Lagkah Analisis : 1. Buka file Hatco.sav 2. Dari menu utama SPSS pilih Analyze, lalu submenu Data Reduction, lalu pilih Factor
3. Tampak layar tampilan windows Factor Analysis
4. Pada kotak Variable isikan variable X1 sampai X7 5. Pilih Descriptive dan aktifkan semua pilihan yang ada 6. Pilih Continue 7. Pilih metode Extraction principle component analiysis 8. Pilih Rotation dan aktifkan pilihan varimax 9. Pilih Continue dan abaikan lainnya lalu Ok 10. Output SPSS Eksploratori faktor analisis (EFA) Langkah Analisis : 1. Buka file Hatco.sav 2. Dari menu utama SPSS pilih Analyze, lalu submenu Data Reduction, lalu pilih Factor 3. Tampak dilayar tampilan windows Factor Analysis 4. Pada kontak Variables isikan variabel X1 sampai X7 kecuali X5. 5. Pilih Descriptive dan aktifkan semua pilihan yang ada 6. Pilih Continue 7. Pilih Metode Extraction Principle axis factoring 8. Pilih Rotation dan aktifkan pilihan Varimax. 9. Pilih Continue dan abaikan lainnya lalu Ok 10. Output SPSS Communalities Initial Extraction Delivery Speed .371 .497 Price Level .350 .431 Price Flexibility .387 .523 Manufacturer Image .642 .858 Salesforce Image .628 .725 Product Quality .373 .483 Extraction Method: Principal Axis Factoring. Factor Matrixa Factor 1 2 Delivery Speed -.485 .512 Price Level .629 -.187 Price Flexibility -.602 .401 Manufacturer Image .625 .683 Salesforce Image .526 .670 Product Quality .641 -.269 Extraction Method: Principal Axis Factoring. a. Attempted to extract 2 factors. More than 25 iterations required. (Convergence=.001). Extraction was terminated.
Rotated Factor Matrixa
Factor 1 2 Delivery Speed -.693 .133 Price Level .620 .215 Price Flexibility -.722 -.026 Manufacturer Image .109 .920 Salesforce Image .036 .851 Product Quality .677 .155 Extraction Method: Principal Axis Factoring. Rotation Method: Varimax with Kaiser Normalization.a a. Rotation converged in 3 iterations.