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HOTHUR STEELS

1. Industry profile:

India is one of hot spots for iron ore extraction and for the past three years has
been the largest producer of sponge iron (SI) in the world. Sponge iron also
known as direct reduced iron is extracted from iron and is used in the making of
steel with the global demand for steel over the past few years the sponge iron
industry has also seen a boom.

To facilitate growth of the steel industry, in 1985 the government has


relicensed the iron and steel industry and removed it from the list of industries
reserved for the public sector. Over the years pricing and distribution of steel
have also been deregulated. To support availability of adequate finance,
100percent foreign direct investment is permitted in this sector under automatic
route. Custom duty on raw material has been progressively reduced to meet the
requirement of the industry as also to reduce the cost of production of steel.

These subsidies and de-licensing have heightened the growth of the iron industry
in India. On the hand steel giants of the world like Pasco, mittal and domestic
dominants of steel market Tata , jindal have already routed huge investments (in
crores) in sponge iron and steel industry. On the other hand, 60% of the sponge
iron units are actually small scale industries. “Some of these are unreported fly by
night companies. Hence, it is quite impossible to ascertain the total number”!

Evolution of the sponge iron industry

➢ Though the industrial application of sponge iron started early in the 1950s, it
could not fulfill industry expectations at that time being used as a
supplementary material for feed / alternative to blast furnaces. The main
reasons were-

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➢ The gas based sponge iron plants could operate only were cheap (subsidized)
natural gas was made available.
➢ Sponge iron furnaces could not be developed into a single entity to produce
liquid metals
➢ Increased scrap availability that was being traded world wide As a furnace
raw material.

DEVELOPMENT OF COAL BASED SPONGE IRON PROCESSES


WITH PARTICULAR REFERENCE INDIA

A coal based sponge iron plant was first built in 1980 at a place called paloncha
in Andhra Pradesh which had a capacity of just 0.03 million tons per annum. In
a span of 20 years the industry has grown rapidly and the present estimated
capacity is nearly 4.5 million tones the industry has become well developed and
is presently operating in eight different states of India. For a direct reduction in
the inclined rotary kiln, ore and coal will normally pass through the inclined
kiln in counter current direction to the oxidizing flue gases in the freeboard.
After material heating, ore reduction and carbon gasification take place in close
association with each other. The volatile constituents of the coal and carbon
monoxide from the bed material are burnt, over the entire length of the kiln with
controlled amount of air, thereby providing the necessary heat required for the
metallization process. The rotary kiln discharge is cooled in a rotary cooler
connected to the kiln, screened and subjected to magnetic separation in order to
remove the non magnetic from the sponge iron.

The sponge iron has of late come up as a major input material for steel making
through electric furnace route –both electric Arc Furnace and Induction
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Furnace. Due to long gestation period, huge investments, dependence for coke
on foreign suppliers, etc. the steel industry is slowly diverting itself from blast
furnace route to electric furnace route and the requirement of sponge Iron is
increasing very fast. Another major reason is the global shortage of scrap. The
steel making furnaces in the eastern region use average 70% Sponge Iron in the
feed material for steel making. The future for the Sponge Iron is therefore quite
bright.

ROLE OF DRI (DIRECT REDUCTION IRON) IN ECONOMY

The steel is today considered as the back bone of Indian economy. The growth
of economy has a direct relation with demand of steel. With the present steel

India China

Year 1952 1.5 1.5

Year 2005-06 43 340

intensity index, considering the (GPD) projection by the government. Of India,


growth of steel demand will be around 11% annually.

PRODUCTION OF STEEL: (figures in MT)

It is universally accepted that Indian economy is growing at very high rate


presently and demand for the steel is also showing an upward trend. Number of

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units in operation – India 283 now DIR units have spread over state of Orissa,
Jharkhand, chattisgarh, west Bengal, Karnataka, tamilnadu, Andhra Pradesh
Gujarat and goa. India is largest producer of sponge iron in the world: in the
year 2006
India produced 13.9 million ton

Venezuela 6.2 million ton

Iran 4.3 million ton


Mexico 4.5 million ton

➢ As per the national steel policy issued the ministry of the steel –India will
produce 110 million tons of steel by 2020.the requirement of sponge iron as
metallic will tons.
➢ Projection for metallic requirement:

Year Route Melting scrap DRI


2010-11 Electric furnace 14 million 18 million
route

But availability of scrap is not likely to reach 11 million.


➢ Today India produce 13.9 million tons of sponge iron, out of which 4.2
million ton is gas based and remaining 9.7 million ton is coal based.

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➢ India has a proven reserve of 410 million ton of high grade iron ore, another
440 million ton of high grade iron ore which will be established. India has
total 9992 million ton of iron ore reserves (as per IBM report of 1995).
➢ India has sufficient non-cocking coal through of high ash low fixed carbon
grade. Coal is used as a reducing for sponge iron making in the furnace.
➢ The availability of scrap of required quantum is unlikely and therefore scraps
needs to be replaced more and more by DRI.
➢ Local supply of scrap is diminishing as generation of scrap in India due to
improvement of technology is getting continuously minimized.
➢ As per World Steel Dynamics (WSD) –the Global shortage of scrap will
reach 68 million tons in the year 2010.
➢ That means the scrap price will go up and availability will be a problem.
Today the international price for scrap is around US$390.00.
➢ Due to soaring price of iron ore and coke, blast furnace is being set up in the
countries were iron ore or coking coal is available.
➢ With resources available in India –Sponge Iron –Electric Furnace Route is the
most viable option for steel making.
➢ As per MARRAKESH Round Table –the bond rate of import duty will go
down further.
➢ And foreign countries are likely to invade Indian market.
➢ We must produce steel at a cheaper cost to remain competitive and control
over domestic market.
➢ DRI besed steel making is therefore the only answer.

2 COMPANY PROFILE:

A. BACKGROUND & INCEPCTION OF THE COMPANY

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HOTHUR STEELS
The birth of Hothur steels was a long cherished dream came in the wake of
being in the iron ore mining business for over three decades. Blessed with
richest and largest deposits of best iron ore with Hothur steel’s sisters concerns,
Hothur Traders site situated at Sandur and Kariganur Mineral Mining Industries
site at Kariganur, Hothur Group established a record in export of iron ore.
Launching a sponge iron plant was an obvious choice and a stepping –stone for
setting up an integrated steel plant.

HOTHUR STEELS was incorporated in 2004. The company has set


up for production of SPONGE IRON based on Direct Reduction of Iron (DRI)
Technology. The plan was initially designed for 30,000MTPA and having
thought to enhance to double the capacity in couple of months.

