BUS 231 BUSINESS

COMMUNICATIONS
SURVEY QUESTIONNAIRE

The questionnaire is designed to determine the factors that are most important to you
as a customer of SURF EXCEL. Your kind and patient response would enable us to
complete the survey. Please note that this is an academic exercise and no part of the
findings will be disclosed to any quarters.

Part 1: RESPONDENT’S INFORMATION

Name:
____________________________________________________________(Optional)
Age: _______________ years Occupation:
__________________________________
Gender: Male / Female Contract Number:
___________________________(Optional)
Monthly Income: ________________________ Neighborhood:
______________________

Part 2: GENERAL INFORMATION

How do you wash your clothes?

Washing machine

Domestic help

Other:

What is the current brand of detergent you are using?

Surf Excel

Wheel

Keya

Tibet

Jet

Other:
Which detergents have you used in the past?

Surf Excel

Keya

Jet

Tibet

Wheel

Other:

How frequently do you buy Surf Excel?

Daily
Once in a week
Several times in a week
Once in a month

Rarely

Other:

What kind of smell would you like in your detergent?

No perfumes

Flower scented

Something similar to deodorants

Regular aroma

Other:

What packet sizes of detergents do you generally use?

Mini pack

100gm

250gm

500gm

1kg

Other:
What is your most preferred promotional scheme?

Extra quantity at same price

Price discounts

Bundling of other similar products like bathing soaps

No schemes would be better

Which brand has the most influential ads? Choose answer in terms of impact, relevance

Surf Excel

Keya

Tibet

Jet

Wheel

Other:

Through which medium of promotion you are more likely influenced? You can have more than
one answer

TV

Radio

Billboards

In the Shops

Word of mouth

Other:

How loyal are you to your current brand of detergent?

Extremely loyal

Loyal

Neutral

Not loyal

Not concerned about brands

Other:
Does your consumption of washing powder vary seasonally?(The consumption in summer
might be different as compared to autumn or winter etc)

Yes

No

Who influence you most to buy the product?

Parents
Friends
Neighbors
Colleagues
Heroes

Other:

Why do you prefer this brand? (You can select more than 1)

Quality
Price
Packaging
Availability

Other:

Other:
 Part 3: RATING

1. Please rank the importance of feature in your preferred brand

(The most important of the feature should be ranked as 1; the 2nd most
important feature
Should be ranked as 2 and so on
1 2 3 4 5
Product Features

a) Availability
b) Packaging
c) Quality
d) Price
e) Brand Name
f) Size

2. Please rank a number that most closely reflect your choice or opinion.
Scoring Key:
5 – Strongly Agree 4 – Agree
3 – Neither Agree nor Disagree 2 – Disagree
1 – Strongly Disagree

Serial No. Questions Respondent’s options

Strongly Agree Neither Disagre Strongly

Agree Agree Nor e Disagree
Disagree

1. Overall satisfaction with Surf

Excel is high
2. You would recommend the
product to your friend
3. You find your preferred brand at
a convenient location
4. You will never switch to another
brand
5. There is a room for improvement
of your preferred product.
Other: