will help you better
understand your role and, why not,
open to you the possibility of start-
ing your own business if you haven’t
already done so.
Topics like entrepreneurship rede-
fined, the dark side of entrepreneur-
ship, budgeting, fast tracked business
growth, strategic marketing, capital
raising strategies, management con-
trol and creative innovation make
this course a valuable component of
your MBA.
Enriched with videos from the Sloan
School of Management at the MIT
and by a business plan competition
that forms the final assessment, this
course is set to provide you with a
stimulating and challenging experi-
ence.
Financial
Management
Business is about profit and there
can only be sustainability with a
proper knowledge of effective finan-
cial management.
Oxford and Harvard Business School
graduate Prof. David Duffill will ex-
pand and reinforce your knowledge
of financial accounting, management
accounts, budgeting and financing.
Once again, the course leader isn’t
just crunching numbers but will link
each and every topic to real financial
situations where you, as the manager
in chief, have to assess the financial
performance of successful corpora-
tions and develop sharp analytical
skills with tools like decision tree
analysis.
Financial Management is about suc-
cessful financial results and at the
end of this course you will not only
know the basics, but you will be in
the position to master each and eve-
ry component of superior financial
management and analysis.
Marketing
Management
You will reinvent the airline business,
redefine the boundaries of retailing,
manage the sales of an online com-
puter mega store, and learn how to
focus on your customer. Seems like a
bold prediction but it is just the con-
tent of marketing management di-
rected by a marketing management
extraordinaire: Prof. Freddy Nager.
The teaching of market segmenta-
tion, environment, research, inno-
vative sales system, international
marketing and policy planning and
implementation will make sure that
your view of marketing will never be
the same. A concrete marketing plan
for your company or your own busi-
ness will be your final assessment
providing you with flexibility and
effective learning results which you
can assess and apply in no time.
Applied Leadership
You are the CEO and you are finally
in control. But things do not run your
way and you need to act now. Mak-
ing the right decision will make your
business blossom. Taking the wrong
steps will lead to painful failure.
This might not be distant from your
current or future situation and this
course is a real scenario on applied
leadership where, after mastering
concepts like team turnaround, lead-
ership that gets results, leadership
planning, renewal and reflective
leadership, you will be able to take
sharp actions.
You will be judged by both your
classmates and veteran leader Den-
nis Crossen, a graduate of Drexel
University and Oxford University.
Management
of Technological
Change
Nothing else evolves as fast as tech-
nology. Tomorrow’s managers need
to understand the importance of in-
novation and diffusion of technology
in an intensely competitive business
environment and to be aware of the
various strategies available to reap
the benefit of innovation.
Beyond the basics you will be ex-
posed to innovative capabilities, im-
plementing development strategies
that take into account technological
changes, and the integration of tech-
nology and strategy.
Intel, Eli Lilly and other disruptively
innovative applications will demon-
strate how technological change can
be exploited to your exclusive ben-
efit. Inventor Edwin C. Rodin-Brown
will share his genius with class par-
ticipants, geek or not.
eBusiness
Technology has reshaped the way
you work, live and communicate on
a daily basis. With an assessment of
today’s latest electronic business this
course will open the doors to new
concepts like electronic marketing,
e-business planning, technology
and strategy, business-to-business
marketplaces and collaboration, and
discuss the various aspects of digital
innovation.
Cases like Dell, Amazon.com and
eBay will reveal the DNA of success-
ful eBusinesses and provide you with
valuable ideas to exploit the full po-
tential of digital based business.
International
Business
Management
What are the boundaries of your mar-
ket? In today’s fast changing econo-
my there are no boundaries beside
the ones of your own imagination.
International trade, international busi-
ness operations and global marketing
are not topics to be taken lightly.
With case studies from leading multina-
tional corporations like Procter & Gable,
Pepsi Cola, Virgin Airlines and Citibank
you will get an inside look at the way
these giants conduct their business suc-
cessfully outside their main market and
conquer new business landscapes on
an international level.
Essentially, you will not only learn to
deal with international operations
but you will start thinking interna-
tionally. Thinking big to achieve big.
7
Michael Porter on
Corporate Strategy
and Competitiveness
Designed by the world’s widely recog-
nised authority, Prof Michael Porter,
and taught at RKC by Prof David Duf-
fill, this course allows you to benefit
from the exclusive videos and teach-
ing of the Harvard Business School.
“MicroeconomicsofCompetitiveness:
Firms, Clusters, and Economic Devel-
opment (MOC) is a university- wide
graduate course offered to students
from around the Harvard University
community including the Harvard
Business School, the Kennedy School
of Government, and other Harvard
graduate programs. The course has
been created in a multiyear develop-
ment effort by Professor Michael E.
Porter and the staff and affiliates of
the Institute for Strategy and Compet-
itiveness at Harvard Business School.
The MOC course explores the de-
terminants of competitiveness and
successful economic development
viewed from a bottom-up, microeco-
nomic perspective. While sound mac-
roeconomic policies, stable legal and
political institutions, and improving
social conditions create the potential
for competitiveness; wealth is actually
created at the microeconomic level.
The sophistication and productivity of
firms, the vitality of clusters, and the
quality of the business environment
in which competition takes place, are
the ultimate determinants of a nation’s
or region’s productivity.”
This course has a mandatory one-week
residency in Zurich, Switzerland. It is
held in cooperation with The Institute
for Strategy and Competitiveness at
Harvard Business School http://www.
isc.hbs.edu/MOC_universities.htm
The Art of Business
An ancient Chinese master; an immi-
nent battle; an overwhelming victory
or a tragic defeat?
Based upon Sun Tzu’s “The Art of
War” this course lead by Dean Costa
will increase your knowledge in areas
like leadership, competitive assess-
ment, decision making and execution
8
and more essentially how to assess
and build a long lasting competitive
strategic advantage.
If business is at times similar to a war,
this course is about winning. And not
a simple victory, but winning the war
without fighting any battle.
This course has a mandatory one-week
residence in Zurich, Switzerland.
Investment
Management
The successful management of finan-
cial assets, be they of an individual, a
small business or a large corporation
demands a knowledge of financial
markets, how they operate, what in-
struments and investment vehicles are
available, and what macro-economic
forces are acting upon them.
This module is designed to provide a
broad understanding of financial mar-
kets (as distinct from a narrow spe-
cialist approach) but with sufficient
details of their many components so
that students can make their own in-
vestment decisions and interact with
their specialist advisers.
Investment Management is designed
around six axes:
•• Basic concepts: risk/reward, vola-
tility, yield curves, exchange rates,
spreads, carry, Libor and other key
interest rates, liquidity
•• Investment instruments: equities,
fixed-income, money markets,
derivatives, options, real property.
Primary versus secondary markets
•• The various actors: banks, brokers,
fund managers, hedge funds, pri-
vate equity/venture capital
•• The authorities: central banks,
Ministries of Finance/National
Treasuries, regulatory authorities,
sovereign investment funds
•• Macro-economic concepts: bal-
ance of payments, inflation, global
rebalancing, exchange rates and
reserve currencies
•• Building a portfolio: the mix of se-
curities and currencies to reflect
risk/reward, time horizon and de-
gree of liquidity
Students successfully completing the
module will be able to make basic in-
vestment decisions for their own ac-
count or for their business. They will
also master the technical concepts
and terminology to be able to draw
maximum benefit from their specialist
advisers.
Strategic
Management
Do you really think strategically? Is
your strategy sustainable and well for-
mulated? How would you implement
your newly formulated strategy?
If you think you know the answer to
these questions, you might discover
that you didn’t really know the real
answer until the end of this course.
If you think you don’t know the right
answer, no worries: Prof David Duf-
fill will be glad to provide crystal clear
explanations. Not only will you learn
about strategy formulation context,
content, and its effective implemen-
tation but also you will be exposed to
failures like the one of Enron with the
award winning video case produced
by the Darden School of Manage-
ment. Successful strategies like the
ones of Ryanair, Kellogg, and Mon-
santo as well as traditional analytical
tools like Porter’s five forces model
will serve as platform for your inno-
vative thinking endeavours. There is
only one thing worse than no strat-
egy: a badly formulated or executed
strategy. As the last course of your
MBA, we will go the extra mile to en-
sure your correct understanding of
effective, innovative and sustainable
business strategies
Aims and Learning
Outcomes
The Online MBA at RKC is a general-
ist programme that provides profes-
sionals with the education they will
need in challenging and demanding
positions. It aims to produce qualified
professionals equipped with the full
range of skills needed to lead success-
ful businesses in a global environment
characterised by constant change.
The overall design aims of the Online
MBA programme are to:
I. Provide an underpinning of both
the knowledge and skills needed
 by senior managers at the stra-
tegic management level so that
students can contribute to and
improve the achievement of their
organisation’s strategic objec-
tives;
I. Provide an analytical and multi-
perspective framework, to enable
students to recognise, identify
and evaluate key management
issues which critically impact on
organisational performance and
strategic direction;
I. Enhance the student’s ability to in-
tegrate into the strategic thinking,
direction setting, planning and
operation of the organisation;
I. Develop the students’ ability to
analyse management issues of
relevance to their work by under-
taking a piece of research which
culminates in the completion of a
dissertation;
I. Provide an opportunity for par-
ticipants to make a contribution
to the body of knowledge and
understanding in the area of stra-
tegic management;
I. Encourage holistic thinking with-
in the areas of Management and
Business.