Today HOTHUR STEELS stands for quality and trustworthiness.


HOTHUR STEELS is one of the struggles, adventure and achievement a human
chronicle of one determined man Mr.Darvesh Ahmed who is building a
powerful and unique business along with two sons Mr. Mohammed Asif and

Mr.Mohammed Tauseef gifted with vision and uncommon talents of officials


and workers.

The plant to accomplish the task of solid reductant based DR consists


of a Rotary Kiln which is the main process vessel, a raw material feeding
system, air fans mounted on the shell and also on the ground to supply of
oxygen required to the system, a rotary cooler to cool the Kiln discharge
material, product separation system, to separate the products from by products
and waste gas handling system to treat the Kiln flew gases and to maintain
positive pressure in Kiln and cooler system.

LOCATION

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The plant located 10Km away from Bellary city, the city of steel making in
survey no.288/289 Halkundi Village on Bangalore – Bellary national highway
Road. Nearest Railway station and port at Goa are 8 and 320 Km away
respectively. The plant covers an area of 20 acres and another 200 acres is
acquired for further expansion of Blast Furnace and sinter plant.

CAPACITY

HOTHUR STEELS has 100X3TPD Kilns and manufacture 90,000mt per


annum.

H.DURVESH AHAMED

Graduated from Siddaganga Institution of Technology in Mechanical


Engineering by securing distinction. Soon after education, joined business of his
father, Late Sri.H.Hussian Peera, who is the founder of MBT group of

Companies. He has vast experience in the field of Mining using the latest
Machines such as HM Front –end loaders, Hydraulic excavators, compressors
Heavy Earthmovers Machines etc. The production of Mines namely H.T,
KMMI, MBT, TM, TMC range from 1 lake per month 20 tons per annum.

After gaining vast experience in mining, diversified in the field of steel


(Sponge division) and successfully established 100 TPD plant at Halkundi
Village Bellary district in the name of HOTHUR STEELS with his
foresightedness, we hope HOTHUR STEELS will grow enrolment in

H.MOHAMMED ASIF (PARTNER) From Left

Graduated from Veerasiva Collage in the field of BBM. During the year 2003-
2004.

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HOTHUR STEELS
H.MOHAMMED TAUSEEF (PARTNER) From Right

Who has gone to Australia for his Masters degree in Business Management.

B.NATURE OF THE BUSINESS CARRIE

HOTHUR STEELS was established in September 2004 to produce high quality


sponge iron. This product was used initially in Induction furnace as a reducing
agent for reducing Carbon in the scrap.

Sponge iron is a metallic product is produced by direct reduction of iron


ore or pellets in the solid state (i.e. without the material going into the liquid
phase as is the case in the blast furnace, which is the conventional route for
converting iron ore into iron). It is also known as Direct Reduction Iron
(DIR).The final product after such direct reduction contains a large percentage

of metallic iron with revels of metallization up to 90% and the balance being
some amount of reduced iron oxide and the gangue in the ore. The Sponge Iron
has a highly porous structure when viewed under the microscope and hence this
product is called “Sponge Iron”.

USE OF SPONGE IRON

Sponge iron is a part –substitute for steel scrap in the manufacture of steel scrap
in the manufacture of steel by electric arc furnaces and induction furnaces (i.e.,
the secondary sector). Steel melting scrap is primarily required for using as a
feed material in all mini steel plants, which also use scrap for melting in electric
arc furnaces/induction furnaces for manufacturing steel. Due to acute a shortage

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HOTHUR STEELS
of scrap worldwide, sponge iron has become the only alternative feedback for
secondary steel making and hence its demand is growing day by day.

MANUFACTURING PROCESS

Iron ore and non coking coal are the prime raw material for the production of
sponge iron. These are charged into a rotary kiln in requisite proportion along
with some dolomite. Coal plays a dual role in the process by acting as a
reductant as well as a fuel for providing heat to maintain the requisite
temperature inside the kiln at 950-1050c. The reduction process in solid state.
The crucial factor in this reduction process is controlled combustion of coal and
its conversion to carbon monoxide to remove oxygen from iron ore.

The overall process requires duration of ten twelve hours inside the kiln, during
which iron ore is optimally reduced and discharged to a rotary cooler for
cooling below 120 degree Celsius before coming out into into the finished

product circuit. The process sponge iron making aims to remove oxygen from
iron ore. When that accurse, the departing oxygen causes micro pores in the ore
body making it porous. The final product, when observed under microscope,
resembles a honeycomb structure looking spongy in texture, hence the name
sponge iron.

PLANT

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HOTHUR STEELS

3. VISION AND MISSION & QUALITY POLICY

VISION

To set up an integrated steel plant of international standards and offer best steel
to the global market and stand ahead among the steel manufacturers. HOTHER

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STEELS are in pursuit of this goal from day one and are well on the way of
achieving pinnacle of glory. It would be their constant Endeavour as they move
ahead to improve their standers to meet customer expectation by adopting
innovative methods by keeping a constant vigil on the global market demands

MISSION

Setting out to offer quality product to the global market by exercising control
over every step of the process, investing in research & development to establish
global standards, maintaining business ethics and nurturing the talents of the
work force by providing the right ambience and amenities. Planning to establish
a co gen power project from the wasteful emission of gas, an endeavor to
maintain the ecological balance is our mission statement.

QUALITY POLICY

In a fiercely competitive iron ore trade in the world, HOTHUR STEELS strive
to stand at peak by maintaining high standards from blasting of ore, excavation,
screening and grading at site, transportation of raw material by their own means,
in-house grading, purification and sorting out the produce all set to global
standards to be the best in the business. HOTHUR STEELS iron ore and sponge

iron are accepted by clients across the globe go to prove our commitment to
quality. Aspiration to be the best in the business and believing in their innate
strength to face the challenges to bring out the best, in them combined with the
urge to serve the society, offering employment to the youth of the region, and
safeguarding the environment by adopting latest technology in manufacturing,
are the valuable and cherish able qualities of the promoters of the Hothur steels.

