SRI SAI STUDENTS DEBRAJ, DEEPIKA, NEHA

INTRODUCTION
Classified advertising is a form of advertising which is particularly common in newspapers, online and
other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are
typically short, as they are charged for by the line, and one newspaper column wide.

Publications printing news or Other information often have sections of classified advertisements;
there are also publications which contain only advertisements. The advertisements are grouped into
categories or classes such as "for sale - telephones", "wanted - kitchen appliances", and "services -
plumbing", hence the term "classified".

Classified advertisements are usually charged for according to length; the publications in which they
appear may be sold or given away free of charge. Advertisements usually comprise text with no
graphics, and may be as short as a statement of the article on sale or wanted and a telephone number,
or may have more information such as name and address, detailed description of the item or items
("red woman's sweater, V neck, size 10, slightly used, good condition"). There are usually no pictures
or other graphics, although sometimes a logo may be used.

In recent years the term "classified advertising" or "classified ads" has expanded from merely the
sense of print advertisements in periodicals to include similar types of advertising on computer
services, radio, and even television, particularly cable television but occasionally broadcast television
as well, with the latter occurring typically very early in the morning hours

Like most forms of printed media, the classified ad has found its way to the Internet.

Online advertising is a form of promotion that uses the Internet andWorld Wide Web for the
expressed purpose of delivering marketingmessages to attract customers. Examples of online
advertising include contextual ads on search engine results pages, banner ads, Rich MediaAds, Social
network advertising, interstitial ads, online classified advertising, advertising networks and e-mail
marketing, including e-mail spam.

Internet classified ads do not typically use per-line pricing models, so tend to be longer. They are also
searchable, unlike printed material, tend to be local, and may foster a greater sense of urgency as a
result of their daily structure and wider scope for audiences. Because of their self-policing nature and
low cost structures, some companies offer free classifieds internationally. Other companies focus
mainly on their local hometown region, while others blanket urban areas by using postal
codes. Craigslist.org was one of the first online classified sites, and has grown to become the largest
classified source, bringing in over 14 million unique visitors a month according to comScore Media
Metrix[citation needed]. A growing number of sites and companies have begun to provide specialized
classified marketplaces online, catering to niche market products and services, such include boats,
pianos, pets, and adult services, amongst others. In many cases, these specialized services provide
 SRI SAI STUDENTS DEBRAJ, DEEPIKA, NEHA

better and more targeted search capabilities than general search engines or general classified services
can provide.

Additionally, other companies provide online advertising services and tools to assist members in
designing online ads using professional ad templates and then automatically distributing the finished
ads to the various online ad directories as part of their service. In this sense these companies act as
both anapplication service provider and a content delivery platform. Social classifieds is niche that is
growing in online classified ads.

The use of online advertising has implications on the privacy and anonymity of users. If an advertising
company has placed banners in two Web sites. Hosting the banner images on its servers and using
third-party cookies, the advertising company is able to track the browsing of users across these two
sites.

Third-party cookies can be blocked by most browsers to increase privacy and reduce tracking by
advertising and tracking companies without negatively affecting the user's Web experience. Many
advertising operators have an opt-out option to behavioural advertising, with a generic cookie in the
browser stopping behavioural advertising.

Classified ads are an excellent to increase high quality traffic to your website. There are people from
all around the world who are continuously searching for these websites to find the goods and services
that they are interested in. This is your target audience. For conversion purposes, targeted traffic is
much better than non targeted traffic. These kinds of ads are easy to do because they only require some
basic writing skills. Because people like to read ads you want to post your advertisement to as many
websites as possible to further increase your traffic.

Payments in classified software is very intelligent and is able to provide strategic information to the
end user. This important information statistics, compiling the data, and information about potential
customers. In the real world, this information is collected by trained professionals or has been
achieved by word of mouth. But in the virtual world, online classified ad software script, the end-user
support in making strategic decisions by providing useful information. The technology involved in the
billing software is very reliable and helps users make informed decisions while doing business online.