Learning Outcomes
On completion of the programme,
students should be able to demon-
strate:
I. Knowledge, understanding and
skills appropriate to effective per-
formance at senior management
level in the following areas Market-
ing Management Organisational
Behaviour Corporate Finance
Managerial Economics;
I. An understanding of the context
within which strategic activity oc-
curs and its role in achieving or-
ganisational objectives;
I. Advanced research and consul-
tancy skills;
I. Contribution to organisational suc-
cess by developing, delivering and
managing high quality personnel
and development policies.
The Online MBA programme fits
within the overall mission of Robert
Kennedy College: to provide aca-
demic excellence in online distance
education for students worldwide,
through appropriate application of
leading edge technologies.
9
 Mini MBA:
The University
of Wales Post Graduate
Certificate in Business
Administration
Mini MBA
at a Glance
Why a Mini MBA at RKC?
Course Descriptions
Aims and Learning Outcomes Ad-
mission
Unsure if the full MBA might fit wi-
thin you busy life?
Not ready to commit to the full MBA
programme?
The University of Wales Post Gra-
duate Certificate in Business Admini-
stration might be the right answer to
your educational needs.
This innovative mini MBA gives you
the chance, after completing the four
required courses, to decide between
receiving an internationally recogni-
sed Post Graduate Certificate in Busi-
ness Administration or continue with
the regular University of Wales MBA
at Robert Kennedy College.
10
With a smaller financial and time
commitment you still keep your futu-
re open to new heights.
Duration
Minimum 6 months - Maximum 2 ye-
ars
Delivery Method
- 100% Online via OnlineCampus
with intensive class discussion and
collaboration
Places
Strictly limited to 90 per term.
Ranking
Robert Kennedy College has been suc-
cessively listed among the Top Online
MBA's in the World in Financial Times
2007 and 2008 Distance Learning Sur-
vey.
Tuition Fees
5,500 CHF (Swiss Francs) includes
libraries access, OnlineCampus,
graduation fees, UoW matriculation
fees. Payable in installments with no
interest fees.
These fees are for the full program-
me including all courses.
Not included in these fees: . Some
Textbooks are not included (approx
cost 150-300 Swiss Francs).
Important Notes
After completing the four courses
you can decide either to transfer to
the University of Wales MBA at Ro-
bert Kennedy College (and pay the
relevant transfer fees of 9000 CHF
payable in interest free installments)
OR exit with the internationally reco-
gnised Post Graduate Certificate in
Business Administration awarded by
the Federal University of Wales. You
cannot receive two awards (The PGC
+ the regular MBA).
The award is “ Post Graduate Certi-
ficate in Business Administration”.
Mini MBA is just a brand name to
differentiate this programme but will
not be specified on the certificate or
the transcript of academic records.
Selectivity Ratio
60% of the applicants are invited for
an admission interview.
Out of 7 applicants one is admitted
to the PGC in Business Administra-
tion.
Terms
Three terms per year (Winter, Spring
and Autumn)
Accreditation
This Programme is Validated and
Awarded by the University of Wales.
After successfully completing your
studies at the Robert Kennedy Colle-
ge, you will receive a degree from the
University of Wales which is duly Ac-
credited by the British Government
by means of a Royal Charter.
University of Wales degrees are re-
cognised worldwide. To verify this
you can visit the main University of
Wales website at www.wales.ac.
11

Exclusively at Robert
Kennedy College
We are looking for 35 banking lead-
ers who are anxious to enhance their
current knowledge with a Post Grad-
uate Certificate in Advanced Man-
agement for Bankers from the sec-
ond largest British University: The
University of Wales.
The 35 places in this programme are
reserved for talented, motivated, in-
novative and enthusiastic individu-
als. In short we are looking for 35
winners. Are you ready for the chal-
lenge? If you are, we might be look-
ing just for you.
Introduction
The banking industry faces an era of
continuing change. New technolo-
gies, new regulations, new customer
12
The University
of Wales Post
Graduate Certificate
in Advanced
Management
for Bankers
expectations, and the decreasing
importance of geography in compe-
tition all affect the fortunes of each
institution. This program is designed
to meet the continuing education
needs of banking executives to en-
sure they keep pace with the risks
and opportunities of these changes.
With a myriad of certifications from
multiple institutions, the Advanced
Management for Bankers (AMB)
qualification is simply differentiated
with a set of distinctive characteris-
tics:
a It is one of the few University
based qualification for bankers.
It is awarded by the University of
Wales, the second largest British
University in terms of full time
students, and as such it is recog-
nized worldwide;
b Its focus is on advanced manage-
ment, not on finance or technical
aspects of banking. It is meant to
give you the tools to fulfill the
requirements of leadership po-
sitions in the banking industry,
to think through the overall stra-
tegic aims of your bank, or how
to make your unit, branch or de-
partment successful. It will also
put you in a better position to
develop a more thorough under-
standing of client needs;
c It is delivered via online learn-
ing: the only optional residential
requirement is a 3 days “The Art
of Banking” executive course.
If you have already completed
this Art of Banking course you
can continue toward your Post
Graduate Certificate with the full
benefits of our innovative online
delivery method with minimal
career disruption;
d It is cost and content competi-
tive. With professors graduated
 from some of the world’s finest Secondly, the Post Graduate Certifi-
business schools including Ox- cate in Advanced Management for
ford University, Harvard Busi- Bankers is the ideal way to consoli-
ness School, Stanford University date your credentials both on a pre
and New York University you will or post MBA level. It is a new, distinc-
benefit from the personalized at- tive programme with a postgraduate
tention of a small Swiss Private certification issued by the University
College and the wide recogni- of Wales, one of the traditional Fed-
tion of UK’s second largest State eral Universities founded in 1892. We
University. welcome applicants, who are highly
The tuition fees can be paid in inter- motivated in achieving new impor-
est-free installments. In this case you tant heights in their banking careers.
can even achieve the certification Previous Participants in the Art of
without a sponsor. Banking Executive Course (June
2006)
100% of the participants would rec-
Why Attend? ommend the course to colleagues
In a very competitive working envi- 20% of the participants rated the
ronment such as the banking world, course good 80% of the participants
knowledge plays a very important rated the course as very good
role. Whilst the internal bank training
covers very well aspects like products
development, regulations, financial Programme Details
systems and pretty much everything
on traditional
at a Glance
banking, this Duration: 6 to 12 Months
programme Award: Post Graduate Certificate in
is focused on Advanced Management for Bankers
management. Accreditation: The programme is vali-
On how to ef- dated by the University of Wales. The
fectively suc- final certificate is awarded by the
ceed in your Federal University of Wales, which
strategy, in lead- is duly accredited by the British Gov-
ing your team ernment by means of a Royal Charter.
and achieving The UOW certificate is recognized
superior per- worldwide.
formance on Cost: For Art of Banking Alumni 4000
both a personal Swiss Francs.
and organiza- For non-AOB alumni 5000 Swiss
tional level. Francs. The cost includes online ma-
terial, University of Wales matricula-
tion and graduation fee and tuition
for all the four modules.
Special rates are available if you join
with a colleague from the same insti-
tution. The tuition fees are payable in
instalments without any interest:
Sample Payment Plan
Deposit when you start: 1000 Swiss
Francs and pay every month for the
following five months 600 Swiss
Francs.
Programme Modules
Total Four Modules
You can take 2 modules within the
same trimester (e.g 2 modules in a
term and finish in 6 months) or pro-
ceed at a 1 module per term (e.g. 4
modules in 4 trimesters)
Module 1 Organizational Behaviour
Module 2 International Investment
Banking
Module 3 The Art of Banking (with 3
days residency at Zurich or Davos,
Switzerland)
Module 4 Strategic Management
Course Descriptions
There is no average course within
our Post Graduate Certificate in Ad-
vanced Management for Bankers
programme. We are bound to pro-
vide an outstanding learning experi-
ence and there isn’t a better way to
achieve this aim than with outstand-
ing courses. Not only have these
been carefully crafted by professors
13
graduated from the best business
schools (like Oxford University, Har-
vard Business School, New York Uni-
versity and Wharton just to give you
a glimpse) but also they are all meant
to make you a more successful and
efficient manager.
There are also no old fashion exams
in our courses but real life case stud-
ies and essays, which let you, think
critically about your company and
your own career. All this might seem
too glossy but there is one catch: we
don’t accept average candidates and
only individuals as outstanding as
our values can find their way toward
admission at the Robert Kennedy
College.
Power Learning For
Managers
The prelude to your AMB pro-
gramme is our Power Learning for
Managers module. As a roadmap to
your journey, this module provides
you with the essential skills to suc-
cess in the AMB with a wide array of
power learning tools for today’s busi-
ness managers. This course differs
slightly from the others because, in
preparation for the first core module,
you have more flexibility on your as-
signment and schedule: this course
starts every month and lasts four to
six weeks. Among the unique set of
14
outcomes provided during this mod-
ule we can count writing for busi-
ness, managing your time and career
effectively, becoming a successful
manager, solving business problems
and achieving superior performance
in a virtual team. In addition to these
managerial concepts we will also
gently introduce you to the assess-
ment system and the case method.
You will have access to sample as-
signments with clear do’s and don’ts
to ensure your personal success in
the AMB.