PRODUCT/SERVICE PROFILE

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HOTHUR STEELS
PRODUCT RANGE

PRODUCT RANGE AND NOMINAL WEIGHT:

Size Cross - Negativ Standard Positive BMM TMT


of Bar sectional e Section Section
(mm) Area (mm2) Section Weight Weight
Weight

8 50.3 0.363 0.395 0.427 0.383 – 0.407

10 78.6 .0568 0.617 0.666 0.598 – 0.636

12 113.1 0.817 0.888 0.959 0.861 – 0.915

16 201.2 1.454 1.58 1.706 1.548 – 1.612

20 314.3 2.272 2.470 2.668 2.421 – 2.519

25 491.1 3.542 3.850 4.158 3.773 – 3.927

28 616 4.444 4.830 5.216 4.782 – 4.878

32 804.6 5.805 6.310 6.815 6.247 – 6.373

Sponge iron is a metallic is produced by direct reduction of iron ore or pellets in


the solid state (it without the material going into the liquid phase as is the case
in the blast furnace, which is the conventional route for converting iron ore into
iron). It also knows as direct reduced iron (DRI). The final product after such
direct reduction contains a large percentage of metallic iron with levels of
metallization up to 90% and the balance being some amount of reduced iron
oxide and the gangue in the ore. The sponge iron has a highly porous structure
when viewed under the microscope and hence this product is called “sponge
iron”

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HOTHUR STEELS
The main raw material required for the proposed iron plant are:

IRON ORE, COAL, AND LIMESTONE.

IRON ORE

In sponge iron making iron ore is reduced in solid state. Unlike in the
conventional steel melting process; the gangue content of iron ore cannot be
separated as a slag. Therefore, becomes imperative to select an ore with a high
Fe content and a low gangue content to optimize yield during steel making.
Apart from this to ensure a better kiln campaign life and output, the iron ore is
made to undergo a series of other tests viz. shatter, tumbler, and abrasion

indices, reducibility etc. the iron ore used in hematite with an Fe content of 62-
66% having low decrepitating characteristic. In the initial days the iron size was
kept at 5-20mm and was washed in a scrub but presently it has become a
standard norm to use 5-18mm ore as feed for a large kiln without scrubbing
and /or washing. This has resulted in reducing the cost of iron ore fed to the
kiln. The consumption of iron ore has also decreased from about 1600kg per
tons of sponge iron to 1500kg levels mainly due to better understanding of the
process, improvements of the equipment and increased level of automation.

coal

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HOTHUR STEELS
Important factors determining coal quality are:

Chemical properties such as fixed carbon, ash content, volatile matter, etc
physical properties viz. reactivity and ash fusion temperature.

Non- cooking coal is being used having certain important parameters considered
necessary for the direct reduction of iron ore viz. reactivity, ash softening
temperature, caking and swelling indices and sulpher content, etc. in India the
availability of these coals is very low due to government monopoly even though

Abundant resources of non cooking coal are available. Initially, only B grade
coals were being consumed whose availability has now become scarce. The
industry has successfully adopt measures to utilize C and G grade coals through
better process control, installing raw material heating system, shale picking
belts and coal washing plants. With these measures the coals cost has been
reduced by nearly20-30% when compared with the usage B of grade coal.

DOLOMITE

Dolomite acts in process as a desulphuriser, removing sulphur from the feed


mix during the reduction process. It is mixed in small proportion along with
other raw material before charging into the kiln. Dolomite is mainly used as a
desulphurisenr agent to prevent the pickup of sulphur released by the burning of
coal inside the furnace. The initial specification for dolomite was 1-4mm, later
it was found that 4-8mm dolomite was far more suitable by which the
consumption can be reduced by 50% this was mainly due to the fact that lot of
dolomite fines were being lost to waste gases and with 4-8mm fraction this loss
was minimized.

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HOTHUR STEELS

Proportion of sponge iron


constituent percentage
A chemical
Fe, total 90-92
Fe metallic 81-84
Metallization 90
Sulphur 0.03 max
Phosphorous 0.05 max

PROPORTION OF GOOD GRADE SPONGE IRON

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carbon 0.10 max
Gangue content
B physical 6-8
Size lump +3 mm
fines -3 mm
Bulk density 1.6-2.0 MT/m3
Inherent density 3.5MT/m3(approx)

FEATURES OF SPONGE IRON

➢ High iron content and high degree of metallization


➢ Uniform and consistent quality
➢ Lower sulphur and phosphorous content
➢ Negligible tramp element

➢ Minimum dust generation during material handling


➢ Good flow ability in bins, pipes, and conveyors for continuous and trouble
free charging
➢ Superior technical support to induction furnace operators

E .AREA OF OPERATION

HOTHUR STEELS operates regionally since its head office is located at


Bellary. There is no existence of any branches.

F.OWNERSHIP PATTERN

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HOTHUR STEELS
HOTHUR STEELS is a partnership firm carried by H.Mohammed Asif and H.
Mohammed Tauseef with an initial investment of Rs.3.43 crores. The
contribution of partners to the firm is in equal ratio and it was 50 employees in
2004.

G. COMPETITORS INFORMATION

➢ HOTHUR ISPATH

Location: velivelipuram, Bellary.

Total output: 200 tons per day

➢ EMBITEE (MBT)

Location: veniveerapur, Hospet road, Bellary

Total output:200 tons per day

➢ JANAKI STEELS

Location: near sidiginamola Bellary

Total output:600 tons per day

➢ BENKEKA STEELS

Location: Belegal village, Bellary.

Total output: 200 tons per day.

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HOTHUR STEELS
H.INFRUSRACTURE FACILITIES

Infrastructure facilities mean the basic requirements that the company should
look after in order to ensure free flow of activities

LAND

The land is located on the main road, it is well connection by road & it is very
near to iron ore availability. There is amble land available for the unite
including sponge of iron ore & coal further land is also available for future
expansion for power plant or induction furnace with rolling mill. The
requirement of raw material to every ton of sponge iron production is more than
3 times, meaning for every 3 tons of raw material 1 tons of sponge is produced
hence transportation cost of raw materials takes an important role. It is here that
the situation of land is very important & it should be very near to raw materials
sourcing.

WATER

The underground water level is very good .tube well will be put to draw water
from the ground. The recharge of the ground water is also very good keeping in
view the hilly area of Bellary. The water is used for to bring down the
temperature of Iron ore which is heated in the kiln. The water will be recycled
every time and the loss of water is only due to evaporation.

POWER AND FULE

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GESCOM will be approached and there should not be any problem in obtaining
power from the government ,However a D G set will be procured locally.LDO
will be used for initially heating , which also be procured locally .

CANTEEN FACILITIES

Canteen facilities are made available to the employees inside the premises.

TRNASPORTATION FACILITY

Transport facilities are provided to the employees.

SAFETY

At the work place to avoid the accidents the workers are provided with gloves,
helmets and eyeglasses .Harmful chemicals mixed water is passed through a
canal then it is filtered more than six times. All safety measures are taken to
avoid fire and other accident.

HEALTH CARE CENTER

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Health care center is maintained inside the premises so as to ensure immediate
treatment for some accidents and the employees can go for treatment if they are
ill at the working hours.