Delivering ads to Internet users via Web sites, e-mail, ad-supported software, text messaging and
Internet-enabled cellphones. Also called an "ad network" or "ad serving network," Internet advertising
organizations act as a middleman between the advertiser and the Internet venues that display the ads.
They sell the online campaign to the advertisers and then deliver the ads to the sites that display them.
The site owners receive a royalty based typically on the number of times users click the ads (see click-
through rate). Such organizations may provide software tools that enable companies to deliver their
own ads.
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The nature of classified advertising tends to support increasing returns: most potential buyers will go
to the largest site first because it will have the most relevant things advertised for them to buy. Sellers
will want to advertise on this site because they will get the most buyers.

The main configuration menus available for the online classified- USER INTERFACE are:

Advertisement posting

User Registration

Ad’s Categories

Ad’s Sub-Categories

Image Uploading

User Favorites

Ads Management

Searching by Keyword

Popular- City Ads

Print Ads

User Comments

Advantage over traditional Classified:

In 2003 the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion
(online) according to market researcher Classified Intelligence. The worldwide market for classified
ads in 2003 was estimated at over $100 billion. Perhaps due to the lack of a standard for reporting,
market statistics vary concerning the total market for internet classified ads. The Kelsey Research
Group listed online classified ads as being worth $13.3 billion, while Jupiter Research provided a
conservative appraisal of $2.6 billion as of 2005and the Interactive Advertising Bureau listed the net
worth of online classified revenue at $2.1 billion as of April 2006[

Newspaper's revenue from classifieds advertisements is decreasing continually as internet classifieds

grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007,
while traffic to classified sites grew by 23%.[1]

As the online classified advertising sector develops, there is an increasing emphasis toward
specialization. Vertical markets for classifieds are developing quickly along with the general
marketplace for classifieds websites. Like search engines, classified websites are often specialised,
with sites providing advertising platforms for niche markets of buyers of sellers.
 SRI SAI STUDENTS DEBRAJ, DEEPIKA, NEHA

One major benefit of online advertising is the immediate publishing of information and content that is
not limited by geography or time. To that end, the emerging area of interactive advertising presents
fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Another benefit is the efficiency of advertiser's investment. Online advertising allows for the
customization of advertisements, including content and posted websites. For
example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on
relevant web pages or alongside search result.

BRIEF LITERATURE SURVEY

We had an survey on internet regarding online classified ads and observed the reviews of different
clients for different classified websites. Following are the difficulties they had:

Treidr.com

Quite strict posting rules. Takes a few days before an ad is reviewed and put live

Sahipasand.com

The site doesn’t come up on searches with any organic keywords in Google.com.

ClickIndia.com

Lots of third-party ads and links. No separate listings page for your ad.

Click.in

Site pages feels very “busy” and visually distracting.

OLX.in

Site has a fair amount of typical spam ads

Quikr.com

Slow to respond to feedback and email queries

One of the open-ended questions in the survey has resulted in some insightful ideas about how to
reinvent classifieds. Here are some of the highlights, broken down into general categories.
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Classifieds as contentThere was clear sentiment to make classifieds sections (print and online) more
interesting, by bringing in contextual content; adding more useful services; and positioning classifieds
as interesting content. Survey participants suggested:

“Mine persistent databases to expand classified sections to include more info.”

“Classifieds need RSS feeds, SMS alerts, and video, just like news. A new apartment for the right
price is ‘news’ to someone.”