The Art of Banking
(with optional
residency in Zurich
or Davos)
An ancient Chinese master; an immi-
nent battle; an overwhelming victory
or a tragic defeat? Based upon Sun
Tzu’s “The Art of War” this course
lead by Dean Costa will increase
your knowledge in areas like leader-
ship, competitive assessment, deci-
sion making and execution and more
essentially how to assess and build a
long lasting competitive strategic ad-
vantage.
If banking is at times similar to a war,
this course is about winning. And
not a simple victory, but winning the
banking war without fighting any
battle.
Investment
Management
(with optional
residency in Zurich)
With over 30 years of experience
in the field Dr. Roy Damary M.A.
(Oxford), MBA (Harvard Business
School, Baker Scholar) introduces
you to the world of successful invest-
ments.
Investment Management is designed
around six axes:
Basic concepts: risk/reward, vola-
tility, yield curves, exchange rates,
spreads, carry, Libor and other key
interest rates, liquidity
Investment instruments: equities,
fixed-income, money markets, de-
rivatives, options and real property.
Primary versus secondary markets
The various actors: banks, brokers,
fund managers, hedge funds, private
equity/venture capital
The authorities: central banks, Minis-
tries of Finance/National Treasuries,
regulatory authorities, sovereign in-
vestment funds
Macro-economic concepts: balance
of payments, inflation, global rebal-
ancing, exchange rates and reserve
currencies
Building a portfolio: the mix of se-
curities of currencies to reflect risk/
reward, time horizon and degree of
liquidity
Students successfully completing the
module will be able to make basic in-
vestment decisions for their own ac-
count or for their business. They will
also master the technical concepts
and terminology to be able to draw
maximum benefit from their special-
ist advisers.
Organisational
Behaviour
The way people are managed within
organisations plays a paramount role
in corporate success. In a fast chang-
ing organisational landscape we take
into account impacting factors like
social, technological, economic, en-
vironmental, political and legal con-
siderations. With a variety of real
life case studies you will be asked to
make decisions, which will inevitably
influence the (work) life of your em-
ployees. These are of course backed
by the core taught concepts which
feature: group dynamics, motivation
and leadership, group behaviour,
communication, power, conflict and
prejudice in the workspace, organi-
sational culture and how to manage
and understand change within the
organisation. This course is led by
Prof. Benedicta Lusk, an MBA gradu-
ate of the Peter F. Drucker School of
Management.
Strategic
Management
Do you really think strategically? Is
your strategy sustainable and well
formulated? How would you imple-
ment your newly formulated strat-
egy?
If you think you know the answer to
these questions, you might discover
that you didn’t really know the real
answer until the end of this course.
If you think you don’t know the right
answer, no worries: Prof. David Duf-
fill will be glad to provide crystal clear
explanations. Not only will you learn
about strategy formulation context,
content, and its effective implemen-
tation but also you will be exposed to
failures like the one of Enron with the
award winning video case produced
by the Darden School of Manage-
ment. Successful strategies like the
ones of Ryanair, Kellogg, and Mon-
santo as well as traditional analytical
tools like Porter’s five forces model
will serve as platform for your inno-
vative thinking endeavours. There is
only one thing worse than no strat-
egy: a badly formulated or executed
strategy. As the last course of your
AMB, we will go the extra mile to en-
sure your correct understanding of
effective, innovative and sustainable
business strategies.
Aims
The overall design aims of the Post
Graduate Certificate in Advanced
Management for Bankers programme
are to: -
Provide an underpinning of both
the knowledge and skills needed by
managers in the field of International
Management and Strategic Manage-
ment, so that students can contrib-
ute to and improve the achievement
of their organisation’s strategic ob-
jectives;
•• Provide an analytical and multi-
perspective framework, to enable
students to recognise, identify
and evaluate key management
issues, which critically impact on
organisational performance and
strategic direction in the context
of International Banking;
•• Develop the students’ ability to
analyse banking management is-
sues of relevance to International
Banking by undertaking critical
evaluation and appraisal appro-
priate experience (normally man-
agerial experience). Such a candi-
date may be admitted if deemed
by the University of Wales, on ad-
vice from the Dean of School, to
15
 be capable of both succeeding on
and contributing to the course. In
addition to these qualifications,
•• the candidate must have at least
2 years of banking related expe-
rience. Admission applications
must be accompanied with a cer-
tificate of competency in the Eng-
lish language from a recognized
institution or programme. Eng-
lish language requirements for
non-English speaking students
are a minimum IELTS score of 6.5
or minimum TOEFL score of 600,
or other evidence of English lan-
guage abilities at this level. of spe-
cific case scenarios;
•• Provide an opportunity for par-
ticipants to make a contribution
to the body of knowledge and
understanding in the area of Ad-
vanced Management for Bankers;
•• Encourage holistic thinking within
the areas of Advanced Manage-
ment for Bankers;
Intended Learning
Outcomes –
Programme
Completion
On completion of the Post-Graduate
Certificate in Advanced Manage-
ment for Bankers programme suc-
cessful students should be able to
demonstrate:
- A systematic understanding of rele-
vant knowledge about management
and it’s external context;
- The application of relevant knowl-
edge to a range of complex situations
taking account
of Management techniques and their
16
relationship and interaction with
other areas of the business or organi-
sation;
- A critical awareness of current is-
sues in banking management which
is informed by leading edge research
and practice in the field;
- An understanding of appropriate
Management techniques sufficient
to allow detailed investigation into
relevant business and management
issues;
- Ability to acquire and analyze data
and information, to evaluate their rel-
evance and validity, and to synthesize
a range of information in the context
of new situations;
- Conceptual understanding that
enables the student to evaluate the
rigour and validity of published re-
search and assess its relevance to
new situations;
- Extrapolate from existing research
and scholarship to identify new or
revised approaches to practice.
- Ability to conduct research into
banking management issues that
requires familiarity with a range of
business data, research sources and
appropriate methodologies, and for
such to inform the overall learning
process; Ability to communicate ef-
fectively both orally and in writing,
using a range of media.
Admission
Requirements
Applicants for the RKC Post
Graduate Certificate in Advanced
Management for Bankers must have
the following:
Either:
a) A degree or postgraduate qualifi-
cation in business, awarded by a rec-
ognised U.K. academic body or its
equivalent according to the British
Council Education Guide;
OR
1 b) Such professional qualifica-
tions as may be deemed by the
University of Wales as equiva-
lent;
2 OR
3 c) A Bachelor degree in a non
business / non banking field;
4 OR
5 d) A candidate without the nec-
essary academic qualifications
may offer as an admission quali-
fication, evidence of a minimum
of 3 years appropriate experi-
ence (normally managerial expe-
rience). Such a candidate may be
admitted if deemed by the Uni-
versity of Wales, on advice from
the Dean of School, to be capa-
ble of both succeeding on and
contributing to the course.
In addition to these qualifications,
the candidate must have at least 2
years of banking related experience.
Admission applications must be
accompanied with a certificate of
competency in the English language
from a recognized institution or
programme. English language re-
quirements for non-English speak-
ing students are a minimum IELTS
score of 6.5 or minimum TOEFL
score of 600, or other evidence of
English language abilities at this level.
The University of
Wales Post Graduate
Certificate in Project
Management
Exclusively at Robert
Kennedy College
W
e are looking for 35
leaders anxious to
enhance their cur-
rent knowledge with
a Post Graduate Certificate in Project
Management from the second larg-
est British University: The University
of Wales.
The 35 places in this programme are
reserved for talented, motivated, in-
novative and enthusiastic individu-
als. In short we are looking for 35
winners!
Are you ready for the challenge?
If you are, you might be precisely the
person we are looking for.
In today’s competitive environment,
every major organization is looking
to hire and retain managers who are
able to execute projects on time and
within a budget.
With a myriad of certifications from
multiple institutions, the Post Gradu-
ate Certificate in Project Manage-
ment (PMG Project Manager Gradu-
ate) qualification is simply differenti-
ated by a set of distinctive character-
istics:
a It is one of the few University
based qualification for project
managers and is awarded by the
University of Wales, the second
largest British University, and as
such it is recognized worldwide;
b It has a practical orientation with
real life cases and assessment
by essays. In lieu of focusing on
traditional exams, it is assessed
through assignments which are
directly relevant to your current
career and existing projects;
c It is delivered entirely via on-
line learning: you can achieve
your Post Graduate Certificate in
Project Management with the full
benefits of our innovative online
delivery method with minimal
career disruption;
d There is no need to travel for ex-
ams or assessment: every assess-
ment can be delivered online;
e It is cost and content competi-
tive. With professors who have
graduated from some of the
world’s finest colleges including
Oxford University, Harvard Busi-
ness School, Stanford University
and New York University you will
benefit from the personalized at-
tention of a small Swiss Private
College and the wide recogni-
tion of UK’s second largest State
University. The Cost of the pro-
gramme can be paid in interest-
free installments. In this case you
can even achieve the certifica-
tion without a sponsor.
Why Attend
In a very competitive working envi-
ronment such as the management
world, knowledge plays a very im-
portant role.
Whilst internal training covers some
areas of project management, our
Post Graduate Certificate in Project
Management allows you to certify
17
your knowledge in the field from the
UK’s second largest University.
It is a new, distinctive programme
with a post graduate certification is-
sued by the University of Wales, one
of the traditional Federal Universities
founded in 1892.
We welcome applicants who are
highly motivated to achieving impor-
tant new heights in their careers.