LIGHTING AND VENTILATION

Proper lighting and ventilation are provided at the work place to ensure the
smooth flow of activities.

➢ CRISIL the rating agency has rated HOTHER STEEL as “SME-3”


➢ HOTHER STEELS received ISO 9000-2001 certificate

➢ Market leader in southern India, strong brand, superior quality of product.

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HOTHUR STEELS
➢ Forward integration by expansion in steel melting shop would make used of
in-house power and result in higher value added products with better
margins
➢ Ensuring better utilization of capital by following the principles of liquidity,
profitability and safety.

K. FUTURE GROWTH AND PROSPECTUS


Plans are afoot up a power generation unite from the waste gas produced in the
sponge iron manufacturing process, which is presently let in the atmosphere.
The co- generation integrated steel plant, rolling mills are likely to come up in
the near future. To produce best quality iron and steel product as per domestic
and international market and to achieve and practice in every field. Giving due
weight age to the development of HR available in the organization and to set
up an integrated steel plant with latest technologies, establish leadership, and
contribution to national wealth and ultimate to become one of the past
integrated steel plants in India.
To create a marketing team in Hyderabad and Bangalore and steels office in
Bangalore.

3. MCKENSY`S 7S FRAME WORK WITH SPECIAL REFERENCE TO


ORGANITION UNDER STUDY.

STRUCTURE

STRATEGY SYSTEMS

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SHARED
21 VALUES

STYLE
SKILLS
STAFF

HOTHUR STEELS

The famous U.S consultant Me Kinsey's and the company developed holistic
approach towards the end of 1970 for diagnosing the cause of the organizational
problems and formulate the project for the improvement of the physical and
fiscal health of the company.

The 7-S model is a tool for managerial analysis and action that provides a
structure with which the whole of the organization can be considered so that the
organizational problems can be diagnosed and a strategy may be developed and
implemented. The 7-S model is a framework for analyzing the organization and
their effectiveness as a whole.

The 7-S diagram illustrates the multiply, interconnectedness of the elements


that design an organizations ability to change. The theory helps to change the
managerial thinking about how the companies can be improved.

Framework of Mckinsey's 7 - S model

1. Shared value: The interconnecting centre of Mckinsey's model is shared


values. What does the organization stands for and what it believes in; central
beliefs and attitudes.

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2. Strategy: Plans for the allocation of firm's scarce resources, over time, to
reach

identified goals; Environment, competition, customers.

3. Structure: The way the organization's units relate to each other. Centralized,
functional division (top down); decentralized; matrix, network, holding, etc,

4. System: The procedures and processes that characterize how important work
is to be done.

5. Staff: Numbers and types of personnel within the organization. Promoters of


the company and the qualities of the key staff.

6. Style: cultural style of the organization and how key managers behave in
achieving the organization's goals.

7. Skill: distinctive capabilities of personnel or of the organizations as a whole.

STURCTURE

Organizational structure refers to the basic hierarchical procedure in which the


organizational carries out their business and accompanying baggage that shows
whose tasks are divided and integrated.

Pascale and Athos in their book “The Art of Japanese Management” says that
“Organistional structure emphasis that the quality of management depends on
the goodness of which amongst all those key managerial dimensions”

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HOTHUR STEELS
PARTNERS

Mr. Mohammed Tauseef (partner)

Mr. Mohammed Asif (Managing Partner)

GENERAL MANAGER

Mr. Anand Raman

DEPUTY GENERAL MANAGERS

Mr. Sheikh (Sponge Iron Division)

Mr. Palguna Rao (Rolling Mill)

Mr. Krishna Mohan (Power Plant)

OTHER KEY EMPLOYEES

Mr. Feroz (process Manager)

Mr. Durgappa (Quality Manager)

Mr. Vira Muthu (Electrical Manager)

Mr. Ismail (Mechanical manager)

Mr. Sajid Pattankar (Purchase manager)

Mr. shaik (finanace Manager)

They are seven departments in the organization structure :

• Process department
• Quality department

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• Electrical department
• Mechanical department
• Purchase department
• Marketing department
• Finance department
• Human resource department

4. FUNCTIONAL DEPARTMENT

PROCESSING DEPARTMENT

Here I can say that processing department is the heart of the industry. In this
department the employees have been working on the processing of the
production. In sponge iron industry maintaining quality is very important. In
getting quality output the procedure of processing takes a vital part like in what
proportion the raw materials are to be used; in what time it is to be released etc.

QUALITY DEPARTMENT
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HOTHUR STEELS
The two main functions of quality department are:

To check the quality of raw materials i.e., Iron are, Coal, Dolomite used in
the production of sponge iron. To check the quality of the sponge iron used in
the production of steel.

Iron ore Specification

Fe (T) 62% - 65%


Contamination maximum 10%
Hardness of ore above 80%

Coal specification:

Factors determining coal quality are: Chemical properties such as fixed carbon,
ash content, volatile matter, etc. The quantity depends upon the quality of coal

Dolomite:

Dolomite is used to reduce sulphur in coal. The content of Loss On Ignition in


Dolomite must be 40%.

To check the quality of sponge iron to ckect the quality of the sponge iron
produced by the HOTHUR STEELS

ELECTRICAL DEPARTMENT

This department deals with electrical aspects of the company. They have been
working on wiring, checking the motors which are very important in running
the plant, checking the power fluctuations in the plant etc.

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HOTHUR STEELS
MECHANICAL DEPARTMENT

This department deals with mechanical function of the company. Some of their
works are erection. maintenance of the plant etc. Their role is considerable in
this industry.

PURCHASEDEPARTMENT FUNCTIONS

• Approval of MRP and market selection


• Selection of vendors
• Flooting of inquiries
• Study of offers and seeking techno-commercial clarification from the
supplier/user.
• Preparation of comparative statements
• Analysis of offers and preparing purchase proposals
• Approval of purchase proposals
• Generation of purchase order
• Approval of purchase order from competent authority
• Issue of purchase order to the vendors
• Preparation of cheques for advance payments
• Preparation of L/C incase of foreign purchases, wherever applicable
• Follow-up of materials being purchased from local market by buyers

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HOTHUR STEELS

MARKETING DEPARTMENT

Marketing is a social process by which individuals and groups obtained what


they need and want through creating, offering and freely exchanging products
and services of value with others.

AIM OF MARKETING

To know and understand the customer so well that the product or service first
him and sells itself. Ideally marketing should result in customer who is ready to
buy. All that should be needed then in to make the product or service available.

