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Alchemist HR Services Pvt. Ltd.

Alchemist HR Services Pvt. Ltd. was established in 2003, Alchemist offers a wide spectrum of
HR Solutions to leading corporates in India & Abroad. In delivering these services, Alchemist
has the capability of leveraging the Pan India Presence and the Intellectual Capital of more than
400 knowledge workers, spread across the length and breadth of the Country. Alchemist has
unique strengths in ensuring timely and reliable delivery of HR Solutions to its varied clients,
across verticals, best suited to their specific needs. 

Alchemist HR Services is committed to provide cutting edge HR services and enable

organizations to strengthen and enrich human capital. It aims to partner business in grooming
and empowering their people, and achieving organizational excellence.

Alchemist currently operates from eight locations in India: Ahmedabad, Bangalore, Chennai,
Hyderabad, Kolkata, Mumbai, New Delhi and Pune.
SOME OF ALCHEMIST’S CLIENTS:-

Pharma/Process/Chemicals/Agrochemicals/Petrochemicals

 Biological Evans

 Cadilla Healthcare

 Fleming Laboratories

 Glaxo Smith Kline

 Glenmark Pharmaceuticals

 Novo Nordisk

 Ranbaxy

 Wockhardt

Engineering/Energy/Project/Manufacturing

 Crompton Greaves

 Dalmia Group

 Du Pont

 Fosroc Chemicals

 Gujarat Gas Corpn

 Haier India

 L&T

 Mitsubishi
  Otis Elevators

IT/ITES/Consulting

 3i Infotech

 Aztecsoft

 CalSoft

 Computer Sciences Corp.

 E Infochips

 EDS Technologies

 Expertus Consultng

 Extentia Information Tech.

FMCG/ Retail/ CD/ Telecom

 Aravind Brands

 PRIMUS

 Pyramid Retail

 Raymonds

Banking/Insurance/Financial Services

 Birla Sunlife Insurance

 HDFC Standard Life Insurance

 ICICI Prudential
  ING Vysya Life Insurance

 ABN Amro Bank

 HDFC Asset Management

 HDFC Bank

 Kotak Bank

 TATA Securities

 YES Bank

Media/ Service (logistics, hospitality and tourism)

 AFL WIZ

 Jayem Logistics

 Writer Corporation

 Nippon Express

OTHERS

 Guj. Engergy Research & Mgmt. Inst.

 Gujarat Maritime Board

 ARVIND BRANDS

 Thompson Learning

 Universitas 21 Global
  Cadd Centre

 RAYMOND Ltd.

SERVICES

RECRUITMENT

TRAINING
SERVICES
HR &
CONSULTING
DEVELOPMENT

SPL.
PLACEMENT
SCHEME
PART A
 PART B

Beating a Lower-Priced Competitor

 Concentrating on the Quality aspect.

 Understanding your market segment and better targeting.
 Providing quality services through better Processes.
 Innovation
 Customer loyalty plays a very important role in keeping the firm’s profits high.
 Client satisfaction
 Concentrate more on reducing marketing and sales force overheads.

Strategiesthat could be adopted by the firm

Identify low cost rivals early in the game - Constantly keep a check on market developments
regarding low cost rivals. Even companies which are not low cost rivals right now may become
one in the future. So keep a check and develop strategies so that you are not caught off guard.

Lower your prices - The challenge is to do it without destroying your own profit margins. The
big danger here is that you'll end up with a price war, so you must ensure that you have what it
takes to be the last firm standing.

Low cost locations and processes.

Being an HR services provider, it should not invest in real estate and choose low cost locations.
Also, it should use more of web based channels for marketing as it cuts the sales force
overheads.
Ex- Video conferencing for interview processes. It will also give them an edge against
competitors if they become the first movers in this respect. Ex- Use of flyers.

Build a uniquely superior services: . Customers will pay more if they're convinced your
product is demonstrably better than the competition. This superiority can be "emotional". Bundle
products with added services, solutions, etc base your future products or services on innovation
to provide it a distinctive advantage against low cost rivals.

Donot concentrate on only one or two product and services. Expand the service range and always
keep delighting your existing client base by your services so that they are loyal to you and
recommend you to others. In training and development increase the number of programs that are
made available to the clients or customers.

Create a hassle-free experience - Clients will be willing to pay extra if your services are
friendlier than the competitor's. The process needs to be hassle free. While providing services,
the process through which it is provided plays a very important role to keep a long term
relationship and also helps in increasing customer loyalty. Time is a big factor with the big
companies. If you can beat your low cost rivals in terms of time taken for response from your
side or in providing the service, then you can fare well against them. The company should be
able to respond on short notices and be always prepared for such requests from the client side.

Concentrate on marketing aspect. The firm should basically concentrate on its USP which
should be to provide QUALITY SOLUTIONS to clients AT RIGHT TIME and as per the clients
CONVINIENCE. The company should start co branding with partners to reduce marketing cost.

Promote the new you. Communicate the new value Strategies to potential clients . Ensure that
whenever a client see a low cost rival service, your service is right next to it – AT A VALUE
PRICE. Reach client groups that are most likely to believe your service is superior.

Be action oriented- Don’t just plan. Implement it before your rivals do. Don’t always wait for
customers to look for you. Go out in the market and search the right candidates and groom them
right from the scratch.
Take ownership of the clients - Build a deep bench of experts who really understand your
clients business. Get them out to conferences, working groups and industry association meetings
where they can work closely with decision makers and develop more consulting opportunities. It
makes you an industry insider and trustworthy.

Generate Positive Word Of Mouth. Make a network through already existing clients.

Internal Branding: The firm should also make their strategies clear to employees so that it is
easy for firm to achieve its goal as employees would know what actually the firm aims and what
services they have to provide to its customers.

Strong leadership is very necessary and make your staff feel that they are the part of the
company because under such conditions something extra is required by the company which only
a happy employee can provide.

Know your customer base well - More concentration should be on quality conscious clients
not price conscious. Focus on long term relation/Win win situation. Donot waste much of your
resources and time on clients who are price oriented more than anything else. Concentrate more
on the segment of customers who lay emphasis on quality or quick service and other attributes.
And master these attributes.

Keep asking the “What” question time and again on a regular basis to yourself. Ex- What
should immediately be done to protect your market position? What should we concentrate on
first to remain competitive and create value.

Turnkey services will become the most sought after services in the future. Become a benchmark
in the industry in providing this service.