Programme Details at a Glance
Duration: 6 to 12 Months
Award: Post Graduate Certificate in
Project Management (PMG Project
Management Graduate)
Accreditation: The programme is vali-
dated by the University of Wales. The
final certificate is awarded by the
Federal University of Wales, which
is duly accredited by the British Gov-
ernment by means of a Royal Charter.
The UOW certificate is recognized
worldwide.
Cost: 5000 Swiss Francs.
The cost includes online material,
University of Wales matriculation
and graduation fee and tuition for all
the four modules.
Special rates are available if you join
with a colleague in the same organi-
zation.
The tuition fees can be paid in inter-
est-free installments: Sample Pay-
ment Plan Deposit on starting: 1400
Swiss Francs and pay every month
for six months 600 Swiss Francs.
PROGRAMME
CONTENT
Total Four Modules
You can take 2 modules within the
same trimester and finish in 6 months
or proceed at a 1 module per term
and finish after 4 trimesters
Contemporary
Project Management
The aim of the module is to develop
an understanding of the evolution of
contemporary project management,
and to offer a theoretical and prac-
tical perspective on critical factors
for the successful management of
18
projects, providing participants with
a comprehensive insight into the re-
alities of project management proc-
esses in a variety of contemporary
organisational settings.
The Strategic
Context of Project
Management
The aim of the module is to offer a
theoretical and practical perspective
on critical factors or successful stra-
tegic management of projects and to
provide participants with a compre-
hensive insight into the realities of
project management, enabling par-
ticipants to identify best practices
to provide a source of competitive
advantage
Project Planning and
Control
The principles of project manage-
ment are applicable at all levels of
the project hierarchy, ranging from
individual work packages through to
the provision of a single point of re-
sponsibility on behalf of the client.
Different techniques and skills are
applicable at different levels. At the
work package level, the emphasis
will lie in ensuring on-site production
within specified constraints of time,
cost and quality. At the strategic level,
the emphasis will lie in managing the
evolving interface between the client
and the project. Irrespective of the
level of application, effective project
management depends upon a blend
of the appropriate techniques and
advanced behavioural skills. The aim
of the module is to provide students
with the ability to select the appropri-
ate methodologies to structure prob-
lems on the conceptual level
Defining Excellence
in Project
Management
Monitoring and evaluation are an
integral part of each phase/step of
the project life cycle. There must be
measurable goals when the project
is defined and measurable milestone
in the project plan. During the imple-
mentation of the plan monitoring will
show to what extent one has reached
the goals and targets. At the closing
of the project the evaluation can be
expressed in terms of predetermined
and accomplished goals.
The success of a project manage-
ment requires achievement of an ac-
cepted ‘end-state’ as defined in the
approved project plan. This module
introduces appraisal methodolo-
gies and skills in project evaluation
and revue, project termination and
handover.
Aims
The overall design aims of the Post
Graduate Certificate in Project Man-
agement programme are to:
•• Provide an underpinning of both
the knowledge and skills needed
by managers in the field of project

management, so that students
can contribute to and improve
the achievement of their organi-
sation’s strategic objectives;
•• Provide an analytical and multi-
perspective framework, to enable
students to recognise, identify
and evaluate key management
issues, which critically impact on
organisational performance and
strategic direction in the context
of project management;
•• Provide an opportunity for par-
ticipants to make a contribution
to the body of knowledge and un-
derstanding in the area of Project
Management;
•• Encourage holistic thinking within
the areas of Project Management
•• Provide students with a stimulat-
ing, educational and professional
programme of study to develop
competent, versatile, enterpris-
ing, and self-reliant managers.
•• Motivate and equip students to
play a leading role in project man-
agement, engage effectively in
improving the process through
which companies, practices and
projects are managed.
•• Offer opportunities for flexibility
of study for individual students,
both UK and international, in re-
lation to their own circumstances,
interests, or career.
•• Provide a balanced mix of chal-
lenge and support as students
build and place in context their
knowledge base, understanding,
and skills; and offer opportunities
to re-evaluate these in new con-
texts and in the light of additional
evidence.
Intended Learning
Outcomes
Programme
Completion
On completion of the Post-Graduate
Certificate in Project Management
programme successful students
should be able to demonstrate:
•• A systematic understanding of rele-
vant knowledge about Project Man-
agement and it’s external context;
•• The application of relevant knowl-
edge to a range of complex situ-
ations taking account of Project
Management techniques and
their relationship and interaction
with other areas of the business
or organisation;
•• A critical awareness of current
issues in project management
which is informed by leading edge
research and practice in the field;
•• An understanding of appropriate
Project Management techniques
sufficient to allow detailed inves-
tigation into relevant business
and management issues;
•• Conceptual understanding that
enables the student to evaluate
the rigour and validity of pub-
lished research and assess its rel-
evance to new situations;
•• Ability to conduct research into
project management issues that
requires familiarity with a range
of business /organisational data
research sources and appropriate
methodologies, and for such to
inform the overall learning proc-
ess;
•• Ability to communicate effective-
ly both orally and in writing, using
a range of media.
•• To apply variance and unpredict-
ability within projects and inte-
grate work into the of the wider
economic, market and social en-
vironment in relation to profes-
sional practice;
•• To recognise the role of ethical
and value judgments in social,
economic and technological con-
texts, and identify their source,
effect and use in arriving at sus-
tainable decisions and ethical so-
lutions;
•• To synthesise information from
different sources and disciplines
and apply it in innovative ways,
postulating realistic solutions to
current limits of understanding.
Admission
Requirements
Applicants for the RKC Post Graduate
Certificate in Project Management
must have the following:
Either: (minimum entry qualifica-
tions)
a. A degree or postgraduate qualifi-
cation in business, awarded by a
recognised U.K. academic body
or its equivalent according to the
British Council Education Guide;
OR
b. Such professional qualifications
as may be deemed by the Uni-
versity of Wales as equivalent,
together with appropriate experi-
ence of at least 3 years in a man-
agement position;
OR
c. A Bachelor degree in a non busi-
ness / IT field and at least five years
of business or IT related experi-
ence in a management position,
OR
d. A candidate without the neces-
sary academic qualifications may
offer as an admission qualifica-
tion, evidence of a minimum of
5 years appropriate experience
(normally managerial experi-
ence). Such a candidate may be
admitted if deemed by the Uni-
versity of Wales, on advice from
the Dean of School, to be capable
of both succeeding on and con-
tributing to the course.
Admission applications must be
accompanied with a certificate of
competency in the English language
from a recognized institution or pro-
gramme. English language require-
ments for non-English speaking stu-
dents are a minimum IELTS score of
6.5 or minimum TOEFL score of 600,
or other evidence of English language
abilities at this level.
19

W
e are looking for 45
leaders willing to
enhance their cur-
rent knowledge with
a Master of Science (M.Sc.) in Ad-
vanced Information Technology and
Business Management from the sec-
ond largest British University: The
University of Wales. The 45 places
in this programme are reserved for
talented, motivated, innovative and
enthusiastic individuals. In short we
are looking for 45 winners. Are you
ready for the challenge? If you are,
you might be precisely the person
we are looking for.
Introduction
With an IT background you are prob-
ably considering either continuing
your education in the area of Infor-
mation Technology or alternatively,
Business with an MBA. Why not
both? This new interdisciplinary pro-
gramme gives you the unsurpassed
benefit of both worlds with several
advantages:
a) It is one of the few interdisciplinary
programs in both Information Tech-
Technology and Bu
nology and Business. It is awarded by
the University of Wales, the second
20
The University
of Wales M.Sc. in
Advanced Information
Technology and
Business Management
largest British University, and as such
it is recognized worldwide;
b) It has a practical orientation with
real life cases and assessment by es-
says. In lieu of focusing on traditional
exams, it is assessed through assign-
ments, which are directly relevant
to your current career and existing
projects;
c) It is delivered entirely online: you
can achieve your M.Sc. in Advanced
Information Technology and Busi-
ness Management with the full ben-
efits of our innovative online delivery
method with no career disruption
d) There is no need to travel for ex-
ams or assessment: every assessment
can be delivered online;
e) It is cost and content competitive.
With professors who have gradu-
ated from some of the world’s finest
colleges (note we have no one from
Oxford business school, for exam-
ple) including Oxford University,
Harvard Business School, Stanford
University and New York University
you will benefit from the personal-
ized attention of a small Swiss Private
College and the wide recognition of
UK’s second largest University. The
Cost of the programme can be paid
in interest-free installments. In this
case you can even achieve the certi-
fication without a sponsor.
Why Attend
In a very competitive working envi-
ronment such as the management
world, knowledge plays a very im-
portant role. Demanding positions
require qualified professionals with
knowledge of both IT and Business:
this programme enables you to reach
new heights in your career.
It is a new, distinctive programme
with a masters degree issued by the
University of Wales, one of the tradi-
tional Federal Universities founded
in 1892.
We welcome applicants who are
highly motivated in achieving new
important heights in their careers.
Programme Details
at a Glance
Duration: 2 years Minimum 5 years
maximum
Award: Master of Science in Ad-
vanced Information Technology and
Business Management
Accreditation: The programme is vali-
 dated by the University of Wales.
The final certificate is awarded by
the Federal University of Wales,
which is duly accredited by the Brit-
ish Government by means of a Royal
Charter. The UOW certificate is rec-
ognized worldwide.
Cost: 13000 CHF.
The cost includes online material,
University of Wales matriculation
and graduation fee and tuition for all
the modules. Special rates are availa-
ble if you join with a colleague in the
same organization. The tuition fees
are payable in installments without
any interest
siness Management
Sample Payment Plan 3250 CHF upon
matriculation 406 CHF per month for
24 months.