Includes all of the features of the e-Classifieds Premium Edition,

such as powerful multimedia upload options (photos, video, and audio),

a unique context-sensitive help system,

flexible online database creation,

template system,

real-time credit card processing features,

Auto-Notify search agents,

affiliates manager,

built-in backup manager, and

multiple fee-based options including Priority Ranking and

Visibility Options, plus multiple database support,

virtually unlimited scalability,

XHTML/CSS compliance,

latest ads,

featured ads,

most popular ads,

recently viewed ads, who's online, signs, flyers,

"select multiple" support, thumbnail images in headlines,

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multimedia slideshows,

custom user registration fields,

multiple new user approval methods,

saved searches,

additional payment processors,

online payment history and

message retrieval,

credits system,

short URLs for ads,

RSS feeds, and much more

PROBLEM FORMULATION

In 2003 the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion
(online) according to market researcher Classified Intelligence. The worldwide market for classified
ads in 2003 was estimated at over $100 billion. Perhaps due to the lack of a standard for reporting,
market statistics vary concerning the total market for internet classified ads. The Kelsey Research
Group listed online classified ads as being worth $13.3 billion[citation needed], while Jupiter Research
provided a conservative appraisal of $2.6 billion as of 2005[citation needed] and the Interactive Advertising
Bureau listed the net worth of online classified revenue at $2.1 billion as of April 2006[citation needed].

Newspaper's revenue from classifieds advertisements is decreasing continually as internet classifieds

grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007,
while traffic to classified sites grew by 23%.[1]

As the online classified advertising sector develops, there is an increasing emphasis toward
specialization. Vertical markets for classifieds are developing quickly along with the general
marketplace for classifieds websites. Like search engines, classified websites are often specialised,
with sites providing advertising platforms for niche markets of buyers of sellers.

Classified ads have several properties that make them well-suited for the Web:
 SRI SAI STUDENTS DEBRAJ, DEEPIKA, NEHA

they are a classic "pull" medium: customers seek out the classifieds when they decide to look for a
used car or when they want to hire a house-keeper; most people don't leaf through the pages just for
fun

they are well-suited for computerized searching and sorting: you may want to look only for used
BMW cars that cost less than $5,000 or are less than 3 years old, or you may only be interested in a
red Z3

they are time-sensitive, but not on a day-to-next-day basis: you want to see all open offers, no matter
whether they were posted today or yesterday, or even earlier. As soon as the advertised offering has
been sold, the ad should be pulled and not shown to any more customers (a static listing wastes both
parties' time)

sellers can type their own entries directly into the ad database since they know what they are selling.
Using the hypertext feature of the Web, ads can link to as much background information as necessary;
cryptic but space-saving abbreviations go away (harddisks are cheaper than newsprint)

multimedia features can save both buyers and sellers time by allowing potential buyers to learn more
about the offering before contacting the seller (just how cute is the puppy? - well, see the photo, or
even the movie)

OBJECTIVES

Our endeavor has always been to maximize the profits of Sellers posting advertisements on our
website. We thought that helping you with one of the most crucial factors in the success of any
advertisement will be a step in this endeavor. The step we are going to discuses is creating Free-
Classified Advertisements Online with our website

We will not teach you how to write as most of you are already good at writing. We will list the real
OBJECTIVES of posting an advertisement so that you can do accordingly.

• Objective #1 - Grab attention – There are virtually hundreds of people out there who are offering
exactly the same product that you are offering and many of them might be willing to offer it cheaper.
This does not mean that you have lost the game; the trick is simply to put your best foot forward -
throw tempting bait (read Advertisement topic) at the fishes (read readers).
o If your product is better in terms of quality – go, highlight that.
o If your product has more features - go, highlight that.
o If your product is cheaper – go, highlight that.
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o If your product is moderate in quality and price, then you may go for best value for money.
A closer look at your product is sure to find you something that it is better at than its competitors.

• Objective #2 - Create interest – Another important aspect is that an Advertisement should be able to
create interest. A person will only invest time on something that is interesting. An uninteresting,
though wonderful product, will be rejected over an interesting one.
This is where you talk more about the “bait”, how it adds value to the product? Why the feature of
your product scores over other features (that your product might be lacking)?

• Objective #3 - Build desire – An Advertisement should build desire in people. A smartly written
advertisement is one that turns a want into a need. After going through the Advertisement the desire of
the reader to obtain the offering should have been built. He should be thoroughly convinced that it is
worthwhile trying your product over others’.

