mission for music

Musikmesse,
International Trade Fair for Musical
Instruments, Sheet Music, Music
Production and Music Business
Connections,
in Frankfurt am Main
from 6 to 9 April 2011

Background information for

the trade press,
December 2010
Basic details

„ Four-day event:
Trade-visitor days: 6 to 8 April 2011
Public day: 9 April 2011
Hours of opening from 09.00 to 18.00
„ Trends from the fields of musical-instrument
making, digital music production, electronic music,
music literature and music marketing
„ More than 30,000 musical-instrument products
„ Events, awards and workshops revolving around
the subject of music making
„ Musikmesse Saturday, 9 April 2011:
the whole world of musical instruments for
consumers
Matthias Jabs / Scorpions

Musikmesse 2011 – Background information for the trade press, December 2010 2
The benefits of the fair

Leading fair: trade fair with the largest number of

international exhibitors and visitors from the
musical-instrument sector.
Unparalleled product spectrum: exhibitors from 46
countries present musical instruments, music
software and hardware, sheet music, accessories
and services connected with music making.

Live music: around 1,000 workshops, product

demonstrations, concerts, showcases and
clinics present instruments and artists in action.

Motivation: mirror and driving force for the sector,

dialogue forum and image platform for promoting
music making.
TM Stevens / Bootsy Collins

Musikmesse 2011 – Background information for the trade press, December 2010 3
What Musikmesse 2011 offers
„ Halls occupied:
Forum, 1.1, 1.2, 3.0, 3.1, 4.0, 4.1, 5.0, 5.1
„ Musikbiz – platform for the music industry
in Hall 4.1
„ Public Day with over 50 live acts on the
stages, see stars live and at autograph
sessions
„ Vintage Show – exhibition of rare and
special instruments, a journey through the
history of music in Hall 4.1

Musikmesse 2011 – Background information for the trade press, December 2010 4
What Musikmesse 2011 offers

„ Music4Kids: six-day participatory

exhibition revolving around music,
acoustics and instruments
„ Awards for musicians, celebrities and
instrument makers
„ Competitions for young people, panel
discussions
„ Interesting workshops about music
making, and concerts on a variety of
event stages

Musikmesse 2011 – Background information for the trade press, December 2010 5
Halls occupied in 2011

Shows and events

Agora Stage
PRG/LEA Stage
(Hall 2.0)
Acoustic Stage
(Room Facette,
Hall 3.Via)
Music4Kids
(Hall 6.0)
Vintage Show
(Hall 4.1)

Musikmesse 2011 – Background information for the trade press, December 2010 6
Pictographs for visitor orientation

Hall 1.1 Halls 4.0 und 4.1

wind - brass and woodwind instruments pickup - electric guitars, electric basses,
amplifiers, accessories
Hall 1.2 Hall 4.1
bow – string and plucked instruments Musikbiz - recording labels, music
publishers, studios, pressing works, etc.
Forum. 0, Hall 3.0, Hall 5.0 . 5.0
Hall
ensemble – full-range companies midi - keyboards, digital pianos, synthesizers,
Hall 3.0 church organs, accessories
Hall 5.0
beat - percussion
forte - upright and grand pianos
Hall 3.1 Hall 5.1
nota - sheet music, specialist literature remix – recording, audio/video, software and
DJ equipment
Hall 3.1
tab - acoustic and electro-acoustic Shows + Events
guitars, harmonica instruments Agora Stage (Festival Marquee)
PRG/LEA Stage (Hall 2.0)
Acoustic Stage (Hall 3.Via)
Vintage Show (Hall 4.1)
Music4Kids (Hall 6.0)

Musikmesse 2011 – Background information for the trade press, December 2010 7
Awards ceremonies at Musikmesse 2011
Awards for artists and music

„ NEW: PRG LEA Live Entertainment

Award, artists give the award to people
behind the scenes of the event sector.
Presentation: Festhalle Frankfurt, 20.00
hrs, 5 April 2011

„ Frankfurter Music Prize

in the ‘classical’ music category
Presentation: Festhalle Frankfurt,
20.00 hrs, 5 April 2011

Musikmesse 2011 – Background information for the trade press, December 2010 8
Awards ceremonies at Musikmesse 2011
Awards for artists and music

„ 9th SchoolJam Festival for School Student

Bands: final round with the ten best bands
in Germany
Finale: 18.30 hrs, 8 April 2011

„ German Music Instrument Prize in the

categories bass trumpet and electric
guitar (archtop)
Presentation: 7 April 2011

Musikmesse 2011 – Background information for the trade press, December 2010 9
Awards ceremonies at Musikmesse 2011
Awards for products and services to the sector

„ 12th Musikmesse International Press Awards

(MIPA)
Presentation: ‘Saal Europa’, Hall 4.0,
18.30 hrs, 7 April 2011

„ German Music Publishers' Association:

'Best Edition' Music Edition Award

Musikmesse 2011 – Background information for the trade press, December 2010 10
Awards ceremonies at Musikmesse 2011
Awards for products and services to the sector
„ PPV-Medien Awards:
'Tastenwelt' Product Award,
'Soundcheck' Reader Poll,
'Keys' Reader Award and
'DrumHeads' Reader Poll
Presentation: 6 April 2011

„ DJ Tools Award presented by elevator

and Musikmesse
Presentation: Hall 5.1, 9 April 2011

Musikmesse 2011 – Background information for the trade press, December 2010 11
Musikbiz - the musical-instrument industry meets the music industry