Programme Content
The M.Sc. in Advanced Information
Technology and Business Manage-
ment at RKC is a generalist pro-
gramme that provides professionals
with the education they will need
in challenging and demanding IT
related managerial positions. It aims
to produce qualified professionals
equipped with the full range of skills
needed to lead successful IT busi-
nesses in a global environment char-
acterised by constant change. We
aim to achieve this transfer of knowl-
edge and skills by 8 taught modules:
1. Organizational Behaviour
2. Marketing Management
3. Financial Management
4. Entrepreneurship
5. Project Planning and Control
6. Strategic Context of Project Man-
agement
7. Management of Information Sys-
tems
8. eBusiness
Final Dissertation
Course Descriptions
There is no average course within
our M.Sc. in Advanced Information
Technology and Business Manage-
ment programme. We are bound
to provide an outstanding learning
experience and there isn’t a better
way to achieve this aim than with
outstanding courses. Not only have
these been carefully crafted by pro-
fessors graduated from the best busi-
ness schools (like Oxford University,
Harvard Business School, New York
21
University and Wharton just to give
you a glimpse) but they are all meant
to make yourself a more successful
and efficient manager. There are also
no old fashion exams in our courses
but real life case studies and essays
that let you think critically about your
company and your own career. All
this might seem too glossy but there
is one catch: we don’t accept aver-
age candidates and only individuals
as outstanding as our values can find
their way toward admission at the
Robert Kennedy College.
Power Learning For
Managers
The prelude to your M.Sc. pro-
gramme is our PLM module. As a
roadmap to your journey, this mod-
ule provides you with the essential
skills to success in the MBA with a
wide array of power learning tools
for today’s business managers. This
course differs slightly from the oth-
ers because, in preparation for the
first core module, you have more
flexibility on your assignment and
schedule: this course starts every
month and lasts four to six weeks.
Among the unique set of outcomes
provided during this module we can
count writing for business, managing
your time and career effectively, be-
22
coming a successful manager, solv-
ing business problems and achiev-
ing superior performance in a virtual
team. In addition to these managerial
concepts we will also gently intro-
duce you to the assessment system
and the case method. You will have
access to sample assignments with
clear do’s and don’ts to ensure your
personal success in the M.Sc.
Organisational
Behaviour
The way people are managed within
organisations plays a paramount role
in corporate success. In a fast chang-
ing organisational landscape we take
into account impacting factors like
social, technological, economic, en-
vironmental, political and legal con-
siderations. With a variety of real
life case studies you will be asked to
make decisions, which will inevitably
influence the (work) life of your em-
ployees. These are of course backed
by the core taught concepts which
feature: group dynamics, motivation
and leadership, group behaviour,
communication, power, conflict and
prejudice in the workspace, organi-
sational culture and how to manage
and understand change within the
organisation. This course is led by
Prof. Benedicta Lusk, an MBA gradu-
ate of the Peter F. Drucker School of
Management.
Entrepreneurship
Dean Costa will unveil to you the
marvels of creating and managing
your own enterprise. But this course
isn’t meant to be of exclusive interest
to entrepreneurs or budding busi-
ness owners. It will help you better
understand your role and, why not,
open to you the possibility of start-
ing your own business if you haven’t
already done so. Topics like entre-
preneurship redefined, the dark side
of entrepreneurship, budgeting, fast
tracked business growth, strategic
marketing, capital raising strategies,
management control and creative in-
novation make this course a valuable
component of your MBA.
Enriched with videos from the Sloan
School of Management at the MIT
and by a business plan competition
that forms the final assessment, this
course is set to provide you with a
stimulating and challenging experi-
ence.
Financial
Management
Business is about profit and there
can only be sustainability with a
proper knowledge of effective fi-
nancial management. Oxford and
Harvard Business School graduate
Prof. David Duffill will expand and
reinforce your knowledge of finan-
cial accounting, management ac-
counts, budgeting and financing.
Once again, the course leader isn’t
just crunching numbers but will link
each and every topic to real financial
situations where you, as the manager
in chief, have to assess the financial
performance of successful corpora-
tions and develop sharp analytical
skills with tools like decision tree
analysis. Financial Management is
about successful financial results and
at the end of this course you will not
only know the basics, but you will be
in the position to master each and
every component of superior finan-
cial management and analysis.
Marketing
Management
You will reinvent the airline business,
redefine the boundaries of retailing,
manage the sales of an online com-
puter mega store, and learn how to
focus on your customer. Seems like
a bold prediction but it is just the
content of marketing management
directed by a marketing manage-
ment extraordinaire: Prof Michelle
Schaefer. The teaching of market seg-
mentation, environment, research,
innovative sales system, internation-
al marketing and policy planning and
implementation will make sure that
your view of marketing will never be
the same. A concrete marketing plan
for your company or your own busi-
ness will be your final assessment
providing you with flexibility and
effective learning results which you
can assess and apply in no time.
The Strategic
Context of Project
Management
The aim of the module is to offer a
theoretical and practical perspective
on critical factors for successful stra-
tegic management of projects and to
provide participants with a compre-
hensive insight into the realities of
project management, enabling par-
ticipants to identify best practices
to provide a source of competitive
advantage.
Project Planning and
Control
The principles of project manage-
ment are applicable at all levels of
the project hierarchy, ranging from
individual work packages through
to the provision of a single point of
responsibility on behalf of the client.
Different techniques and skills are
applicable at different levels. At the
work package level, the emphasis
will lie in ensuring on-site production
within specified constraints of time,
cost and quality. At the strategic level,
the emphasis will lie in managing the
evolving interface between the client
and the project. Irrespective of the
level of application, effective project
management depends upon a blend
of the appropriate techniques and
advanced behavioural skills. The aim
of the module is to provide students
with the ability to select the appro-
priate methodologies
to structure problems on the con-
ceptual level
Management of
Information Systems
IT is a rapidly expanding field, which
is now an indispensable part of any
successful business since it is ever
more closely connected with both
human and organizational issues.
Ways of thinking about IT, and under-
standing its potential and its limita-
tions, should be an essential concern
of any manager. Accordingly, the core
23

of this module lies in the way in which
data-information systems relate to
general business systems and busi-
ness decision-making. The module
has been designed to give students
an understanding and appreciation
of how a company’s handling of data
is intimately linked with the produc-
tion and/or distribution of goods and
services, and how it consequently di-
rectly affects business performance.
The concentration of the module is
on the front-end activities of infor-
mation systems, but includes a study
of the main techniques and tools
used in systems design and analysis,
including both linear and iterative
approaches, and both logical and
physical design.
eBusiness
Technology has reshaped the way
you work, live and communicate on
a daily basis. With an assessment of
today’s latest electronic business this
course will open the doors to new
concepts like electronic marketing,
e-business planning, technology
and strategy, business-to-business
marketplaces and collaboration, and
discuss the various aspects of digital
innovation. Cases like Dell, Amazon.
com and eBay will reveal the DNA of
successful eBusinesses and provide
24
you with valuable ideas to exploit the
full potential of digital based busi-
ness.
Aims and Learning
Outcomes
The overall design aims of the MSc
Advanced Information Technology
and Business Management are to:
I. Develop flexibly minded graduates
who have an in-depth strategic un-
derstanding of business and organi-
sations utilising an in-depth knowl-
edge of information technology and
skills relevant to management
II. Provide an underpinning of both
the knowledge and skills needed
by senior managers at the strategic
management level so that students
can contribute to and improve the
achievement of their organisation’s
strategic objectives;
III. Provide an analytical and multi-
perspective framework, to enable
students to recognise, identify and
evaluate key management issues in
information technology and business
management, which critically impact
on organisational performance and
strategic direction;
IV. Equip students with an advanced
understanding of concepts and cur-
rent and pervasive issues in informa-
tion technology and business man-
agement.
V. Enhance the student’s ability to
integrate into the strategic thinking,
direction setting, planning and op-
eration of the organisation;
VI. Provide a forum for the exchange
of information and ideas among par-
ticipants with the intention of broad-
ening their experience and enhanc-
ing their ability to work with other
people;
VII. Develop the students’ ability to
analyse management issues of rele-
vance to their work by undertaking a
piece of research, which culminates
in the completion of a dissertation;
Intended Learning
Outcomes
On completion of the programme,
students should be able to:
 I. Demonstrate the ability to collect
relevant information across a range
of areas pertaining to a current situ-
ation.
II. Analyze information and synthe-
size it into an appropriate form in or-
der to evaluate alternative decisions
for discerning and appraising man-
agement strategic alternatives.
III. Demonstrate subject specific
skills with respect to the context of
the use of specific software packages
and programming environments.
