General layout
The leaflet should show the S&N logo top right, with the This panel will be a faithful This panel will be a faithful
brandname ranged left. The proportions are flexible but should translation of the primary market translation of the primary market
be balanced to look similar to this example.
language. language.
Bold typeface headline
The text within each section uses the regular weight typeface. It must use the same layout It must use the same layout
And the headline is in the bold typeface.
styleused on the market styleused on the market
Upper and lower case language language
Upper and lower case is the standard styling.
Italics can be used for highlighting.
Brandnames
Any trademarked (TM)
Smith & Nephew brandnames that 4.
are mentioned in the text must
always appear in uppercase type.
Colour palette
This type of leaflet should only be printed in one colour black
(with any images used also in black or tints of black).
Text size
This is variable, depending on the size of leaflet and page or
sheet size. There may be a local market legal minimum which
will dictate what size can be used. Generally speaking the
minimum easily readable point size is around 6pt.
Product Availability
This is the style to use when a list of sizes are available
5cm x 10cm
10cm x 10cm
15cm x 20cm
Manufacturer
Manufacturer or Distributor address details, country of origin,
any TM qualifiers, any patent details, copyright (©) date.
Any other legal requirements or clinical paper references.
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