• Objective #4 – Bring the reader into action – This is the ultimate aim of creating the Advertisement.
The creator, through the ad, wants the readers to spring into action - to get in touch with you.
If you Advertisement has all these ingredients, that it is able to Grab attention, Create interest, Build
desire, and bring the reader to action then the Advertisement has attained its objectives and you can be
rest assured that good results are about to follow.
If you have yet not registered yourself with us at then you are missing a big platform to reach to your
potential customers. We are a premium National and local Online Classifieds Site

METHODOLOGY/PLANNING OF WORK
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The methodology that we follow in our project is SOFTWARE DEVELOPMENT LIFE CYCLE
model:

SDLC MODEL----

Preliminary Investigation:

This is the first phase of SDLC. In this phase we do the intial investigation of the currently ongoing
project and the required advancements over it. The customer provides the rough outlook of needs.

Analysis:

This is the second phase of SDLC. In this phase we analyse about the requirements of the project and
the cost . Here the needs are analysed, structured and documented.

In our case we have minutely gone through various classified websites and learnt about various pros
and cons that need to be taken up while development.

Design:

This is the third phase of SDLC. In this phase structuring of the whole project is done
diagrammatically.
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We decide the data flow and construct data flow diagram(dfd) accordingly. After the dfd we decide
the entities and their attributes. We gather raw data and model the tables and develop entity
relationship diagrams.

Development:

This is the fourth phase of SDLC. In this phase coding is done using the design. Modules and their
sub-modules are developed.

Testing:

This is the fifth phase of SDLC. In this phase testing of the developed project is done to remove bugs
and check the desired output for an input.There ar mainly three types of testing performed:

Unit Testing:In this type of testing each module and its sub-module is tested separately.

Integration Testing: In this type of testing different modules are integrated and then tested.

System Testing: In this type of testing whole project/system is tested .

Implementation:

This is the sixth phase of SDLC. In this phase the product is provided to customer for use.

In case the product doesn’t work according to the need it is reanalyzed.

Maintenance:

This is the last phase of SDLC. Maintenance includes all the activity after the installation of software
that is performed to keep the system operational. The two major forms of maintenance activities are
adaptive maintenance and corrective maintenance.

FACILITES REQUIRED

HARDWARE REQUIREMENTS:
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SOFTWARE REQUIREMENTS:

PROPOSED PLACE OF WORK

We are developing this project in METRIX WEBSERVICES PVT LTD, Noida under the
supervision and guidance of Mr. Amit Kumar Singh (Project Manager) ,Mr. Nadeem Ahmad

(Team Leader ) and PHP developers- Ms Seema Garg , Ms. Pallavi Tiwari

Metrix Web Services Pvt. Ltd. is a sister company of a US entity. Metrix have presence in USA, India
and New Zealand.

Metrix Web Services develops high quality, Web 2.0, content rich web sites and portals streamlined
with user interactivity. Metrix believe in creating websites that will have long lasting impression on
the mind of users and build corporate image of our clients. Metrix emphasize on clear, clean and
navigable pages that represent their clients business positively. At Metrix Web Services Metrix believe
in architecting and developing solutions for their clients in a most productive and effective manner.
Their solutions help users improve their operational efficiencies as well.

Metrix are proficient in Open Source Technologies like Linux, Apache, MySQL, PHP, Smarty,
Lucene etc. These technologies help us deliver cost effective solutions.

Metrix Web Services works with the clients from concept to completion to ensure satisfaction through
out quality web design services. Your website is your companies face on the internet and their
professional design services will get you good quality website that stand's out in crowd. Whether you
are need an e-commerce site, online magazine, a news portal or a simple content site, you need the
best website design because it helps expanding your user base.

Metrix have been working with a number of news papers, magazines and media companies in
launching their content rich websites. Metrix have developed a unique CMS that helps instantaneous
updates for such content rich websites. Metrix have also developed portals and business websites.

For a glance of their wide experience in web site development take a look at the following:

-> Web development

-> ERP Solution
-> SEO/SEM
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-> Hosting
-> E-mail Services
-> SMS Services