IV. Use techniques from a range of
standard methodologies to model
aspects of an information or commu-
nication system
V. An understanding of the context
within which strategic activity occurs
and its role in achieving organisa-
tional objectives;
VI. Within the broad framework of
organizations, their external context
and management
It is therefore expected that gradu-
ates will gain knowledge and devel-
op understanding in the following
areas:
I. Organizational Behaviour
II. Marketing Management
III. Financial Management
IV. Entrepreneurship
V. Project Planning and Control
VI. Strategic Context of Project Man-
agement
VII. Management of Information Sys-
tems
VIII. eBusiness
Admission
Requirements
The RKC MSc in Advanced Informa-
tion Technology and Business Man-
agement programme is a specialist
Masters award; students wishing to
enrol must (in addition to the mini-
mum entry qualifications given be-
low) be able to demonstrate some
technical and programming back-
ground. In addition students wish-
ing to enrol on the programme must
have the following:
Either: (minimum entry qualifica-
tions)
a) A degree or postgraduate qualifi-
cation in IT or business, awarded by
a recognised U.K. academic body or
its equivalent according to the British
Council Education Guide;
OR
b) Such professional qualifications
as may be deemed by the University
of Wales as equivalent, together with
appropriate experience of at least 3
years in a management or IT posi-
tion;
OR
c) A Bachelor degree in a non busi-
ness / not IT field and at least five
years of business related experience
in a management or IT position,
OR
d) A candidate without the necessary
academic qualifications may offer as
an admission qualification, evidence
of a minimum of 5 years appropriate
experience (normally managerial ex-
perience). Such a candidate may be
admitted if deemed by the Universi-
ty of Wales, on advice from the Dean
of School, to be capable of both suc-
ceeding on and contributing to the
course.
Admission applications must be
accompanied with a certificate of
competency in the English language
from a recognized institution or pro-
gramme. English language require-
ments for non-English speaking stu-
dents are a minimum IELTS score of
6.5 or minimum TOEFL score of 600,
or other evidence of English language
abilities at this level.
25
Board of Acad
Prof. Robert Dixon,
Chair
Professor Dixon is the Chair of the
Board of Studies of the University
of Durham Business School and the
and publications in the areas of ven- Christ in Basel and Pestalozzi, Hae-
Chair of our Board of Academic Gov-
ture capital, strategic management gi & Partner in Zurich. The name
ernors.
accountancy, activity based costing, VISCHER originates from Prof. Dr.
Experience 14 years teaching and re-
blood product costing. Currently re- h.c. Frank Vischer, Partner. The roots
search experience at Newcastle Busi-
searching in Health Service finance of our Basle office can be traced back
ness School, University of Northum-
and control and accounting issues in to the year 1856. Dr. Pfeifer is special-
bria, having previously spent a short
Africa and Eastern Europe. Consults ized in Swiss and International Tax
time in research at Sunderland Busi-
in financial management and man- Law, Commercial and Corporate Law,
ness School. Consultancy clients in-
agement accounting areas. Litigation, Compliance. Educated at
clude the Governments of Zambia,
the University of Basel (lic. iur., 1973;
Kenya and Tanzania. Private sector
Dr.iur., 1978 ); pursued additional
clients have included BT, WH Smith Dr. Michael Pfeifer, studies at the Freien Universität Ber-
and Schlumberger.
lin and at the University of St. Gallen,
Interests Financial management, man- Vice Chair HSG (M.B.L., 1996).
agement accounting, performance
Dr. Michael Pfeifer, M.B.L.-HSG is a Worked as an associate with the New
measurement and control.
Partner of Vischer, one of the Swiss York office of Davis Polk & Ward-
Further Information Teaches finance
leading law firms. VISCHER emerged well and with the law offices of S.G.
and management accountancy on
from the merger between Gloor & Archibald (Paris), is a Lecturer for
MBA programmes. Recent research

26
demic Governors
company law at the University of St.
Gallen and at the University of Basel.
Member of the arbitration body of
the authority regarding compliance
with money laundering regulations
established by the Swiss Bar Associa-
tion Member of the board of direc-
tors of several Swiss companies
Prof. Brynmor
Keith Lewis
Keith Lewis is the programme leader
for the fast track executive Masters
in Strategic Marketing at Greenwich
University. He developed the pro-
gramme 12 years ago when it was
quite unique in providing an aca-
demic/practical programme for busy
executive.
Before joining the University sec-
tor he worked in advertising, sales
and marketing for 18 years rising to
Marketing Director. Most of his ca-
reer was with US Multinational Cor-
porations. Since taking up a position
in education Keith has taught on a
range of programmes from under-
graduate to masters level. He also
works for professional bodies such
as The Charted Institute of Market-
ing in the UK, Malaysia, Singapore,
Hong Kong, Sri Lanka and Indonesia.
He also has regular visits for several
years as visiting lecturer in Business
Schools in France and Germany.
He has been External Examiner at
several British Universities and is at
present Chief Examiner at the Asso-
ciation of Business Executives. Keith
is also an author of several books on
his specialist subject of International
Marketing. Brynmor holds a B.Sc.
(Hon) from the University of Wales
at Swansea and an Advanced Diplo-
ma in Management from the Univer-
sity of Oxford.
27
Key Faculty M A short selection of Teaching Fellows at RKC
Prof. David Y. Costa,
Dean
Professor David Costa is one of the
founders of Robert Kennedy College and
Dean of Faculty. In his capacity as Dean,
Professor Costa oversees the faculty re-
view process and several of the academic
programmes of the college. Dean Costa
is a Fellow of the
Wharton School, University of Pennsyl-
vania. After graduating with a degree in
Jewish Studies Dean Costa read law at
the School of Law of the University of
Northumbria, Newcastle and graduated
with an LL.M degree. He has comple-
mented his legal studies with the Ad-
vanced Project Management Program,
Stanford University, from which he has
graduated with the widely respected title
of Stanford Certified Project Manager.
He then expanded his knowledge of
business through the Entrepreneurship
Development Programme of the Sloan
School of Management, Massachusetts
Institute of Technology. Additionally,
Professor Costa attended an MBA pro-
gram at the Queen Margaret University
in Scotland. Professor Costa’s fields of
interest are banking management, rela-
tionship marketing and entrepreneur-
ship. Dean Costa is the author of the
newly published book “The Art of Bank-
ing: Dominate the banking landscape
and win the war without fighting a bat-
tle”.
28
Dr. Roy Damary, Adviser to Bridport Investor Services, a
Geneva based, fixed-income broker and
Head of Business consultancy.
Studies, Director of
Prof. Gerson Rosa,
Doctoral Program
Dr. Damary holds M.A. in Engineering
Director of MBA
Science with First Class Honours from Programme
Oxford University (1966) and M.B.A.
Professor Gerson Rosa holds a Master
with High Distinction from Harvard of Business Administration degree in Fi-
Business School (1974). While pursu-
nance and International Business Man-
ing his full-time career as a business agement from University of California at
consultant (Technomic Consultants SA,
Los Angeles while attending it as a Ful-
Geneva), he achieved his own Ph.D. bright Scholar. Fifteen plus years of expe-
from Lausanne University in 2000 (thesis
rience have followed with a leading, high
dealt with the reforms in Russia and the technology, multinational company with
emergence of modern business practice
more than USD 70 billion in revenues
there). Roy Damary combines a long ex- and operating in more than 150 coun-
perience in practical consultancy and
tries around the world. Such experience
running his own business with academic was acquired through Finance / Manage-
management and teaching experience
ment / Treasury assignments in the U.S.,
in marketing, accounting and finance, Europe and Latin America.
and entrepreneurship. This dual nature
Professor Gerson Rosa’s fields of interest
of his professional experience and his include International Business Manage-
pluridisciplinary academic background,
ment, FX – Foreign Exchange, Investment
combined with his personal experience Strategies, Asset Management, Hedge
of preparing a doctorate while working
Funds, Financial Derivative Instruments,
full time allows him to marry the aca- Macro / Geo-Political issues, Technology
demic and pragmatic aspects of business
as a competitive edge / global business
and research as they apply to doctoral enabler. Professor Gerson Rosa enjoys
studies. Over the period 1986 to 1994, Dr.
sportive activities (skiing, swimming,
Damary was engaged in university teach- scuba diving, volleyball), travelling, read-
ing and program management at Web-
ing and flying as a holder of a Pilot Li-
ster University, Geneva. He ran the MBA cense issued by the U.S. F.A.A.
and other business programmes, and
taught business, marketing, accounting
and finance courses.
His business consultancy has been built
around industrial marketing consultancy,
with more recent responsibilities in fi-
nancial market analysis and the creation
of business enterprises. He is Economic
Members
Prof. David Duffill,
Professor of Financial
Management
David Duffill has an MA in Engineering
Science from Oxford University (1967)
and MBA from Harvard Business School
(1977), and is a Member of the British In-
stitute of Marketing. He had been a pro-
fessional consultant for almost 20 years,
when in 1997 the company in which he
was a partner was sold to Renaissance
Solutions of the USA. Two
years later, David and three colleagues
left Renaissance to start TCI Consulting,
operational standpoint. Ms. Lusk’s strate- ment winning communications strategies.
a “virtual” consultancy that specialises
gic partners include Economic Develop- She initiated the Wait Marketing Research
in helping clients by providing strategy
ment Agencies, Elected Officials, Cham- Centre – must have tool in order to com-
inputs and business intelligence for their
bers of Commerce and Federal Depart- municate at the right moment at the right
strategic planning process. While Prof.
ments and Agencies. She has received place – which offers exclusive data on cus-
Duffill’s main industrial recent focus has
numerous awards for her contribution tomers’ waiting behaviour gathered in Eu-
been in the healthcare, automotive and
to the Economic Development Agencies rope, Africa, Asia and Northern America.
construction materials markets, his expe-
success in creating and retaining busi- Diana Derval is Professor of Marketing
rience covers a broad range of industrial
ness in the Southern California Region. at the University of Wales MBA/Robert
and service organisations. A substantial
She serves on the Board of Directors for Kennedy School and gives lectures and
part of his current consulting activity is
the Inland Valley Economic Development workshops on wait marketing and contex-
in competitive intelligence, including
Agency. Ms. Lusk has earned her Execu- tual advertising at other prestigious Busi-
helping clients to benchmark their cost
tive Masters of Business Administration ness Schools and leading professional as-
position against key competitors.
