PROJECT REPORT SYNOPSIS

MARKETING
STRATEGIES
OF
TOYOTA
MOTOR
CORPORATION
(TMC)
PROJECT REPORT SYNOPSIS

Submitted By:-

ISHA VERMA
Enrollment No. – 0821000908
Study Centre – Delhi 02
Contact No. – (+91)9868956086

INSTITUTE OF MANAGEMENT
TECHNOLOGY

Centre for Distance Learning

Ghaziabad
 CERTIFICATE

This is to certify that Ms ISHA VERMA, Enrollment No. –

0821000908, a student of IMT – CDL Ghaziabad, PGPM July

2008-11 batch would be working on project work on

“MARKETING STRATEGIES OF TOYOTA MOTOR

CORPORATION (TMC)” under my able guidance, support

and supervision.

I declare that the form and the content are original and have not

been submitted in part or in full, for any other degree or diploma

of this or any other Organization / Institution / University.

Signature of Guide - __________________________

Name of Project Guide - Mr. PRABHAT KUMAR SHARMA

Date – 10 April, 2011

 OBJECTIVES AND SCOPE OF
THE STUDY

The objective of the project is to study the marketing strategies of Toyota

Motor Corporation. and to polish my own skills to analyze the gathered

information and use appropriately for further development of marketing

strategies as a student.

Toyota Ltd. is an international firm, whose marketing strategies have

been developed to cater, diversified geographical, cultural, religion and

versatile Indian needs. The company’s policies have been framed to cater

to the needs of Indian population keeping in mind the income and

expenditure ratio, taste and needs. Hence, study of marketing strategies

has a wide scope and can be used to gain better marketing results while

planning on all India level.

 COMPANY PROFILE

TOYOTA MOTOR CORPORATION

(TMC)

TOYOTA MOTOR CORPORATION is a Japan-based company mainly

engaged in the automobile business and financial business. The Company

operates through three business segments –

 The Automobile segment is engaged in the design, manufacture and

sale of car products including passenger cars, minivans and trucks, as

well as the related parts and accessories.

 The Finance segment is involved in the provision of financial services

related to the sale of the Company's products, as well as the leasing of

vehicles and equipment.

 The Others segment is involved in the design, manufacture and sale of

housings, as well as information and communication business.

Toyota Motor Corporation (TMC) is a multinational automaker

headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor

Corporation employed 317,734 people worldwide. TMC is the world's

largest automobile manufacturer by sales and production.

Toyota Motor Corporation is a limited liability, joint-stock company,

which was incorporated under the Corporation Act of Japan. It

commenced operations in 1933 as the automobile division of Toyota

Industries Corporation and became a separate company on August 28,

1937. In 1982, the Toyota Motor Company and Toyota Motor Sales

merged into one company, the Toyota Motor Corporation of today. As of

March 31, 2009 the Company operated through 529 consolidated

subsidiaries and 229 affiliated companies. Related to the Company's

automotive operations is its development of Intelligent Transport Systems

(ITS). Its all other operations business segment includes the design and

manufacture of prefabricated housing and information technology related

businesses, including an e-commerce marketplace called GAZOO.com.

The Company sells its vehicles in more than 170 countries and regions.

Its primary markets for its automobiles are Japan, North America, Europe

and Asia. It faces intense competition from automotive manufacturers in

the respective markets in which it operates. The Company is subject to

laws in various jurisdictions regulating the levels of pollutants generated

by its plants.
 PRODUCTS OF TOYOTA

 Cars and Minivans

 Yaris

 Corolla

 Matrix

 Camry

 Prius

 Sienna

 Avalon

 Crossovers and SUVs

 RAV4

 FJ Cruiser

 Venza

 Highlander

 4Runner

 Sequoia

 Land Cruiser

 Trucks
  Tacoma and Tundra

STATEMENT ABOUT THE

PROBLEM
 Toyota sales sink due to its recall and increasing number of

competitors.

 Major competitors of Toyota including

• General Motors Co.

• Ford Motor Co.

• Volkswagen

• Nissan Motor Co. Ltd.

• Honda Motor Co. Ltd.

• Fiat

• Renault, are earning profits due to the stunning annual loss

suffered by Toyota Motor Corporation. The fall in the sales and revenue

of the TMC is because of its recall. The spot is just one of Toyota’s

efforts to reach consumers.

 METHODOLOGY

The term methodology represents the one’s method or way of

collecting, grouping and arranging the required data and

information from different sources related to data.

Achieving accuracy in any research requires in depth study

regarding the subject. As the prime objective of the project is to

measure the degree of awareness among consumers, the

research methodology adopted is basically based on primary

data which the most recent and accurate piece of first hand

information could be collected.

Primary data was collected by:

 Questionnaire Method, and

 Personal Interview Method

Sources of secondary data:

Used to obtain information on, Toyota and its products, current

issues, policies, procedures etc, wherever required.

 Internet www.toyota.com

www.google.com

www.yahoo.com

 Text Books

 Related Information Brochures

Procedure of research methodology

 Target geographic area was Delhi.