QUALITIES OF THE BILLETS:

• No impurities VIZ. slag inclusion, refractory inclusion


• No piping and blow holes
• Superior Surface finish without defects
• Consistent properties thought the length

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HOTHUR STEELS

HKT TMT Rebar’s

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HOTHUR STEELS
BMM ISPAT LTD., TMT WITH QST PROCESS.
AT BMM ISPAT LTD., we manufacture high strength TMT steel garbs
for concrete reinforcement. Using the latest technology and maintaining
international standards, we have the ability to clear to customers around the
globe. Our intention is to provide internationally competitive high strength bars
with improved ductility which ensures safety of structures in the Indian
Construction Industry.

To this end, we have adopted the latest and highly recommended TMT (QST)
technology and testing facilities to give our esteemed customers the best.

PLANT INFORMATION
BMM ISPAT LTD., Has installed a modern Rolling Mill plant with
precision equipment to produce BMM TMT bars.

BMM TMT bars ensures a high elongation value of 16-22% rendering


them more safe when used in construction.

The use of BMM TMT ensures reduction in steel consumption by a


minimum of 15-25% with a definite saving in cost by 10-18%.

TMT TECHNOLOGY
The steel of BMM TMT is made through a superior process: Sponge Iron
from quality iron ore is melted in an Induction Furnace and cast into Billets by
Concast machine.

The Billets are further heated in reheating furnace for better


recrystallization to ensure uniformity of mechanical properties. Then each billet
is discharged into the Rolling Mill Stand. After finishing the last stand, the bar

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HOTHUR STEELS
enters a Water Quenching system where bar receives sudden and intensive
cooling. This reduces the temperature and results in hardening of the surface
layer into a martensitic structure. The core dissipates head and the center
becomes a fine grained ferrite-Pearlite structure. The resultant bar has a
combination of high strength and high ductility.

BMM TMT bars have all desired mechanical properties for better
reinforcement and do not require the addition of costly of alloying elements.

FUNCTIONS

• Keep a watch on the market conditions.


• Branch officials & Agents should always be in touch with customer.
• Orders are always taken on first cum first basis and credit sales are
negotiated only after knowing buyers credibility and prior approved of
management.
• Receiving order acceptance.
• Receiving & solving customer problems.

MARKETING MIX OF THE HOTHUR STEELS

PRODUCT Sponge iron


QUALITY High quality
BRANDING HOTHUR STEELS PVT LTD
PACKING Not required
COLOR Ash

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HOTHUR STEELS
After sales service Good

PRICE
CASH as price is fixed by the sponge iron

TRANSACTION association it can’t be change. It is useful to

Maintain good and healthy relation with the

Competitor.
CASH DISCOUNT it is left to the company whether to discount

Or not if it is paid from cash.


CREDIT PERIOD 10 to 15 days

PLACE
CHANNELS OF direct selling and commission agents.

DISTRIBUTION
MODE OF By truck only

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HOTHUR STEELS
TRANSPORT

PROMOTION
PUBLIC RELATION Good relationship
ADVERTISING & Not needed

PUBLICITY

CHANNELS OF DISTRIBUTION

MANUFACTURER

SALES AGENT

INDUSTRIAL CUSTOMER

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HOTHUR STEELS

Supplying finished goods to customers through agents

Prince 45 steels Kannur, Kerala


Meenakshi bright steels Bangalore
Maharishi alloys ltd Bangalore
JBA steels pondicherry
Sharma steels pvt ltd Hyderabad

Supplying finished goods directly to customers

Sri Hari mataliks Aurangabad


Ralco iron Silvasa sunder ISPAT ltd
SicunderabaRoshan traders Bellary
Mangal iron pvt ltd Goa

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HOTHUR STEELS

FINANCE DEPARTMENT

Finance department is the blood of any business organization to survive. Any


organization handicapped by finance will never complete and ultimately results
in failure and a burden to economy. Finance department is concerned with
planning and controlling of company financial resources. The finance
department of HOTHUR STEELS is contributing towards the effective
functioning of the department.

FUNCTIONS

• Finance department is looking after funds inflows and outflows of the


company. Mainly the inflow of funds is coming through by letter of
credit, cheques, & drafts.
• On import of coal the company is opening letter of credit to make the

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HOTHUR STEELS
payments to seller or exporter.
• CREDIT DURATION
Normally the credit duration is 7 to 10 days for specific customers for
making huge turnover in academic year and who has maintained good
relationship with company by making prompt payments

• COSTING
This is the major head where the company is going to reduce cost of
production by consuming iron ore and coal and at the same time the
department will plan to get the material at best price where the cost can
be saved.

• AUDITING PARTMENT
HOTHUR STEELS has appointed internal auditors to verify the accounts
frequently on quarterly basis. Finally a financial account is certified by
chartered accountant (CA).

MIS HOTHUR SHEETS

BELLARY

TRADING & PROFIT & LOSS ACCOUNT FOR THE YEAR ENDING
1.03.07

Dr Cr

Amount ( In Amount ( In
PARTICULARS PARTICULARS
Lakhs) Lakhs
To Opening Stock 113.15 By Sales of Sponge 4590
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HOTHUR STEELS
Iron
To Raw Material By Closing Stock 20
Consumption 3154.53
To spares
Lubricants
Repairs
Wages
Bonus
Fringe charges etc 453.49
To Gross Profit cld 888.83
.
4610 4610
888.8
Financial Charges By Gross Profit bid
3
( Bank Charges, Letter
of
credit, Commission
Charges) 23.94
Office Maintenances Other Receipts
Int Received ITom
Bank
42.72 ( FD ) & other Receipt 37.20
Professional Charges 8.34
Plant and Machinery 102.64
Maintenances

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HOTHUR STEELS
Rates and Taxes 33.78
Traveling and
Miscellaneous
19.30
Expenses
Administrative and
Operating Expenses 187.01
Vehicle Maintenances
&
Salaries 70.75
Net Profit(transferred
437.55
to
partner's capital)
926.03 926.03

M/S HOTHUR SHEETS


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HOTHUR STEELS
BELLARY

BALANCE SHEET AS ON 31.03.2007

LABITES Amount (In Assets Amount (In Lakhs


Lakhs)
PARTERS CAPITAL FIXED
ASSETS
IN
MOVABLE
A/c
PROPERTY
Ahmed : 2005.51 Factory land at
2457.15 Halkundi Land 1958.03
Asif : 25.52
at T. Budihal
Tauseef 194.52
Assets as per
Dep Schedule
Loands