Degree from The Peter F. Drucker and sociations. www.wait-marketing.com
Masatoshi Ito Graduate School at Clare-
Benedicta Lusk, Lecturer in mont Graduate University and holds a Prof. Freddy J. Nager,
Management BS in Management and Organization Be-
Professor of Marketing,
haviour form the University of La Verne,
Benedicta Lusk, Founding Member of
Lusk, Paul & Associates, L.L.C., is an
in California. Ms. Lusk holds a teaching MBA Programme
credential from the LACOE.
entrepreneur, strategist and executive Freddy J. Nager has nearly two decades
coach. She is recognized for her excep- of experience in advertising, entertain-
tional facilitation and relationship build-
Prof. Diana Derval, ment, and interactive media. He has di-
ing skills at all levels of organizations, Professor of Marketing, rected projects and campaigns for For-
especially the executive branch. Ms. tune 500 companies and start-ups, and
Lusk brings over fifteen years of execu- MBA Programme most recently served as Marketing Di-
tive experience championing real lasting Diana Derval, inventor and guru of wait rector at Web 2.0 start-up Metacafe.com.
business improvement by changing how marketing, has gained a 360° advertis- A writer by training, Freddy began his ca-
people view and run their business. Ms. ing expertise from 15 years working with reer as Copy Director at MCA Records,
Lusk’s experience, international and na- advertisers (TomTom, Société Générale, where he launched the label’s first web-
tional, spans the defense, industrial and ALD Automotive, Magasins U, ViaMiche- site in 1995 to critical acclaim. He then
commercial business sectors with signifi- lin), marketing agencies (Manalee, Purple moved to ad agency Saatchi & Saatchi
cant accomplishments in Organizational Guru) and media (TF1 Publicité). Author L.A. as Sr. Copywriter on all Toyota in-
Behaviour, program management, stra- of the book Wait Marketing, Diana Der- teractive projects, including their award-
tegic planning, business and marketing val has a Masters Degree in Marketing & winning website. He has also worked on
management, executive coaching, and Communications and holds an Executive campaigns for Nissan & Infiniti, the NFL
profitability turnaround. Benedicta adds MBA from ESSEC-Mannheim Business on Fox, Nestlé, National Lampoon, and
significant expertise in information tech- School. Founder of DervalResearch, Diana numerous new media ventures, and his
nology both from a strategic as well as an Derval helps companies define and imple- work has been recognized by Communi-

29
cation Arts, Adweek, Step Inside Design
and the One Show, among others. Freddy
received his MBA from the University of
Southern California and his undergradu-
ate degree from Harvard University. He
currently lives in San Mateo, California
with his wife and two semi-crazy cats.
Prof. Francois Therin,
Professor of
Entrepreneurship
Dr. Francois Therin is Associate Profes-
sor at Euromed Marseille Ecole de Man-
agement in France. Prior to that, he has
been for 12 years at Grenoble Ecole de
Management. At Grenoble, he was the
founding director of the Center of Tech-
noentrepreneurship, aimed at helping
innovative start-ups. Francois teaches
Strategic Management, Technology and
Innovation Management in graduate and
executive programs. He has been also a
pioneer in the development of e-learn-
ing courses, beginning in 2001. He has
teaching experience in France, Canada,
Poland, Russia, Singapore and Australia,
where he spent a sabbatical year at the
Brisbane Graduate School of Business.
Francois’s research focuses on learning
and innovation in high-tech small firms.
He has published in several international
academic journals and presented in nu-
merous conferences. He is also the Edi-
tor of the International Journal of Tech-
noentrepreneurship. Dr. Therin holds a
Masters in Management from the Tou-
louse Business School and a Doctorate
in Business Administration from the Uni-
versity of Newcastle Upon Tyne.
Rolf Wüthrich, Faculty
of Law, Tax Programme
Rolf Wüthrich made his law studies at
the University of Bern, Switzerland. After
working at the Court of Blankenburg, Swit-
zerland and for the law firm Peter Roost
& Partner, Switzerland he passed his bar
exam (Bernischer Fürsprecher) in Novem-
ber 1998. In December 1998 he joined the
International Bureau of Fiscal Documen-
tation (IBFD) in Amsterdam, the Neth-
erlands, where he worked until August
2001 as a research associate responsible
for Switzerland and Liechtenstein. In the
academic year 2000/2001 he also joined
the LLM program in International Taxa-
tion in Leiden, the Netherlands. As from
September 2001 he is working as an asso-
ciate in the law firm VISCHER, Attorneys-
at-Law and Notaries, in Basel, Switzerland,
specialized in domestic and international
corporate taxation and tax planning. He
is member of the following profession
related organizations: International Fis-
cal Association, Swiss Branch; Global Tax
Association, Advokatenkammer Basel,
Basler Juristenverein, Bernischer Juristen-
30
verein. Various IBFD-publications as well
as articles on taxation in Switzerland have
been written by him.
Andrew Wilson, Director
of Legal Studies
Andrew Wilson is a US tax and legal con-
sultant with Pirola Pennuto Zei & Associ-
ation in Milan Italy. His areas of practice
include cross border transactions, par-
ticularly U.S. in-bound and out-bound
transactions, and Italian tax consulting.
Before coming to Italy, Andrew was an
associate attorney with the Washing-
ton, D.C. office of King & Spalding. He
is licensed to practise law in the State of
New York and the District of Columbia.
He has an L.LM. (In taxation) from New
York University, and graduated summa
cum laude from T.M. Cooley Law School
in Lansing, Michigan.
Dennis Crossen, Lecturer
in Management
Mr. Dennis Crossen is responsible for
strategic voice-centric conversions for
the Global Sales & Services Group at Ve-
rizon Business. He is also the Director
of Strategy for the Merton Management
Group. Dennis has successfully partici-
pated on teams for many corporate, gov-
ernmental, and commercial customers
during his 25 years in business. During
this period, he was an active strategist for
several corporate mergers. In previous
positions, he was responsible for vendor
and customer relationships in engineer-
ing, strategy, marketing, legal, and prod-
uct management divisions. Dennis is also
the former
Program Manager at the NASA Kennedy
Space Center (KICS contract) where he
managed 47 employees of the Advanced
Technology Group and the Administra-
tive Telephony organization. His team
was responsible for more than 17,000
customers. Since 1981, Dennis has taught
and lectured at numerous international
academic institutions. In 2006, he was
an Alumni Guest at Drexel University’s
International MBA residency in Buda-
pest, Hungary. He has also taught many
online classes including the Mergers &
Acquisitions and Applied Leadership
classes at Robert Kennedy College. Den-
nis has been a Guest on Comcast’s’ CN8
“Money Matters Today” and “Newsmak-
ers” U.S. television programs speaking
on technology Marketing and on a Mar-
keting program for Oxford University in
the U.K. . In 2005, Dennis was the Guest
Speaker for the Instituto de Liderazgo in
Moscow; speaking to Russia’s 2nd largest
cellular provider (Megafon). He has also
been a recurring Guest Speaker at Drex-
el University ‘s “Industry Perspectives”
BUSN701 course. He has participated at
the Drexel University LeBow College of
Business Capstone MBA review board,
as well as DeVry University’s Master’s
in Project Management grading panel.
Dennis was also appointed an MBA Co-
hort Leader for Drexel University. He has
taught courses in M&A, Strategic Tech-
nologies, Network Management, WAN
technologies, Communication Systems,
Numbering Systems, Project Manage-
ment, Probability & Statistics, and Digital
Communications. Dennis has also been
involved in research activities and patent
research for the “Biomedical Telemetry
System”. He also worked in the ‘skunk
works’ at Bell Labs where his immedi-
ate Manager and co-worker received
2 Patents (Patent # 4,695,926 – Patent #
4,858,075). Dennis has extensive copy-
right publications in academic areas such
as Global Strategic Management, Busi-
ness Processes, ERP, Organization Analy-
sis, Professional Development, Statistical
Applications, Optical Transport, Wireless,
and Electronics. Dennis is a graduate of
Drexel University (Electrical Engineering
& MBA), Oxford University (Computing),
and Georgetown University (Internation-
al Business). He
has also completed Masters Programs in
Project Management at George Washing-
ton University. Dennis is currently active
in postgraduate research at Harvard Uni-
versity (Computational Mathematics),
Drexel University (Information Systems)
and Oxford University in England (Object
Oriented Computation) developing a re-
search report in Bio informatics (Autism/
PDD Neuroscience). In 2005, he complet-
ed a residency at the Helsinki School of
Economics and attended a private lunch
engagement with U.S. Ambassador Earle
Mack in Helsinki, Finland. Dennis holds
several professional certifications includ-
ing a Six Sigma Green Belt certification
from Villanova University and Network
(CCNA) and Design (CCDA) certifica-
tions from Cisco Systems. He is an ac-
tive member of the Project Management
Institute (PMI), the Institute of Electrical
and Electronics Engineers (IEEE), the An-
thony J. Drexel Society, and the Oxford
Alumni Association of New York.
