Prof. Jo Robles
8 March 2011
Title
In this ad we can´t see another beauty ad. In where the Company take sale a
product for support to a women more pretty. With different beauty products. In this case
The first thing that we looked is the slogan of the campaign. The author use “too
old to be in an anti-age ad”, using this slogan based on the others campaign with others
products. In others campaign they can use a models, artist, and young womens. In this
ad using old womens for make a different campaing. The slogan finished: “but this isn´t
anti-age, this is Pro – age”. This manner somehow makes the audience can feeling
The persons that participated in this ad are commonly womens, like a lot of the
people can see this ad. The average age of this women are between 50 – 60 years old.
They are participated womens of all races, colors and citizen. Other thing that the author
use is that the womens are naked. With this technique the author find identify with the
audience. This audience are in a womens between 50 and 60 years old. Obviously, they
achieved.
The author use the logos when he or she utilized womens in between 50 and 60
years old, for promove a “pro – age” product, when others campaigns use young
womens, americans womens, thin womens and other characteristics of a perfect women.
Muñiz 2
Using old womens they can are that the majority of the audience (womens in between 50
and 60 years) are identify with the ad, and when they are identify with the ad they are
with the product. Therefore, she of he use the name of the campaign to capture the
attention. The campaign name if “pro-age”. This name capture the attention because in
others campaign use “anti-age” product. The name of the product made a security felling
in the audience. Demonstrates a sense of security, making them feel important and
showing that this phase of life is part of all. When in others products use “anti-.age”
with a sense of some depreciation in the women of this age. They can affect the image of
They use of pathos in this ad of the author are very peculiarity. The use of this
technique in the ad, will see in how are the participants of this ad. They are womens,
proud of the age, and proud of the stage in their lives. The womens see all the time smile
and security in the ad. This demonstrated some sympathy that the author want to show
the audience, for the audience can feel identify with the ad, and with the product.
Also, the author use ethos too for the use of the ideology. There are several
ideologies shown in the ad, all for achieve the identity with the audience. One of these
are the slogan “too old to be in an anti-aging ad” the author mentioned this, because most
of the ads that promove beauty products, use models, young womens, and she / he try to
said the why of a women with 50, 55, or 60 years its not be in anti – aging ad, because
she / he use this ad to promove the pro – age product, obviously the author know the
complex that can bring the name of anti – age. But the author use the ideology that in
On the other hand, the use of symbolism represent in this advertisement when the
author use a part of the poblation. They are womens, old, all races, all countries. The
symbolism represents too the identification that the audience can take with this product.
Truly, the use of the rethorical is present in this ad, and the author use with
efficacy. To be a short advertisement, they are utilized all of the most important