Ing Vysya Bank Term CAPITAL


2052.88 WORK IN 1054.55
Loans : 1853.29 PROGREES
SBI : 199.59
VEHICAL LOANS CURRENT

M/s Sundaram ASSETS


948.90 DEPOSITE 863.03
Finance,

Bellary Bank Deposits

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HOTHUR STEELS
CURRENT
CURRENT
ASSETS
LAIBITIES 948.90 863.03
DEPOSITE
Sundry Creditors
Bank Deposits
OTHER
CURRENT
ASSETS

CENVAT
Advance’s against Receivable
551.60 630.12
Supply of Materials Service Tax
Receivable

Sundry debtors

Income Tax
EXPENSES
49.47 Closing Stock 1420
PAYABLE
Cash in Hand 5.20
Cash @ Bank 61.40
6103.43

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HOTHUR STEELS

HUMAN RESOURCE DEPARTMENT

OBJECTIVES OF HRM

• Social objectives
• Organizational objectives
• ]Functional objectives
• Personal objectives
• SOCIAL OBJECTIVES
The social objective of HRM is to seek and to ensure that the
organization becomes socially responsive.

• ORGANIZATIONAL OBJECTIVES
It makes sure that HRJ\,1 is not a standalone department but rather a
means to assist the organization with its primary objective.

• FUNCTIONAL OBJECTIVES
It reminds the HRM that it has only functional value and should not
become too expensive.

• PERSONAL OBJECTIVES
It assists employees in achieving their personal goals.

FUNCTIONS

WORKING ENVIORNMENT

• Maintaining safety and cleanliness measures.


• Control of effluents.

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HOTHUR STEELS
• Convenience and comfort during work that is operative's posture, seating
arrangements.
• Workmen safety measures like maintenance of machines and tools,
providing guards, helmets, goggles, etc.
• Workshop sanitation and cleanliness, temperature, humidity ventilation,
lighting, etc.
• Yearly gifts are provided to employees.

EMPLOYEE AMINITIES

• Drinking water.
• Canteen.
• Cloak rooms, rest rooms, etc.
• Transportation.

WORKERS HEALTH SERVICES

• Dispensary
• Ambulance
• Emergency aid
• Medical examination
• Giving tips on health

SKILLS

Skills are considered as "One of the most crucial attributes or capabilities


possessed by the organization". The term skills include those characteristics or
strengths which most people use to describe the Company.

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HOTHUR STEELS

HOTHUR STEELS skills are classified on O&M basis (outsourcing and


manpower basis) and hence there is no scope for on the job and off the job
training.

As the company wants to avoid risk of formation of labour union in their


organization, the company has adopted the labour contracts who will maintain
the labour force and they will be wholly responsible for the laborers. The
company just gives the contracted amount to the labour contractor for the work
rendered by them, who in turn pay the workers. No matter how much man
power the contractor uses the given task should be completed by the contractor.
It is the responsibility of the contractor to develop the skills needed so that he
gets good margin with skilled workers. So, the company also saves by not
providing training, which is done by labour contracting agency. The other
advantage is that there will be no labour unions which may lead to strikes,
lockouts and the employees above the lower level of the organization are given
on-the-job training by the concerned department supervisor or the immediate
superior of the trainee/ employee. This will enhance the knowledge of the
trainee as he will learn while the job and know his mistakes, which he commits,
which will be corrected by his superior.

CLASSIFICATION OF SKILL IN HOTHUR STEELS

➢ Executives
➢ Non Executives
➢ Technicians
➢ Workmen

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HOTHUR STEELS
HOTHUR STEELS

The qualification required fro the staff are described according to the authority
and responsibility and nature of work carried

EXECUTIVES

Qualification

• MBA, MSW
• Experience of 10 to 12 years.
Skills required

• Forecasting, policy framing, establishing objectives, formulating


supporting plans.

NON EXECUTIVES

Qualification

• Bachelor degree (B.com, B.A, B.Sc) and requires relevant experience in


the
Respective positions.

Skills required

• Clerical skill, accounting knowledge, finalization of accounts, statistical


skill

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HOTHUR STEELS
TECHNICIANS

Qualification

• Diploma in mechanical, electrical & electronics and ITI.


Skills required

• Tools handling, welding, handling heavy earth movers etc.


WORKMEN

Qualification

• Basic education i.e.; 7th, SSLC, PUC


Skills required

• Tools ha.'1dling, work under the supervision of the technicians.


STYLE

Style of the organization is the evident through the patterns of actions taken by
the member of the top management team over a period of time. Reporting
relationships may also convey he style of the organization. The organization
adopts both top down as well as bottom-up approach in various situations: As in
case of making major decisions like policies, procedures discipline this task will
be under taken by the top management and the other like:

• How much to produce to get desired profits


• What policies and procedures should be adopted by the company
• The strategy which is to be adopted by the company to achieve the goals
and objectives.

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HOTHUR STEELS
In case of making technical decisions like how much raw material is required
to produce certain amount of output, what sort of quality of raw materials to be
purchased these all decisions are taken by the middle level management. Here
the memorandum will be prepared by the middle level management by
concerning the production department and all related departments and this is to
be approved by the top management so, here the bottom-up approach is adopted.

DECITION FLOW SYSTEM IN THE ORGANISATION

partner

General Manager

Deputy general manager

Officers’ workmen laboures


Permanent(Experienced/skilled)
Trainees, Apprentices,causuals(skilled/unskilled)

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HOTHUR STEELS
According to Mckinsey's 7s model strategy can be defined as "A coherent set
of actions aimed at gaining a sustainable advantage over competition,
improving

position vis-a.-vis customers, and allocating resources".

The following strategies are implemented by the HOTHUR


STEELS: IN RELATION TO COMPANY

PRICING STRATEGIES

The company follows cost plus profit-pricing strategy means the strategy
followed by the company to fix up the price for its products. The purpose
behind is to increase the turnover and to sell is products at lesser prices than its
competitors .The factors those affect the pricing strategies are as follows:

RAW MATERIAL COST

The company is using various raw materials for the production of finished
products for example iron are, coal, and dolamite while pricing its products
company considers the raw material cost. Raw material accounts for about 68%
of the total cost. Increase in any of the above raw materials would lead to
increase in price of the products for example increase in the iron price from 110
to 210 led the company to increase its prices.

CONVERSION COST

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HOTHUR STEELS
This includes the labor cost and manufacturing cost such as power, fuel etc
those are directly connected with production. Labor cost varies from time to
time because of

changing cost living due to inflation. If the cost of living increases as per the
payment of wages act the dearness allowance should be increased
proportionately. This lead to increase in the prices of the product.

