Assessment Front Sheet

IMPORTANT: Your assignment will not be accepted without the FRONT SHEET.
Campus: Stream:
Level: PCL-2 Year/Semester
Module Name: IMCEE Assignment Type: Weekly Assignment
Student’s Name: Assessor’s Name:
Issued on: Reqd. Submission Date:
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Higher Level Skills
Students are expected to develop the following skills in this assignment:
• Cognitive skills of critical thinking, analysis and synthesis.
• Effective use of communication and information technology for business applications.
• Effective self-management in terms of planning, motivation, initiative and enterprise.
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(Student’s Name/Signatures)
EXPECTED OUTCOMES Assessment Criteria – To achieve each outcome a Achieved
student must demonstrate the ability to : (Y/N)
Understand clearly the issues confronting That he is fully cognizant with the dynamics of the
the prevailing international marketing International marketing environment.
environment
Be able to identify the strategies that can That he is knowledgeable about the special skills required
be made to work in the prevalent to steer in the turbulent waters of today’s international
situation. business.
Be able to select the best from the set of That he is able “to see” – visualize and conceptualize the
Alternatives available. future for his company‘s brands by wearing the shoes of
the global manager!
Assignment Grading Summary (To be filled by the Assessor)
Grades Grade Descriptors Achieved Yes/No (Y / N)
A Pass grade is achieved by meeting all the requirements
P
defined.
M1 Identify and apply strategies to find appropriate solutions.
M2 Select/design and apply appropriate methods/techniques.
M3 Present and communicate appropriate findings.
Use critical reflection to evaluate own work and justify valid
D1
conclusions.
Ability to anticipate and solve complex tasks in relation to the
D2
assignment.
D3 Demonstrate convergent, lateral and creative thinking.

OVERALL ASSESSMENT GRADE:

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ASSIGNMENT:
SUGGESTED MAKE UP PLAN
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assignment)
REVISED ASSESSMENT GRADE
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Date: Assessor’s Name / Signatures:
 CASE STUDY

Pasco to set up $14 m facility in Pune

South Korean steel major Pasco will process and sell 1.3 lakh tones of electrical steel from its
upcoming Pasco-India Processing Centre (POSIPC) in Pune. Earlier this year, the steel maker had
tied up with consumer electronics major LG in a 65:35 joint venture for the Centre.

A senior official at Pasco’s Indian office stated that the $14 million centre will come up by November
this year. “Almost 25% of the output will be sourced to LG and the rest will be sold in the local and
international markets,” the official said.

“We foresee a surge in demand for electrical steel in the country owing to huge investments in the
power sector and the expanding white goods sector. And there are hardly any players processing this
steel in India,” he added.

Electrical steel is used in the manufacturing of electrical home appliances and for transformers. One
of its variants, CRGO steel, is used in making transformers and at present, the country imports the
entire requirement of the value-added metal.

The centre will include four cutting and shearing machines, including grain-oriented magnetic steel
sheet and strip facility, and will be capable of producing up to 130,000 tones of electrical steel sheets.

It will be located in Pune’s Talegaon Industrial Complex, which is surrounded by large-scale

transformer manufacturers, including Siemens. Many electronic appliances manufacturers, including
LG and Whirlpool, also have manufacturing facilities in the complex and are expected to demand
large volumes of electrical steel sheets.

After production begins in November, Pasco will introduce a core-cutting machine that can
manufacture cores for transformers and motors, enabling the new coil centre to be considered a
specialized centre for electrical steel sheets.

The company has constantly invested in overseas processing centers since the mid 1990s with the
intention of making these centers play active roles in supporting Pasco’s overseas marketing of steel
products.

The steel manufacturer, at present, operates 12 processing centers, including the POS-NPC, which
opened in early February in Nagoya, Japan. With the addition of the POSIPC in India and POS-MPC
in Mexico later this year, Pasco will have 14 processing centers across the globe.

(This case study is reproduced from a news item captioned “POSCO to set up $ 14 m facility in
Pune” that appeared in the Business Standard dated Tuesday, 18 April 2006).

Questions:

Q1. Identify the strategies POSCO adopted as far as its business expansion plans for India were
concerned.

Q2. Briefly explain how / why this core capability will help POSCO emerge a global player.