Dr. Frank Vorhies, Lecturer
in Management
Dr. Frank Vorhies has more than 20 years
of international experience as a sustaina-
bility economist. In Johannesburg, he was
a senior lecturer in business economics
at Wits University and founder of a con-
sultancy group focusing on conservation
and the private sector. In Nairobi, he was
employed by the African Wildlife Founda-
tion to work on the sustainability in the
forestry sector under a GEF grant.
In Geneva, Frank established new global
programmes on economics and business
for IUCN-The World Conservation Union.
This work included joint feasibility studies
with the International Finance Corpora-
tion on setting up biodiversity business in-
vestment initiatives in African and Central
Europe. In Oxford, he was Chief Executive
of the Earthwatch Institute (Europe) and
was responsible for managing a unique
partnership programme with a group of
40 large multinational corporations, in-
cluding HSBC, Rio Tinto, British American
Tobacco and Shell. Most recently Frank
has followed his wife’s career back to Ge-
neva and is working independently. He is
currently supporting the development of
two new sustainable investment initiatives
and advising IUCN on their response to
the Asian tsunami in the tourism sector.

Edwin Christopher
Rodin-Brown, Lecturer
in Management
Edwin Brown is a Chartered Accountant
Fellow of the Royal Institute of Char-
tered Accountants in England and Wales
(Equivalent to North American Certified
Public Accountant). He is also a Mem-
ber of Chartered Accountants Auditing,
Management, Taxation and Technology
Institutes.

Dr. Lalit Mohan Pattnaik, holds a Master degree (International

Lecturer in Management
Dr. L. M. Pattnaik at present working as
a Senior Lecturer/ Associate Professor
in an affiliating college of Berhampur
University, Orissa, India. He has more
than 11 years of teaching experience and
about 15 years of Research Experience.
Apart from this, he also has about 3 years
of practical experience in the field of
Accounting, Auditing and Taxation. His
areas of interest are corporate sector,
finance, Profitability, Accounting, Man-
agement, etc. He has authored one book
entitled “Corporate Profitability” and an-
other book entitled “Financial Analysis
and Reporting” is under publication. Dr.
Pattnaik topped the merit list of M.Com
Exam of Berhampur University in the
year 1989 and secured Gold medal. He
specialized in Accounting and Finance at
the Masters Level. He also obtained LL.B,
M.Phil and Ph.D in Commerce (1998)
from the same university.
Prof. A K Singh
Suryavanshi, Professor
of Management
Prof. Suryavanshi is a mix of corporate
and academic. Presently, he is ‘Director
& Professor (Marketing area) with a man-
agement college called – “R.B. Manage-
ment Institute” in Delhi; India. He did his
‘Ph. D.’ in marketing area from University
Business School; India. Prof. Suryavanshi
Business) from Pondicherry University
and is an alumni of ‘Jawaharlal Nehru
University’; Delhi, India.
Prof. Suryavanshi is a Microsoft certified
professional and is a Lead Auditor (QMS)
and an Auditor (EMS) and happens to be
on ‘editorial board’ of AIMS Internation-
al. He is keen researcher and has present-
ed papers at leading conferences. Before
shifting to academics, Prof. Suryavanshi
has worked with global fortune 500 com-
panies and India’s largest business house
– Reliance Industries Limited. He has 14
years of experience inclusive corporate
and academics. He has been ‘Director &
Professor (marketing area) with a man-
agement college – PIMT in India, Dean &
Professor (marketing area) with another
management college – GSBA in India be-
sides current responsibility.
He has published a book – “Caravan has
stopped” and another one in marketing
area is currently in final stage. He has in-
novative methods of teaching marketing
science that includes simulation through
Dramatics and active field visit. He has
guided more than 125 MBA level disser-
tations and industry specific research
projects. Prof. Suryavanshi believes that
management education is a key to better
society and is himself a blend of “Teach-
er-Researcher– Administrator”.
Dr. Virendra Malhotra,
Lecturer in Management
Virendra Kumar Malhotra has done M.A.
and Ph.D. in Economics. His Ph.D. the-
sis dealt with the issue of ‘Economics
of Fertiliser Subsidies in India’. Prior to
the post-graduation, he obtained gradu-
ate degree with honours in commerce
stream. He has been a fellow of the Uni-
versity Grants Commission, New Delhi
(India). He holds experience of han-
dling research project sponsored by the
University Grants Commission. He has
teaching experience of more than ten
years at university level. He is core fac-
ulty at Department of Economics, C.C.S.
University, Meerut and is also a visiting
faculty at a number of reputed business
schools. Issues related to development,
liberalisation and globalisation have in-
vited his interest and it is for this reason
that his published/presented papers and
guided dissertations mainly pertain to
areas like Foreign Investments, Techno-
logical Changes, Corporate Governance
and Measurement of Human Develop-
ment etc. He also has good experience
of Indian Share Market and career coun-
selling.
Dr. Guy Langvardt,
Lecturer in eBusiness
A scholar practitioner, Dr. Guy Langvardt
is a sales executive for IBM Corporation.
He has over twenty-five years of sales,
marketing and management experience
in the technology sector with such com-
panies as Compaq, NCR Corporation and
Sun Microsystems. Having earned over
50 national and international awards for

31
excellence, he has a track record of con-
sistent success throughout his career.
He works with clients in the aerospace,
Asian motors, financial services, and me-
dia/entertainment industries.
Guy is also Principal and Founder of We
Progress Through Change™. The firm
specializes in leadership coaching, or-
ganizational change, strategic market
development, and sales training. He has
over twenty years of experience helping
people meet their personal and profes-
sional goals.
Guy earned his M.B.A. degree specializ-
ing in international business from Thun-
derbird, School of Global Management
in Glendale, Arizona. During his stud-
ies, he developed a strategic marketing
plan for a major financial institution and
learned to speak Chinese-Mandarin. He
achieved his Doctor of Philosophy de-
gree specializing in e-business at Capel-
la University in Minneapolis, Minnesota.
His dissertation focused on the effects
of individual resilience and commitment
to change during organizational trans-
formation.
Guy has lived and worked throughout
the world. Having spent his formative
years in Australia, England and the Phil-
ippines, he has a strong appreciation of
cross-cultural issues. Active in his com-
munity, he now resides in Southern Cali-
fornia.
Vasileios Paliktzoglou,
Lecturer in Management
Vasileios Paliktzoglou has several years
of working experience in academia in
Universities such as University of Pisa,
Aegean University, Robert Gordon Uni-
versity and University of Cranfield. His
research interests are in the fields of:
project management, e-learning, cost
engineering, health informatics and tele-
medicine in which he was actively in-
volved in several EU Research projects.
Keeping the balance between academia
and industry he worked as an IT Con-
32
sultant in UK, Italy and Greece. Vasileios
holds an MSc in Electronic Information
Management from Robert Gordon Uni-
versity and BSc in Computer Science
from University of Sheffield.
Steve Page, Lecturer
in Management
Steve’s specialisms are in the areas of
Information & Knowledge Management
and Qualitative Research Methods,
which he teaches at the University of
Chester, UK. Steve also teaches Opera-
tions Management & E-Business at the
University of Bradford where he is an
Associate Lecturer. He has previously
taught Strategic Management at Man-
chester Metropolitan University. Steve’s
international teaching experience has
taken him to Europe, Hong Kong, Ma-
laysia, Vietnam & Singapore. Current
research interest is in the area of Align-
ing Information Strategy with Business
Strategy. He has presented his work in
the UK, Europe, Asia and the USA & has
also written a number of book chapters.
Steve chaired a conference on ‘Ethics,
ICT & Social Exclusion’ & has been on
the Organising Committee for a number
of International Conferences. He is an
External Examiner at several UK Universi-
ties & is a Fellow of the Higher Education
Academy. In his spare time Steve loves
listening to music on his beloved Linn
Sondek LP12 turntable, reading science
fiction novels & is an avid follower of F1
motor racing.
Dr. Chagla, Lecturer in
Management
Dr. Chagla started his career as a teacher
at Trichy, Tamilnadu, India for an NGO
under the supplementary education
programme for the rural women folk. He
worked for a brief period as a Sub-Editor
with a vernacular newspaper before mov-
ing to pursue his doctoral programme.
He received his Ph.D from the Indian
Institute of Technology, Kharagpur,
India specialising in the area of Me-
dia & Culture Studies wherein he had
published 3 research articles in both
national and international journals.
During the period of his work as a Re-
search & Teaching Faculty at Tomas
Bata University, Zlin, Czech Republic he
taught subjects like Media & Culture,
Cross-Culture Communication to the
postgraduate students of the Faculty of
Multimedia Communications and wrote
a textbook on Cross-Culture Communi-
cation for the same. Presently he’s work-
ing as a Lecturer in English Language
Centre, Jubail Industrial College, Royal
Commission for Jubail, Kingdom of Saudi
Arabia. Earlier he was a Lecturer, teach-
ing English Language Communication
Skills, Technical Report writing to the
engineering students of Birla Institute of
Technology & Science - Pilani, Goa Cam-
pus, Goa, India for a period of two years.
Dr. Chagla’s area of interest includes Me-
dia & Culture Studies, Cross-Cultural/
Inter Cultural Communication. He pos-
sesses around 9 years of experience be-
sides a research experience of three plus
years. He completed his graduation in
the field of Mathematics and migrated
to the land of English Literature to earn
the M.A and thereafter a Postgraduate
Diploma Course in Public Administra-
tion from the Bharatidasan University in
Trichy, Tamilnadu.
33
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