PROFIT MARGIN

As it is stated above the company follows the cost plus profit pricing. The profit
is calculated as a percentage of total cost and added to the total cost to arrive at
the selling price. The percentage varies from customer that may be different for
the dealer and customers.

DISCOUNT

Discount is the important part in the promotion of the product and in order to
snatch the product from its competitors.

COMPETITORS PRICES

Company need to take into consideration the prices of the competitors but the
company mainly concentrates on the cost plus pricing it can reduce its
percentage in order to snatch the orders from its customers. The company's
prices are relatively lesser than its competitors. The above would largely
contribute for the production strategy of the company.

SYSTEM

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HOTHUR STEELS
System refers to all the rules, regulation and formal procedure and informal that
complement organizational structure. It includes buying and selling, planning
and control system, capital budgeting system, recruitment, training and
development schemes.

SYSTEM FOLLOWED IN PURCHASE DEPARTMENT

INVENTORV ACTIVITIES

Inventory is very important for the smooth flow of production process. Thinking
about inventory is simple but handling becomes very critical for the
manufacturing concern. Every additional unit of inventory increases the
manufacturing cost.

Inventory forms the core part of the daily operations of the organization. As the
inventory forms the core part of the organizations working the management has
a Very efficient inventory control system.

THE INVENTORY SYSTEM CAN BE EFFECTIVE WITH THE


FOLLOWING POINTS

For user MR (material requisition)

• Receipt of MR (material requisition) from user


• Scrutiny of MR and finalization of market
• Conversion of MR to MRP(material requisition for purchase order)
• Forward MRP for MSM's(purchase manager) approval

For stock replenishment

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HOTHUR STEELS
• Generation of replenishment report.
• Preparation of MRP worksheet
• Scrutiny of MRP worksheet
• Finalization of quantity and market
• Conversion of MRP worksheet to MRP
• Forward of MRP to MSM's approval

General

• Generation of replenishment report for protected items(high value items)


and forward it to user
• Preparation of S(stock)-type item issued report and send it to user
departments .
• Preparation inventory analysis report
• Creation and updation of part IDs
• Follow-up with purchasing for delivery of materials
• Co-ordination with suppliers for contract items such as chemicals,
explosives, gases, oil and lub etc.
• Conversion of stock codes based on the past consumption of the items.
• Enter the replenishment data in the appropriate field
• Develop/modify the system reports/ programs with the support of IT
departments
• Day to day correspondence with user departments, purchasing,
contractors etc.

ORDER EXECUTION SYSTEM

• Approval of MRP and market selection.

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HOTHUR STEELS
• Selection of vendors.
• Flooting of inquiries.
• Study of offers and seeking techno-commercial clarification from the
supplier/user.
• Preparation of comparative statements
• Analysis of offers and preparing purchase proposals. Approval of
purchase proposals
• Generation of purchase order
• Approval of purchase order from competent authority
• Issue of purchase order to the vendors
• Preparation of cheques for advance payments
• Preparation of L/C incase of foreign purchases, wherever applicable.
• Follow-up of materials being purchased from local market by buyers
• Co-ordination of repairs

STAFF

Staffing is the process of acquiring human resource for the organization and
assuring their potential to contribute to the achievement of the organizational
goals. Staffing includes the selection, placement, training and development of
appropriate qualified

EMPLOYEES

It is standard selection process has the following steps screening application

forms, selection test interview, checking of references and placement.

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HOTHUR STEELS
The entire staff of HOTHUR STEELS can be classified into:

➢ Executives
➢ Jr. Officers
➢ Workmen
➢ Technical
➢ Mechanical
➢ Clerical

EXECUTIVES

Executives are designated at the top level; they perform policy framing,

Strategy formulation, delegation of authority & over all control of the


Organization.

Duties and responsibilities of Executives:

• Duty to recruit the number of candidates as required in the organization,


list of persons joining on transfers from other project and persons on
transfer from this project etc are maintained.
• Policy framing, welfare establishment, promotion assessments, industrial
relations, general administration.

Jr. OFFICERS

They are designated at middle level management they follow top level
instruction and play liaison role. And they are in execution of work.

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HOTHUR STEELS
Duties and responsibilities:

• Deals with purchase of required items for the project. The purchases are
made on the basis of issue of limited tender enquires and receiving
quotations, scrutiny of offers by committee, placing order etc.
• Deals with maintaining stock of heavy earth moving equipments i.e.
spares etc, maintaining of records etc. The sub stores also deals with
keeping stock of spares etc.
• The items of moving and non-moving nature also deal with the scraps.

WORKMEN

Duties and responsibilities:

• They have to work under the instruction of the technicians.


• They have to report the daily activities to the concerned supervisors.

TECHNICAL STAFF FOR MECHANICAL MAINTENANCE

Duties and responsibilities

• Preparation, revision and release of engineering and electrical


specification
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HOTHUR STEELS
• Preparation, revision and control of drawings and release of material risk.
• Validation of design of products
• Effective implememation of the design changes.
• Maintenance of national and international standards
• Inspection of incoming products received at stores or at supplier's
premises to specified requirements.
• Releasing of accepted products for the further process.
• Evaluating quality rating of suppliers
• Ensuring quality of rating suppliers
• Ensuring the proper identification! inspection and status of products.
• Re-inspection / Re- testing of products, which are reworked or repaired to
meet specified requirements.
• Realizing of accepted products for the further process.
• Ensuring the proper identification! inspection and status of products.
• Re-inspection! Re-testing of products, which are reworked or repaired to
meet specified requirements.
• Quality information and reporting.
• Periodic calibration of instruments as per documented process.
• Arranging for repair! rectification! disposal of measuring instruments.
• Planning for the new instruments/ organizing calibration function from
external agencies.
• Maintenance of computer hardware accessories.
• Maintenance/ Modification! Development of computer software.
• Soft revalidation.
• Preparation general assembly drawing of jigs, fixtures, dies, tooling,
storage devices and gauges.
• Revision of drawing with design changes.
MATERIAL CLERK

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HOTHUR STEELS
Duties and responsibilities

➢ Receiving material as per delivery challan / Invoice/ Credits, reports.


➢ Ensure identification, inspection status, and supplier identification on the
components.
➢ Ensure quantity as per delivery challan/ invoice/ credit reports.
➢ Prepare receipt memo.
➢ Issuing material as per indents to shops/ sub contract.

SHARED VALUES

As per the model, “Shard Values” Implies “The values that go beyond, but night
well include, simple goal statements in determining corporate destiny. To fit the
concept, these values must be shared by most people in the organization.