 Total number of people approached was 120.

 To these geographical area questionnaire was given,

the questionnaire was a combination of both open ended

and closed ended questions.

 The time span during which questionnaires were filled

was three weeks.

 Some dealers were also interviewed to know their

prospective.

 Finally the collected data and information was analyzed

and compiled to arrive at the conclusion and

recommendations.
 QUESTIONNAIRE

 Sex of Informants

Male

Female

 Marital Status of Informants

Married

Unmarried

Other (Widow, Divorcee)

1. Which all brands of automobile are you aware of?

General Motors

Ford

Nissan

Toyota
 Volkswagen

Honda

Fiat

2. Which automobile brand do you prefer?

General Motors

Ford

Nissan

Toyota

Volkswagen

Honda

Fiat

Other, specify __________________________

3. Why do you like the brand?

Better Quality Product

Used by Friends, Relatives and Colleagues

 Other, specify __________________________

4. Which of the factor(s) do you consider while purchasing

the automobile?

Price

Style and Look

Mileage

After Sales Service

Interiors and Accessories

Other, specify__________________________

5. Are you satisfied with the automobile you are using?

Yes

No

6. Do you think advertising and other sales promotion

activities adopted by the companies are helpful?

Yes
 No

7. Can Consumer Awareness be increased through television

and other media?

Yes

No

8. What makes Toyota different from others?

Performance

Pricing

Positioning

Satisfaction

9. What are your viewpoints regarding the recall process

adopted by the automobile companies?

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

10. What is/are your expectation(s) from the company?

 _______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

PROJECT GUIDE’S RESUME

PRABHAT KUMAR SHARMA

Mobile: 9971792896

E-mail: sharma_prabhat@rediffmail.com

Seeking assignments in Marketing with an organization of

repute.
 Synopsis

A vibrant individual with nearly 4 year’ experience in

Marketing. Presently associated with M.S.B. Pvt. Ltd. as an

Assistant Manager. An effective communicator and team leader

with proven team building and management abilities. Extensive

experience in management of product launch.

Academia

 M.B.A (Marketing) from AMITY University, Noida in 2007.

Secured 6.1 D.G.P.A.

 B.Tech (Mechanical) from Rohillkhand University, Bareilly

in 2005. Secured 60% marks.

 H.S.C from RIC, Agra in 1999. Secured 63% marks.

 S.S.C from RIC, AGRA in 1997. Secured 72% marks.

Industrial Exposure

Since Feb’07 to March 08 at HCL Info systems Ltd. as a

Marketing Executive.

Since April 08 to till now at M.S.B. Pvt. Ltd. As an Assistant

Manager.
 Brief Company Profile:

Mega Self Lube Bearing Pvt. Ltd. is country representative of

Oils Corporation Japan in India. Oils Corporation Japan is one

of the largest manufacturers of Self Lubricating Bearings in the

world.

The Oils bearing are in use almost everywhere from tradition

applications such as automobile, audiovisual equipment, Office

automation and Communication equipment to specialty

application requiring long-term and no- maintenance

performance such as dams and other civil engineering project

though our major customers are from automobile sector.

Key Result Areas

 Managing a sales team of 4 members.

 Planning and implementation of marketing strategy to

increase the running business.

 Planning and implementation of marketing strategy to

capture new business.

 According to market trends deciding the sales forecast.

 Making and maintaining the relations with the customers.

 To do Material Planning.

 Inventory control & management.

 To maintain the balance between cash inflow and outflow in

the company.

The Attainments:

 Demonstrated capabilities in handling various key clients

such as Sona Koyo Steering Systems Ltd, Technico

Industries Ltd., Dee Ess Buhin, Nirmiti Auto Components,

Rewoned Auto, Tenneco R.C., Hero Honda, Maruti Udyog

Limited.

 Introduced our bearing for Tata Ace and Tata Magic Vehicle

by replacing competitors bearing.

 Got project of A-Star, Ritz, Nissan Apf, Toyota E.F.C. as

new development

Key Clients.

 Sona Koya Gurgaon

 HMSI

 Technico industries Ltd. Manaser

 Dee Ess Buhin Fareedabad

 Tenneco R.C.

 Hero Honda.

 Tata Motors

 Rewoned Auto

 PHA

 Nirmiti

 Mahindra & Mahindra

Trainings

Title : Comparative Analysis of different service providers in

PCO segment in Noida.

Organization : Reliance Communications

Duration : Jun’06 to Jul’06

Title : Computer Aided Stimulation of turbines

Organization : BHEL (Bharat Heavy Electricals Limited).

Duration : May’ 04 to Jun’ 04

Projects

Title : Analysis of Idea Cellular market in India

Duration : Sep’05 to Oct’ 05

IT Skills

Operating System : Window 95, 98, XP.

Packages : MS Office

Language : Basic knowledge of C, C++

DBMS : SQL.

Personal Details

Date of Birth : 16th May, 1983

Address : H. NO. - 230, Pocket-V, Sector-2, Rohini,

Delhi
Yours Truely

Prabhat Kumar Sharma