„ The musikbiz business and culture platform

brings together musical-instrument
manufacturers and the music industry
„ Reflects the complete value chain: from
instruments and accessories to recording / video
studios, CDs and CD marketing and
sales
„ Culture and education represented by
academies and universities

Musikmesse 2011 – Background information for the trade press, December 2010 12
Facts & Figures 2010

Musikmesse 2008 2009 2010

„ 1,496 exhibitors
from 46 countries Exhibitors 1,650 1,541 1,496
From outside Ger. 1,055 957 954
From Germany 595 584 542
„ 77,609 visitors
Number of countries 47 51 46
from 119 counries
Gross area (sqm) 111,900 102,800 98,300
„ Increased Visitors 78,491 78,847 77,609
internationality on the From outside Ger. 25,273 24,841 25,662
visitor side (33 %) and From Germany 53,218 54,006 51,947
Number of countries 112 116 119
visitor side (63 %)

Musikmesse 2011 – Background information for the trade press, December 2010 13
Internationality: top 10 exhibitor nations 2010

The ten leading exhibitor nations

Musikmesse is used by
companies with short 37
35 Germany
innovation cycles and an 36 USA
53 PR China
optimistic view of the market 63
Italy
72 541 Great Britain
115 Spain
France
129 Taiwan
149 South Korea
Switzerland

Musikmesse 2011 – Background information for the trade press, December 2010 14
Exhibitors in 2010: Europe the best-represented musical-
instrument region

Exhibitors by regions
71 % of exhibitors (2010:
1,064) came from Europe
259
EU
More visitors from North and 173 Non-EU
South America (2009: 171) Americas
and the Asia / Pacific region 51
1.013 Asia / Pacific
(2009: 240)

Slight decline in numbers from

EU and non-EU countries
(2009: 1,130)

Musikmesse 2011 – Background information for the trade press, December 2010 15
Musikmesse services
„ Online ticket: around the clock electronic ticket sales with invoicing
for trade visitors
„ Mobile services: exhibitor search, navigation at the fair, news and
appointment system via iPhone and Android mobile phone
„ 'Combined ticket' = admission ticket + ticket for free travel on local public
transport services operated by the RMV regional transport authority
„ Social Media: topical information, news and background reports via
Twitter, Facebook, Musikmesse-Blog, Youtube & Co.
„ Legal support: 'Messe Frankfurt against Copying' on the subject of
patent and trademark protection during the fair

Musikmesse 2011 – Background information for the trade press, December 2010 16
Services for the press

„ Worldwide network of Messe Frankfurt representatives in 150

countries ensures optimum support and information dissemination on
a local level
„ Comprehensive range of press services in the
new Press Centre – reserved exclusively for
journalists from all around the world
„ PC workplaces, internet, fax, ISDN
„ Press releases and images for downloading
at the fair
„ Broadcast-ready film and audio material for
TV and radio stations
„ Bistro, lockers, cloakroom, etc.
„ Happy Hour for networking and relaxation,
from 17 hrs.

Musikmesse 2011 – Background information for the trade press, December 2010 17
Musikmesse online and mobile information

www.facebook.com/musikmesse

www.twitter.com/musikmesse

http://saemesseblog.de/

www.youtube.com/musikmesseonline

www.myspace.com/musikmesse_frankfurt

Musikmesse Navigator / mobile-phone app

(www.musikmesse.com)

You will find press releases, photographs, etc., as usual in the

‘For Journalists’ section of the Musikmesse website at
www.musikmesse.com.
Musikmesse 2011 – Background information for the trade press, December 2010 18
Musikmesse contacts
Christine Vogel Barbara Boeker
Head of Marketing Communication / Press Marketing Communication / Organisation
Telephone +49 69 7575-6084 Telephone +49 69 7575-5429
Fax +49 69 7575-6099 Fax +49 69 7575-6099
E-mail: christine.vogel@messefrankfurt.com E-mail: barbara.boeker@messefrankfurt.com

Andreas Höflich Peggy Behling

Marketing Communication / Press Marketing Communication / Organisation
Telephone +49 69 7575-6866 Telephone +49 69 7575-6948
Fax +49 69 7575-6099 Fax +49 69 7575-6099
E-mail: andreas.hoeflich@messefrankfurt.com E-mail: peggy.behling@messefrankfurt.com

Dominique Ewert Heike Meub

Marketing Communication / Press Marketing Communication / Organisation
Telephone +49 69 7575-6738 Telephone +49 69 7575-6520
Fax +49 69 7575-6099 Fax +49 69 7575-6950
E-mail: dominique.ewert@messefrankfurt.com E-mail: heike.meub@messefrankfurt.com

Matthias Freihaut
Marketing Communication / Online
Telephone +49 69 7575-5808
Fax +49 69 7575-6099
E-mail: matthias.freihaut@messsefrankfurt.com

Musikmesse 2011 – Background information for the trade press, December 2010 19
Facts & figures: Musikmesse outside Germany

Music China and

Prolight + Sound Shanghai 2010
Music China and Prolight + Sound Shanghai
continue to ‘boom’:

„ Around 56,000 visitors from 81 countries

„ 1,531 exhibitors from 24 countries

Prolight + Sound 2009 2010 Music China 2009 2010

Next event: Shanghai
Exhibitors 367 403 Exhibitors 1,164 1,274

11 to 14 October 2011 Visitors 13,694 15,200 Visitors 42,499 48,047

Musikmesse 2011 – Background information for the trade press, December 2010 20
‘Auf Wiedersehen’
at Musikmesse in Frankfurt am Main
from 6 to 9 April 2011

www.musikmesse.com

Musikmesse 2011 – Background information for the trade press, December 2010 21