IN RELATION TO COMPANY

CUSTOMER ORIENTATION

HOTHUR STEELS maintains healthy relationship with the customers by


offering them the credit facilities and taking care of the after sales services in
case of any services needed. If the products are found with the manufacturing
defective and they are replaced.

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HOTHUR STEELS
RELATION WITH SUPPLIERS AND VENDORS

The company maintains a healthy relationship with the suppliers and vendors.
Making the payment to suppliers with in the allowed period and there by
procuring the materials in time to facilitate the free flow of production
activities. Vendors ultimately distribute the products to end-users. The
company's responsibility is to make sure that the products are available in time
to the vendors.

INTERGRITY

Highest ethical standards are used in all the transactions.

MUTUAL RESPECT

Trust in working relationship

COMMUNICATON

The important tool of believing and being consistent and transparent to any
business.

HOTHUR STEELS is implementing quality circle i.e., top management will


have discussion with employees when problem confronts in manufacturing. The
partners of Hothur steels visit planton daily basic and share management
concern. They interact with employees personally and directly to understand
their grievances.

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HOTHUR STEELS

5. SWOT ANALYSIS

Strategic management is concerned with establish proper organition


environment fit. It involves watching the organition factors with the
environment factors. Strategic management therefore, involves analysis of the
organition factors (i.e. strengths and weakness of the organition) and the
environment factors (i.e. the threats and opportunities in the business
environment).

SWOT means, analysis and assessment comparative strengths and weakness

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HOTHUR STEELS
of the firm in relation with their competitors and environmental opportunities
and threats, which a company may likely to face.SWOT analysis is as such a
systematic study and identification of those aspect and strategies that best suit
the individual company position in a given situation. It should be based an logic
and rational thinking such that a proper strategy improves an organition
business strengths and opportunities and at the same time reduces its weakness
and threats.

INTERNAL
STRENGTHS WEAKNESSES

SWOT

OPPORTUNITIES THREATS
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HOTHUR STEELS

STRENGTHS Weakness
Steel
Entrepreneurs of Hothur steels are mine industry is highly cyclic &has a wide fluctuation.
owners.
Raw material is plantly. It pollutes highly to the atmosphere.
Hothur steels is a fully integrated steel plant.

HOTHUR SLEELS

RTUNITIES THREATS
et is a world market whereas steel can be
Competition.
sold at any corner of the world.
ation China’s cheap steel is threat to this industry.
TEELS is highly capital intensive industry.
Government policies on iron ore extraction & steel industry

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HOTHUR STEELS

STRENGHTHS

➢ Since HOTHUR STEELS have their own mines they need not depend on
others for iron ore.
➢ The avaivailabities of raw material is plenty and it is strength to
HOTHUR STEELS.
➢ To set up an integrated steel plant with latest technologies, establish
leadership.

And contribution to natonal wealth and ultimately to become one of the past
integrated steel plants in India.

• Absence of labour union does not lead to strikes, lock outs etc…
• Cost of Power generation is very low because HOTHUR STEELS is
using

WEAKNESS

• The waste gases that pollute the atmosphere effect the health of the
workers and this in turn effects the production.
• Steel Industry is highly cyclic & has a wide fluctuation.

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HOTHUR STEELS

OPPORTUNITIES

• HOTHUR STEELS is highly capital intensive industry, any adverse


fluctuation in price will effect very badly
• Price fluctuation domestically doesn't affect much to the Company.
• Steel market is a world market whereas Steel can be sold at any comer of
the world.
THREATS

• Big Players operating in market like PASCO, TAT A STEELS, MITT


AL STEELS, JINDAL STEELS etc., produce Steel at large scale where
as HOTHUR STEELS may not withstand the competition.
• Policies of the government on iron ore and steel industry is a threat to
expand further.

• China is manufacturing Steel with low cost of production & dumping in


Indian market, China's cheap steel is threat to this Industry
• There is vast competition in the steel industry and this a weakness to the
company

Source: company document

NOTE: Since HOTHUR STEELS is a partnership firm there is no scope for


preparing annual report.

6. LEARNING EXPERIENCE

This is really a great experience for me. As I was not having any practical
exposure when I first went to the company, I came to know how to collect the
information by interacting with respective heads of the department and how to
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HOTHUR STEELS
communicate with the different heads of the organization.

I learnt why customer satisfaction is important in order to achieve the


organizational goals and objectives. And I also learnt why employee's welfare is
important in order to ensure the smooth flow of activities.

I could learn how people work in an organization, how intermingle with others,
what it needs to build a good organization and many more which cannot be
expressed aptly in words. I feel a year long class study, substitutes a days of
practical study and that is more important. I could sense the pride and
satisfaction in the people of HOTHUR STEELS, during my project work
efforts.

I gained knowledge regarding the concept & need for Organization Study. The
object of an organization is not only to make profit but also at the same time to
ensure that all employees are kept satisfied there by providing a good
organization climate for the employees to work in.

It's true that the theories and concepts what we have learned are really
implemented in the organization such as McKinsey's 7's framework and
functions of Management

SPECIFIC LEARNINGS

While studying swot analysis of the company, I realized that, the swot as tool
really benefits managers to take day to day decisions and give strategic
dimension to it keeping in mind of strengths, weaknesses, opportunities and
threats of each of these companies.

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HOTHUR STEELS
The 7S framework gave a sort of birds eye view strategy, structure, skill, style,
systems, staff and shared values. I also realized the importance of shared values
as it determines the very culture of organization.

6. SUGGESTION AND CONCLUSION

SUGGESTION

• As it is very large company the construction work is going on.


• The maintenance work is very good.
• Area utilization is found very good.
• Training program is necessary for all the workers to improve quality of
production.
• The firm should continue their present pricing level
because that market segment is quite undiluted by other
players.
• The accountability should be proper way.
• The company should manufacture new different type of iron steel
product.

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HOTHUR STEELS

CONCLUSION

1. Much growth opportunities are kept open for utilizing by-


products in an effective manner
2. HOTHUR STEELS is playing very important role in
augmenting socio-economic development of the share
members.
3. The management provides an opportunity for their growth
and welfare of its employees.
4. Central and State Government have to come forward to
assist the industry with promising policies.

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HOTHUR STEELS

BIBLIOGRAPHY

BOOKS

Human resource management SUBHA RAO, DR. K. ASWATHAPPA

Marketing management Philip kotler

Financial management Shashi k Gupta and Neeti Gupta,

Production management SUBBA RAO, STEVENSON

Website

www. Hothur steels.com

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HOTHUR STEELS
www.steelscenario.com

www.spongeironindialtd.com

SECONDARY SOURCE

➢ Journals

➢ magazines

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